Ancestry Reimagined

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Author :
Publisher : Oxford University Press
ISBN 13 : 019765634X
Total Pages : 249 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis Ancestry Reimagined by : Kostas (Professor Kampourakis, Professor University of Geneva)

Download or read book Ancestry Reimagined written by Kostas (Professor Kampourakis, Professor University of Geneva) and published by Oxford University Press. This book was released on 2023 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent social and political psychological research indicates that increased access to ancestry testing has strengthened the notion of genetic essentialism among some groups, or the idea that our biology ties us to particular ethnic identities. This can boost a sense of cultural pride and prosocial behaviors among communities that are perceived to be similar. In the worst-case scenarios, however, this phenomenon can contribute to deeper social woes like misinformation, anti-science agendas, and even social hatred among those who believe in racial superiority. Using research from both the social sciences and the genetics literature as support, Ancestry Reimagined establishes realistic expectations about what we can learn from our DNA as a foundation for examining the psychological impact of ancestry testing, including the differences between how this information is perceived versus its reality. With this book, Dr. Kampourakis flexes his muscles as an esteemed interdisciplinary science educator and author to challenge these traditional social constructs, using the current genetic testing science as a myth busting tool. Kampourakis argues that DNA ancestry testing cannot reveal a person's true ethnic identity because ethnic groups are socially and culturally constructed. In 10 accessible chapters, he explains the assumptions underlying the scientific study of ancestry, and the resulting paradoxes that are often overlooked. What the study of human DNA mostly shows is that human DNA variation is continuous, and it is not possible to clearly delimit ethnic groups based on DNA data. As a result, we all are members of a huge, extended family, and not of genetically distinct ethnic groups. What ancestry tests can provide are probabilistic estimations of similarities between the test-takers and particular reference populations. This does not devalue the results of these tests, however, because they can indeed provide some valuable information to people who may not know much about their ancestors. In fact, what the tests are very good at doing is finding close relatives, and this is perhaps why the whole enterprise should be rebranded as family, not ancestry, testing. Ultimately, this book reveals that genetic essentialism, biological ethnic identities, racial superiority, and similar social constructs are scientifically unsupported.

So Many Beginnings: A Little Women Remix

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Author :
Publisher : Feiwel & Friends
ISBN 13 : 1250761220
Total Pages : 210 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis So Many Beginnings: A Little Women Remix by : Bethany C. Morrow

Download or read book So Many Beginnings: A Little Women Remix written by Bethany C. Morrow and published by Feiwel & Friends. This book was released on 2021-09-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four young Black sisters come of age during the American Civil War in So Many Beginnings, a warm and powerful YA remix of the classic novel Little Women, by national bestselling author Bethany C. Morrow. North Carolina, 1863. As the American Civil War rages on, the Freedpeople's Colony of Roanoke Island is blossoming, a haven for the recently emancipated. Black people have begun building a community of their own, a refuge from the shadow of the "old life." It is where the March family has finally been able to safely put down roots with four young daughters: Meg, a teacher who longs to find love and start a family of her own. Jo, a writer whose words are too powerful to be contained. Beth, a talented seamstress searching for a higher purpose. Amy, a dancer eager to explore life outside her family's home. As the four March sisters come into their own as independent young women, they will face first love, health struggles, heartbreak, and new horizons. But they will face it all together. Praise for So Many Beginnings: A Little Women Remix "Morrow’s ability to take the lingering stain of slavery on American history and use it as a catalyst for unbreakable love and resilience is flawless. That she has remixed a canonical text to do so only further illuminates the need to critically question who holds the pen in telling our nation’s story." —Booklist, starred review "Bethany C. Morrow's prose is a sharpened blade in a practiced hand, cutting to the core of our nation's history. ... A devastatingly precise reimagining and a joyful celebration of sisterhood. A narrative about four young women who unreservedly deserve the world, and a balm for wounds to Black lives and liberty." —Tracy Deonn, New York Times-bestselling author of Legendborn "A tender and beautiful retelling that will make you fall in love with the foursome all over again." —Tiffany D. Jackson, New York Times-bestselling author of White Smoke and Grown

