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Author : Knut Scherhag
Publisher : BoD – Books on Demand
ISBN 13 : 3844102302
Total Pages : 194 pages
Book Rating : 4.8/5 (441 download)
Download or read book Weintourismus und Marketing written by Knut Scherhag and published by BoD – Books on Demand. This book was released on 2013 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000642321
Total Pages : 1097 pages
Book Rating : 4.0/5 (6 download)
Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3030004376
Total Pages : 644 pages
Book Rating : 4.0/5 (3 download)
Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Author : Kyuho Lee
Publisher : CRC Press
ISBN 13 : 1482223414
Total Pages : 314 pages
Book Rating : 4.4/5 (822 download)
Download or read book Strategic Winery Tourism and Management written by Kyuho Lee and published by CRC Press. This book was released on 2016-01-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136348735
Total Pages : 366 pages
Book Rating : 4.1/5 (363 download)
Download or read book Wine Tourism Around the World written by C. Michael Hall and published by Routledge. This book was released on 2009-11-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.
Author :
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.F/5 ( download)
Download or read book Acta Ethnographica Hungarica written by and published by . This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marta Peris-Ortiz
Publisher : Springer
ISBN 13 : 3319188577
Total Pages : 279 pages
Book Rating : 4.3/5 (191 download)
Download or read book Wine and Tourism written by Marta Peris-Ortiz and published by Springer. This book was released on 2015-12-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists’ search for new experiences and wineries’ need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge—both theoretical and practical—suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.
Author :
Publisher :
ISBN 13 : 3652013786
Total Pages : 144 pages
Book Rating : 4.6/5 (52 download)
Download or read book written by and published by . This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katia Laura Sidali
Publisher : Springer Science & Business Media
ISBN 13 : 3642113613
Total Pages : 197 pages
Book Rating : 4.6/5 (421 download)
Download or read book Food, Agri-Culture and Tourism written by Katia Laura Sidali and published by Springer Science & Business Media. This book was released on 2011-02-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of "Calibri">local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.
Author : Jack Carlsen
Publisher : CABI
ISBN 13 : 1845931718
Total Pages : 300 pages
Book Rating : 4.8/5 (459 download)
Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Author : George Gmelch
Publisher : Indiana University Press
ISBN 13 : 025322327X
Total Pages : 289 pages
Book Rating : 4.2/5 (532 download)
Download or read book Tasting the Good Life written by George Gmelch and published by Indiana University Press. This book was released on 2011-06-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people--from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse--provide extraordinary insight into this new form of tourism and its impact on an iconic American place.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)
Download or read book Wine Tourism Around the World written by and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maria Giulia Pezzi
Publisher : Routledge
ISBN 13 : 0429874634
Total Pages : 287 pages
Book Rating : 4.4/5 (298 download)
Download or read book Agritourism, Wine Tourism, and Craft Beer Tourism written by Maria Giulia Pezzi and published by Routledge. This book was released on 2020-07-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions. Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural–urban and/or centre–periphery relationships; innovation vs tradition; authenticity vs mise en scène; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes. Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author : Javier Martínez-Falcó
Publisher : Palgrave Macmillan
ISBN 13 : 9783031489365
Total Pages : 0 pages
Book Rating : 4.4/5 (893 download)
Download or read book Wine Tourism and Sustainability written by Javier Martínez-Falcó and published by Palgrave Macmillan. This book was released on 2024-02-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change has put the survival and viability of wine-growing regions at risk. Whereas the implementation of sustainable approaches was once seen as a source of competitive advantage, it is now critical to the survival of the industry. Wine tourism should therefore aim to minimize possible cultural and environmental damage while improving the economic and social well-being of the wine-growing region. Contributing to the targets of SDG 8, specifically target 8.9: ‘By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products,’ this book argues that wine tourism can be considered as a catalyst for the environmental sustainability of wineries. Chapters highlight the economic, socioeconomic, environmental, socio-cultural impact of wine tourism around the world, before concluding with a look to the future trends and challenges. It features best practices from around the world that wineries and wine tourism companies can incorporate into their core business functions to make their operations more sustainable and also showcases how wineries have designed their tourism offerings to meet sustainable tourism development objectives
Author :
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.:/5 (646 download)
Download or read book Wine Tourism Around the World written by and published by . This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alek Clark
Publisher :
ISBN 13 : 9788183568937
Total Pages : 256 pages
Book Rating : 4.5/5 (689 download)
Download or read book Wine Tourism written by Alek Clark and published by . This book was released on 2011 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
