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Understanding Algorithms How Social Media Feeds Work
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Book Synopsis Understanding Algorithms: How Social Media Feeds Work by : Mayfair Digital Agency
Download or read book Understanding Algorithms: How Social Media Feeds Work written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2017-06-14 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book "Understanding Algorithms: How Social Media Feeds Work" provides an in-depth exploration of the intricate mechanisms behind social media platforms' feed algorithms. It offers readers a comprehensive understanding of the algorithms' inner workings and the factors that determine the content displayed on users' feeds. The book delves into the importance of user engagement, relevance, and personalization in shaping the content selection process. By explaining the role of machine learning and artificial intelligence in these algorithms, the book sheds light on how platforms like Facebook, Instagram, Twitter, and others continually optimize the content displayed to users. It also covers the challenges and ethical considerations associated with algorithmic curation and its impact on information diversity and echo chambers. Through clear explanations and illustrative examples, the book equips readers with knowledge to navigate social media platforms more effectively. It is an essential resource for social media users, content creators, and marketers seeking to leverage algorithms to enhance their online presence and engagement with audiences.
Book Synopsis Media Technologies by : Tarleton Gillespie
Download or read book Media Technologies written by Tarleton Gillespie and published by MIT Press. This book was released on 2014-01-24 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars from communication and media studies join those from science and technology studies to examine media technologies as complex, sociomaterial phenomena. In recent years, scholarship around media technologies has finally shed the assumption that these technologies are separate from and powerfully determining of social life, looking at them instead as produced by and embedded in distinct social, cultural, and political practices. Communication and media scholars have increasingly taken theoretical perspectives originating in science and technology studies (STS), while some STS scholars interested in information technologies have linked their research to media studies inquiries into the symbolic dimensions of these tools. In this volume, scholars from both fields come together to advance this view of media technologies as complex sociomaterial phenomena. The contributors first address the relationship between materiality and mediation, considering such topics as the lived realities of network infrastructure. The contributors then highlight media technologies as always in motion, held together through the minute, unobserved work of many, including efforts to keep these technologies alive. Contributors Pablo J. Boczkowski, Geoffrey C. Bowker, Finn Brunton, Gabriella Coleman, Gregory J. Downey, Kirsten A. Foot, Tarleton Gillespie, Steven J. Jackson, Christopher M. Kelty, Leah A. Lievrouw, Sonia Livingstone, Ignacio Siles, Jonathan Sterne, Lucy Suchman, Fred Turner
Book Synopsis Social Media and the Automatic Production of Memory by : Jacobsen, Ben
Download or read book Social Media and the Automatic Production of Memory written by Jacobsen, Ben and published by Policy Press. This book was released on 2021-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms hold vast amounts of data about our lives. Content from the past is increasingly being presented in the form of ‘memories’. Critically exploring this new form of memory making, this unique book asks how social media are beginning to change the way we remember.
Book Synopsis The Social Power of Algorithms by : David Beer
Download or read book The Social Power of Algorithms written by David Beer and published by Routledge. This book was released on 2019-10-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast circulations of mobile devices, sensors and data mean that the social world is now defined by a complex interweaving of human and machine agency. Key to this is the growing power of algorithms – the decision-making parts of code – in our software dense and data rich environments. Algorithms can shape how we are retreated, what we know, who we connect with and what we encounter, and they present us with some important questions about how society operates and how we understand it. This book offers a series of concepts, approaches and ideas for understanding the relations between algorithms and power. Each chapter provides a unique perspective on the integration of algorithms into the social world. As such, this book directly tackles some of the most important questions facing the social sciences today. This book was originally published as a special issue of Information, Communication & Society.