The Vikings Reimagined

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501513885
Total Pages : 284 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis The Vikings Reimagined by : Tom Birkett

Download or read book The Vikings Reimagined written by Tom Birkett and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Vikings Reimagined explores the changing perception of Norse and Viking cultures across different cultural forms, and the complex legacy of the Vikings in the present day. Bringing together experts in literature, history and heritage engagement, this highly interdisciplinary collection aims to reconsider the impact of the discipline of Old Norse Viking Studies outside the academy and to broaden our understanding of the ways in which the material and textual remains of the Viking Age are given new meanings in the present. The diverse collection draws attention to the many roles that the Vikings play across contemporary culture: from the importance of Viking tourism, to the role of Norse sub-cultures in the formation of local and international identities. Together these collected essays challenge the academy to rethink its engagement with popular reiterations of the Vikings and to reassess the position afforded to ‘reception’ within the discipline.

Oral History Reimagined: Emerging Research and Opportunities

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Author :
Publisher : IGI Global
ISBN 13 : 1799834220
Total Pages : 392 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Oral History Reimagined: Emerging Research and Opportunities by : Pack, Sam

Download or read book Oral History Reimagined: Emerging Research and Opportunities written by Pack, Sam and published by IGI Global. This book was released on 2020-03-20 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional method of composing the life history as a flowing narrative is not only morally dishonest but also intellectually inadequate because it conveys the false impression of a chronologically timeless and uninterrupted soliloquy. They are highly processed, constructed, and reified. Questions have been removed, entire sections have been reordered, and redundancies have been deleted. After the multiple stages involved in transforming a narrative life into an inscribed text, the final product bears little resemblance to the original transcription of the interview. By focusing only on the final product, life histories ignore the other two components in the communicative process. Oral History Reimagined: Emerging Research and Opportunities demonstrates the potential of the life history to serve as a new way of writing vulnerably about the “other” by refusing to hide the authors by sharing equal billing in a dialogic encounter with their informants in order to produce an ethnographic narrative that is multivocal, conversational, and co-constructed. The book examines the idea that a reflexive ethnography in the form of a reciprocal exchange between researchers and informants constitutes the logical extension of reflexivity in anthropological research. The book’s ultimate goal is a balance that dissolves the distinction between the ethnographer as theorizing being and the informant as passive data, that reduces the gap between subject and object, and that presents both ethnographer and informant as having active voices. Featuring topics on life histories, reflexive ethnography, and narrative structure of autoethnography, it is ideally designed for anthropologists, ethnographers, historians, policymakers, academicians, researchers, and students.

Radical Roots

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Author :
Publisher : Amherst College Press
ISBN 13 : 1943208212
Total Pages : 633 pages
Book Rating : 4.9/5 (432 download)

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Book Synopsis Radical Roots by : Denise D. Meringolo

Download or read book Radical Roots written by Denise D. Meringolo and published by Amherst College Press. This book was released on 2021-10-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: While all history has the potential to be political, public history is uniquely so: public historians engage in historical inquiry outside the bubble of scholarly discourse, relying on social networks, political goals, practices, and habits of mind that differ from traditional historians. Radical Roots: Public History and a Tradition of Social Justice Activism theorizes and defines public history as future-focused, committed to the advancement of social justice, and engaged in creating a more inclusive public record. Edited by Denise D. Meringolo and with contributions from the field’s leading figures, this groundbreaking collection addresses major topics such as museum practices, oral history, grassroots preservation, and community-based learning. It demonstrates the core practices that have shaped radical public history, how they have been mobilized to promote social justice, and how public historians can facilitate civic discourse in order to promote equality. "This is a much-needed recalibration, as professional organizations and practitioners across genres of public history struggle to diversify their own ranks and to bring contemporary activists into the fold." — Catherine Gudis, University of California, Riverside. "Taken all together, the articles in this volume highlight the persistent threads of justice work that has characterized the multifaceted history of public history as well as the challenges faced in doing that work."—Patricia Mooney-Melvin, The Public Historian

