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Author : Christian Antz
Publisher : Erich Schmidt Verlag GmbH & Co. KG
ISBN 13 : 9783503129805
Total Pages : 200 pages
Book Rating : 4.1/5 (298 download)
Download or read book Wein und Tourismus written by Christian Antz and published by Erich Schmidt Verlag GmbH & Co. KG. This book was released on 2011 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Knut Scherhag
Publisher : BoD – Books on Demand
ISBN 13 : 3844102302
Total Pages : 194 pages
Book Rating : 4.8/5 (441 download)
Download or read book Weintourismus und Marketing written by Knut Scherhag and published by BoD – Books on Demand. This book was released on 2013 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Axel Dreyer
Publisher : UVK Verlag
ISBN 13 : 3739881259
Total Pages : 177 pages
Book Rating : 4.7/5 (398 download)
Download or read book Tourism NOW: Reisen zum Wein written by Axel Dreyer and published by UVK Verlag. This book was released on 2021-10-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weintourismus zwischen Reben, Vinotheken und Kultur Der Weintourismus boomt. Kein Wunder: Reizvolle Landschaften, erlesene Weine und zahlungskräftige Gäste bilden aus touristischer Sicht ein attraktives Gespann. Axel Dreyer stellt Weinregionen aus Deutschland und aller Welt vor und geht dabei auf die Besonderheiten dieser Destinationen ein. Zudem zeigt er, welche Eigenschaften Weintourist:innen ausmachen und wo neue Zielgruppen liegen. Elemente eines erfolgreichen Marketings erläutert er: Dazu zählen Werkzeuge der Kundengewinnung und -bindung sowie die Gestaltung attraktiver Angebote und Reiseerlebnisse. Auf die Erfolgsfaktor attraktiver Weingüter und Weinregionen geht er außerdem ein: Etwa Vinotheken, Keller- und Weinbergführungen sowie nicht zuletzt auch Verkostungen, Hoffeste und Weinhotels. Was genau hinter Weinerlebniswelten steckt und wie Weingüter durch architektonische Highlights auf sich aufmerksam machen können, zeigt er anhand illustrierter Beispiele. Unvergessliche Erlebnisse für Gäste entstehen mithilfe lokaler Netzwerke und Kooperationen. Die Zusammenarbeit von Winzer:innen, Gastronomie und Freizeitanbietern hebt der Autor deswegen explizit hervor. Die daraus entstehende Verzahnung von Wein und Kulinarik einerseits und dem Radfahren und Wandern andererseits eröffnen zahlreiche Möglichkeiten. Ein unverzichtbare Lektüre für Winzer:innen und Destinationsmanager:innen. Auch für die Tourismuswissenschaft ein umfassendes Nachschlagewerk.
Author : Daniela Wagner
Publisher : Springer-Verlag
ISBN 13 : 3658137320
Total Pages : 192 pages
Book Rating : 4.6/5 (581 download)
Download or read book Kulinarischer Tourismus und Weintourismus written by Daniela Wagner and published by Springer-Verlag. This book was released on 2017-03-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Tagungsband umfasst die im Rahmen der "Culinary and Wine Tourism Conference 2015" präsentierten Paper und Konzepte rund um das Thema Kulinarik- und Weintourismus. Die Konferenz wurde vom Institut für Tourismus-Management der FHWien der WKW in Zusammenarbeit mit der Deutschen Gesellschaft für Tourismuswissenschaft (DGT) und der IMC Fachhochschule Krems, Studiengang International Wine Business veranstaltet. Kulinarik und Wein werden immer häufiger zu einem wesentlichen Teil von Reiseentscheidungen und gewinnen als eigenständiges touristisches Marktsegment zunehmend an Bedeutung. Durch die Kombination von Wissenschaft und Tourismuspraxis und Beiträgen in deutscher und englischer Sprache wird eine besonders breite Zielgruppe angesprochen.
Author : Kyuho Lee
Publisher : CRC Press
ISBN 13 : 1482223414
Total Pages : 314 pages
Book Rating : 4.4/5 (822 download)
Download or read book Strategic Winery Tourism and Management written by Kyuho Lee and published by CRC Press. This book was released on 2016-01-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Author : Christian Antz
Publisher :
ISBN 13 : 9783935971362
Total Pages : 88 pages
Book Rating : 4.9/5 (713 download)
Download or read book Wein und Tourismus in der Weinregion Saale-Unstrut written by Christian Antz and published by . This book was released on 2006 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katia Laura Sidali
Publisher : Springer Science & Business Media
ISBN 13 : 3642113613
Total Pages : 197 pages
Book Rating : 4.6/5 (421 download)
Download or read book Food, Agri-Culture and Tourism written by Katia Laura Sidali and published by Springer Science & Business Media. This book was released on 2011-02-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of "Calibri">local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.
