Unleasing The Power Of Entrepreneurship

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The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company

Author : Ying Lowrey
Publisher : McGraw Hill Professional
ISBN 13 : 1259585417
Total Pages : 349 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company by : Ying Lowrey

Download or read book The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company written by Ying Lowrey and published by McGraw Hill Professional. This book was released on 2016-02-12 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneurs One of the world’s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese—not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes readers inside this global giant of e-commerce and shows entrepreneurs how to build their own businesses from a grassroots vision to a world-class operation. Using Alibaba’s incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows small business owners how to unleash their entrepreneurial spirit, realize their grassroots ambitions, and use technology-driven platforms to grow their companies across multiple markets. The Alibaba Way offers a proven way to survive and thrive. The first book-length case study of the Alibaba phenomenon Alibaba is receiving incredible positive coverage in the media—its IPO is likely to be the largest in the US and one of the largest in the world Dr. Lowry is an expert in Chinese economics with experience in American markets Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs.

Unleash Your Inner Company

Author : John Chisholm
Publisher : Greenleaf Book Group
ISBN 13 : 162634213X
Total Pages : 318 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Unleash Your Inner Company by : John Chisholm

Download or read book Unleash Your Inner Company written by John Chisholm and published by Greenleaf Book Group. This book was released on 2015-10-06 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Inner Company distills John Chisholm’s four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to: • Mobilize your passions and perseverance to reinforce each other and achieve your goals • Discover unsatisfied human and customer needs in those areas where you have natural advantages • Match those needs with your resources and strengths (your “STARS”) to assess which needs fit you best • Improve those fits by acquiring and developing the right resources and strengths; differentiate yourself by being not better, but different, from competitors, even well-established ones • Innovate by combining things you already know in novel ways • Partner with firms and individuals so you and your business can focus on what you do best • Evaluate your options and choose the best one for you • Launch and scale up your successful business, uniquely tailored to you and your strengths. Along the way, you will discover: • That you have many more resources and advantages for success than you realize • How and when to choose a co-founder and team members • How to avoid competitors, and thus gain time and space to get established • How to find, nurture, and ride positive feedback loops within yourself, with your team members, and among your customers • How to build and maintain your self-confidence despite setbacks • If, when, and how to raise money • How to evolve and scale your business, no matter how modest, into a large enterprise, if you so desire • When to comply with, or circumvent, or oppose regulations that impede the formation or growth of your business • What you can learn from Apple, Google, Facebook, and Uber. You will learn from the author’s mistakes—as many as he was able to squeeze into the 400 pages of this book—so you don’t make the same ones. Regardless of your background, location, interests, and passions, the timeless and universal insights, principles, anecdotes, and exercises of Unleash Your Inner Company will inspire and guide you from your first steps, through every kind of obstacle, to the ultimate success of your venture.

Innovation for Impact: Unleashing the Power of Social Entrepreneurship

Author : Yusuf Munna
Publisher : Ocleno
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4./5 ( download)

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Book Synopsis Innovation for Impact: Unleashing the Power of Social Entrepreneurship by : Yusuf Munna

Download or read book Innovation for Impact: Unleashing the Power of Social Entrepreneurship written by Yusuf Munna and published by Ocleno. This book was released on 2023-10-10 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation for Impact: Unleashing the Power of Social Entrepreneurship" is a transformative odyssey through the heart and soul of social innovation. This groundbreaking book navigates the reader through seven comprehensive chapters, each a rich tapestry of knowledge, inspiration, and practical guidance. From tracing the historical roots of social entrepreneurship to exploring cutting-edge technologies reshaping the field, this book illuminates the myriad facets of social innovation. Through the lens of real-world case studies, expert interviews, and visionary insights, readers are not only introduced to the pioneers who transformed communities but are also empowered to become changemakers in their own right. Discover the art of ideation, the alchemy of collaboration, and the resilience that defines social entrepreneurship. Explore the intricacies of impact measurement, the complexities of cross-sector partnerships, and the fusion of technology and social impact. Delve into the future of social entrepreneurship, where emerging trends like impact investing, social intrapreneurship, and educational innovation promise transformative change on a global scale. "Innovation for Impact" is not just a book; it is a beacon guiding readers toward a future where innovation meets compassion, where collaboration fosters empowerment, and where entrepreneurship becomes a force for societal good. Whether you're an aspiring social entrepreneur, a seasoned innovator, or simply a believer in the power of positive change, this book is your roadmap to a world where innovation transforms lives and communities. Prepare to be inspired, equipped, and motivated to pioneer a future where impact knows no bounds.

