Forever Employable

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Forever Employable

Author : Jeff Gothelf
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.6/5 (257 download)

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Book Synopsis Forever Employable by : Jeff Gothelf

Download or read book Forever Employable written by Jeff Gothelf and published by . This book was released on 2020-06-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks, techniques and learnings that helped him become Forever Employable. Using the timeline from his own career and anecdotes, stories and case studies from other successful recognized experts Jeff provides a step-by-step guide to building a foundation based on your current expertise ensuring that no matter what happens in your industry you'll remain Forever Employable. This handy guide to your career and professional development shows you how to create your own content, use it to build your expertise and credentials and then scale it to build a continuous stream of income, interaction and community. As organizations seek to reduce costs, automate tasks and increase efficiency, how do you ensure you don't end up outside of those plans? Forever Employable shows you how so that you're always ready for the next step in your career. Reduce your stress, build your community, monetize your platform -- that's being Forever Employable.

Lean UX

Author : Jeff Gothelf
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449311652
Total Pages : 152 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Lean UX by : Jeff Gothelf

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2013-03-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX

Lean UX

Author : Jeff Gothelf
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491953578
Total Pages : 205 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Lean UX by : Jeff Gothelf

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2016-09-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Sense and Respond

Author : Jeff Gothelf
Publisher : Harvard Business Review Press
ISBN 13 : 1633691896
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Sense and Respond by : Jeff Gothelf

Download or read book Sense and Respond written by Jeff Gothelf and published by Harvard Business Review Press. This book was released on 2017-02-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

Lean Vs. Agile Vs. Design Thinking

Author : Jeff Gothelf
Publisher : Sense & Respond Press LLC
ISBN 13 : 9780999476918
Total Pages : 46 pages
Book Rating : 4.4/5 (769 download)

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Book Synopsis Lean Vs. Agile Vs. Design Thinking by : Jeff Gothelf

Download or read book Lean Vs. Agile Vs. Design Thinking written by Jeff Gothelf and published by Sense & Respond Press LLC. This book was released on 2017-10 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams -- product management, design, and software engineering -- learns a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods. Written by Jeff Gothelf, the co-author of the award-winning Lean UX and Sense & Respond, the tactics in this book draw on Jeff's years of practice as a team leader and coach in companies ranging from small high-growth startups to large enterprises. Whether you're a product manager, software engineer, designer, or team leader, you'll find practical tools in this book immediately applicable to your team's daily methods.

Ctrl Alt Delete

Author : Mitch Joel
Publisher : Business Plus
ISBN 13 : 1455523313
Total Pages : 288 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Ctrl Alt Delete by : Mitch Joel

Download or read book Ctrl Alt Delete written by Mitch Joel and published by Business Plus. This book was released on 2013-05-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."

Tough Choices

Author : Carly Fiorina
Publisher : Hachette UK
ISBN 13 : 1857884345
Total Pages : 298 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Tough Choices by : Carly Fiorina

Download or read book Tough Choices written by Carly Fiorina and published by Hachette UK. This book was released on 2011-02-22 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six years, as she led HP through drastic changes and a controversial merger, Fiorina was the subject of endless analysis, debate and speculation. Yet in all that time, the public never really got to know the person behind the persona. Tough Choices finally reveals the real Carly Fiorina, who writes with brutal honesty about her triumphs and failures, her deepest fears and most painful confrontations – including her sudden and very public firing by HP's board of directors. Tough Choices shows what it's really like to lead a major corporation in a time of great change while trying to stay true to your values. It's one woman's inspiring story, along with her unique perspective on leadership, technology, globalisation, sexism and many other issues. "Superb... certain to be a hit. Ms Fiorina is at her best when recounting the travails of a woman in a male-dominated culture. She is also good in her psychological descriptions of the constant betrayals that occur in corporate bureaucracies. The woman that emerges from these pages is cultured, sensitive and vulnerable, even as she acts tough." —The Economist

Who Asked You?

Author : Terry McMillan
Publisher : Penguin
ISBN 13 : 0451417038
Total Pages : 466 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Who Asked You? by : Terry McMillan

Download or read book Who Asked You? written by Terry McMillan and published by Penguin. This book was released on 2015-08-04 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trinetta drops off her two young boys with her mother, Betty Jean - and then pulls a disappearing act. BJ is a sassy, pull-no-punches, trademark McMillan matriarch, and she already has her hands full picking up the slack for her other kids, coaching her best friend Tammy through her own tribulations and dealing with two feuding sisters, all while holding down a job as a hotel maid. Who Asked You? raises questions about how we care for one another and how we set limits for those we love when the demands are too great.