The GP Consultation Reimagined

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Author :
Publisher : Scion Publishing Ltd
ISBN 13 : 1911510665
Total Pages : 192 pages
Book Rating : 4.9/5 (115 download)

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Book Synopsis The GP Consultation Reimagined by : Martin Brunet

Download or read book The GP Consultation Reimagined written by Martin Brunet and published by Scion Publishing Ltd. This book was released on 2020-06-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and creative way of thinking about the consultation in primary care, for both trainees and practising GPs The book features a unique Two Houses model to help the reader move away from completing a series of tasks to focusing on the two key objectives at the heart of every consultation: Working out what matters (The House of Discovery) Deciding with the patient what to do about it (The House of Decision) Using the rich metaphors contained within these houses, the book explores common pitfalls that can beset those who are learning the craft of consulting in primary care, and encourages the reader to fill their toolbox with the skills needed to develop their own patient-centred consultation style. The GP Consultation Reimagined is based on the author's experience of teaching communication skills over 10 years as a GP Training Programme Director. "This book will not teach you to improve your consultations. That is its great merit. Instead, it will encourage you to learn how to consult better." From the Foreword by Roger Neighbour

Dementia Reimagined

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Author :
Publisher : Penguin
ISBN 13 : 0735210918
Total Pages : 322 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Dementia Reimagined by : Tia Powell

Download or read book Dementia Reimagined written by Tia Powell and published by Penguin. This book was released on 2020-09-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, the cultural and medical history of dementia and Alzheimer's disease by a leading psychiatrist and bioethicist who urges us to turn our focus from cure to care. Despite being a physician and a bioethicist, Tia Powell wasn't prepared to address the challenges she faced when her grandmother, and then her mother, were diagnosed with dementia--not to mention confronting the hard truth that her own odds aren't great. In the U.S., 10,000 baby boomers turn 65 every day; by the time a person reaches 85, their chances of having dementia approach 50 percent. And the truth is, there is no cure, and none coming soon, despite the perpetual promises by pharmaceutical companies that they are just one more expensive study away from a pill. Dr. Powell's goal is to move the conversation away from an exclusive focus on cure to a genuine appreciation of care--what we can do for those who have dementia, and how to keep life meaningful and even joyful. Reimagining Dementia is a moving combination of medicine and memoir, peeling back the untold history of dementia, from the story of Solomon Fuller, a black doctor whose research at the turn of the twentieth century anticipated important aspects of what we know about dementia today, to what has been gained and lost with the recent bonanza of funding for Alzheimer's at the expense of other forms of the disease. In demystifying dementia, Dr. Powell helps us understand it with clearer eyes, from the point of view of both physician and caregiver. Ultimately, she wants us all to know that dementia is not only about loss--it's also about the preservation of dignity and hope.

Larkin Company, The

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Author :
Publisher : Arcadia Publishing
ISBN 13 : 1467129445
Total Pages : 128 pages
Book Rating : 4.4/5 (671 download)

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Book Synopsis Larkin Company, The by : Shane E. Stephenson

Download or read book Larkin Company, The written by Shane E. Stephenson and published by Arcadia Publishing. This book was released on 2018 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of John Larkin, Buffalo businessman, and his soap company that was one largest mail -order companies in America and left the legacy of Larkinville. Born at 13 Clinton Street in Buffalo in 1845, John D. Larkin went on to become one of the most successful businessmen Buffalo has ever had. Developing from his experience in the soap industry with his brother-in-law Justus Weller in Buffalo and Chicago, the Larkin Company, established in 1875, became one of the dominant mail-order businesses in America. In 1885, Larkin and his wife's brother, Elbert Hubbard, promoted The Larkin Idea, which brought the business a national customer base through Factory to Family direct sales. At the height of the company, 90,000 Larkin Secretaries established clubs to bring Larkin soap and other products to women in their neighborhoods. This system of secretaries and clubs created an external promotional engine unlike any other previously known. The company closed in 1967, leaving its mammoth footprint in Buffalo's Hydraulic neighborhood, now aptly called Larkinville.