Unleashing Entrepreneurship

Author :
Publisher : UN
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Unleashing Entrepreneurship by :

Download or read book Unleashing Entrepreneurship written by and published by UN. This book was released on 2004 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report offers recommendations on how major actors such as governments, public development institutions, the private sector and civil society organizations can modify their actions and approaches to enhance the ability of the private sector to advance the development process. It highlights the importance of developing businesses as a means to reducing global poverty.

Unleashing the Crowd

Author : Ann Majchrzak
Publisher : Springer Nature
ISBN 13 : 3030255573
Total Pages : 323 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Unleashing the Crowd by : Ann Majchrzak

Download or read book Unleashing the Crowd written by Ann Majchrzak and published by Springer Nature. This book was released on 2019-11-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds — anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge — half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.

Unleasing the Power of Entrepreneurship

Author : United States. Congress. Senate. Committee on Small Business and Entrepreneurship
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Unleasing the Power of Entrepreneurship by : United States. Congress. Senate. Committee on Small Business and Entrepreneurship

Download or read book Unleasing the Power of Entrepreneurship written by United States. Congress. Senate. Committee on Small Business and Entrepreneurship and published by . This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Company of Leaders

Author : Gretchen M. Spreitzer
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis A Company of Leaders by : Gretchen M. Spreitzer

Download or read book A Company of Leaders written by Gretchen M. Spreitzer and published by Jossey-Bass. This book was released on 2001-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors provide a guide to enhancing empowerment in an organisation through five basic disciplines. The assessment should help the individual managers understand their mindset and behaviours that might be inconsistent with the notion of empowerment. The other disciplines assist in the areas of openness and teamwork, a clear vision and challenges, discipline and control, and support and security. Specific strategies and tools are included in each chapter to help put the principles of the five disciplines into practice.

Synergy Shift: Unleashing the Power of Business Evolution

Author : Mohammad Sakib Khan
Publisher : Ocleno
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4./5 ( download)

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Book Synopsis Synergy Shift: Unleashing the Power of Business Evolution by : Mohammad Sakib Khan

Download or read book Synergy Shift: Unleashing the Power of Business Evolution written by Mohammad Sakib Khan and published by Ocleno. This book was released on 2024-01-05 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Synergy Shift: Unleashing the Power of Business Evolution" is a transformative journey through the intricate landscape of entrepreneurship. This unique guide takes readers beyond conventional business paradigms, unraveling the alchemy of successful entrepreneurship and the symphony of effective team dynamics. Navigating the digital frontier, the book equips entrepreneurs with insights to harness cutting-edge technologies, while also emphasizing the transformative impact of purpose-driven business models. The art of resilience becomes a cornerstone, providing strategies to weather business storms and emerge stronger. As the journey concludes, readers are empowered to transcend geographical boundaries, embracing the challenges and opportunities of global business expansion. This book is not just a guide; it is an immersive experience, offering practical insights and inspiring narratives that propel entrepreneurs towards sustainable success.

Unleashing the Power of Basic Science in Business

Author : Trivedi, Sonal
Publisher : IGI Global
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Unleashing the Power of Basic Science in Business by : Trivedi, Sonal

Download or read book Unleashing the Power of Basic Science in Business written by Trivedi, Sonal and published by IGI Global. This book was released on 2024-07-26 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's fast-evolving business landscape has created a significant challenge - the gap between basic scientific research and commercial innovation. Groundbreaking discoveries in laboratories need to translate into sustainable business solutions. The interplay between foundational scientific principles and their application in the commercial sphere is complex, making it difficult to bridge the gap. To tackle this problem, the book Unleashing the Power of Basic Science in Business offers a comprehensive exploration of how basic science can drive sustainable innovation in business. By bridging the gap between theory and application, this book provides a roadmap for researchers, academicians, and professionals in basic science, engineering, and management to understand and implement basic science, sustainability, and innovation in business. Through a diverse collection of chapters, readers gain insights into collaborative forces in innovation, ethical dimensions of basic science in commercial contexts, and the operationalization of commercial innovation. Unleashing the Power of Basic Science in Business guides navigating the sustainable commercialization expedition and cultivating environments for sustainable commercial success.

Catalyst: Unleashing the Power of Business Development

Author : Raj Habib
Publisher : Ocleno
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4./5 ( download)

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Book Synopsis Catalyst: Unleashing the Power of Business Development by : Raj Habib

Download or read book Catalyst: Unleashing the Power of Business Development written by Raj Habib and published by Ocleno. This book was released on 2024-05-11 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the dynamic world of business development with 'Catalyst: Unleashing the Power of Business Development.' From tracing the origins of this pivotal role to navigating the complexities of today's global marketplace, this comprehensive guide offers invaluable insights and practical strategies for aspiring business developers. Explore the art of relationship-building, the science of opportunity identification, and the nuances of negotiation and deal-making. Discover how to scale for growth, foster innovation, and lead with vision and integrity in an ever-changing business landscape. Whether you're a seasoned professional or just starting out, 'Catalyst' will empower you to drive positive change, seize new opportunities, and unlock the full potential of your organization.

