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Airbus A380 Porters Five Forces
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Download or read book Airbus A380 written by Robert Kowalschek and published by . This book was released on 2013-12 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: At the beginning of this assignment the terms branch and branch attractiveness will be explained. Afterwards the 5-Forces model by Porter is introduced and the theoretical attributes will be explained. In the third step the theoretical concepts will be applied to Airbus S.A.S. in general and especially to the Airbus A380. Furthermore the characteristics of the aviation industry will be pointed out.
Book Synopsis Airbus A380 (Porters Five Forces) by : Robert Kowalschek
Download or read book Airbus A380 (Porters Five Forces) written by Robert Kowalschek and published by GRIN Verlag. This book was released on 2013-12-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: At the beginning of this assignment the terms branch and branch attractiveness will be explained. Afterwards the 5-Forces model by Porter is introduced and the theoretical attributes will be explained. In the third step the theoretical concepts will be applied to Airbus S.A.S. in general and especially to the Airbus A380. Furthermore the characteristics of the aviation industry will be pointed out.
Book Synopsis How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus by : Christian Uwagwuna
Download or read book How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus written by Christian Uwagwuna and published by GRIN Verlag. This book was released on 2011-04 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 72, De Montfort University Leicester (De Montfort University Leicester UK), course: Strategic Management, language: English, abstract: This paper discusses the external economic factors affecting the strategic decision of airline industry and how this decision in turn, affect the market forecast of the aircraft manufacturing industry. Various business issues affect airlines operation either directly and indirectly, and these issues affect the strategic decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further shrunk business in the airline industry and thereby increasing competitive rivalry. Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to maximize this positive forecast. To make these decisions, it is vital for the origination to understand the macro-economic environment affecting the airline industry. [...]
Book Synopsis Airbus versus Boeing. Strategic Management Report by : Sascha Mayer
Download or read book Airbus versus Boeing. Strategic Management Report written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-03-11 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2007 in the subject Business economics - Operations Research, grade: 1,0, University of Southern California (Business Faculty), course: Strategic Management, language: English, abstract: The purpose of this report is to provide a Strategic Management Report with detailed strategic analyses of the dominant civil aircraft manufacturers Airbus and Boeing. The discussion main part of this report is separated into internal and external analyses, which are reasoned in greater detail and supported with reasonable graphs and tables in the attached Appendices. Finally, conclusions are drawn as to which is the more strategic savvy and which company has the more sustainable enterprise; and there is a recommendation given in which company a potential investor should rather invest in. Airbus and Boeing are having a neck-and-neck race in the aircraft industry for jets over 100 seats between Airbus and Boeing about the market leadership. After Airbus overtook its rival the first time in 2001 in terms of aircraft order and delivery, it stayed in front the last years until Boeing got back on top in 2006. The aircraft manufacturing industry is constantly growing, a global market and had a size of US$ 63 billion revenues in 2006. It is characterized by high entry barriers and investment in R&D and by a duopoly with Airbus and Boeing having a market share of 86% for aircrafts over 100 seats. At the moment Airbus is in weaker financial position than its competitor. Boeing had an average year in 2006 with a moderate and good profitability, whereas Airbus is not in the red, but it is remarkable that the company had a bad year caused by the production and delivery problems with the A380, connecting with the delay compensations. In general, both Airbus and Boeing experience a strong support by the parent companies, whereas Boeing’s outstanding and tightened military division strongly keeps the commercial airplane division on the ground and gives it an edge. In terms of product strategy the strength of the one is the weakness of the other: Boeing found no real answer on the A380 as mega-jumbo, but is highly successful with its B787 in the mid-size, long-range segment, where Airbus is lagging behind with its try to catch up through the A350. The market opportunities for both companies and strategies exist with increasing air traffic, especially in Asia with its upcoming markets China and India. On the other side increasing prices for raw materials or indirectly oil price fluctuations, and the risk of a new external shocks are threatening the performance.
