How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus

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Publisher : GRIN Verlag
ISBN 13 : 3640893832
Total Pages : 57 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus by : Christian Uwagwuna

Download or read book How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus written by Christian Uwagwuna and published by GRIN Verlag. This book was released on 2011-04 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 72, De Montfort University Leicester (De Montfort University Leicester UK), course: Strategic Management, language: English, abstract: This paper discusses the external economic factors affecting the strategic decision of airline industry and how this decision in turn, affect the market forecast of the aircraft manufacturing industry. Various business issues affect airlines operation either directly and indirectly, and these issues affect the strategic decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further shrunk business in the airline industry and thereby increasing competitive rivalry. Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to maximize this positive forecast. To make these decisions, it is vital for the origination to understand the macro-economic environment affecting the airline industry. [...]

How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3640893948
Total Pages : 23 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus by : Christian Uwagwuna

Download or read book How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus written by Christian Uwagwuna and published by GRIN Verlag. This book was released on 2011-04-15 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 72, De Montfort University Leicester (De Montfort University Leicester UK), course: Strategic Management, language: English, abstract: This paper discusses the external economic factors affecting the strategic decision of airline industry and how this decision in turn, affect the market forecast of the aircraft manufacturing industry. Various business issues affect airlines operation either directly and indirectly, and these issues affect the strategic decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further shrunk business in the airline industry and thereby increasing competitive rivalry. Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to maximize this positive forecast. To make these decisions, it is vital for the origination to understand the macro-economic environment affecting the airline industry. [...]

The Evolution of the US Airline Industry

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Publisher : Springer Science & Business Media
ISBN 13 : 9780387242132
Total Pages : 316 pages
Book Rating : 4.2/5 (421 download)

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Book Synopsis The Evolution of the US Airline Industry by : Eldad Ben-Yosef

Download or read book The Evolution of the US Airline Industry written by Eldad Ben-Yosef and published by Springer Science & Business Media. This book was released on 2005-07-13 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Evolution of the US Airline Industry discusses the evolution of the hub-and-spoke network system and the associated price discrimination strategy, as the post-deregulation dominant business model of the major incumbent airlines and its breakdown in the early 2000s. It highlights the role that aircraft – as a production input – and the aircraft manufacturers' strategy have played in shaping this dominant business model in the 1990s. Fierce competition between Airbus and Boeing and plummeting new aircraft prices in the early 2000s have fueled low-cost competition of unprecedented scope, that destroyed the old business model. The impact of the manufacturers' strategy on these trends has been overlooked by industry observers, who have traditionally focused on the demand for air travel and labor costs as the most critical elements in future trends and survivability of major network airlines. The book debates the impact and merit of government regulation of the industry. It examines uncertainty, information problems, and interest group structures that have shaped environmental and safety regulations. These regulations disregard market signals and deviate from standard economic principles of social efficiency and public interest. The Evolution of the US Airline Industry also debates the applicability of traditional antitrust analysis and policies, which conflict with the complex dynamics of real-life airline competition. It questions the regulator's ability to interpret industry conduct in real time, let alone predict or change its course towards a "desirable" direction. The competitive response of the low-cost startup airlines surprised many antitrust proponents, who believed the major incumbent airlines practically blocked significant new entry. This creative market response, in fact, destroyed the major incumbents' power to discriminate pricing – a task the antitrust efforts failed to accomplish.

The competitive analysis of the commercial aircraft industry

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Publisher : GRIN Verlag
ISBN 13 : 3640898117
Total Pages : 32 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis The competitive analysis of the commercial aircraft industry by : Aleksander Szymanski

Download or read book The competitive analysis of the commercial aircraft industry written by Aleksander Szymanski and published by GRIN Verlag. This book was released on 2011-04-20 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The purpose of this paper is to analyze the competitive situation of the Boeing Company in the aerospace sector. The first part provides detailed information about the whole business sector with the intention to establish a foundation for an understanding of the complex and unique nature of this branche. Only having a comprehensive overview over the whole sector, one is able to identify the industry attractiveness properly, including the trends and driving forces. The second part provides a concise evaluation of the competitiveness of North America (Boeing’s main production place) based on a theoretical framework. The third part is concerned with the Boeing Company itself and contains a brief company description and a broader competitiveness analysis of the firm. Furthermore, the author will attempt to identify the core competencies of Boeing and to point out potential business opportunities. Finally, in the last part, one can find particular strategic recommendations based on the factual data with respect to Boeing and its business environment and the theoretical analysis.

Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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Publisher : Springer Nature
ISBN 13 : 9464630361
Total Pages : 1906 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) by : Yushi Jiang

Download or read book Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-11 with total page 1906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.

Business Report. Global Aircraft Manufacturing Industry

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Publisher : GRIN Verlag
ISBN 13 : 3638280926
Total Pages : 18 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Business Report. Global Aircraft Manufacturing Industry by : Stefan Lacher

Download or read book Business Report. Global Aircraft Manufacturing Industry written by Stefan Lacher and published by GRIN Verlag. This book was released on 2004-06-06 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Deakin University (Faculty of Business and Law), course: Strategic Management, language: English, abstract: The purpose of this report is to analyse the attractiveness of the aircraft manufacturing industry. Research for this report includes information from journal articles, newspapers, and analysis of actions of the main competitors. The major findings indicated that the aircraft manufacturing industry has undergone extensive changes since the late 1990’s. Despite the negative effects of environmental change like the terrorism acts of September 11, 2001 and diseases like SARS on air travel, the aircraft industry is still attractive for new entrants. The long-term growth rate caused by globalisation, governmental support, and general need for more mobility show that there is still a large demand for aircrafts of all sizes. Due to the industry’s attractiveness, it is highly recommendable to enter the industry. Companies considering this should be aware of the high volatility in the market as well as the huge capital investments needed for the development process. [...]

Economics of the U.S. Commercial Airline Industry: Productivity, Technology and Deregulation

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1461550319
Total Pages : 200 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Economics of the U.S. Commercial Airline Industry: Productivity, Technology and Deregulation by : Ivan L. Pitt

Download or read book Economics of the U.S. Commercial Airline Industry: Productivity, Technology and Deregulation written by Ivan L. Pitt and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics of the U.S. Commercial Airline Industry: Productivity, Technology and Deregulation illustrates the impact of upstream technological change in capital goods (aircraft and aircraft engines) on demand, productivity, and cost reduction in the U.S. airline industry for the years 1970-1992. The aim is to separate supply-side technology push from demand pull in determining investment in aircraft in the US airline industry. The focus of inquiry in this study is at the company level, so the measures are sensitive to company differences such as financial costs, payload, and existing aircraft inventory rather than industry averages. This monograph builds on the new developments in econometric modeling and has a substantial technical component. The quantitative results lead to implications for understanding technology and its impact on the airline industry, as well as for formulating regulatory policy.

Deep Stall

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Publisher : Routledge
ISBN 13 : 1351945858
Total Pages : 160 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Deep Stall by : Philip K. Lawrence

Download or read book Deep Stall written by Philip K. Lawrence and published by Routledge. This book was released on 2017-05-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.

Foundations of Airline Finance

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Author :
Publisher : Routledge
ISBN 13 : 1317802497
Total Pages : 641 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Foundations of Airline Finance by : Bijan Vasigh

Download or read book Foundations of Airline Finance written by Bijan Vasigh and published by Routledge. This book was released on 2014-11-13 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the airline industry has experienced severe volatility in earnings, with airlines recording periods of substantial profits that are closely followed by periods of financial distress. This trend has continued into the new millennium, with numerous examples of airlines across the globe entering bankruptcy protection or liquidating. The text provides an introduction to both the basics of finance and the particular intricacies of airline finance where there can be significant fluctuations in both revenues and costs. This new edition also includes: capital budgeting management of current assets financial risk analysis fuel hedging aircraft leasing This textbook contains chapters that cover unique aspects of the aviation financial decision-making process. These include a rigorous and structured presentation of the buy versus lease decision that is prevalent in the industry, a valuation process for aviation assets, the recent trend toward privatization and the difficulty inherent in the valuation of a publicly-owned or semi-publicly owned asset. The Foundations of Airline Finance, now in its second edition, is an introductory text that can be used either as a general financial text or in a specialized class that deals with aviation finance in particular.

Skyteam

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Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Skyteam by : Leon E. Pennington

Download or read book Skyteam written by Leon E. Pennington and published by . This book was released on 2000 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This paper began with a brief history of the development of the airplane and the airline industry in the United States and Europe. Use of aircraft for mail delivery and passenger travel was discussed as well as political environments and stages of development which led to the emergence of airlines themselves. As airlines developed and international travel became common, international political considerations of this activity were examined. This activity impacted the development of use of strategic alliances in the airline industry. Market-based economics were discussed, and the permitted level of cooperative effort among the airlines was examined from a historical and current point of view. To determine the impact of strategic alliances in the air transport industry, a detailed examination of the structure and operational aspects of two member airlines in a newly formed alliance was conducted using historical and current information from industry sources in English and French. Each member airline, Delta Air Lines, and Air France, was examined with comparative reasoning in order to evaluate their operations in a standardized fashion. The analysis chapter, an evaluation of the effectiveness of the strategic alliances the member airlines had formed, was conducted using objective, industry-wide criteria. This analysis led to a conclusion that strategic alliances in the air transport industry are beneficial and essential to provide an Anywhere to Everywhere service to customers."--Abstract

