The Social Employee: How Great Companies Make Social Media Work

Download The Social Employee: How Great Companies Make Social Media Work PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071816429
Total Pages : 288 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis The Social Employee: How Great Companies Make Social Media Work by : Cheryl Burgess

Download or read book The Social Employee: How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Social Nation

Download Social Nation PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470890258
Total Pages : 261 pages
Book Rating : 4.4/5 (78 download)

DOWNLOAD NOW!


Book Synopsis Social Nation by : Barry Libert

Download or read book Social Nation written by Barry Libert and published by John Wiley & Sons. This book was released on 2010-07-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.

The Social Organization

Download The Social Organization PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 142214237X
Total Pages : 268 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis The Social Organization by : Anthony J. Bradley

Download or read book The Social Organization written by Anthony J. Bradley and published by Harvard Business Press. This book was released on 2011-09-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

The Social Media Management Handbook

Download The Social Media Management Handbook PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470651245
Total Pages : 352 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!


Book Synopsis The Social Media Management Handbook by : Robert Wollan

Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Integrating Social Media into Business Practice, Applications, Management, and Models

Download Integrating Social Media into Business Practice, Applications, Management, and Models PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466661836
Total Pages : 325 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Integrating Social Media into Business Practice, Applications, Management, and Models by : Lee, In

Download or read book Integrating Social Media into Business Practice, Applications, Management, and Models written by Lee, In and published by IGI Global. This book was released on 2014-06-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Social Commerce

Download Social Commerce PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319170287
Total Pages : 320 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!


Book Synopsis Social Commerce by : Efraim Turban

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Motivating Your Employees in a Digital Age

Download Motivating Your Employees in a Digital Age PDF Online Free

Author :
Publisher : Association for Talent Development
ISBN 13 : 1607281481
Total Pages : 20 pages
Book Rating : 4.6/5 (72 download)

DOWNLOAD NOW!


Book Synopsis Motivating Your Employees in a Digital Age by : Sharlyn Lauby

Download or read book Motivating Your Employees in a Digital Age written by Sharlyn Lauby and published by Association for Talent Development. This book was released on 2014-07-21 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the workplace, “understanding the technology landscape is important because it helps you choose the best technology tools to support employee engagement, communication, and motivation,” writes Sharlyn Lauby in “Motivating Employees in the Digital Age.” Lauby explains how to use social media, gamification, and mLearning to motivate workers, and provides tips on avoiding some common mistakes. This issue of TD at Work will: · Describe the capabilities of technology in today’s workplace. · Explain how to apply technology to classic motivation theories. · Outline how you can use technology to motivate. · Provide tips on using digital tools to motivate employees and measure success.

The New Social Learning, 2nd Edition

Download The New Social Learning, 2nd Edition PDF Online Free

Author :
Publisher : Association for Talent Development
ISBN 13 : 1607282879
Total Pages : 403 pages
Book Rating : 4.6/5 (72 download)

DOWNLOAD NOW!


Book Synopsis The New Social Learning, 2nd Edition by : Tony Bingham

Download or read book The New Social Learning, 2nd Edition written by Tony Bingham and published by Association for Talent Development. This book was released on 2015-06-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want to live in.” In this newly revised and updated edition of The New Social Learning, Tony Bingham and Marcia Conner dispel organizational myths and fears about social media. By sharing the success stories of socially engaged companies and people, the much-anticipated second edition persuasively makes the case for using social media to encourage knowledge transfer and real-time learning in a connected and engaging way. As Steve LeBlanc noted, “Social learning thrives in a culture of service and wonder. It is inspired by leaders, enabled by technology, and ignited by opportunities that have only recently unfolded.” Brand-new case studies about innovative organizations such as Boston Children s Hospital, National Australian Bank, LAZ Parking, Sanofi Pasteur, Cigna, CENTURY 21, and Roche Pharmaceuticals illustrate cutting-edge social learning approaches that cultivate environments where great people can do their best work. The New Social Learning lays the foundation for improving the way you engage with colleagues, collaborate with teams anywhere in the world, and build workforce capability. Take the next step to connect skills and knowledge and move your own organization forward as you reclaim and revolutionize workplace learning.

