Whirlpool Europe

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European Business

Author : Debra Johnson
Publisher : Routledge
ISBN 13 : 1134266049
Total Pages : 481 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis European Business by : Debra Johnson

Download or read book European Business written by Debra Johnson and published by Routledge. This book was released on 2007-01-24 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: new material on the single European market, the single currency and related policy issues issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business. Visit the Companion website at www.routledge.com/textbooks/9780415351355

Cases in the Environment of Business

Author : David W. Conklin
Publisher : SAGE
ISBN 13 : 9781412914369
Total Pages : 628 pages
Book Rating : 4.9/5 (143 download)

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Book Synopsis Cases in the Environment of Business by : David W. Conklin

Download or read book Cases in the Environment of Business written by David W. Conklin and published by SAGE. This book was released on 2006 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business, The University of Western Ontario.

Europe

Author :
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Europe by :

Download or read book Europe written by and published by . This book was released on 1994 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Management of Organizations and Stakeholders

Author : Jeffrey S. Harrison
Publisher :
ISBN 13 : 9780538878395
Total Pages : 764 pages
Book Rating : 4.8/5 (783 download)

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Book Synopsis Strategic Management of Organizations and Stakeholders by : Jeffrey S. Harrison

Download or read book Strategic Management of Organizations and Stakeholders written by Jeffrey S. Harrison and published by . This book was released on 1998 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Whirlpool Europe

Author : Aldo Sesia
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Whirlpool Europe by : Aldo Sesia

Download or read book Whirlpool Europe written by Aldo Sesia and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation Excellence

Author : Stephan Scholtissek
Publisher : MI Wirtschaftsbuch
ISBN 13 : 3864160006
Total Pages : 152 pages
Book Rating : 4.8/5 (641 download)

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Book Synopsis Innovation Excellence by : Stephan Scholtissek

Download or read book Innovation Excellence written by Stephan Scholtissek and published by MI Wirtschaftsbuch. This book was released on 2011-02-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, author Stephan Scholtissek examines innovations as they relate to companies in the energy and natural resources sectors (e.g. energy, utilities, chemicals, mining and metals companies), sectors which are incorrectly assumed not to be innovative and which are undergoing massive change as the balance of power shifts towards emerging economies and as the world looks to a range of low carbon technologies. Scholtissek argues that innovation (strictly defined as the sum of invention and market success) is the only answer for competitive success in a multi polar world where the essential ingredients of business can no longer be used to differentiate companies. He states that companies must be restructured to be run as portfolios of innovations. Scholtissek sheds light on different forms of innovation (product, service, process, organization and business model) and argues that R&D resources must be extended across all these forms. And he includes a number of detailed case studies from the energy and natural resources industries that demonstrate leading practice. The book will also address an end-to-end innovation process/framework that helps the innovation process run more smoothly. It will also include the key success factors that increase the likelihood of success of an innovation in a given company. Finally the author draws conclusions regarding the future of innovation. The goal is to provide the reader with a holistic approach to increasing the success of innovation in his/her company.

Proceedings of the 4th World Conference on Detergents

Author : Arno Cahn
Publisher : The American Oil Chemists Society
ISBN 13 : 9781893997011
Total Pages : 360 pages
Book Rating : 4.9/5 (97 download)

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Book Synopsis Proceedings of the 4th World Conference on Detergents by : Arno Cahn

Download or read book Proceedings of the 4th World Conference on Detergents written by Arno Cahn and published by The American Oil Chemists Society. This book was released on 1999-05-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings document a conference that has become the forum not only for the dissemination of new technical developments, reviews of markets and consumer habits across the globe, but also for communicating "policy" by the major players in the industry.

Blowing Agents for Polyurethane Foams

Author : S. N. Singh
Publisher : iSmithers Rapra Publishing
ISBN 13 : 1859573215
Total Pages : 168 pages
Book Rating : 4.8/5 (595 download)

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Book Synopsis Blowing Agents for Polyurethane Foams by : S. N. Singh

Download or read book Blowing Agents for Polyurethane Foams written by S. N. Singh and published by iSmithers Rapra Publishing. This book was released on 2002 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review discusses the legal requirements and property specifications for blowing agents in different applications. Each type of blowing agent is described. Key environmental and physical properties are listed, together with advantages and limitations. Foams are described by types and by applications. An additional indexed section containing several hundred abstracts from the Polymer Library gives useful references for further reading.