Competitor Analysis. American Airlines versus Southwest Airlines

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Publisher : GRIN Verlag
ISBN 13 : 3346164616
Total Pages : 31 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Competitor Analysis. American Airlines versus Southwest Airlines by : Hanna Kattilakoski

Download or read book Competitor Analysis. American Airlines versus Southwest Airlines written by Hanna Kattilakoski and published by GRIN Verlag. This book was released on 2020-05-12 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2017 in the subject Business economics - Market research, grade: 90.0, Cologne Business School Köln, course: Competitive Intelligence, language: English, abstract: Competitive intelligence is the process of monitoring an industry to identify current and future competitors, their activities, how their actions will affect a firm and how the firm should respond to these actions (Business Dictionary, 2017). The scope of this competitor analysis will be on examining a primary competitor for American Airlines, from which the results can help make strategic decisions in the future. Being aware of competition can help a company maintain their competitive advantage or their position in the market. The chosen competitor for American Airlines is Southwest Airlines. Within this paper, the background of both companies will be discussed, with a deep-dive into Southwest strategy as well as other key information. Two competitive intelligence techniques will be applied: Porters Five Forces and Scenario Analysis. Lastly, some predications about the future of the company will be made.

Strategic Management of an Airline. Developing a Proactive Strategy for Airbus

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Author :
Publisher : Grin Publishing
ISBN 13 : 9783668189263
Total Pages : 52 pages
Book Rating : 4.1/5 (892 download)

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Book Synopsis Strategic Management of an Airline. Developing a Proactive Strategy for Airbus by : Charles Ekweruo

Download or read book Strategic Management of an Airline. Developing a Proactive Strategy for Airbus written by Charles Ekweruo and published by Grin Publishing. This book was released on 2017-01-12 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: First Class, University of Bradford (School of Management), language: English, abstract: This report will give a comprehensive analysis of Airbus based on strategic analysis (internal and external) and strategic formulation and will conclude with a recommendation. One of the most vital tools for human success is strategy. Even- though influential people for example, Barrack Obama, and Warren Buffet epitomizes luck, what really made them successful was to have a clear goal, understanding of their competitive environment and most importantly, identifying opportunity when they appeared and to have the clarity of direction and the tractability necessary to exploit these chances- effective implementation. Reason is that without a consistency of direction, based on understanding their environment and a keen awareness of how to maneuver into a position of advantage, competitors will out-compete them. Therefore, strategy refers to having a succinct and articulate goal, and plans to achieving it - put succinctly, a good strategy is about winning. In light of constant change and relentless competition, strategy becomes less about building positions of sustained competitive advantage rather, more about developing the responsiveness and flexibility to create successive temporary advantages-the economic downturn in 2008-9, is encouraging new thinking about the purpose of business. Disillusion with "shareholder value capitalism" has been accompanied by renewed interest in corporate social responsibility, ethics, and sustainability of the natural environment and the role of social legitimacy in long-term corporate success.

Flying Off Course IV

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Author :
Publisher : Routledge
ISBN 13 : 1135188882
Total Pages : 353 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Flying Off Course IV by : Rigas Doganis

Download or read book Flying Off Course IV written by Rigas Doganis and published by Routledge. This book was released on 2009-12-18 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, ‘open skies’ , air cargo economics, charters and new trends in airline pricing. It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry. The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author’s hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.

Boeing versus Airbus

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Author :
Publisher : Vintage
ISBN 13 : 1400078725
Total Pages : 274 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis Boeing versus Airbus by : John Newhouse

Download or read book Boeing versus Airbus written by John Newhouse and published by Vintage. This book was released on 2008-01-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Critical Analysis of Corporate Culture and Corporate Social Responsibility as Sources of Global Competitive Advantage in the Airline Industry

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Author :
Publisher : GRIN Verlag
ISBN 13 : 366833479X
Total Pages : 82 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Critical Analysis of Corporate Culture and Corporate Social Responsibility as Sources of Global Competitive Advantage in the Airline Industry by : Lisa Guhl

