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Author : Knut Scherhag
Publisher : BoD – Books on Demand
ISBN 13 : 3844102302
Total Pages : 194 pages
Book Rating : 4.8/5 (441 download)
Download or read book Weintourismus und Marketing written by Knut Scherhag and published by BoD – Books on Demand. This book was released on 2013 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juliane Berauer
Publisher :
ISBN 13 : 9783941817265
Total Pages : 134 pages
Book Rating : 4.8/5 (172 download)
Download or read book Weintourismus written by Juliane Berauer and published by . This book was released on 2015 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3030004376
Total Pages : 644 pages
Book Rating : 4.0/5 (3 download)
Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406707
Total Pages : 194 pages
Book Rating : 4.1/5 (354 download)
Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 9780789001061
Total Pages : 176 pages
Book Rating : 4.0/5 (1 download)
Download or read book Wine, Food, and Tourism Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2003 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at contemporary practices and trends in food and wine tourism, this volume presents destination management planning and marketing initiatives that can be easily adapted and applied to a wider range of wine tourism settings.
Author : Juliane Müller
Publisher :
ISBN 13 : 9783981037852
Total Pages : 111 pages
Book Rating : 4.0/5 (378 download)
Download or read book Weintourismus written by Juliane Müller and published by . This book was released on 2010 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anonym
Publisher : Akademische Schriftenreihe Bd. V1148577
ISBN 13 : 9783346559739
Total Pages : 44 pages
Book Rating : 4.5/5 (597 download)
Download or read book Marketing-Mix im Weintourismus. Marktanalyse und Zielgruppen des Marketings von Weinregionen written by Anonym and published by Akademische Schriftenreihe Bd. V1148577. This book was released on 2022-02-07 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : JULIANE MULLER; AXEL DREYER.
Publisher :
ISBN 13 : 9783941817043
Total Pages : pages
Book Rating : 4.8/5 (17 download)
Download or read book WEINTOURISMUS;MARKTE, MARKETING, DESTINATIONSMANAGEMENT - MIT ZAHLREICHEN INTERNATIONALEN ANALYSEN. written by JULIANE MULLER; AXEL DREYER. and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Carlsen
Publisher : CABI
ISBN 13 : 1845931718
Total Pages : 300 pages
Book Rating : 4.8/5 (459 download)
Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Author : Daniela Wagner
Publisher : Springer-Verlag
ISBN 13 : 3658137320
Total Pages : 192 pages
Book Rating : 4.6/5 (581 download)
Download or read book Kulinarischer Tourismus und Weintourismus written by Daniela Wagner and published by Springer-Verlag. This book was released on 2017-03-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Tagungsband umfasst die im Rahmen der "Culinary and Wine Tourism Conference 2015" präsentierten Paper und Konzepte rund um das Thema Kulinarik- und Weintourismus. Die Konferenz wurde vom Institut für Tourismus-Management der FHWien der WKW in Zusammenarbeit mit der Deutschen Gesellschaft für Tourismuswissenschaft (DGT) und der IMC Fachhochschule Krems, Studiengang International Wine Business veranstaltet. Kulinarik und Wein werden immer häufiger zu einem wesentlichen Teil von Reiseentscheidungen und gewinnen als eigenständiges touristisches Marktsegment zunehmend an Bedeutung. Durch die Kombination von Wissenschaft und Tourismuspraxis und Beiträgen in deutscher und englischer Sprache wird eine besonders breite Zielgruppe angesprochen.
