The Importance And Influence Of Anglicisms In German Language And Audio Visual Advertising

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The importance and influence of anglicisms in german language and audio-visual advertising

Author : Claudia Stehr
Publisher : GRIN Verlag
ISBN 13 : 3638783618
Total Pages : 27 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis The importance and influence of anglicisms in german language and audio-visual advertising by : Claudia Stehr

Download or read book The importance and influence of anglicisms in german language and audio-visual advertising written by Claudia Stehr and published by GRIN Verlag. This book was released on 2007-05-13 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, Technical University of Braunschweig (Englisches Seminar), course: Language in Advertisment, language: English, abstract: Language is not stable, it is a communication system used by human beings. As people and the environment they live in change and develop, it is natural for language to change and to get influenced, as well. The amount of English words in the German language increased highly since 1945 and especially since advertising plays an important role in our society. After the second World War the connection between Germany and the Western world got stronger and more intensive than it had been before. Especially the areas media, literature, music and theatre, but also politics, sports and economy have very high influences on the growing use of English words in German language. The German Academy of Language in Berlin says that no more than five per cent lexical amount of anglicisms are existing in the German language. That, indeed, is not much, but this does not propose anything about how often these words are used in the every-day language. There are no concrete guidelines or laws about the usage of Anglicisms, and advertising agencies tend to plead that they only orientate on those English words which are already used by Germans. This has to be doubted thinking that the words mail express logistics finance, Stimulating Facial Freshener, or Concentrated Line Smoother are not always understood directly nor by many Germans. But the understanding of Anglicisms will not be the subject of this paper. In my research paper I want to point out which influence the English language has on the language of advertising and how anglicisms are seen in our society. I refer to the audio-visual media (TV-advertisement) and try to conclude about the importance and influence of Anglicisms in general. In this paper the term Anglicism stands for English and American borrowings, as well. To supply evidence for my thesis I give and analyse a few examples of advertising spots from the German channel ARD, and I also present my results of a questionnaire about “Anglicisms in the German language” which was filled in by 60 Germans. At the beginning I want to go into the terms “anglicism”, “language of advertising” and I point out the most important reasons for the usage of Anglicisms, to give the reader a clear view in which way these terms have to be looked at and dealt with in this paper.

To what extent are Anglicisms essential in German print advertisements?

Author : Helen von Diergardt
Publisher : GRIN Verlag
ISBN 13 : 3668795193
Total Pages : 60 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis To what extent are Anglicisms essential in German print advertisements? by : Helen von Diergardt

Download or read book To what extent are Anglicisms essential in German print advertisements? written by Helen von Diergardt and published by GRIN Verlag. This book was released on 2018-09-11 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative in order to analyse the number of Anglicisms and their effects on the reader. The first section will deal with the influence of the English language on the German by defining the most critical terminology, analysing the history of the English language in Germany and how it became so influential.

Anglicisms in German Advertising Slogans

Author : Anna Theresa Wendel
Publisher : GRIN Verlag
ISBN 13 : 3656730059
Total Pages : 18 pages
Book Rating : 4.6/5 (567 download)

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Book Synopsis Anglicisms in German Advertising Slogans by : Anna Theresa Wendel

Download or read book Anglicisms in German Advertising Slogans written by Anna Theresa Wendel and published by GRIN Verlag. This book was released on 2014-08-26 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Trier, language: English, abstract: For quite some time, advertising is a gateway for anglicisms into the German language. The VDS (Verein Deutscher Sprache/ Association of German Language) also shares this opinion. They say that the main transmitters for anglicisms in Germany are the mass media and the advertising and entertaining industry. Although anglicisms belong to the most explored aspects of advertising language, there haven’t been many empirical studies yet. Their proportion in a temporal comparative and in connection with various product groups is rarely studied in the German-speaking area. Especially the researches of Dagmar Schütte and the database slogans.de offer a basis to investigate these questions. In this paper, it will be mainly referred to slogans since they appear in every kind of media and because they are the main representatives of the trends in the advertising language. First the evaluation of Schütte (1996), which reaches until 1991, should be checked. Then it should be examined whether the increase of English slogans continues onwards in the 1990s and the 2000s. Furthermore the sectoral distribution of English slogans will be analyzed. In order to provide a prospect to the future, this work will also contain a chapter about the new language trend in German advertising. Schütte defines an anglicism as a linguistic sign, consisting wholly or partly of English morphemes, regardless of whether it is connected to a common meaning in the English language usage or not. In the following, this definition is adopted, what means that the term anglicism is generally an English coined word or expression.

