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Download or read book Words That Work written by Frank I. Luntz and published by Hyperion. This book was released on 2007 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable, " and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
Download or read book Words That Work written by Frank I. Luntz and published by Hyperion. This book was released on 2007 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Book Synopsis Magic Words at Work by : Howard Kaminsky
Download or read book Magic Words at Work written by Howard Kaminsky and published by Crown Currency. This book was released on 2004-02-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of Magic Words: a collection of workplace wisdom for spectacular results on the job Having survived and thrived in the competitive media industry, Alexandra Penney and Howard Kaminsky are now revealing their strategies for success. Magic Words at Work captures lessions learned in the trenches and coins perfect turns of phrase for every office situation, including: • Raising Your Voice Can Work Better Than Raising Your Hand: Don’t spend your life asking for permission and waiting to be called on • The Red Light Is On: Learn the secret to working without interruption • Make Like a Prairie Dog: When management is in flux, stay low to the ground • I'm Going to Lead Between the Lines: Find a solution, then make it fit the rules • Low Overhead Equals High Independence: Living debt-free keeps your options wide open With a memorable mixture of chutzpah and charm, Kaminsky and Penney deliver the bottom line on rising to the top.
Book Synopsis Web Words That Work by : Michael R. Miller
Download or read book Web Words That Work written by Michael R. Miller and published by Que Publishing. This book was released on 2012-12-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Book Synopsis Make Your Words Work by : Gary Provost
Download or read book Make Your Words Work written by Gary Provost and published by Crossroad Press. This book was released on 2020-06-07 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.
Book Synopsis Teaching Words and How They Work by : Elfrieda H. Hiebert
Download or read book Teaching Words and How They Work written by Elfrieda H. Hiebert and published by Teachers College Press. This book was released on 2019-12-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.
Book Synopsis Making Your words Work by : Terry Mahony
Download or read book Making Your words Work written by Terry Mahony and published by Crown House Publishing. This book was released on 2007-05-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to focus on the application of language models for classroom management, Making Your Words Work offers a large repertoire of linguistic approaches to improve communication between teacher and pupil. It provides a robust rationale of the causes of anxiety and dysfunctional behaviour. It covers the latest developments in effective teaching through the modification of language use. Previously published as Words Work!: How to Change Your Language to Improve Behaviour in Your Classroom ISBN 978-189983698-7 - resized and reformatted.
Book Synopsis Introduction to Speechwork for Actors by : Ron Carlos
Download or read book Introduction to Speechwork for Actors written by Ron Carlos and published by Bloomsbury Publishing. This book was released on 2022-12-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional speech work has long favored an upper-class white accent as the model of intelligibility. Because of that, generations of actors have felt disconnected from their own identities and acting choices. This much-needed textbook redresses that trend and encourages actors to achieve intelligibility through rigorous language analysis and an exploration of their own accent and articulation practices. Following an acting class model, where you first analyze the script then reveal yourself through it, this work breaks down a process for analyzing language in a way that excites the imagination. Guiding the student through the labyrinth of abstract concepts and terms, readers are delivered into the practicality of exercises and explorations, giving them self-awareness that enables them to make their own speech come alive. Informed throughout by notes from the author's own extensive experience working with directors and acting teachers, this book serves as an ideal speech-training resource for the 21st -century actor, and includes specially commissioned online videos demonstrating key exercises.
Book Synopsis Make Your Words Work by : Gary Provost
Download or read book Make Your Words Work written by Gary Provost and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategies that Work by : Stephanie Harvey
Download or read book Strategies that Work written by Stephanie Harvey and published by Stenhouse Publishers. This book was released on 2007 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes strategies teachers can use to promote reading comprehension in students from kindergarten through eighth grade; and includes examples of student work, illustrations, and other reference tools.