Book Synopsis Strategic management of an airline. Developing a proactive strategy for Airbus by : Charles Ekweruo
Download or read book Strategic management of an airline. Developing a proactive strategy for Airbus written by Charles Ekweruo and published by GRIN Verlag. This book was released on 2016-04-07 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: First Class, University of Bradford (School of Management), language: English, abstract: This report will give a comprehensive analysis of Airbus based on strategic analysis (internal and external) and strategic formulation and will conclude with a recommendation. One of the most vital tools for human success is strategy. Even- though influential people for example, Barrack Obama, and Warren Buffet epitomizes luck, what really made them successful was to have a clear goal, understanding of their competitive environment and most importantly, identifying opportunity when they appeared and to have the clarity of direction and the tractability necessary to exploit these chances- effective implementation. Reason is that without a consistency of direction, based on understanding their environment and a keen awareness of how to maneuver into a position of advantage, competitors will out-compete them. Therefore, strategy refers to having a succinct and articulate goal, and plans to achieving it - put succinctly, a good strategy is about winning. In light of constant change and relentless competition ,strategy becomes less about building positions of sustained competitive advantage rather, more about developing the responsiveness and flexibility to create successive temporary advantages-the economic downturn in 2008-9, is encouraging new thinking about the purpose of business. Disillusion with “shareholder value capitalism” has been accompanied by renewed interest in corporate social responsibility, ethics, and sustainability of the natural environment and the role of social legitimacy in long-term corporate success.
Book Synopsis Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap by : Susanne Bölke
Download or read book Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap written by Susanne Bölke and published by diplom.de. This book was released on 2014-05-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Book Synopsis Cambridge International AS & A Level Business Second Edition by : Malcolm Surridge
Download or read book Cambridge International AS & A Level Business Second Edition written by Malcolm Surridge and published by Hodder Education. This book was released on 2021-05-28 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is endorsed by Cambridge International for examination from 2023. Build strong subject knowledge and skills and an international outlook with author guidance and in-depth coverage of the revised Cambridge International AS & A Level Business syllabus (9609) for examination from 2023. - Understand how the key concepts relate to real business contexts with numerous case studies from multinationals and businesses around the world. - Develop quantitative skills with opportunities to interpret business data throughout. - Master the vocabulary needed to critically assess organisations and their markets with key terms defined throughout. - Build confidence with opportunities to check understanding and tackle exam-style questions at the end of every chapter.
Book Synopsis Strategy in Airline Loyalty by : Evert R. de Boer
Download or read book Strategy in Airline Loyalty written by Evert R. de Boer and published by Springer. This book was released on 2017-10-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Book Synopsis Strategies for High-Tech Firms by : P.M. Rao
Download or read book Strategies for High-Tech Firms written by P.M. Rao and published by Routledge. This book was released on 2015-01-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Download or read book The Crux written by Richard P. Rumelt and published by PublicAffairs. This book was released on 2022-05-03 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Times, Best Business Books of 2022 Forbes, Best Business Books of 2022 The Next Big Idea Club, Best Leadership Books of 2022 The Globe & Mail, Best Management Books of 2022 The paradigm-busting theory for doing strategy. What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it. Rumelt defines the essence of the strategist’s skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk’s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX’s rockets enabled them to be used again—radically reducing the cost of putting a pound in orbit. Musk’s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough.
Download or read book Project Management written by Amos Haniff and published by Goodfellow Publishers Ltd. This book was released on 2016-09-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.
Download or read book Strategy in Context written by Marc Day and published by Taylor & Francis. This book was released on 2024-10-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions–external context, internal context, and an organisation-specific context. This exciting new textbook explores different ways of thinking about strategy, balanced and underpinned throughout using a pragmatic perspective to address real-world strategic issues. Each chapter includes real-life short cases from a variety of sectors and regions, designed to demonstrate how theoretical concepts are used to resolve practical challenges. Through this multi-dimensional approach, this book encourages managers to be more creative and ambidextrous in their strategic thinking, harnessing the power of context to leverage the best from their organisation’s resources and capabilities. This textbook is suitable as both recommended and core reading for postgraduate, MBA, and executive students of Strategic Management. Online resources include PowerPoint slides and a test bank.
Download or read book Financial Management written by and published by . This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Straight and Level by : Mr Stephen Holloway
Download or read book Straight and Level written by Mr Stephen Holloway and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. Anyone who wants to gain a deeper understanding of airline economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
Book Synopsis Aviation Systems by : Andreas Wittmer
Download or read book Aviation Systems written by Andreas Wittmer and published by Springer Science & Business Media. This book was released on 2011-08-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.
Book Synopsis Boeing versus Airbus by : John Newhouse
Download or read book Boeing versus Airbus written by John Newhouse and published by Vintage. This book was released on 2008-01-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Book Synopsis Flying High in a Competitive Industry by : Loizos Th Heracleous
Download or read book Flying High in a Competitive Industry written by Loizos Th Heracleous and published by McGraw-Hill Singapore - Professional. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.