The Effects of English on German Advertisement

Author : Michael Helten
Publisher : GRIN Verlag
ISBN 13 : 3640526147
Total Pages : 45 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis The Effects of English on German Advertisement by : Michael Helten

Download or read book The Effects of English on German Advertisement written by Michael Helten and published by GRIN Verlag. This book was released on 2010-02-03 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Sociology - Consumption and Advertising, grade: 1,0, State University of New York at Stony Brook (Linguistics), course: Sociolinguistics Seminar, 3 entries in the bibliography, language: English, abstract: Gemanagte Dachfonds Die Office in your Pocket-L sung Power ist nichts ohne Kontrolle To any native English speaker, the slogans above have to seem remarkable, mostly because of the obvious mix of English and German. What might be most remarkable about them, however, is the "very lack of remarkability with which they are received" (KELLY-HOLMES 67) by German consumers when they are encountered as parts of magazine advertisements. Along with numerous other examples, these three items were extracted from the acclaimed weekly German news magazine 'Der Spiegel' in order to get a clear picture of which effects English has and which role it plays in German advertisement. This paper will argue that English has an effect on virtually all of the 114 ads examined in the Spiegel issues of 4/11 and 4/18 2005, even on the ones that do not contain any English themselves. Furthermore, it will show that the effect English has on German ads extends beyond the concepts usually related with English, like technology, modernity, or science. This is a finding similar to the one suggested by MARTIN in a study on English influences on French advertisements. In her study, she also stresses that the register of advertisement is a very special one due to its one-way form of communication (MARTIN 376). Since the hearer remains hearer and can never take over the floor, he is not required to have any active knowledge of the language used in ads. This way, language can become a tool and a symbol all by itself, while the content can become secondary - language can turn into a form without meaning. In how far this is true in the case of English in German ads will be a final concern of this paper.

An Annotated Bibliography of European Anglicisms

Author : Manfred Görlach
Publisher : OUP Oxford
ISBN 13 : 0191583472
Total Pages : 274 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis An Annotated Bibliography of European Anglicisms by : Manfred Görlach

Download or read book An Annotated Bibliography of European Anglicisms written by Manfred Görlach and published by OUP Oxford. This book was released on 2002-05-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion volume to the Dictionary of European Anglicisms and English in Europe (also edited by Professor Görlach) provides a critical bibliography of works concerned with the import of English words and phrases into sixteen European languages. The book covers an international range of foreign-word dictionaries, etymological dictionaries, and general dictionaries; books and articles devoted to the influence of English on the language in question; works restricted to individual levels of influence (e.g. phonology, morphology, etc.); works dealing with the English influence in specific fields, in individual styles, regions, or social classes; corpus-oriented studies; and major works documenting earlier influences of English.

An Analysis of How Socio-demographic Variables Affect the Perception of English in German Advertising

Author : Henry Quevedo
Publisher : GRIN Verlag
ISBN 13 : 3668921490
Total Pages : 54 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis An Analysis of How Socio-demographic Variables Affect the Perception of English in German Advertising by : Henry Quevedo

Download or read book An Analysis of How Socio-demographic Variables Affect the Perception of English in German Advertising written by Henry Quevedo and published by GRIN Verlag. This book was released on 2019-04-10 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, University of Würzburg (Neuphilologisches Institut – Anglistik und Amerikanistik), course: Bachelorarbeit, language: English, abstract: The research question of this thesis is how sociodemographic variables affect the perception of English in German Advertising. "English seems to be surrounded by an aura that the German language is apparently missing". With regard to advertising in Germany, it becomes difficult to disagree with this statement by Schlüter. For several decades anglicisms and English expressions have been used for promotional purposes in television-, print-, and online-advertising. "Professional Hair Care for you", "Powered by Emotion" and "Driven by Instinct" are only a few of the many popular slogans in Germany. The "aura" has been utilized by companies in multiple industries for many years resulting in a consistent growth in the number of anglicisms and English expressions used in the past. This quantitative increase has been exhibited by many researchers, most notably by Schütte. She concluded that from 1951 until 1991 the amount of anglicisms in the slogans, headlines and continuous texts of her corpus of print advertisements grew by over 400%. In her corpus Slogans featured an especially high increase of anglicisms, growing from 5 in 1951 to 153 in 1991. Meder came to similar realization, denoting a great increase of anglicisms used in selected German men’s and women’s magazines in the years 1983, 1993 and 2003. This trend of anglicisms and English expressions being incorporated into the German language – and also advertising – is presumed to continue with the number of expressions deriving from the English language increasing. Hence, the quantitative presence of the English language in German advertising is virtually undeniable. However, advertising is a form of communication in which the advertiser’s objective is to generate a certain attitude within the recipient towards the advertising object. Thus, it is of substantial value to understand who perceives advertising containing English in the way the advertiser wishes it to be perceived. Past studies that have dealt with the perception of English and anglicisms in advertising oftentimes merely focused on the factor of comprehension. Researchers concluded that the positive perception of English correlated with the person’s command of English. Hence, the question remains who perceives the "aura" of the English language in advertising and which variables influence their respective perception.