Unleashing the Innovators

Author : Jim Stengel
Publisher : Crown Currency
ISBN 13 : 0451497244
Total Pages : 242 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Unleashing the Innovators by : Jim Stengel

Download or read book Unleashing the Innovators written by Jim Stengel and published by Crown Currency. This book was released on 2017-09-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

Unleashing the Power of Diversity

Author : Bjørn Ekelund
Publisher : Routledge
ISBN 13 : 0429890834
Total Pages : 250 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Unleashing the Power of Diversity by : Bjørn Ekelund

Download or read book Unleashing the Power of Diversity written by Bjørn Ekelund and published by Routledge. This book was released on 2019-05-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable. The complex problems that many organisations and teams now face are global in scope, including cultural, social and environmental issues. Challenges such as climate change, mass migration and human rights do not respect national borders or sociodemographic groups. In order to solve these complex problems, we need the skills to be able to communicate effectively across the differences that may otherwise divide us. In this ground-breaking book, award-winning consultant and author, Bjørn Z. Ekelund, presents a clear step-by-step approach to communicate with people who have different mindsets, perspectives and cultural backgrounds. It is relevant and applicable across various contexts – within the workplace, inter-professional, across different industries and cultures, and between corporate, governmental and NGO groups. The programme developed in the book, called the Diversity Icebreaker, has been successfully applied across 70 countries and with 250,000 participants. It shows how to break down these barriers and provides a new way to conceptualise diversity across various boundaries, allowing for trust and unity to form and creating a pathway for improving communication.

From Manual to Magical: Unleashing the Power of Business Automation

Author : Shu Chen Hou
Publisher : Shu chen Hou
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4./5 ( download)

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Book Synopsis From Manual to Magical: Unleashing the Power of Business Automation by : Shu Chen Hou

Download or read book From Manual to Magical: Unleashing the Power of Business Automation written by Shu Chen Hou and published by Shu chen Hou. This book was released on with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the secrets of business automation and transform your organization into a powerhouse of efficiency and success? Look no further than our groundbreaking eBook, "From Manual to Magical: Unleashing the Power of Business Automation.” In today's competitive landscape, manual processes simply won't cut it. It's time to embrace the future and harness the transformative power of automation. This comprehensive guide will take you on a journey, equipping you with the knowledge and tools to revolutionize your business operations. Discover the Definition of Business Automation and its significance in today's fast-paced world. Gain insights into the Benefits of Automation, including increased efficiency, reduced costs, improved accuracy, and scalable growth. We debunk Common Myths and Misconceptions surrounding automation, setting the record straight and paving the way for success. But don't just take our word for it! Dive into our Real-Life Examples and explore case studies of businesses that have implemented automation to achieve extraordinary results. Witness firsthand how automation can propel your organization to new heights of productivity and profitability. Identifying Opportunities for Automation is crucial, and we provide you with the tools to analyze your existing processes, map workflows, and prioritize initiatives based on impact and feasibility. Conduct a Cost-Benefit Analysis and make informed decisions that maximize your return on investment. Choosing the Right Automation Tools is a breeze with our in-depth overview of the available technologies, such as robotic process automation (RPA), workflow management systems, and artificial intelligence (AI). Learn how to evaluate tool suitability and unleash their potential in your organization. Implementation is key, and our step-by-step guide ensures you plan and execute the implementation process flawlessly. Overcome challenges with Change Management and Employee Buy-In, and master Data Migration and Integration for seamless automation adoption. Leave no stone unturned with thorough Testing and Quality Assurance to ensure your success. But we don't stop there. Our eBook takes you into the future, exploring Emerging Technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning. Discover how these technologies will shape the future of automation and gain a competitive edge. Don't miss out on this opportunity to stay ahead of the curve and revolutionize your organization. "From Manual to Magical: Unleashing the Power of Business Automation" is your ticket to increased efficiency, reduced costs, and unprecedented growth. Embrace the power of automation and transform your business today! Take the first step towards a future of success and order your copy of "From Manual to Magical: Unleashing the Power of Business Automation" now!

Digital Entrepreneurship

Author : Mariusz Soltanifar
Publisher : Springer Nature
ISBN 13 : 3030539148
Total Pages : 339 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Disciplined Entrepreneurship

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

What Matters Now

Author : Gary Hamel
Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Creative Confidence

Author : Tom Kelley
Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.