Virtual Events Management

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Impact of ICTs on Event Management and Marketing

Author : Birdir, Kemal
Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal

Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Transitioning to Virtual and Hybrid Events

Author : Ben Chodor
Publisher : John Wiley & Sons
ISBN 13 : 1119747171
Total Pages : 208 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Transitioning to Virtual and Hybrid Events by : Ben Chodor

Download or read book Transitioning to Virtual and Hybrid Events written by Ben Chodor and published by John Wiley & Sons. This book was released on 2020-09-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.

Virtual Events Management

Author : Tim Brown
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097576
Total Pages : 173 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Virtual Events Management by : Tim Brown

Download or read book Virtual Events Management written by Tim Brown and published by Goodfellow Publishers Ltd. This book was released on 2023-08-30 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.

The Eyes of Industry

Author : Leonard W Jones
Publisher : Hassell Street Press
ISBN 13 : 9781014181893
Total Pages : 36 pages
Book Rating : 4.1/5 (818 download)

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Book Synopsis The Eyes of Industry by : Leonard W Jones

Download or read book The Eyes of Industry written by Leonard W Jones and published by Hassell Street Press. This book was released on 2021-09-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Standout Virtual Events

Author : Michelle Manafy
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.6/5 (879 download)

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Book Synopsis Standout Virtual Events by : Michelle Manafy

Download or read book Standout Virtual Events written by Michelle Manafy and published by . This book was released on 2020-09-19 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice, including: Making Connections in a Socially Distant World Understanding the Purpose of Running a Virtual Event Critical Differences Between In Person and Virtual Events Building Audience Interaction Six Key Benefits to Hosting Virtual Events Format, Features, and Platform Considerations Speaker Preparation for Virtual Events The Business of Virtual Events The Cost of Producing a Virtual Event How To Run A Great Virtual Event Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Engaging Virtual Meetings

Author : John Chen
Publisher : John Wiley & Sons
ISBN 13 : 1119751012
Total Pages : 327 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Engaging Virtual Meetings by : John Chen

Download or read book Engaging Virtual Meetings written by John Chen and published by John Wiley & Sons. This book was released on 2020-10-05 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a cohesive and high-performing virtual team with this fantastic resource full of actionable advice and practical tips Engaging Virtual Meetings: Openers, Games, and Activities for Communication, Morale, and Trust offers concrete strategies and practical tips for bringing teams together across the digital divide. While many struggle to build teams in a virtual environment, accomplished author John Chen has found ways to create team cohesion, promote engagement, and increase virtual participation. In Engaging Virtual Meetings, he shares these methods with you, and also: Describes virtual tools for promoting effective teamwork, like the Participant Map Teaches you to optimize your teleconference setup for ideal audio and video Illustrates ways to apply these methods in any virtual environment, including Zoom, Microsoft Teams, and more Explores how to debrief your participants to improve your methods over time Perfect for anyone working in or with the increasingly prevalent virtual environment, Engaging Virtual Meetings is a great addition to the bookshelves of anyone interested in how to create and build engagement in team settings of all kinds.

Events Management

Author : Charles Bladen
Publisher : Routledge
ISBN 13 : 1317442245
Total Pages : 597 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Events Management by : Charles Bladen

Download or read book Events Management written by Charles Bladen and published by Routledge. This book was released on 2017-10-30 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: • New and updated content on developments in technology, risk management and event volunteering. • New and updated case studies that include emerging economies. • New industry voices by international practitioners. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

The Virtual Ticket

Author : Paul Richards
Publisher : StreamGeeks
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis The Virtual Ticket by : Paul Richards

Download or read book The Virtual Ticket written by Paul Richards and published by StreamGeeks. This book was released on 2020-03-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways. If you want to sell virtual access to online experiences, this is the book for you.