Language Purification Attempts During the German Empire

Author : Silja Ruebsamen
Publisher : GRIN Verlag
ISBN 13 : 3656106789
Total Pages : 29 pages
Book Rating : 4.6/5 (561 download)

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Book Synopsis Language Purification Attempts During the German Empire by : Silja Ruebsamen

Download or read book Language Purification Attempts During the German Empire written by Silja Ruebsamen and published by GRIN Verlag. This book was released on 2012-02 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject German Studies - Linguistics, grade: 1, University of Heidelberg (Anglistisches Seminar), language: English, abstract: The year 1871 brought Germany a victory over France, concluding the Franco- Prussian War, and ended with the founding of the "Deutsches Reich", the German Empire. As a result of the nationalistic elation felt all through society Herman Riegel, museum curator and art historian in Mannheim, published his Ein Hauptstück von unserer Mutterprache, a text that established him as the foremost agitator in a widespread campaign against the adoption of foreign words into the German language. Riegel then called for the formation of a German language association responsible for the purification of the German dictionary from words borrowed from other languages, most notably French, and occasionally English. In 1885, supported by similar-minded academics and politicians nationwide such als gymnasium professor Hermann Dunger, Riegel presided over the establisment of the "Allgemeiner Deutscher Sprachverein," the universal German Language Association (ADSV). It's objectives were laid down as follows: 1. Projects advancing the purification of the German language, cleansing it from "unneccessary foreign particles", 2. Preservation and renovation of "the real spirit und unique character" of the German language, 3. Strengthening the "general and overall national awareness" of all Germans, not only concerning language, but also concerning "German-ness" in general. The following essay will concentrate on the main ADSV projects from 1885 until the start of the First World War in 1914, on its project successes and failures, especially concerning the incorporation of foreign words via translation, and on the inevitability of massive problems during the transferral of general linguistic principles into the language actually used outside academic circles.

Advertising as Multilingual Communication

Author : H. Kelly-Holmes
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 206 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

The Relationship between Language and Nation in the Development of Austrian German

Author : Robert Stolt
Publisher : GRIN Verlag
ISBN 13 : 3640565738
Total Pages : 26 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis The Relationship between Language and Nation in the Development of Austrian German by : Robert Stolt

Download or read book The Relationship between Language and Nation in the Development of Austrian German written by Robert Stolt and published by GRIN Verlag. This book was released on 2010-03-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2009 in the subject Speech Science / Linguistics, grade: 1,0, University of St Andrews, course: Language and Nation in Europe, language: English, abstract: In the broadest sense, language is a means of identification and self-identification of individuals and social systems (Bodi 1995: 17). In German-speaking countries this can be a controversial issue. Terminologically, the existence of a nation-state called Germany (in German Deutschland = German country) makes it difficult for other German-speaking societies to determine their own national and linguistic idiosyncrasy (Bodi 1995: 19). Through the use of Austrian German language participants not only identify as Austrians, but the common language and history also necessitates identification with other members of the entire German language community. To understand this complexity, the development of Austrian German as a standard variety of the German language is necessary. In the course of this essay it will become clear that historical transitions and political aspects of nation-building are essential constituents of language development or -as Clyne points out- the development of Austrian German norms ‘is reflected in a pendulum swing between language planning for national identity and an acceptance of standardized German norms’ (Clyne 1992: 121). Therefore, theoretical, language-political and social-historical aspects of the development and current situation of Austrian German shall be investigated. The complex situation that revolves around the German language demands the exploration of the concept of German as a pluricentric language, which will be dealt with in the second chapter. The third chapter is dedicated to the development of the Austrian standard variety with emphasise on social and political history. A special emphasis is placed on the concept of nation-building and the associated national language. Furthermore, in chapter four the development of Austrian German norms shall be considered in the light of Haugen’s process of standardisation. A part of this chapter is also dedicated to exploring the diglossic situation in Austria. Lastly, the essay also deals with the current situation of Austrian German and gives an example of how its general prestige can be raised. Finally, in a retrospective analysis of the paper, the research findings will be analysed and an outlook of the future development of Austrian German will be given in the concluding chapter six.