Employable

Author : Roxanne Calder
Publisher : Major Street Publishing
ISBN 13 : 064898043X
Total Pages : 247 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis Employable by : Roxanne Calder

Download or read book Employable written by Roxanne Calder and published by Major Street Publishing. This book was released on 2022-01-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: How employable are you? If you are employed, it doesn't mean you are employable! Technology is escalating the rate of change in the workplace. Five years ago, would you ever have imagined holding meetings via Zoom, or having telephone or video appointments with your doctor? There are jobs now that we'd never heard of a decade ago. According to the World Economic Forum, 65% of children entering primary school today will end up working in new job types that aren't even on our radar yet. In our current times, knowing the attributes that make you employable will be imperative to your success. Employable: 7 Attributes to Assure Your Working Future delves into the seven most important traits that employers are looking for in today's competitive job marketplace. Each attribute is given a chapter that examines its facets, ending with a self-assessment for readers to gauge the state of their trait. Special chapters are included for those marking life milestones: graduates and school-leavers; parents returning to work; people considering retirement; those in midcareer or brushing themselves off after being sacked or made redundant. A practical section includes chapters on custom-building résumés and CVs, skilling up for interviews, writing compelling cover letters and honing the job search by using transferable skills across job clusters.

Them

Author : Ben Sasse
Publisher : Macmillan + ORM
ISBN 13 : 1250193672
Total Pages : 314 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Them by : Ben Sasse

Download or read book Them written by Ben Sasse and published by Macmillan + ORM. This book was released on 2018-10-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: * AN INSTANT NEW YORK TIMES BESTSELLER * From the New York Times bestselling author of The Vanishing American Adult, an intimate and urgent assessment of the existential crisis facing our nation. Something is wrong. We all know it. American life expectancy is declining for a third straight year. Birth rates are dropping. Nearly half of us think the other political party isn’t just wrong; they’re evil. We’re the richest country in history, but we’ve never been more pessimistic. What’s causing the despair? In Them, bestselling author and U.S. senator Ben Sasse argues that, contrary to conventional wisdom, our crisis isn’t really about politics. It’s that we’re so lonely we can’t see straight—and it bubbles out as anger. Local communities are collapsing. Across the nation, little leagues are disappearing, Rotary clubs are dwindling, and in all likelihood, we don’t know the neighbor two doors down. Work isn’t what we’d hoped: less certainty, few lifelong coworkers, shallow purpose. Stable families and enduring friendships—life’s fundamental pillars—are in statistical freefall. As traditional tribes of place evaporate, we rally against common enemies so we can feel part of a team. No institutions command widespread public trust, enabling foreign intelligence agencies to use technology to pick the scabs on our toxic divisions. We’re in danger of half of us believing different facts than the other half, and the digital revolution throws gas on the fire. There’s a path forward—but reversing our decline requires something radical: a rediscovery of real places and human-to-human relationships. Even as technology nudges us to become rootless, Sasse shows how only a recovery of rootedness can heal our lonely souls. America wants you to be happy, but more urgently, America needs you to love your neighbor and connect with your community. Fixing what's wrong with the country depends on it.

Multipliers

Author : Liz Wiseman
Publisher : Harper Collins
ISBN 13 : 0061964395
Total Pages : 358 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Multipliers by : Liz Wiseman

Download or read book Multipliers written by Liz Wiseman and published by Harper Collins. This book was released on 2010-06-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a genius or a genius maker? We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.

The Precipice

Author : Toby Ord
Publisher : Hachette Books
ISBN 13 : 031648489X
Total Pages : 480 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis The Precipice by : Toby Ord

Download or read book The Precipice written by Toby Ord and published by Hachette Books. This book was released on 2020-03-24 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This urgent and eye-opening book makes the case that protecting humanity's future is the central challenge of our time. If all goes well, human history is just beginning. Our species could survive for billions of years - enough time to end disease, poverty, and injustice, and to flourish in ways unimaginable today. But this vast future is at risk. With the advent of nuclear weapons, humanity entered a new age, where we face existential catastrophes - those from which we could never come back. Since then, these dangers have only multiplied, from climate change to engineered pathogens and artificial intelligence. If we do not act fast to reach a place of safety, it will soon be too late. Drawing on over a decade of research, The Precipice explores the cutting-edge science behind the risks we face. It puts them in the context of the greater story of humanity: showing how ending these risks is among the most pressing moral issues of our time. And it points the way forward, to the actions and strategies that can safeguard humanity. An Oxford philosopher committed to putting ideas into action, Toby Ord has advised the US National Intelligence Council, the UK Prime Minister's Office, and the World Bank on the biggest questions facing humanity. In The Precipice, he offers a startling reassessment of human history, the future we are failing to protect, and the steps we must take to ensure that our generation is not the last. "A book that seems made for the present moment." —New Yorker

QF32

Author : Richard de Crespigny
Publisher : Macmillan Publishers Aus.
ISBN 13 : 1743347898
Total Pages : 368 pages
Book Rating : 4.7/5 (433 download)

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Book Synopsis QF32 by : Richard de Crespigny