Social Media in Employee Selection and Recruitment

Download Social Media in Employee Selection and Recruitment PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319299891
Total Pages : 376 pages
Book Rating : 4.3/5 (192 download)

DOWNLOAD NOW!


Book Synopsis Social Media in Employee Selection and Recruitment by : Richard N. Landers

Download or read book Social Media in Employee Selection and Recruitment written by Richard N. Landers and published by Springer. This book was released on 2016-05-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.

Handbook of Research on Effective Communication, Leadership, and Conflict Resolution

Download Handbook of Research on Effective Communication, Leadership, and Conflict Resolution PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 146669971X
Total Pages : 733 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Effective Communication, Leadership, and Conflict Resolution by : Normore, Anthony H.

Download or read book Handbook of Research on Effective Communication, Leadership, and Conflict Resolution written by Normore, Anthony H. and published by IGI Global. This book was released on 2016-02-26 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for an organization to thrive, it is essential to develop key strategies for interaction, leadership, and management within diverse settings. Refining these skills ultimately aids in the arbitration of any potential conflicts that may arise during intra-organizational interactions. The Handbook of Research on Effective Communication, Leadership, and Conflict Resolution evaluates operational strategies and interpersonal skill development for the successful leadership and management of modern organizations. Highlighting various governance and interaction techniques that assist in mediating organizational controversies, this handbook of research is a vital source for professionals, leaders, managers, and human resource specialists interested in developing skills needed to efficiently communicate, collaborate, and negotiate across differences within an organization.

The B2B Social Media Book

Download The B2B Social Media Book PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Social Media at Work

Download Social Media at Work PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470553782
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!


Book Synopsis Social Media at Work by : Arthur L. Jue

Download or read book Social Media at Work written by Arthur L. Jue and published by John Wiley & Sons. This book was released on 2009-10-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

Social Work with Children, Young People and their Families in Scotland

Download Social Work with Children, Young People and their Families in Scotland PDF Online Free

Author :
Publisher : Learning Matters
ISBN 13 : 0857257943
Total Pages : 240 pages
Book Rating : 4.8/5 (572 download)

DOWNLOAD NOW!


Book Synopsis Social Work with Children, Young People and their Families in Scotland by : Steve Hothersall

Download or read book Social Work with Children, Young People and their Families in Scotland written by Steve Hothersall and published by Learning Matters. This book was released on 2014-04-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully-updated and revised third edition addresses the changes to law and practice in relation to adoption and permanency, the children’s hearing system and the implications of the provisions of the Children and Young People (S) Act 2014 and other related matters, including the National Practice Model of GIRFEC. This is the only text to provide coverage of the new legal, policy and practice landscape of social work with children and families in Scotland, and as such, it is an indispensable guide for students, newly-qualified social workers, managers and practice teachers and a range of other professionals in health, education, the police and others in cognate disciplines.

Digital You

Download Digital You PDF Online Free

Author :
Publisher : Association for Talent Development
ISBN 13 : 1949036766
Total Pages : 248 pages
Book Rating : 4.9/5 (49 download)

DOWNLOAD NOW!


Book Synopsis Digital You by : William Arruda

Download or read book Digital You written by William Arruda and published by Association for Talent Development. This book was released on 2019-10-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

Socialized!

Download Socialized! PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351860755
Total Pages : 164 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis Socialized! by : Mark Fidelman

Download or read book Socialized! written by Mark Fidelman and published by Routledge. This book was released on 2016-10-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

The New Marketing

Download The New Marketing PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

DOWNLOAD NOW!


Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations

Download Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522585176
Total Pages : 553 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations by : Normore, Anthony

Download or read book Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations written by Normore, Anthony and published by IGI Global. This book was released on 2019-03-08 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.