Linguistics and Language Behavior Abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Linguistics and Language Behavior Abstracts by :

Download or read book Linguistics and Language Behavior Abstracts written by and published by . This book was released on 2007-10 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Visual Aesthetics of Baz Luhrmann's "Red Curtain Cinema"

Download The Visual Aesthetics of Baz Luhrmann's

Author : Anett Koch
Publisher : GRIN Verlag
ISBN 13 : 3656675236
Total Pages : 93 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis The Visual Aesthetics of Baz Luhrmann's "Red Curtain Cinema" by : Anett Koch

Download or read book The Visual Aesthetics of Baz Luhrmann's "Red Curtain Cinema" written by Anett Koch and published by GRIN Verlag. This book was released on 2014-06-18 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Communications - Movies and Television, grade: 1,3, University of Mannheim, language: English, abstract: By using music, dancing, colorful settings and costumes to accompany the dramatic story, Baz Luhrmann's films stimulate all senses and intensify the movie experience to a degree that makes viewers aware of the artificiality and artistry involved. So-called "Red Curtain" films keep the audience engaged at all times by using theatrical rather than naturalistic cinema devices. This approach of storytelling is a conscious choice that can be attributed to Luhrmann’s comprehensive experience in arts and media. Although he is best known for his visually and symbolically charged films, Luhrmann has also worked in theater and opera – both behind and on stage. In addition, he has produced music videos and worked in journalism and fashion. Thus, it is not surprising that all these experiences influence his current work. Luhrmann’s films are characterized by a theatric style that combines dancing and singing with rapid cuts and editing, giving the impression that one is participating in the live action rather than just sitting passively in the auditorium.

In the Presence of English: Media and European Youth

Author : Margie Berns
Publisher : Springer Science & Business Media
ISBN 13 : 0387368949
Total Pages : 162 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis In the Presence of English: Media and European Youth by : Margie Berns

Download or read book In the Presence of English: Media and European Youth written by Margie Berns and published by Springer Science & Business Media. This book was released on 2007-02-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to provide insight into the roles of English in and for Europe. The starting point for this comparative study is recognition of the increasing importance of communication with peoples from other cultures and countries. The book contributes to discussions of the possibilities of transnational media offerings, and facilitates a better understanding of the influence of media in foreign language acquisition.

Making Sense of "Bad English"

Author : Elizabeth Peterson
Publisher : Routledge
ISBN 13 : 1000652319
Total Pages : 136 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Making Sense of "Bad English" by : Elizabeth Peterson

Download or read book Making Sense of "Bad English" written by Elizabeth Peterson and published by Routledge. This book was released on 2019-10-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it that some ways of using English are considered "good" and others are considered "bad"? Why are certain forms of language termed elegant, eloquent or refined, whereas others are deemed uneducated, coarse, or inappropriate? Making Sense of "Bad English" is an accessible introduction to attitudes and ideologies towards the use of English in different settings around the world. Outlining how perceptions about what constitutes "good" and "bad" English have been shaped, this book shows how these principles are based on social factors rather than linguistic issues and highlights some of the real-life consequences of these perceptions. Features include: an overview of attitudes towards English and how they came about, as well as real-life consequences and benefits of using "bad" English; explicit links between different English language systems, including child’s English, English as a lingua franca, African American English, Singlish, and New Delhi English; examples taken from classic names in the field of sociolinguistics, including Labov, Trudgill, Baugh, and Lambert, as well as rising stars and more recent cutting-edge research; links to relevant social parallels, including cultural outputs such as holiday myths, to help readers engage in a new way with the notion of Standard English; supporting online material for students which features worksheets, links to audio and news files, further examples and discussion questions, and background on key issues from the book. Making Sense of "Bad English" provides an engaging and thought-provoking overview of this topic and is essential reading for any student studying sociolinguistics within a global setting.