Events Management

Author : Glenn A. J. Bowdin
Publisher : Taylor & Francis
ISBN 13 : 1000904393
Total Pages : 852 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Events Management by : Glenn A. J. Bowdin

Download or read book Events Management written by Glenn A. J. Bowdin and published by Taylor & Francis. This book was released on 2023-07-31 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

The Butterfly Years: A Journey Through Grief Toward Hope

Author : Katty Douraghy
Publisher : Katty Douraghy
ISBN 13 : 9781736065303
Total Pages : 148 pages
Book Rating : 4.0/5 (653 download)

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Book Synopsis The Butterfly Years: A Journey Through Grief Toward Hope by : Katty Douraghy

Download or read book The Butterfly Years: A Journey Through Grief Toward Hope written by Katty Douraghy and published by Katty Douraghy. This book was released on 2021 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this raw, vulnerable memoir, Katty Douraghy chronicles her personal experience through grief after the death of six family members, including her parents and her stepparents, within a very short time frame. The journey through grief is unique and does not follow a set timeline or a clearly defined path. The Butterfly Years infuses hope and lessons learned along the way to show a different perspective on grief and mourning. Whether you are experiencing grief in the early weeks of a loss, or if your grief has transitioned over time to settle deep in your heart, The Butterfly Years reminds us that we are all on the journey through grief and toward hope together.

Working with Venues for Events

Author : Emma Nolan
Publisher : Routledge
ISBN 13 : 1317371283
Total Pages : 334 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Working with Venues for Events by : Emma Nolan

Download or read book Working with Venues for Events written by Emma Nolan and published by Routledge. This book was released on 2017-11-28 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for aspiring event managers, providing both a theoretical and a practical guide to selecting and working with venues as part of the event planning process. The book explores the different types of venues available to event managers, from unique venues such as historical buildings and theatres to sporting and academic venues, analysing the specific characteristics, benefits and drawbacks that distinguish them. It also illustrates how venues function and are managed, incorporating key aspects of venue management including staffing, marketing, legislation, production, scheduling and administration. Sustainability, ethics and technology are also integrated throughout, along with a vast range of industry examples of different venue types and events from around the world. Comprehensive and accessible, Working with Venues for Events offers students an essential understanding of how event managers can successfully negotiate, work with and plan for a successful event in a variety of venue settings. This is an invaluable resource for anyone with an interest in events management.

Event Success

Author : Alon Alroy
Publisher : John Wiley & Sons
ISBN 13 : 1119817153
Total Pages : 278 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Event Success by : Alon Alroy

Download or read book Event Success written by Alon Alroy and published by John Wiley & Sons. This book was released on 2022-03-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.

The 21st Century Meeting and Event Technologies

Author : Seungwon "Shawn" Lee
Publisher : CRC Press
ISBN 13 : 1482251841
Total Pages : 378 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis The 21st Century Meeting and Event Technologies by : Seungwon "Shawn" Lee

Download or read book The 21st Century Meeting and Event Technologies written by Seungwon "Shawn" Lee and published by CRC Press. This book was released on 2017-03-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Cases For Event Management and Event Tourism

Author : Donald Getz
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097355
Total Pages : 241 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Cases For Event Management and Event Tourism by : Donald Getz

Download or read book Cases For Event Management and Event Tourism written by Donald Getz and published by Goodfellow Publishers Ltd. This book was released on 2023-04-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.

Reinventing Live

Author : Denzil Rankine
Publisher : Anthem Press
ISBN 13 : 178527693X
Total Pages : 176 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis Reinventing Live by : Denzil Rankine

Download or read book Reinventing Live written by Denzil Rankine and published by Anthem Press. This book was released on 2020-12-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.

Handbook of e-Tourism

Author : Zheng Xiang
Publisher : Springer Nature
ISBN 13 : 3030486524
Total Pages : 1976 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Handbook of e-Tourism by : Zheng Xiang

Download or read book Handbook of e-Tourism written by Zheng Xiang and published by Springer Nature. This book was released on 2022-09-01 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.