BANG!

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Author :
Publisher : Dark Horse Comics
ISBN 13 : 1506716164
Total Pages : 154 pages
Book Rating : 4.5/5 (67 download)

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Book Synopsis BANG! by : Matt Kindt

Download or read book BANG! written by Matt Kindt and published by Dark Horse Comics. This book was released on 2020-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A great #$%^ed up blend of James Bond and Tintin."--Keanu Reeves From New York Times bestselling Mind MGMT creator MATT KINDT and Quantum Age's WILFREDO TORRES comes a brand-new pulp-inspired tale of action, mystery, and altered reality. A best-of the-best secret agent with memories he couldn't possibly possess, a mystery writer in her 80s who spends her retirement solving crimes, a man of action with mysterious drugs that keep him ahead of a constant string of targeted disasters, a seemingly omnipotent terrorist organization that might be behind it all . . . And they're all connected to one man: a science-fiction author with more information than seems possible, whose books may hold the key to either saving reality or destroying it. Collects BANG! #1-#5, along with all covers, a sketchbook section, and pinups by Matt Kindt. What Knives Out did for whodunits Bang! does for 007-style spy adventures by flipping sexist and culturally condescending tropes on their head."--DEADLINE HOLLYWOOD "I will literally read anything by Matt Kindt or Wilfredo Torres. Put them together and it's magic. Skip dinner and buy this book"--Mark Millar "A top secret agent, an elderly crime fiction writer who also solves crimes, members of a sprawling terrorist organization, and a drug-fueled action hero find themselves inexplicably linked to a sci-fi author whose novels could hold the key to saving all of reality...or destroying it."--io9 "I #$%^ing love this comic! it's literally everything I want out of one of my favorite creators!! Congrats to the entire team. This is how you make comics!!"--Brian Michael Bendis "What does a secret agent with false memories, a sci-fi author who knows more than he should, and a global secret organization have in common? They're the opening threads to what Matt Kindt and Wilfredo Torres have in store with their first collaboration from Dark Horse Comics, BANG!"--NEWSARAMA "BANG is a fun, twisty spy thriller with a great meta-twist."--Jay Faerber "Matt Kindt has demonstrated his skill at trippy genre storytelling in past work like Ether and Mind MGMT, while Wilfredo Torres' dynamic art is perfectly suited for both spy action and meta-fictive revelations.... Fascinating."--ENTERTAINMENT WEEKLY "I love Matt Kindt and I love Wilfredo Torres, so it's no surprise that I loved BANG! It's like the weirdo, mind-bending James Bond story I didn't know I wanted."--Jeff Lemire "Thanks to Kindt and Torres we finally have our Idris Elba - James Bond, and it's exactly as cool as you imagined."--Jeff Parker "Imagine James Bond being abducted by David Lynch and forced into a maze that shifts with every step forward. The ground is unsteady. The walls of reality move. This is the world of Bang!, a spy thriller expertly conducted by Kindt and Torres, a mystery box that truly starts off with a... Well. You know." --Van Jensen

After Memory

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110713837
Total Pages : 486 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis After Memory by : Matthias Schwartz

Download or read book After Memory written by Matthias Schwartz and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-06-08 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even seventy-five years after the end of World War II, the commemorative cultures surrounding the War and the Holocaust in Central, Eastern and South Eastern Europe are anything but fixed. The fierce debates on how to deal with the past among the newly constituted nation states in these regions have already received much attention by scholars in cultural and memory studies. The present volume posits that literature as a medium can help us understand the shifting attitudes towards World War II and the Holocaust in post-Communist Europe in recent years. These shifts point to new commemorative cultures shaping up ‘after memory’. Contemporary literary representations of World War II and the Holocaust in Eastern Europe do not merely extend or replace older practices of remembrance and testimony, but reflect on these now defunct or superseded narratives. New narratives of remembrance are conditioned by a fundamentally new social and political context, one that emerged from the devaluation of socialist commemorative rituals and as a response to the loss of private and family memory narratives. The volume offers insights into the diverse literatures of Eastern Europe and their ways of depicting the area’s contested heritage.