A Dictionary of European Anglicisms

Author : Manfred Gorlach
Publisher : OUP Oxford
ISBN 13 : 0191536172
Total Pages : 379 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis A Dictionary of European Anglicisms by : Manfred Gorlach

Download or read book A Dictionary of European Anglicisms written by Manfred Gorlach and published by OUP Oxford. This book was released on 2005-06-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of European Anglicisms documents the spread of English in Europe. It provides the first exhaustive and up-to-date account of British and American English words that have been imported into the main languages of Europe. English, which imported thousands of words from French and Latin (mainly after 1066), is now by far the world's biggest lexical exporter, and the trade is growing as English continues to dominate various fields ranging from pop music to electronic communication. Several countries have monitored the inflow of anglicisms and some have tried to block it. But language, as lexicographers have always found and as this book demonstrates once more, respects neither boundary nor law. The dictionary not only shows which words have been exported where, but how the process of importation can change a word's form and function, sometimes subtly, at others remarkably as in the transformation of painkiller to Bulgarian 'jack of all trades'. The book provides a systematic description of the lexical input of English into Icelandic, Norwegian, Dutch, German, Russian, Polish, Croatian, Bulgarian, French, Spanish, Italian, Romanian, Finnish, Hungarian, Albanian, and Greek. Each entry has a brief definition of the loan word, followed by information on its history and distribution; variations in its spelling, meaning, and pronunciation; its route of transmission if not direct from English; its degree of acceptance and usage restrictions; and its native equivalents and derivatives. Grids showing distribution patterns across Europe accompany many of the entries. The Dictionary of European Anglicisms is a scholarly tour de force [French: imported early nineteenth century] and the result of a prodigious research effort across Europe masterminded and directed by Manfred Gorlach. It is a unique resource for comparative analysis and the study of linguistic variation and change. It will fascinate linguists and word-watchers of all persuasions.

Anglicisms in German

Author : Alexander Onysko
Publisher : Walter de Gruyter
ISBN 13 : 9783110199468
Total Pages : 400 pages
Book Rating : 4.1/5 (994 download)

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Book Synopsis Anglicisms in German by : Alexander Onysko

Download or read book Anglicisms in German written by Alexander Onysko and published by Walter de Gruyter. This book was released on 2007 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a detailed account of the influence of English in German based on a large scale corpus analysis of the newsmagazine "Der Spiegel". This book presents a study that is structured into three parts, each of which deals with fundamental questions and as of yet unsolved and disputed issues in the domain of anglicism research and language contact.

New Trends in Audiovisual Translation

Author : Jorge Díaz Cintas
Publisher : Multilingual Matters
ISBN 13 : 1847695337
Total Pages : 283 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis New Trends in Audiovisual Translation by : Jorge Díaz Cintas

Download or read book New Trends in Audiovisual Translation written by Jorge Díaz Cintas and published by Multilingual Matters. This book was released on 2009-04-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Trends in Audiovisual Translation is an innovative and interdisciplinary collection of articles written by leading experts in the emerging field of audiovisual translation (AVT). In a highly accessible and engaging way, it introduces readers to some of the main linguistic and cultural challenges that translators encounter when translating films and other audiovisual productions. The chapters in this volume examine translation practices and experiences in various countries, highlighting how AVT plays a crucial role in shaping debates about languages and cultures in a world increasingly dependent on audiovisual media. Through analysing materials which have been dubbed and subtitled like Bridget Jones’s Diary, Forrest Gump, The Simpsons or South Park, the authors raise awareness of current issues in the study of AVT and offer new insights on this complex and vibrant area of the translation discipline.

English Influence on German

Author : Hanna M. Stoll
Publisher : GRIN Verlag
ISBN 13 : 3638580180
Total Pages : 30 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis English Influence on German by : Hanna M. Stoll

Download or read book English Influence on German written by Hanna M. Stoll and published by GRIN Verlag. This book was released on 2006-12-14 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject English - Pedagogy, Didactics, Literature Studies, grade: 2,0, Humboldt-University of Berlin (Institut für Anglistik/Amerikanistik), course: The Politics of English as a Global Language, 25 entries in the bibliography, language: English, abstract: "English influence on German" deals with the question why we tend to use anglicisms and which problems might occur when using them. There will also be a focus on the classification of the borrowing and on the negative reactions to anglicisms.