Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Strategic Marketing Approaches Within Airline Management How The Passenger Market Causes The Business Concepts Of Full Service Network Carriers Low Cost Carriers Regional Carriers And Leisure Carriers To Overlap
Download Strategic Marketing Approaches Within Airline Management How The Passenger Market Causes The Business Concepts Of Full Service Network Carriers Low Cost Carriers Regional Carriers And Leisure Carriers To Overlap full books in PDF, epub, and Kindle. Read online Strategic Marketing Approaches Within Airline Management How The Passenger Market Causes The Business Concepts Of Full Service Network Carriers Low Cost Carriers Regional Carriers And Leisure Carriers To Overlap ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap by : Susanne Bölke
Download or read book Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap written by Susanne Bölke and published by diplom.de. This book was released on 2014-05-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Book Synopsis Strategic Marketing Approaches Within Airline Management: How the Passenger Market Causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to Overlap by : Susanne Bölke
Download or read book Strategic Marketing Approaches Within Airline Management: How the Passenger Market Causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to Overlap written by Susanne Bölke and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-06 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Book Synopsis The Airline Business by : Rigas Doganis
Download or read book The Airline Business written by Rigas Doganis and published by Psychology Press. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Book Synopsis The Global Airline Industry by : Peter Belobaba
Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013
Book Synopsis Airline Operations and Management by : Gerald N. Cook
Download or read book Airline Operations and Management written by Gerald N. Cook and published by Taylor & Francis. This book was released on 2023-05-04 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.
Book Synopsis Airline Choices for the Future by : Kostas Iatrou
Download or read book Airline Choices for the Future written by Kostas Iatrou and published by Routledge. This book was released on 2016-03-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.
Book Synopsis Airline Network Development in Europe and its Implications for Airport Planning by : Guillaume Burghouwt
Download or read book Airline Network Development in Europe and its Implications for Airport Planning written by Guillaume Burghouwt and published by Routledge. This book was released on 2016-03-23 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale and complex airport investments need a detailed, long/medium-term planning of airport infrastructure. Such planning requires at least predictable traffic volumes (and traffic composition) within the planning horizon. On the other hand, airline route networks are increasingly dynamic structures that frequently show discontinuous changes. As a consequence, the much more volatile airport traffic restricts the value of detailed traffic forecasts. Volatility of airport traffic and its composition requires flexibility of airport strategies and planning processes. The book explores this dilemma through a detailed study of airline network development, airport connectivity and airport planning in the deregulated EU air transport market. The questions the book seeks to answer are: · how have airlines responded to the regime changes in EU aviation with respect to the configuration of their route networks? · what has been the impact of the reconfiguration of airline network configurations for the connectivity of EU airports? · how can airport planners and airport authorities deal with the increasingly uncertain airline network behaviour in Europe?
Book Synopsis Liberalization in Aviation by : Hartmut Wolf
Download or read book Liberalization in Aviation written by Hartmut Wolf and published by Routledge. This book was released on 2016-05-06 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last few decades have witnessed substantial liberalization trends in various industries and countries. Starting with the deregulation of the US airline industry in 1978, regulatory restructuring took place in further network industries such as telecommunications, electricity or railways in various countries around the world. Although most of the liberalization movements were initially triggered by the worrying performances of the respective regulatory frameworks, increases in competition and corresponding improvements in allocative and productive efficiency were typically associated with the respective liberalization efforts. From an academic perspective, the transition from regulated industries to liberalized industries has attracted a substantial amount of research reflected in many books and research articles which can be distilled to three main questions: (1) What are the forces that have given rise to regulatory reform? (2) What is the structure of the regulatory change which has occurred to date and is likely to occur in the immediate future? (3) What have been the effects on industry efficiency, prices and profits of the reforms which have occurred to date? Liberalization in Aviation brings together renowned academics and practitioners from around the world to address all three questions and draw policy conclusions. The book is divided into five sections, in turn dealing with aspects of competition in various liberalized markets, the emergence and growth of low-cost carriers, horizontal mergers and alliances, infrastructures, and concluding with economic assessments of liberalization steps so far and proposed steps in the future.