Download or read book Critical Analysis of Corporate Culture and Corporate Social Responsibility as Sources of Global Competitive Advantage in the Airline Industry written by Lisa Guhl and published by GRIN Verlag. This book was released on 2016-11-04 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of applied sciences, Düsseldorf, language: English, abstract: Since globalization started companies have been looking for ways to compete successfully on a global scale. Trends in the global environment, such as worldwide sourcing models requiring the management of cultural differences, as well as rapid communication and technology innovation, are still challenging for many industries. The airline industry being itself a reason for an increasingly borderless world also faces these global trends and fierce competition. Numerous factors have caused a downward trend of profits in this industry. The first factor has been the deregulation process. Under regulation airlines could not compete on price. Therefore, differentiation was only possible by customer service or on-board entertainment. With the start of de-regulation most customers could not find much difference between the offerings of major airlines and became indifferent about which airline to choose. Airline tickets started to become a kind of commodity goods. So, although deregulation was thought to lead to lower entry barriers, decreasing concentration and competitive prices, practice turned out to be different: expansion and alliance strategies of leading airlines have increased concentration. Besides liberalization, other factors have been the economic slowdown in many countries, terrorism, and rising costs for fuel, labour, maintenance, and security. Also rising customer expectations e.g. regarding convenience, entertainment, innovation, and value for money require the airline industry to change dynamically. Moreover, airlines face demands for CSR and sustainable travel, including pollution control and reduction of noise and CO2 emissions. Competition from low-cost carriers also gains in importance since their share of global capacity increased to more than 25 % in 2013. So, even if demand for air transportation has grown by an average of 9 % per year since 1960, and global airline revenues reached a new high of US$708 billion in 2013, airlines need to find ways to stand global competition as their environment, as well as economic and social frameworks potentially endanger profits and economic survival.

The Australian airline industry and the case of OzJet

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3638805611
Total Pages : 24 pages
Book Rating : 4.6/5 (388 download)

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Book Synopsis The Australian airline industry and the case of OzJet by : Marco Hierling

Download or read book The Australian airline industry and the case of OzJet written by Marco Hierling and published by GRIN Verlag. This book was released on 2007-06-22 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (86%), The University of Sydney, language: English, abstract: This case study provides an overview of the Australian airline industry and its competitors with a focus on the question why OzJet failed. The first chapter will give an insight on the main task and on the case study structure, concentrating on a brief outline of OzJet and the Australian airline industry. In chapter two, the external environment OzJet had to face is examined, including the analysis of the main trends and its competitive intelligence through scanning and monitoring. Furthermore, it presents a survey of the environment using Porters five forces, completing with a brief conclusion of the threats and opportunities in the Australian airline industry. Chapter three gives information of OzJet’s internal environment from a resource based view that examines the collection of its tangible and intangible resources, as well as its organizational capabilities shaping OzJet’s competitive position. This chapter ends with a short conclusion about OzJet’s strengths and weaknesses. Finally, it is discussed why OzJet failed and a strategic recommendation is given, about the likelihood of a third airline being successful in the Australian airline industry. OzJet started its business in November 2005 with the strategy to enter the Australian business traveller market on the Sydney-Melbourne trunk route. It had to compete with three other airlines: Qantas, Jetstar and Virgin Blue. OzJet’s core capability was to provide a top-notch service at a fully flexible economy price. However, the focus on customer service was not able to meet the needs of the targeted market. Business-class travellers were loyal to Qantas, offering a much higher flight frequency and loyalty program for this not so price sensitive market segment. In the end, OzJet had neither the cost structure (using old plains) nor the reputation and financial background to consist against its strong competitors. As a result, despite the high quality of its services, the airline OzJet couldn't find its niche and made a double digit million $ loss (about 10 million $) after 4 months. It ceased all scheduled operations on 12th March 2006 and now operates as a private charter company.

Sustaining Airline Profitability. Strategic Management and Leadership

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668319901
Total Pages : 26 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Sustaining Airline Profitability. Strategic Management and Leadership by : Fu On Lui

Download or read book Sustaining Airline Profitability. Strategic Management and Leadership written by Fu On Lui and published by GRIN Verlag. This book was released on 2016-10-13 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, Northumbria University, course: Bachelor of Arts in Human Resources Management, language: English, abstract: The commercial airline is an extremely competitive, safety-sensitive, high technology service industry. People, employees and customers, not products and machines, must be an arena of organization's core competence. Sustaining airline profitability, ensuring safety and security, and developing adequate air transportation infrastructure are the important challenges to the airlines. In the following chapters, the strategic reasons that lead Singapore Airline (SIA) success will be discuss with strategic frameworks.