Classics Reimagined, Edgar Allan Poe

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Author :
Publisher :
ISBN 13 : 1592539874
Total Pages : 211 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Classics Reimagined, Edgar Allan Poe by : Edgar Allan Poe

Download or read book Classics Reimagined, Edgar Allan Poe written by Edgar Allan Poe and published by . This book was released on 2014-11-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edgar Allan Poe's stories and poems are accompanied by David Plunkert's illustrations.

Story Mode

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350301396
Total Pages : 171 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Story Mode by : Julialicia Case

Download or read book Story Mode written by Julialicia Case and published by Bloomsbury Publishing. This book was released on 2024-01-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of a hyper-competitive AAA industry and the perception that it is a world reserved for top programmers and hard-core 'gamers', Story Mode offers an accessible entry-point for all into writing and designing complex and emotionally affecting narrative video games. The first textbook to combine game design with creative writing techniques, this much-needed resource makes the skills necessary to consume and create digital and multi-modal stories attainable and fun. Appealing to the growing calls for greater inclusivity and access to this important contemporary apparatus of expression, this book offers low-cost, accessible tools and instruction that bridge the knowledge gap for creative writers, showing them how they can merge their skill-set with the fundamentals of game creation and empowering them to produce their own games which push stories beyond the page and the written word. Broken down into 4 sections to best orientate writers from any technological background to the strategies of game production, this book offers: - Contextual and introductory chapters exploring the history and variety of various game genres. - Discussions of how traditional creative writing approaches to character, plot, world-building and dialogue can be utilised in game writing. - An in-depth overview of game studies concepts such as game construction, interactivity, audience engagement, empathy, real-world change and representation that orientate writers to approach games from the perspective of a designer. - A whole section on the practical elements of work-shopping, tools, collaborative writing as well as extended exercises guiding readers through long-term, collaborative, game-centred projects using suites and tools like Twine, Audacity, Bitsy, and GameMaker. Featuring detailed craft lessons, hands-on exercises and case studies, this is the ultimate guide for creative writers wanting to diversify into writing for interactive, digital and contemporary modes of storytelling. Designed not to lay out a roadmap to a successful career in the games industry but to empower writers to experiment in a medium previously regarded as exclusive, this book demystifies the process behind creating video games, orienting readers to a wide range of new possible forms and inspiring them to challenge mainstream notions of what video games can be and become.

Ballston Spa REIMAGINED

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Author :
Publisher : Legacies Unlimited LLC
ISBN 13 : 0578851881
Total Pages : 314 pages
Book Rating : 4.5/5 (788 download)

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Book Synopsis Ballston Spa REIMAGINED by : Hauprich

Download or read book Ballston Spa REIMAGINED written by Hauprich and published by Legacies Unlimited LLC. This book was released on 2021-05-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: What was originally conceived as the Ballston Spa Living 2020 Community Yearbook has been expanded to include bonus content about life as it was unfolding in an upstate New York village against the unprecedented backdrop of a coronavirus pandemic. True to its reimagined title, the literary keepsake showcases a treasure trove of stories and photos that celebrate the indomitable Spirit of Ballston Spa as villagers transitioned to the masked, social distancing era. Innovative plans for fostering renewed vitality, future growth and prosperity in the settlement that dates back to 1771 are also found within these covers. Lest we forget the way we were, a special commemorative album additionally includes images of smiling faces interacting at close range with friends, neighbors and tourists at popular multigenerational events in the revitalized downtown before COVID heralded the debut of a New Normal. To learn more about this Legacies Unlimited heritage preservation project, visit BallstonSpaLiving.com.