Book Synopsis Flying Off Course by : Rigas Doganis
Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2013-07-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Airport Marketing by : Nigel Halpern
Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Book Synopsis Strategic Planning in the Airport Industry by : Ricondo & Associates
Download or read book Strategic Planning in the Airport Industry written by Ricondo & Associates and published by Transportation Research Board. This book was released on 2009 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.
Book Synopsis Aerospace and Digitalization by : Diego Carou
Download or read book Aerospace and Digitalization written by Diego Carou and published by Springer Nature. This book was released on 2021-04-08 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports a comprehensive study on the Industry 4.0 technologies focused on the aerospace sector, presenting a blueprint of the sector and the background of the key technologies. The author describes the adoption of some of these technologies by some of the major aerospace companies and organizations.
Book Synopsis Improving the Airport Customer Experience by : Bruce J. Boudreau
Download or read book Improving the Airport Customer Experience written by Bruce J. Boudreau and published by . This book was released on 2016 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Airport Cooperative Research Program (ACRP) Report 157: Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers (such as passengers, meeters and greeters, and employees) and types and sizes of airports. It also identifies potential improvements that airports could make for their customers." -- Publisher's description
Book Synopsis Airport capacity constraints and strategies for mitigation: A global perspective by : Marc Gelhausen
Download or read book Airport capacity constraints and strategies for mitigation: A global perspective written by Marc Gelhausen and published by Academic Press. This book was released on 2019-09-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capacities, Capacity Constraints and Capacity Reserves of Airports, Today and in the Future analyzes airport capacity constraints with empirical methods that forecast future capacities and their capacity shortfalls. When predicting the future of air traffic development, it is imperative for researchers and planners to possess the most accurate data for airport capacity constraints. The book discusses in detail the importance of airport capacity constraints on air traffic development, especially for international hubs, along with mitigation strategies for already packed airports. The book analyzes cross-sectional time-series data to provide greater insight into the problems of airport crowding and over-capacity. The authors go beyond mere strategies to derive capacity, adding estimates for comparable capacities and capacity constraints of airports worldwide. As expanding current airports becomes increasingly difficult, and time consuming-especially for hub-the study of current and future airport capacity constraints becomes ever more needed. Large international airports are especially essential to the global air transport network. The book provides insight into correctly assessing and quantifying the problem of limited airport capacity, while offering strategies for overcoming these issues for a healthy global air traffic network. Focuses on airport capacity constraints in the global air traffic network and their implications for the future of air traffic development Features empirical and model-based approaches that forecast airport capacities and capacity shortcomings Provides over capacity mitigation strategies based on sound and reliable data and methodology Addresses capacity constraints at hub airports, providing insight into correctly assessing and quantifying limited capacity for these important players in the global air transportation network Applies econometric models for the implication of restraining factors on the future volume and structure of air traffic
Book Synopsis Introduction to Air Transport Economics by : Bijan Vasigh
Download or read book Introduction to Air Transport Economics written by Bijan Vasigh and published by Routledge. This book was released on 2016-05-06 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic theory to all aspects of the aviation industry, bringing together the numerous and informative articles and institutional developments that have characterized the field of airline economics in the last two decades as well as adding a number of areas original to an aviation text. Its integrative approach offers a fresh point of view that will find favor with many students of aviation. The book offers a self-contained theory and applications-oriented text for any individual intent on entering the aviation industry as a practicing professional in the management area. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry. It will also appeal to many professionals who seek an accessible and practical explanation of the underlying economic forces that shape the industry. The second edition has been extensively updated throughout. It features new coverage of macroeconomics for managers, expanded analysis of modern revenue management and pricing decisions, and also reflects the many significant developments that have occurred since the original’s publication. Instructors will find this modernized edition easier to use in class, and suitable to a wider variety of undergraduate or graduate course structures, while industry practitioners and all readers will find it more intuitively organized and more user friendly.
Book Synopsis The Airline Business by : Rigas Doganis
Download or read book The Airline Business written by Rigas Doganis and published by Routledge. This book was released on 2005-11-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Book Synopsis The Airport Business by : Professor Rigas Doganis
Download or read book The Airport Business written by Professor Rigas Doganis and published by Routledge. This book was released on 2005-08-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placing the airport business within a conceptual framework, the author examines the major global issues that confront it and offers solutions to the economic and financial difficulties likely to arise in the future.