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000642321
Total Pages : 1097 pages
Book Rating : 4.0/5 (6 download)
Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Author : Anonym
Publisher : GRIN Verlag
ISBN 13 : 3640119517
Total Pages : 86 pages
Book Rating : 4.6/5 (41 download)
Download or read book Marketingkonzept zur Intensivierung des Weintourismus im Landkreis Miltenberg written by Anonym and published by GRIN Verlag. This book was released on 2008 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2006 im Fachbereich Touristik / Tourismus, Note: 2,00, FernUniversität Hagen (KulturTourismus und Event Management), 58 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen:, Abstract: Politiker und Interessenvertreter sehen im Tourismus des Landkreises Miltenberg einen relevanten Wirtschaftszweig und wichtigen Impulsgeber für die regionale Entwicklung. Deshalb werden zur Zeit die Organisationsstrukturen und Konzepte überprüft. Die Diskussion beschäftigt sich dabei hauptsächlich mit der Frage, wie der Tourismus fit für die Zukunft gemacht werden kann. Es sollen zukunftsfähige Konzepte erarbeitet werden. Der Landkreis Miltenberg ist geographisch Teil von Odenwald und Spessart und wird durchzogen vom Main, der die beiden Destinationen als natürliche Grenze trennt. Es wurde erkannt, dass teilweise Doppelstrukturen vorliegen, die die Effektivität der Tourismusarbeit beeinträchtigen. So sind Planungen über die Umstrukturierung der einzelnen Destinationen zu Touristischen Arbeitsgemeinschaften (im Folgenden: TAG) innerhalb des dreistufigen Systems (Landesebene, regionale Ebene, TAG) im Gange, die in der Fachliteratur empfohlen werden. Parallel und unabhängig dazu sind Aktivitäten zur Förderung des Weintourismus zu verzeichnen. Die Erstellung eines Weintourismuskonzeptes, das die Mainregion im Hinblick auf Qualitäts- und Marketingaspekte in klarer Abgrenzung zu Spessart und Odenwald definiert, wird für unbedingt notwendig erachtet. Das Profil der Weinbaugemeinden im Landkreises Miltenberg soll geschärft und das Produkt- und Dienstleistungsangebot im Umfeld des Weines verbessert werden. Auch wenn das Erfordernis der Intensivierung des Weintourismus erkannt ist, gibt es noch keine vorzeigbaren Ergebnisse, unter anderem auch weil die bestehende Organisationsstruktur in Frage gestellt ist. Als Zusammenführung der beiden Prozesse wird über die Eingliederung des Angebotssegmentes Weintourismus in die noch zu bildende TAG "Maintal" d
Author : Christian Antz
Publisher : Erich Schmidt Verlag GmbH & Co. KG
ISBN 13 : 9783503129805
Total Pages : 200 pages
Book Rating : 4.1/5 (298 download)
Download or read book Wein und Tourismus written by Christian Antz and published by Erich Schmidt Verlag GmbH & Co. KG. This book was released on 2011 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Axel Dreyer
Publisher : UVK Verlag
ISBN 13 : 3739881259
Total Pages : 177 pages
Book Rating : 4.7/5 (398 download)
Download or read book Tourism NOW: Reisen zum Wein written by Axel Dreyer and published by UVK Verlag. This book was released on 2021-10-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weintourismus zwischen Reben, Vinotheken und Kultur Der Weintourismus boomt. Kein Wunder: Reizvolle Landschaften, erlesene Weine und zahlungskräftige Gäste bilden aus touristischer Sicht ein attraktives Gespann. Axel Dreyer stellt Weinregionen aus Deutschland und aller Welt vor und geht dabei auf die Besonderheiten dieser Destinationen ein. Zudem zeigt er, welche Eigenschaften Weintourist:innen ausmachen und wo neue Zielgruppen liegen. Elemente eines erfolgreichen Marketings erläutert er: Dazu zählen Werkzeuge der Kundengewinnung und -bindung sowie die Gestaltung attraktiver Angebote und Reiseerlebnisse. Auf die Erfolgsfaktor attraktiver Weingüter und Weinregionen geht er außerdem ein: Etwa Vinotheken, Keller- und Weinbergführungen sowie nicht zuletzt auch Verkostungen, Hoffeste und Weinhotels. Was genau hinter Weinerlebniswelten steckt und wie Weingüter durch architektonische Highlights auf sich aufmerksam machen können, zeigt er anhand illustrierter Beispiele. Unvergessliche Erlebnisse für Gäste entstehen mithilfe lokaler Netzwerke und Kooperationen. Die Zusammenarbeit von Winzer:innen, Gastronomie und Freizeitanbietern hebt der Autor deswegen explizit hervor. Die daraus entstehende Verzahnung von Wein und Kulinarik einerseits und dem Radfahren und Wandern andererseits eröffnen zahlreiche Möglichkeiten. Ein unverzichtbare Lektüre für Winzer:innen und Destinationsmanager:innen. Auch für die Tourismuswissenschaft ein umfassendes Nachschlagewerk.
Author : Alessio Cavicchi
Publisher : Routledge
ISBN 13 : 1317751949
Total Pages : 236 pages
Book Rating : 4.3/5 (177 download)
Download or read book Food and Wine Events in Europe written by Alessio Cavicchi and published by Routledge. This book was released on 2014-03-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand. This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results. Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811982775
Total Pages : 287 pages
Book Rating : 4.8/5 (119 download)
Download or read book Technology Advances and Innovation in Wine Tourism written by Marianna Sigala and published by Springer Nature. This book was released on 2023-01-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike. This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.
