The Social Media Business Equation

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The Social Media Business Equation

Author : Eve Mayer Orsburn
Publisher : Course Technology
ISBN 13 : 9781435459861
Total Pages : 0 pages
Book Rating : 4.4/5 (598 download)

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Book Synopsis The Social Media Business Equation by : Eve Mayer Orsburn

Download or read book The Social Media Business Equation written by Eve Mayer Orsburn and published by Course Technology. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.

The Impact Equation

Author : Chris Brogan
Publisher : Penguin
ISBN 13 : 1101572434
Total Pages : 297 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Impact Equation by : Chris Brogan

Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

Your Customer Creation Equation

Author : Brian Massey
Publisher : CMI Books, Division of Z Squared Media, LLC
ISBN 13 : 9780983330738
Total Pages : 220 pages
Book Rating : 4.3/5 (37 download)

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Book Synopsis Your Customer Creation Equation by : Brian Massey

Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

The Media Equation

Author : Byron Reeves
Publisher : Center for the Study of Language and Information Publications
ISBN 13 : 9781575860527
Total Pages : 317 pages
Book Rating : 4.8/5 (65 download)

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Book Synopsis The Media Equation by : Byron Reeves

Download or read book The Media Equation written by Byron Reeves and published by Center for the Study of Language and Information Publications. This book was released on 1996-09-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.

Information and Communication Technologies in Tourism 2015

Author : Iis Tussyadiah
Publisher : Springer
ISBN 13 : 3319143433
Total Pages : 883 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Information and Communication Technologies in Tourism 2015 by : Iis Tussyadiah

Download or read book Information and Communication Technologies in Tourism 2015 written by Iis Tussyadiah and published by Springer. This book was released on 2015-01-27 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.

The P.A.I.D. Equation

Author : Isis Woods
Publisher : Fiu Business Press
ISBN 13 : 9781684811601
Total Pages : 0 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis The P.A.I.D. Equation by : Isis Woods

Download or read book The P.A.I.D. Equation written by Isis Woods and published by Fiu Business Press. This book was released on 2023-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The P.A.I.D. Equation guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative--let's get started!

The Conversion Equation

Author : Terri Levine, PhD
Publisher : Morgan James Publishing
ISBN 13 : 1631953761
Total Pages : 149 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis The Conversion Equation by : Terri Levine, PhD

Download or read book The Conversion Equation written by Terri Levine, PhD and published by Morgan James Publishing. This book was released on 2021-05-04 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Conversion Equation is a no-nonsense guide for business owners to ensure their business gets more prospects, closes more sales, and makes more money immediately. Times have moved on, yet businesses haven’t changed their sales and marketing. Buyers are more knowledgeable and the traditional lead generation techniques of direct mail, exhibitions, telemarketing are no longer effective. The days of persuasion selling are gone while 61% of business owners say lead generation is their top challenge. Most businesses are doing marketing all wrong and wasting valuable time, spending hard-earned money, and using up limited energy on marketing that is not proven and does not work. In The Conversion Equation, best-selling author Dr. Terri Levine shares a proven process that has grown 8 multi-million-dollar businesses for her personally and has helped more than 6,000 business owners worldwide. She shows what is being done wrong in marketing and how to quickly shift to what works that is little known by almost all business owners. The Conversion Equation provides a process that can grow any business in any environment or situation. Terri teaches how to first have the right inner mindset, framework, and beliefs to generate qualified leads and have them close themselves. She combines her knowledge of human behavior and blends it with her Conversion Equation. The unique approach of this information is why her clients create more income fast.

The Entrepreneur Equation

Author : Michael Port
Publisher : ReadHowYouWant.com
ISBN 13 : 1459617320
Total Pages : 438 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis The Entrepreneur Equation by : Michael Port

Download or read book The Entrepreneur Equation written by Michael Port and published by ReadHowYouWant.com. This book was released on 2011-04 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just Could I be an entrepreneur? but rather Should I be an entrepreneur?. By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: Learn what it takes to be a successful entrepreneur in today's competitive environment. Save money, time and effort by avoiding business ownership when the time isn't right for you.Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. Evaluate whether your dreams are best served by a hobby, job or business. Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

The People Equation

Author : Deborah Perry Piscione
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626566429
Total Pages : 192 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The People Equation by : Deborah Perry Piscione

Download or read book The People Equation written by Deborah Perry Piscione and published by Berrett-Koehler Publishers. This book was released on 2017-04-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching leaders how to focus on people development rather than product development, this book provides you with a formula for exponentially increasing out-of-the-box thinking in your organization and multiplying your chances for greater growth and success. --

Modeling Information Diffusion in Online Social Networks with Partial Differential Equations

Author : Haiyan Wang
Publisher : Springer Nature
ISBN 13 : 3030388522
Total Pages : 153 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Modeling Information Diffusion in Online Social Networks with Partial Differential Equations by : Haiyan Wang

Download or read book Modeling Information Diffusion in Online Social Networks with Partial Differential Equations written by Haiyan Wang and published by Springer Nature. This book was released on 2020-03-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book lies at the interface of mathematics, social media analysis, and data science. Its authors aim to introduce a new dynamic modeling approach to the use of partial differential equations for describing information diffusion over online social networks. The eigenvalues and eigenvectors of the Laplacian matrix for the underlying social network are used to find communities (clusters) of online users. Once these clusters are embedded in a Euclidean space, the mathematical models, which are reaction-diffusion equations, are developed based on intuitive social distances between clusters within the Euclidean space. The models are validated with data from major social media such as Twitter. In addition, mathematical analysis of these models is applied, revealing insights into information flow on social media. Two applications with geocoded Twitter data are included in the book: one describing the social movement in Twitter during the Egyptian revolution in 2011 and another predicting influenza prevalence. The new approach advocates a paradigm shift for modeling information diffusion in online social networks and lays the theoretical groundwork for many spatio-temporal modeling problems in the big-data era.