Download or read book QF32 written by Richard de Crespigny and published by Macmillan Publishers Aus.. This book was released on 2012-08-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: QF32 is the award winning bestseller from Richard de Crespigny, author of the forthcoming Fly!: Life Lessons from the Cockpit of QF32 On 4 November 2010, a flight from Singapore to Sydney came within a knife edge of being one of the world's worst air disasters. Shortly after leaving Changi Airport, an explosion shattered Engine 2 of Qantas flight QF32 - an Airbus A380, the largest and most advanced passenger plane ever built. Hundreds of pieces of shrapnel ripped through the wing and fuselage, creating chaos as vital flight systems and back-ups were destroyed or degraded. In other hands, the plane might have been lost with all 469 people on board, but a supremely experienced flight crew, led by Captain Richard de Crespigny, managed to land the crippled aircraft and safely disembark the passengers after hours of nerve-racking effort. Tracing Richard's life and career up until that fateful flight, QF32 shows exactly what goes into the making of a top-level airline pilot, and the extraordinary skills and training needed to keep us safe in the air. Fascinating in its detail and vividly compelling in its narrative, QF32 is the riveting, blow-by-blow story of just what happens when things go badly wrong in the air, told by the captain himself. Winner of ABIA Awards for Best General Non-fiction Book of the Year 2013 and Indie Awards' Best Non-fiction 2012 Shortlisted ABIA Awards' Book of the Year 2013

How to Find Your Dream Job

Author : Ian Todd
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781507895528
Total Pages : 50 pages
Book Rating : 4.8/5 (955 download)

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Book Synopsis How to Find Your Dream Job by : Ian Todd

Download or read book How to Find Your Dream Job written by Ian Todd and published by Createspace Independent Publishing Platform. This book was released on 2015-02-08 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Find Your Dream Job

The Fabulous Sylvester

Author : Joshua Gamson
Publisher : Henry Holt and Company
ISBN 13 : 1466850167
Total Pages : 337 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis The Fabulous Sylvester by : Joshua Gamson

Download or read book The Fabulous Sylvester written by Joshua Gamson and published by Henry Holt and Company. This book was released on 2013-07-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journey back through the music, madness, and unparalleled freedom of an era of change-the '70s-as told through the life of ultra-fabulous superstar Sylvester Imagine a pied piper singing in a dazzling falsetto, wearing glittering sequins, and leading the young people of the nation to San Francisco and on to liberation where nothing was straight-laced or old-fashioned. And everyone, finally, was welcome-to come as themselves. This is not a fairy tale. This was real, mighty real, and disco sensation Sylvester was the piper. Joshua Gamson-a Yale-trained pop culture expert-uses him, a boy who would be fabulous, to lead us through the story of the '70s when a new era of change liberated us from conformity and boredom. Gamson captures the exuberant life, feeling, energy, and fun of a generation's wonderful, magical waking up-from the parties to the dancing and music. The story begins with a little black boy who started with nothing but a really big voice. We follow him from the Gospel chorus to the glory days in the Castro where a generation shook off its shame as Sylvester sang and began his rise as part of a now-notorious theatrical troup called the Cockettes. Celebrity, sociology, and music history mingle and merge around this endlessly entertaining story of a singer who embodied the freedom, spirit, and flamboyance of a golden moment in American culture.

The Unspoken Rules

Author : Gorick Ng
Publisher : Harvard Business Press
ISBN 13 : 1647820456
Total Pages : 194 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Unspoken Rules by : Gorick Ng

Download or read book The Unspoken Rules written by Gorick Ng and published by Harvard Business Press. This book was released on 2021-04-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.

Recalculating

Author : Lindsey Pollak
Publisher : HarperCollins
ISBN 13 : 0063067714
Total Pages : 320 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Recalculating by : Lindsey Pollak

Download or read book Recalculating written by Lindsey Pollak and published by HarperCollins. This book was released on 2021-03-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading workplace expert provides an inspirational, practical, and forward-looking career playbook for recent grads, career changers, and transitioning professionals looking to thrive in today’s rapidly evolving workplace. Covid-19 has heightened career uncertainty in a work landscape dominated by turbulence and change, and it is directly impacting how people are entering—or re-entering—the workplace. But as Lindsey Pollak makes clear, the pandemic merely accelerated career and hiring trends that have been building. Changes that were once slowly spreading have been rapidly implemented across all industries. This means that the old job hunting and career success rules no longer apply. Job seekers of all generations and skill sets must learn how to thrive in this “new normal,” which will include a hybrid of remote and in-person experiences, increased reliance on virtual communication and automation, constant disruption, and renewed employer emphasis on workers’ health and well-being. While this new world is complicated and constantly evolving, you won’t have to navigate it alone. For twenty years, Pollak has been following the trends and successfully advising young professionals and organizations on workplace success. Now, she guides you through the changes currently happening—and those to come. Combining insights from both experts and professionals across generations, she provides encouraging, strategic, and actionable advice on making lifelong decisions about education; building a resilient personal brand; using virtual communication to remotely interview, network, and work; skilling and reskilling for the future; and maintaining self-care and mental health. Like your personal GPS, Pollak equips you to handle workplace obstacles, helping you see them as challenges to navigate rather than impossible roadblocks. There is no perfect path to a dream career, but with Recalculating you’ll be prepared with the necessary skills and tools to succeed.