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What Americans Really Want...Really

Author : Dr. Frank Luntz
Publisher : Hachette Books
ISBN 13 : 1401394787
Total Pages : 327 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis What Americans Really Want...Really by : Dr. Frank Luntz

Download or read book What Americans Really Want...Really written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2009-09-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

The What Americans Really Want...Really: Revised Edition

Author : Dr. Frank Luntz
Publisher : Hachette Books
ISBN 13 : 1401326048
Total Pages : 346 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis The What Americans Really Want...Really: Revised Edition by : Dr. Frank Luntz

Download or read book The What Americans Really Want...Really: Revised Edition written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2010-09-14 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

What Americans Really Want... Really

Author : Frank I. Luntz
Publisher : Hyperion Books
ISBN 13 : 9780316372947
Total Pages : 263 pages
Book Rating : 4.3/5 (729 download)

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Book Synopsis What Americans Really Want... Really by : Frank I. Luntz

Download or read book What Americans Really Want... Really written by Frank I. Luntz and published by Hyperion Books. This book was released on 2014-07-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

The Forgotten Americans

Author : Isabel Sawhill
Publisher : Yale University Press
ISBN 13 : 0300230362
Total Pages : 268 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Forgotten Americans by : Isabel Sawhill

Download or read book The Forgotten Americans written by Isabel Sawhill and published by Yale University Press. This book was released on 2018-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sobering account of a disenfranchised American working class and important policy solutions to the nation's economic inequalities One of the country's leading scholars on economics and social policy, Isabel Sawhill addresses the enormous divisions in American society--economic, cultural, and political--and what might be done to bridge them. Widening inequality and the loss of jobs to trade and technology has left a significant portion of the American workforce disenfranchised and skeptical of governments and corporations alike. And yet both have a role to play in improving the country for all. Sawhill argues for a policy agenda based on mainstream values, such as family, education, and work. Although many have lost faith in government programs designed to help them, there are still trusted institutions on both the local and the federal level that can deliver better job opportunities and higher wages to those who have been left behind. At the same time, the private sector needs to reexamine how it trains and rewards employees. This book provides a clear-headed and middle-way path to a better-functioning society in which personal responsibility is honored and inclusive capitalism and more broadly shared growth are once more the norm.

Words That Work

Author : Dr. Frank Luntz
Publisher : Hachette Books
ISBN 13 : 1401385745
Total Pages : 438 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Class War?

Author : Benjamin I. Page
Publisher : University of Chicago Press
ISBN 13 : 0226644561
Total Pages : 158 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Class War? by : Benjamin I. Page

Download or read book Class War? written by Benjamin I. Page and published by University of Chicago Press. This book was released on 2009-08-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent battles in Washington over how to fix America’s fiscal failures strengthened the widespread impression that economic issues sharply divide average citizens. Indeed, many commentators split Americans into two opposing groups: uncompromising supporters of unfettered free markets and advocates for government solutions to economic problems. But such dichotomies, Benjamin Page and Lawrence Jacobs contend, ring false. In Class War? they present compelling evidence that most Americans favor free enterprise and practical government programs to distribute wealth more equitably. At every income level and in both major political parties, majorities embrace conservative egalitarianism—a philosophy that prizes individualism and self-reliance as well as public intervention to help Americans pursue these ideals on a level playing field. Drawing on hundreds of opinion studies spanning more than seventy years, including a new comprehensive survey, Page and Jacobs reveal that this worldview translates to broad support for policies aimed at narrowing the gap between rich and poor and creating genuine opportunity for all. They find, for example, that across economic, geographical, and ideological lines, most Americans support higher minimum wages, improved public education, wider access to universal health insurance coverage, and the use of tax dollars to fund these programs. In this surprising and heartening assessment, Page and Jacobs provide our new administration with a popular mandate to combat the economic inequity that plagues our nation.

What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions

Author : Meir Statman
Publisher : McGraw Hill Professional
ISBN 13 : 0071741666
Total Pages : 304 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions by : Meir Statman

Download or read book What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions written by Meir Statman and published by McGraw Hill Professional. This book was released on 2010-11-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneer in the field of behavioral finance presents an investment guide based on what really drives investors Perfectly timed to give readers a real edge for investing in post-crash markets Author is a leading authority on the theory and application of behavioral finance and a fixture in The Wall Street Journal and other leading media outlets Poised to become the definitive text on how investors and managers make financial decisions—and how these decisions are reflected in financial markets

American Like Me

Author : America Ferrera
Publisher : Gallery Books
ISBN 13 : 1501180924
Total Pages : 336 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis American Like Me by : America Ferrera