Book Synopsis Escaping Cult Entrapment by : Gabriella Gallo
Download or read book Escaping Cult Entrapment written by Gabriella Gallo and published by WestBow Press. This book was released on 2012 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escaping Cult Entrapment tells a compelling story beginning with a young teenage couple in despair, with two babies and no means to support their family. The story focuses on Sophia, the second oldest daughter, born in 1968. The couple falls victim to the enticements of the Children of God Cult and the promise of a new life in the early 1970s. The family becomes trapped by the cult's brainwashing and manipulation in a decade of widespread hippie movements. As the family grows, they live a life full of bewildering events that they consider honorable in the "missionary" work they perform based on their desire to serve God, but awful in tormenting events driven by the cult's deception and social isolation. The father, Sebastian, is increasingly entangled in the cult's web of lies and becomes alienated from his wife, Elizabeth, and their seven young children. With remarkable strength and faith Elizabeth carries out her decision to leave her husband and the cult. She conquers her fears in order to provide a better life for her and her children. Over the next 10 years Sophia's family endures a journey of chaos and triumph as they fight to integrate back into society. With little money, they have to figure out how to live their new life. At the same time, Elizabeth shows them the important things in life, knowing that you don't need money to have a loving home. The family is determined to overcome tremendous hardship. They have to adapt and survive as they are faced with emotional, social and financial challenges. Elizabeth teaches them strong will and that their circumstances are only temporary. Sophia's experiences are tragic during her younger years, but inspirational as she grows into an adolescent and young adult.
Book Synopsis A Creative Approach to Teaching Grammar by : Peter Burrows
Download or read book A Creative Approach to Teaching Grammar written by Peter Burrows and published by Bloomsbury Publishing. This book was released on 2014-09-25 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a whole school approach to the teaching of grammar and punctuation that is fully matched to the demands of the English grammar and punctuation test and the new curriculum. With the shift towards elegant, well-constructed sentences, it offers the busy teacher three simple steps to motivate and engage children, through: • explicit teaching and modelling; • over forty practical games and activities; • application and improvement within editing and proof reading. This book draws on recent research but also is based on many years of classroom practice and a number of case studies. Practical examples develop teachers' understanding of grammatical terms and progression and show how it is possible to have a significant impact on vocabulary, sentence structure and children's writing in general. A balance is found where skills are explicitly taught but within the context of an exciting and interesting curriculum.
Book Synopsis The Imagery of Writing in the Early Works of Paul Auster by : Clara Sarmento
Download or read book The Imagery of Writing in the Early Works of Paul Auster written by Clara Sarmento and published by Cambridge Scholars Publishing. This book was released on 2017-01-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early works of Paul Auster convey the loneliness of the individual fully committed to the work of writing, as if he were confined within the book that dominates his life. All through Auster’s poetry, essays and fiction, the work of writing is an actual physical effort, an effective construction, as if the words aligned in the poem-text were stones to place in a row when building a wall or some other structure in stone. This book studies the symbolism of the genetic substance of the world (re)built through the work of writing, inside the walls of the room, closed in space and time, though open to an unlimited mental expansion. Paul Auster’s work is an aesthetic-literary self-reflection about the mission of writing. The writer-character is like an inexperienced God, whose hands may originate either cosmos or chaos, life or death, hence Auster’s recurring meditation on the work and the power of writing, at the same time an autobiography and a self-criticism. The stones, the wall, and the room – the words, the page, and the book – are the ontological structure of the imaginary cosmos generated in Paul Auster’s mind, like a real world born of the magma of words lost in another, interior world.
Download or read book Call to Action written by Bryan Eisenberg and published by HarperCollins Leadership. This book was released on 2006-10-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Book Synopsis Dictionary of Proverbs by : George Latimer Apperson
Download or read book Dictionary of Proverbs written by George Latimer Apperson and published by Wordsworth Editions. This book was released on 2006-05-10 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary aims to help users to find the most appropriate word to use on a wide range of occasions. It is designed in particular for students, those writing reports, letters and speeches, and crossword solvers, but is also useful as a general word reference. Special features include: an alphabetical A-Z listing; numbered senses for words with more than one meaning; British and American variants; and specially marked colloquial uses.
Book Synopsis A Concordance to the Holy Scriptures ... In a More Exact and Useful Method Than Hath Hitherto Been Extant. By S. N. [i.e. Samuel Newman.] by :
Download or read book A Concordance to the Holy Scriptures ... In a More Exact and Useful Method Than Hath Hitherto Been Extant. By S. N. [i.e. Samuel Newman.] written by and published by . This book was released on 1662 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Index to the Remarkable Passages and Words Made Use of by Shakspeare by : Samuel Ayscough
Download or read book An Index to the Remarkable Passages and Words Made Use of by Shakspeare written by Samuel Ayscough and published by . This book was released on 1827 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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