Using Social Media For Work

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Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 224 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy foryour business Today, a large number of companies still don't have a strategicapproach to social media. Others fail to calculate how effectivethey are at social media, one of the critical components ofimplementing any social media strategy. When companies startspending time and money on their social media efforts, they need tocreate an internal plan that everyone can understand. MaximizeYour Social offers a clear vision of what businesses need to doto create—and execute upon—their social media forbusiness road map. Explains the evolution of social media and the absolutenecessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of asuccessful social media strategy Author Neal Schaffer was named a Forbes Top 30 SocialMedia Power Influencer, is the creator of the AdAge Top 100Global Marketing Blog, Windmill Networking, and a global socialmedia speaker Maximize Your Social will guide you to mastery ofsocial media marketing strategies, saving you from spending a chunkof your budget on a social media consultant. Follow Neal Schaffer'sadvice, and you'll be able to do it yourself—and do itright.

Social Media for Direct Selling Representatives

Author : Karen Clark
Publisher : Karen Clark
ISBN 13 : 9780997101683
Total Pages : 282 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Social Media for Direct Selling Representatives by : Karen Clark

Download or read book Social Media for Direct Selling Representatives written by Karen Clark and published by Karen Clark. This book was released on 2018-01-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.

Communication and Organisational Practices

Author :
Publisher :
ISBN 13 : 9780070288409
Total Pages : 0 pages
Book Rating : 4.2/5 (884 download)

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Book Synopsis Communication and Organisational Practices by :

Download or read book Communication and Organisational Practices written by and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Social Employee: How Great Companies Make Social Media Work

Author : Cheryl Burgess
Publisher : McGraw Hill Professional
ISBN 13 : 0071816429
Total Pages : 288 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Social Employee: How Great Companies Make Social Media Work by : Cheryl Burgess

Download or read book The Social Employee: How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Work Smarter with Social Media

Author : Alexandra Samuel
Publisher : Harvard Business Review Press
ISBN 13 : 1422195163
Total Pages : 228 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Work Smarter with Social Media by : Alexandra Samuel

Download or read book Work Smarter with Social Media written by Alexandra Samuel and published by Harvard Business Review Press. This book was released on 2015-05-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your social media strategy. From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using all these tools can quickly lead to digital overload. In this comprehensive guide from social media expert Alexandra Samuel, you’ll find out how to use the social web to achieve your professional goals—without letting it overwhelm you. Find out what social media power users do to: • Tame the email backlog and focus on the messages that matter most • Build professional relationships that advance your career using Twitter and LinkedIn • Increase your professional visibility online by using HootSuite to schedule social media updates • Keep your most important work front-and-center with a digital notetaking system • Integrate these tools to get the most out of each one, and make them even more powerful together

The Cambridge Handbook of Technology and Employee Behavior

Author : Richard N. Landers
Publisher : Cambridge University Press
ISBN 13 : 1108757502
Total Pages : 1435 pages
Book Rating : 4.1/5 (87 download)

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Book Synopsis The Cambridge Handbook of Technology and Employee Behavior by : Richard N. Landers

Download or read book The Cambridge Handbook of Technology and Employee Behavior written by Richard N. Landers and published by Cambridge University Press. This book was released on 2019-02-14 with total page 1435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from across all industrial-organizational (IO) psychology describe how increasingly rapid technological change has affected the field. In each chapter, authors describe how this has altered the meaning of IO research within a particular subdomain and what steps must be taken to avoid IO research from becoming obsolete. This Handbook presents a forward-looking review of IO psychology's understanding of both workplace technology and how technology is used in IO research methods. Using interdisciplinary perspectives to further this understanding and serving as a focal text from which this research will grow, it tackles three main questions facing the field. First, how has technology affected IO psychological theory and practice to date? Second, given the current trends in both research and practice, could IO psychological theories be rendered obsolete? Third, what are the highest priorities for both research and practice to ensure IO psychology remains appropriately engaged with technology moving forward?