Download or read book American Like Me written by America Ferrera and published by Gallery Books. This book was released on 2019-09-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER From award-winning actress and political activist America Ferrera comes a vibrant and varied collection of first-person accounts from prominent figures about the experience of growing up between cultures. America Ferrera has always felt wholly American, and yet, her identity is inextricably linked to her parents’ homeland and Honduran culture. Speaking Spanish at home, having Saturday-morning-salsa-dance-parties in the kitchen, and eating tamales alongside apple pie at Christmas never seemed at odds with her American identity. Still, she yearned to see that identity reflected in the larger American narrative. Now, in American Like Me, America invites thirty-one of her friends, peers, and heroes to share their stories about life between cultures. We know them as actors, comedians, athletes, politicians, artists, and writers. However, they are also immigrants, children or grandchildren of immigrants, indigenous people, or people who otherwise grew up with deep and personal connections to more than one culture. Each of them struggled to establish a sense of self, find belonging, and feel seen. And they call themselves American enthusiastically, reluctantly, or not at all. Ranging from the heartfelt to the hilarious, their stories shine a light on a quintessentially American experience and will appeal to anyone with a complicated relationship to family, culture, and growing up.

One Nation, After All

Author : Alan Wolfe
Publisher : Penguin Group USA
ISBN 13 : 9780140275728
Total Pages : 358 pages
Book Rating : 4.2/5 (757 download)

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Book Synopsis One Nation, After All by : Alan Wolfe

Download or read book One Nation, After All written by Alan Wolfe and published by Penguin Group USA. This book was released on 1999 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals that many Americans share the same opinions and values about middle class society

One Billion Americans

Author : Matthew Yglesias
Publisher : Penguin
ISBN 13 : 0593190211
Total Pages : 290 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis One Billion Americans by : Matthew Yglesias

Download or read book One Billion Americans written by Matthew Yglesias and published by Penguin. This book was released on 2020-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?

Inside Apple

Author : Adam Lashinsky
Publisher : Business Plus
ISBN 13 : 1455512176
Total Pages : 138 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Inside Apple by : Adam Lashinsky

Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

The Quiet Americans

Author : Scott Anderson
Publisher : Anchor
ISBN 13 : 0385540469
Total Pages : 722 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Quiet Americans by : Scott Anderson

Download or read book The Quiet Americans written by Scott Anderson and published by Anchor. This book was released on 2020-09-01 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Lawrence in Arabia—the gripping story of four CIA agents during the early days of the Cold War—and how the United States, at the very pinnacle of its power, managed to permanently damage its moral standing in the world. “Enthralling … captivating reading.” —The New York Times Book Review At the end of World War II, the United States was considered the victor over tyranny and a champion of freedom. But it was clear—to some—that the Soviet Union was already seeking to expand and foment revolution around the world, and the American government’s strategy in response relied on the secret efforts of a newly formed CIA. Chronicling the fascinating lives of four agents, Scott Anderson follows the exploits of four spies: Michael Burke, who organized parachute commandos from an Italian villa; Frank Wisner, an ingenious spymaster who directed actions around the world; Peter Sichel, a German Jew who outwitted the ruthless KGB in Berlin; and Edward Lansdale, a mastermind of psychological warfare in the Far East. But despite their lofty ambitions, time and again their efforts went awry, thwarted by a combination of ham-fisted politicking and ideological rigidity at the highest levels of the government.

The Very First Americans

Author : Cara Ashrose
Publisher : Penguin
ISBN 13 : 0448401681
Total Pages : 0 pages
Book Rating : 4.4/5 (484 download)

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Book Synopsis The Very First Americans by : Cara Ashrose

Download or read book The Very First Americans written by Cara Ashrose and published by Penguin. This book was released on 1993-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before Columbus landed in America, hundreds of groups of people had already made their homes here. You may have heard of some of them—like the Sioux, Hopi, and Seminole. But where did they live? What did they eat? How did they have fun? And where are they today? From coast to coast, learn all about these very first Americans!