Author : Silvia A. Conca Messina
Publisher : Springer Nature
ISBN 13 : 3030277720
Total Pages : 311 pages
Book Rating : 4.0/5 (32 download)
Download or read book A History of Wine in Europe, 19th to 20th Centuries, Volume I written by Silvia A. Conca Messina and published by Springer Nature. This book was released on 2019-11-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume collection analyses the evolution of wine production in European regions across the nineteenth and twentieth centuries. France and Italy in particular have shaped modern viticulture, by improving oenological methods and knowledge, then disseminating them internationally. This first volume looks closely at the development of winegrowing, with cases ranging from Italian and French regions to smaller producers such as Portugal and Slovenia.
Author : Mary Beth Bohman
Publisher : Fodors Travel Publications
ISBN 13 : 1400017165
Total Pages : 802 pages
Book Rating : 4.4/5 ( download)
Download or read book Germany 2007 written by Mary Beth Bohman and published by Fodors Travel Publications. This book was released on 2006-12-01 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on accommodations, restaurants, walking and driving tours, sightseeing, and shopping, with information for Berlin and Eastern Germany
Author : Juliane Berauer
Publisher :
ISBN 13 : 9783941817050
Total Pages : 134 pages
Book Rating : 4.8/5 (17 download)
Download or read book Weintourismus written by Juliane Berauer and published by . This book was released on 2015 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eva Biniek
Publisher :
ISBN 13 : 9783942171502
Total Pages : 414 pages
Book Rating : 4.1/5 (715 download)
Download or read book Weintourismus written by Eva Biniek and published by . This book was released on 2012 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3030004376
Total Pages : 644 pages
Book Rating : 4.0/5 (3 download)
Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000642321
Total Pages : 1097 pages
Book Rating : 4.0/5 (6 download)
Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Author : Tobias Reeh
Publisher : Universitätsverlag Göttingen
ISBN 13 : 3941875981
Total Pages : 207 pages
Book Rating : 4.9/5 (418 download)
Download or read book Orte, Wege, Visionen written by Tobias Reeh and published by Universitätsverlag Göttingen. This book was released on 2011 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reisen als kulturelle Praxis ist Spiegelbild gesellschaftlicher Verhältnisse. Wandelt sich eine Gesellschaft, so wandelt sich auch ihr Reiseverhalten. Vor diesem Hintergrund war das erste Jahrzehnt des 21. Jahrhunderts durch zahlreiche Entwicklungen gekennzeichnet, die Touristik und Tourismusforschung gleichermaßen vor große Herausforderungen stellen. Im vorliegenden Band werden ausgewählte touristische Trends und ihre räumlichen Implikationen nachgezeichnet, mit angebots- und nachfrageseitigen Analysen die Motive, Erfahrungen und Handlungsoptionen beleuchtet sowie künftige Perspektiven ausgelotet. Die Beiträge verdeutlichen, dass sich etablierte Destinationen und Freizeitangebote aufgrund von Veränderungen in der touristischen Nachfrage einem enormen Innovationsdruck ausgesetzt sehen, für aufstrebende Zielgebiete bieten sie hingegen die Chance, sich am Markt zu positionieren.
Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136348735
Total Pages : 366 pages
Book Rating : 4.1/5 (363 download)
Download or read book Wine Tourism Around the World written by C. Michael Hall and published by Routledge. This book was released on 2009-11-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.
Author : Jack Carlsen
Publisher : CABI
ISBN 13 : 1845931718
Total Pages : 300 pages
Book Rating : 4.8/5 (459 download)
Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Author : Alexander Pachmann
Publisher : GRIN Verlag
ISBN 13 : 363820104X
Total Pages : 26 pages
Book Rating : 4.6/5 (382 download)
Download or read book Kochkunst als touristische Attraktion written by Alexander Pachmann and published by GRIN Verlag. This book was released on 2003-06-30 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2002 im Fachbereich Tourismus - Sonstiges, Note: 2, Hochschule Harz - Hochschule für angewandte Wissenschaften (FH) (-), Veranstaltung: Marketing im Tourismus, Sprache: Deutsch, Abstract: Kulturtourismus ist ein sehr weit gefächerter Begriff. In der Literatur findet man deshalb eine Vielzahl von Definitionen. Eine allgemein Gültige (von Becker) sei hier genannt:“ Kulturtourismus nutzt Bauten, Relikte und Bräuche in der Landschaft, in Orten und Gebäuden, um dem Besucher die Kultur-, Sozial- und Wirtschaftsentwicklung des jeweiligen Gebietes durch Pauschalangebote, Führungen, Besichtigungsmöglichkeiten und spezifisches Informationsmaterial nahezubringen. Auch kulturelle Veranstaltungen dienen häufig dem Kulturtourismus.“ Ziel dieser Arbeit soll es sein, anhand des Beispieles der Deutschen Zentrale für Tourismus (DZT) „Deutschland kulinarisch“ und das Konzept des Weintourismus im Saale Unstrut Gebiet, die touristische Bedeutung von Kochkunst (Ess- und Trinkkultur) für eine Region herauszuarbeiten. Außerdem soll das Zusammenspiel kultureller Ressourcen mit Spezialitäten einer Region für den deutschen Kulturtourismus als Wachstumsbranche gezeigt werden.