Socialnomics

Author : Erik Qualman
Publisher : John Wiley & Sons
ISBN 13 : 0470901225
Total Pages : 322 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2010-10-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Social Media Strategies for Professionals and Their Firms

Author : Michelle Golden
Publisher : John Wiley & Sons
ISBN 13 : 0470933917
Total Pages : 368 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden

Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Social Media for Business

Author : Anora McGaha
Publisher :
ISBN 13 : 9780982993187
Total Pages : 6 pages
Book Rating : 4.9/5 (931 download)

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Book Synopsis Social Media for Business by : Anora McGaha

Download or read book Social Media for Business written by Anora McGaha and published by . This book was released on 2011-06-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence. Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement. Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute their perspectives on Web marketing and social media management. Social Media for Business: Explains the competitive advantage for small and micro-business owners Clarifies how businesses attract, engage and retain new customers Demystifies social media strategy, implementation and content creation Helps you define and evaluate your social media management program Alerts you to the risks of not monitoring the online conversation Discusses the value of fully integrating social media into your business Guides you through the exciting cultural changes and paradigm shifts

Social Boom!

Author : Jeffrey Gitomer
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Boom! by : Jeffrey Gitomer

Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.

Social Media in Employee Selection and Recruitment

Author : Richard N. Landers
Publisher : Springer
ISBN 13 : 3319299891
Total Pages : 376 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Social Media in Employee Selection and Recruitment by : Richard N. Landers

Download or read book Social Media in Employee Selection and Recruitment written by Richard N. Landers and published by Springer. This book was released on 2016-05-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.

Satellite Marketing

Author : Kevin Popovic
Publisher : CRC Press
ISBN 13 : 1498746012
Total Pages : 224 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Satellite Marketing by : Kevin Popovic

Download or read book Satellite Marketing written by Kevin Popovic and published by CRC Press. This book was released on 2017-12-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

Proceedings of the 2011 IConference

Author : iConference 2011
Publisher :
ISBN 13 : 9781450301213
Total Pages : 835 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis Proceedings of the 2011 IConference by : iConference 2011

Download or read book Proceedings of the 2011 IConference written by iConference 2011 and published by . This book was released on 2011 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media and Social Work

Author : Megele, Claudia
Publisher : Policy Press
ISBN 13 : 1447327411
Total Pages : 236 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Social Media and Social Work by : Megele, Claudia

Download or read book Social Media and Social Work written by Megele, Claudia and published by Policy Press. This book was released on 2020-07-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has shed fresh light on the ways that social media and digital technologies can be effectively harnessed to support relationship-based social work practice. However, it has also highlighted the complex risks, ethics and practical challenges that such technologies pose. This book helps practitioners and students navigate this complex terrain and explore and build upon its multiple opportunities. It uses real-life examples to examine how practitioners can assess the impact of new technologies on their professional conduct and use them in a way that enhance public confidence and relationship-based practice. The authors explore how digital technologies can support multiple areas of service including social work with children, families and adults, mental health social work, youth justice and working with online communities. They also consider regulatory questions and provide a roadmap for good practice.

Employee Voice at Work

Author : Peter Holland
Publisher : Springer
ISBN 13 : 981132820X
Total Pages : 233 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Employee Voice at Work by : Peter Holland

Download or read book Employee Voice at Work written by Peter Holland and published by Springer. This book was released on 2018-12-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the contemporary aspects of employee voice through theoretical and practical analysis. In addition to case studies of employee voice in the workplace, it also looks at emerging forms of voice associated with the use of technology such as social media. Because of the breadth of the concept of employee voice, the focus of the book lends itself to an international perspective on employment relations and human resources management – analyses and experiences drawn from one country will be usefully considered or applied in relation to others.

Social Media Listening and Monitoring for Business Applications

Author : Rao, N. Raghavendra
Publisher : IGI Global
ISBN 13 : 1522508473
Total Pages : 470 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Listening and Monitoring for Business Applications by : Rao, N. Raghavendra

Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

The Social Media Business Equation

Author : Eve Mayer Orsburn
Publisher : Course Technology
ISBN 13 : 9781435459861
Total Pages : 0 pages
Book Rating : 4.4/5 (598 download)

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Book Synopsis The Social Media Business Equation by : Eve Mayer Orsburn

Download or read book The Social Media Business Equation written by Eve Mayer Orsburn and published by Course Technology. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.