The Heartwood Crown

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Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1496431758
Total Pages : 417 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis The Heartwood Crown by : Matt Mikalatos

Download or read book The Heartwood Crown written by Matt Mikalatos and published by Tyndale House Publishers, Inc.. This book was released on 2019 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madeline's health continues to deteriorate after she returns home, bringing Shula and Yenil along, and she yearns to return to the Sunlit Lands, but the magic fueling that land is failing, threatening its inhabitants.

Madness Reimagined: Envisioning a Better System of Mental Health in America

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Author :
Publisher : Vernon Press
ISBN 13 : 1622736826
Total Pages : 197 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Madness Reimagined: Envisioning a Better System of Mental Health in America by : Leonard A. Steverson

Download or read book Madness Reimagined: Envisioning a Better System of Mental Health in America written by Leonard A. Steverson and published by Vernon Press. This book was released on 2019-07-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Madness Reimagined: Envisioning a Better System of Mental Health in America' provides a comprehensive analysis of the current mental health system in the United States. Presented from a sociological rather than a psychological perspective, this book seeks to provide readers with an extensive but accessible look at its history, the current mental health treatment modalities, the various mental health practitioners, the different conditions known as mental health disorders, as well as strategies for improving the system. Trained both in clinical and applied therapy and sociology, the author aims to provide a balance to the work that other books on mental health often lack. As a result, this book proposes a dual approach to the study of mental health. Dr. Steverson acknowledges that while disorders and treatment modalities require a micro-level (intrapsychic) approach, the overall analysis of the mental health system demands a macro-level (sociological) approach. Due to the recent changes in the American healthcare system and the concerns this has raised, this book is a necessary and important contribution to its field. It also reflects a growing desire from the public to better understand this subject as mental health issues continue to gain visibility in the public eye. Free of psychological jargon and in an accessible format, this book will not only appeal to academics and students, but also to mental health consumers, their families, and people who are interested in advocacy.

This Wicked Fate

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1547610697
Total Pages : 233 pages
Book Rating : 4.5/5 (476 download)

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Book Synopsis This Wicked Fate by : Kalynn Bayron

Download or read book This Wicked Fate written by Kalynn Bayron and published by Bloomsbury Publishing USA. This book was released on 2022-06-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller! Would you tempt even the most dangerous fate to save the ones you love? Briseis has one chance to save her mother, but she'll need to do the impossible: find the last fragment of the deadly Absyrtus Heart. To locate the missing piece, she must turn to the blood relatives she's never known, learn about their secret powers, and take her place in their ancient lineage. But Briseis is not the only one who wants the Heart, and her enemies will stop at nothing to fulfill their own ruthless plans. The fates tell of a truly dangerous journey, one that could end in more heartache, more death. Strengthened by the sisterhood of ancient magic, can Briseis harness her power to save the people she loves most? Bestselling author Kalynn Bayron continues the story of Briseis and her family's unique magic in the sequel to This Poison Heart.

Forever Employable

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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.6/5 (257 download)

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Book Synopsis Forever Employable by : Jeff Gothelf

Download or read book Forever Employable written by Jeff Gothelf and published by . This book was released on 2020-06-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks, techniques and learnings that helped him become Forever Employable. Using the timeline from his own career and anecdotes, stories and case studies from other successful recognized experts Jeff provides a step-by-step guide to building a foundation based on your current expertise ensuring that no matter what happens in your industry you'll remain Forever Employable. This handy guide to your career and professional development shows you how to create your own content, use it to build your expertise and credentials and then scale it to build a continuous stream of income, interaction and community. As organizations seek to reduce costs, automate tasks and increase efficiency, how do you ensure you don't end up outside of those plans? Forever Employable shows you how so that you're always ready for the next step in your career. Reduce your stress, build your community, monetize your platform -- that's being Forever Employable.