Managing Information Technology in Multinational Corporations

Author : Edward Mozley Roche
Publisher : Barraclough Ltd
ISBN 13 : 9780024026903
Total Pages : 472 pages
Book Rating : 4.0/5 (269 download)

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Book Synopsis Managing Information Technology in Multinational Corporations by : Edward Mozley Roche

Download or read book Managing Information Technology in Multinational Corporations written by Edward Mozley Roche and published by Barraclough Ltd. This book was released on 1992 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Strategic Brand Management

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749465166
Total Pages : 512 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

Digitalized and Harmonized Industrial Production Systems

Author : Armando Walter Colombo
Publisher : CRC Press
ISBN 13 : 0429553897
Total Pages : 365 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Digitalized and Harmonized Industrial Production Systems by : Armando Walter Colombo

Download or read book Digitalized and Harmonized Industrial Production Systems written by Armando Walter Colombo and published by CRC Press. This book was released on 2019-10-28 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the one side, Industrial competitiveness today means shorter product lifecycles, increased product variety, and shorter times to market and customized tangible products and services. To face these challenges, the manufacturing industry is forced to move from traditional management, control, and automation approaches towards industrial cyber-physical systems. On the other side, several emergent engineering approaches and related Information‐Communication‐Control‐Technologies, such as Multi‐Agent-Systems, Service‐Oriented Architecture, Plug‐and‐Produce Systems, Cloud and Fog Technologies, Big Data and Analytics, among others, have been researched during the last years. The confluence of those results with the latest developments in Industrial Digitalization, Systems‐of‐Cyber-Physical-Systems Engineering, Internet‐of‐Things, Internet‐of‐Services, and Industry 4.0 is opening a new broad spectrum of innovation possibilities. The PERFoRM (Production-harmonizEd-Reconfiguration of Flexible Robots and Machinery) approach is one of them. It teaches the reader what it means when production machines and systems are digitalized and migrated into Industrial Cyber-Physical Systems and what happens when they are networked and start collaborating with each other and with the human, using the internet. After a Technology Trend Screening and beyond a comprehensive state-of-the-art analysis about Industrial Digitalization and Industry 4.0-compliant solutions, the book introduces methods, architectures, and technologies applicable in real industrial use cases, explained for a broad audience of researchers, practitioners, and industrialists.

The Economist

Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Economist by :

Download or read book The Economist written by and published by . This book was released on 1991 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Class Manufacturing

Author : Schonberger
Publisher : Simon and Schuster
ISBN 13 : 1471109720
Total Pages : 433 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis World Class Manufacturing by : Schonberger

Download or read book World Class Manufacturing written by Schonberger and published by Simon and Schuster. This book was released on 2012-12-11 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his best-selling book Japanese Manufacturing Techniques, Richard J. Schonberger revolutionized American manufacturing theory and, more important, practice. In that breakthrough book, he revealed that Japanese manufacturing excellence was not culturally bound. Offering the first demystified explanation of the simple techniques that fueled Japan's industrial success, he demonstrated how the same methods could be put to work as effectively in U.S. plants.

Experiential Marketing

Author : Kerry Smith
Publisher : John Wiley & Sons
ISBN 13 : 1119145880
Total Pages : 224 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Experiential Marketing by : Kerry Smith

Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

CJEU - Recent Developments in Direct Taxation 2022

Author : Georg Kofler
Publisher : Linde Verlag GmbH
ISBN 13 : 3709413435
Total Pages : 338 pages
Book Rating : 4.7/5 (94 download)

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Book Synopsis CJEU - Recent Developments in Direct Taxation 2022 by : Georg Kofler

Download or read book CJEU - Recent Developments in Direct Taxation 2022 written by Georg Kofler and published by Linde Verlag GmbH. This book was released on 2024-02-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: CJEU - The most important cases in the field of direct taxation A great number of cases pending before the European Court of Justice (CJEU) concern the fundamental freedoms and state aid in respect of direct taxation. In particular, the number of infringement procedures brought before the CJEU by the European Commission has been increasing year on year. The CJEU is a driving force in the field of direct tax harmonization. All judgments and pending cases, therefore, have to be carefully analysed by academics as well as practitioners. This book discusses the most important cases in the field of direct taxation pending before or recently decided by the CJEU. Moreover, the national background of these cases is discussed and possible infringements of the fundamental freedoms and state aid rules are analysed. The analyses are presented by esteemed national and European tax law experts. The authors focus on the preliminary questions submitted to the CJEU by the national courts and the CJEU case law which could be of relevance for driving future judgments. This book goes to the heart of the national tax systems, exposing hidden obstacles to the fundamental freedoms.

The Quest for Global Dominance

Author : Anil K. Gupta
Publisher : John Wiley & Sons
ISBN 13 : 1119097452
Total Pages : 320 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Quest for Global Dominance by : Anil K. Gupta

Download or read book The Quest for Global Dominance written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

The Globalization Myth

Author : Shannon K. O'Neil
Publisher : Yale University Press
ISBN 13 : 0300248970
Total Pages : 241 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Globalization Myth by : Shannon K. O'Neil

Download or read book The Globalization Myth written by Shannon K. O'Neil and published by Yale University Press. This book was released on 2022-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A case for why regionalization, not globalization, has been the biggest economic trend of the past forty years The conventional wisdom about globalization is wrong. Over the past forty years as companies, money, ideas, and people went abroad, they increasingly looked regionally rather than globally. O'Neil details this transformation and the rise of three major regional hubs in Asia, Europe, and North America. Current technological, demographic, and geopolitical trends look only to deepen these regional ties. O'Neil argues that this has urgent implications for the United States. Regionalization has enhanced economic competitiveness and prosperity in Europe and Asia. It could do the same for the United States, if only it would embrace its neighbors.