The Other Americans

Author : Laila Lalami
Publisher : Vintage
ISBN 13 : 1524747157
Total Pages : 321 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Other Americans by : Laila Lalami

Download or read book The Other Americans written by Laila Lalami and published by Vintage. This book was released on 2019-03-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***2019 NATIONAL BOOK AWARD FINALIST*** Winner of the Arab American Book Award in Fiction Finalist for the Kirkus Prize in Fiction Finalist for the California Book Award Longlisted for the Aspen Words Literary Prize A Los Angeles Times bestseller Named a Best Book of the Year by The Washington Post, Time, NPR, Minneapolis Star Tribune, Dallas Morning News, The Guardian, Variety, and Kirkus Reviews Late one spring night in California, Driss Guerraoui—father, husband, business owner, Moroccan immigrant—is hit and killed by a speeding car. The aftermath of his death brings together a diverse cast of characters: Guerraoui's daughter Nora, a jazz composer returning to the small town in the Mojave she thought she'd left for good; her mother, Maryam, who still pines for her life in the old country; Efraín, an undocumented witness whose fear of deportation prevents him from coming forward; Jeremy, an old friend of Nora’s and an Iraqi War veteran; Coleman, a detective who is slowly discovering her son’s secrets; Anderson, a neighbor trying to reconnect with his family; and the murdered man himself. As the characters—deeply divided by race, religion, and class—tell their stories, each in their own voice, connections among them emerge. Driss’s family confronts its secrets, a town faces its hypocrisies, and love—messy and unpredictable—is born. Timely, riveting, and unforgettable, The Other Americans is at once a family saga, a murder mystery, and a love story informed by the treacherous fault lines of American culture.

I Could Do Anything If I Only Knew What It Was

Author : Barbara Sher
Publisher : Dell
ISBN 13 : 0440505003
Total Pages : 338 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis I Could Do Anything If I Only Knew What It Was by : Barbara Sher

Download or read book I Could Do Anything If I Only Knew What It Was written by Barbara Sher and published by Dell. This book was released on 1995-08-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A life-changing guide to finding your direction—and your passion—in a world of seemingly limitless options “For those who want to find their passion . . . a step-by-step guide for restructuring one’s life so that it has meaning, direction, and joy.”—Ellen Kreidman, author of Light His Fire and Light Her Fire If you suspect there could be more to life than what you’re getting, if you always knew you could do anything—if you only knew what it was—this extraordinary book is about to prove you right. No matter what your age, no matter how “unattainable” your dreams, you can create and live a life you love. I Could Do Anything If Only I Knew What It Was reveals how you can recapture “long lost” goals, overcome the blocks that inhibit your success, decide what you want to be, and live your dreams forever. You will learn: • What to do if you never chose to be what you are. • How to get off the fast track—and on to the right track. • First aid techniques for paralyzing chronic negativity. • How to regroup when you've lost your big dream. • To stop waiting for luck—and start creating it. A life without direction is a life without passion. I Could Do Anything If Only I Knew What It Was guides you not to another unsatisfying job but to a richly rewarding career rooted in your heart’s desire.

Who Really Cares

Author : Arthur C. Brooks
Publisher : Basic Books
ISBN 13 : 0465003656
Total Pages : 272 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Who Really Cares by : Arthur C. Brooks

Download or read book Who Really Cares written by Arthur C. Brooks and published by Basic Books. This book was released on 2007-12-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know we should give to charity, but who really does? In his controversial study of America's giving habits, Arthur C. Brooks shatters stereotypes about charity in America-including the myth that the political Left is more compassionate than the Right. Brooks, a preeminent public policy expert, spent years researching giving trends in America, and even he was surprised by what he found. In Who Really Cares, he identifies the forces behind American charity: strong families, church attendance, earning one's own income (as opposed to receiving welfare), and the belief that individuals-not government-offer the best solution to social ills. But beyond just showing us who the givers and non-givers in America really are today, Brooks shows that giving is crucial to our economic prosperity, as well as to our happiness, health, and our ability to govern ourselves as a free people.

The Book of Unknown Americans

Author : Cristina Henríquez
Publisher : Vintage
ISBN 13 : 0385350856
Total Pages : 252 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Book of Unknown Americans by : Cristina Henríquez

Download or read book The Book of Unknown Americans written by Cristina Henríquez and published by Vintage. This book was released on 2014-06-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning novel of hopes and dreams, guilt and love—a book that offers a resonant new definition of what it means to be American and "illuminates the lives behind the current debates about Latino immigration" (The New York Times Book Review). When fifteen-year-old Maribel Rivera sustains a terrible injury, the Riveras leave behind a comfortable life in Mexico and risk everything to come to the United States so that Maribel can have the care she needs. Once they arrive, it’s not long before Maribel attracts the attention of Mayor Toro, the son of one of their new neighbors, who sees a kindred spirit in this beautiful, damaged outsider. Their love story sets in motion events that will have profound repercussions for everyone involved. Here Henríquez seamlessly interweaves the story of these star-crossed lovers, and of the Rivera and Toro families, with the testimonials of men and women who have come to the United States from all over Latin America.