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Author : Ioana Bucur-Teodorescu
Publisher : Springer Nature
ISBN 13 : 3658329653
Total Pages : 247 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by : Ioana Bucur-Teodorescu

Download or read book The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business written by Ioana Bucur-Teodorescu and published by Springer Nature. This book was released on 2021-02-25 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Harnessing the Power of Social Media and Web Analytics

Author : Ayanso, Anteneh
Publisher : IGI Global
ISBN 13 : 1466651954
Total Pages : 305 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Harnessing the Power of Social Media and Web Analytics by : Ayanso, Anteneh

Download or read book Harnessing the Power of Social Media and Web Analytics written by Ayanso, Anteneh and published by IGI Global. This book was released on 2014-02-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

How Companies Succeed in Social Business

Author : Shawn Santos
Publisher : Pearson Education
ISBN 13 : 0134036484
Total Pages : 369 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis How Companies Succeed in Social Business by : Shawn Santos

Download or read book How Companies Succeed in Social Business written by Shawn Santos and published by Pearson Education. This book was released on 2015 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique, unprecedentedinsider's view of what it takes to succeed with social business. Dozens of battle-tested corporate practitioners have shared their intimate first-hand experiences in developing, launching and managing social media initiatives to improve customer care, marketing, product development, and other key business functions. Each chapter, written by a different social media thought leader, reveals their most intense struggles, biggest wins, and hardest-won lessons in social business. These case studies illuminate the differences between "social media for social's sake" and practical use cases that drive real business value. How Companies Succeed in Social Business delivers specific strategies, detailed tactics, true best practices, and actionable answers to these and other crucial questions about both strategy and tactics: How have other companies been successful, and where have they failed? How do I champion social business initiatives to executives? How do I measure ROI and build a business case? How do I attract and deepen both internal and external participation? How do I integrate social media with my existing technologies and processes? How do I organize internally for maximum effectiveness and efficiency? How will social media impact my people and our culture? How can I optimize our content management processes and systems? What's lurking around the corner? How can I prepare for the future of social business?

Social Media for the CEO

Author : Eve Mayer Orsburn
Publisher :
ISBN 13 : 9780615393063
Total Pages : 162 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Social Media for the CEO by : Eve Mayer Orsburn

Download or read book Social Media for the CEO written by Eve Mayer Orsburn and published by . This book was released on 2010-01-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Impact of Social Innovation

Author : Alexander Ruthemeier
Publisher : Springer Nature
ISBN 13 : 3031038495
Total Pages : 249 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Global Impact of Social Innovation by : Alexander Ruthemeier

Download or read book The Global Impact of Social Innovation written by Alexander Ruthemeier and published by Springer Nature. This book was released on 2022-09-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Innovation is not just a buzzword, it’s a global opportunity. However, it is also a very wide and heterogeneous field. The aim of this book is to give the reader different perspectives, concepts and experiences to understand the challenging tasks of the future while also showcasing some existing best-practice examples, impact-investing and social innovation strategies that successfully empower communities and individuals to shape a better life.

Advanced Issues in Partial Least Squares Structural Equation Modeling

Author : Joseph F. Hair, Jr.
Publisher : SAGE Publications
ISBN 13 : 1071862510
Total Pages : 185 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Advanced Issues in Partial Least Squares Structural Equation Modeling by : Joseph F. Hair, Jr.

Download or read book Advanced Issues in Partial Least Squares Structural Equation Modeling written by Joseph F. Hair, Jr. and published by SAGE Publications. This book was released on 2023-08-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of A Primer on Partial Least Squares Structural Equation Modeling, Third Edition. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and instead rely on detailed explanations of the fundamentals of PLS-SEM and provide general guidelines for understanding and evaluating the results of applying the method. A single study on corporate reputation features as an example throughout the book, along with a single software package (SmartPLS 4.0) to provide a seamless learning experience. The approach of this book is based on the authors’ many years of conducting research and teaching methodology courses, including developing the SmartPLS software. The preparation of the book, especially this new edition, is based on the authors’ desire to communicate the PLS-SEM method to a much broader audience from management and marketing to engineering, geography, medicine, political and environmental sciences, psychology, and beyond. The Second Edition includes a new chapter on the necessary condition analysis (NCA) and covers the most recent developments in PLS-SEM, with detailed guidelines for estimating and validating higher-order constructs and nonlinear effects as well as more insights on multigroup and latent class analyses using FIMIX-PLS and PLS-POS. The book is aimed at researchers and practitioners who seek to gain comprehensive knowledge of more advanced PLS-SEM methods.

Strengthening SME Performance Through Social Media Adoption and Usage

Author : Qalati, Sikandar Ali
Publisher : IGI Global
ISBN 13 : 1668457717
Total Pages : 307 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Strengthening SME Performance Through Social Media Adoption and Usage by : Qalati, Sikandar Ali

Download or read book Strengthening SME Performance Through Social Media Adoption and Usage written by Qalati, Sikandar Ali and published by IGI Global. This book was released on 2023-03-17 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.