Book Synopsis Advertising in the Digital Age by : Sevil Yesiloglu
Download or read book Advertising in the Digital Age written by Sevil Yesiloglu and published by SAGE Publications Limited. This book was released on 2024-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Book Synopsis Critical Memetic Literacies in English Education by : Leah Panther
Download or read book Critical Memetic Literacies in English Education written by Leah Panther and published by Taylor & Francis. This book was released on 2023-12-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection introduces English and literacy educators to the theoretical, research-based, and practical dimensions of using digital memetic texts—“memes”—in the classroom. Digital memetic texts come with new affordances, particularly as avenues for student creativity, voice, and advocacy. But these texts can also be put to manipulative, propagandistic, and nefarious purposes, posing critical challenges to an informed, democratic citizenry. Grounded in multimodality and critical literacy, this book investigates the fascinating digital dimension of texts, audiences, and meaning, and considers how English educators might take up these conversations in practical ways with students. With authentic examples from teachers and students, this volume provides a road map to researchers and educators—both preservice and in-service—interested in critical and productive uses of these modern phenomena.
Book Synopsis Handbook of Digital Inequality by : Hargittai, Eszter
Download or read book Handbook of Digital Inequality written by Hargittai, Eszter and published by Edward Elgar Publishing. This book was released on 2021-11-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and differences in their digital skills, it unpacks the implications of digital inequality on life outcomes.
Book Synopsis Strategic Social Media as Activism by : Adrienne A. Wallace
Download or read book Strategic Social Media as Activism written by Adrienne A. Wallace and published by Taylor & Francis. This book was released on 2023-08-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today’s social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level.
Book Synopsis Social Media Campaigns by : Carolyn Mae Kim
Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Routledge. This book was released on 2020-12-29 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Download or read book Twitter written by Dhiraj Murthy and published by John Wiley & Sons. This book was released on 2013-09-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.
Book Synopsis Basic Guide to Social Media Marketing by : Nishant Baxi
Download or read book Basic Guide to Social Media Marketing written by Nishant Baxi and published by Pencil. This book was released on 2023-09-04 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definition of Social Media Marketing With the explosion of digital communication, businesses have increasingly turned to social media platforms to market their products and services. This utilization of social platforms to drive consumer engagement and stimulate interest in products, services, or ideas is known today as social media marketing (SMM). SMM is a type of internet marketing that exploits various social media networks to achieve marketing communication and branding goals. It predominantly involves content creation and sharing on different social media channels to accomplish marketing and branding objectives (Investopedia, 2020). In simpler terms, it leverages social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote a product or service and engage
Download or read book digitalSTS written by Janet Vertesi and published by Princeton University Press. This book was released on 2019-05-07 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars across the humanities, social sciences, and information sciences are grappling with how best to study virtual environments, use computational tools in their research, and engage audiences with their results. Classic work in science and technology studies (STS) has played a central role in how these fields analyze digital technologies, but many of its key examples do not speak to today’s computational realities. This groundbreaking collection brings together a world-class group of contributors to refresh the canon for contemporary digital scholarship. In twenty-five pioneering and incisive essays, this unique digital field guide offers innovative new approaches to digital scholarship, the design of digital tools and objects, and the deployment of critically grounded technologies for analysis and discovery. Contributors cover a broad range of topics, including software development, hackathons, digitized objects, diversity in the tech sector, and distributed scientific collaborations. They discuss methodological considerations of social networks and data analysis, design projects that can translate STS concepts into durable scientific work, and much more. Featuring a concise introduction by Janet Vertesi and David Ribes and accompanied by an interactive microsite, this book provides new perspectives on digital scholarship that will shape the agenda for tomorrow’s generation of STS researchers and practitioners.
Book Synopsis Seeing Like a State by : James C. Scott
Download or read book Seeing Like a State written by James C. Scott and published by Yale University Press. This book was released on 2020-03-17 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University
Book Synopsis The Importance of Media Literacy by : Chrysalis Wright
Download or read book The Importance of Media Literacy written by Chrysalis Wright and published by Cambridge Scholars Publishing. This book was released on 2024-01-19 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses both the potential negative effects and the positive effects of various forms of media, leading to the need for media literacy across all demographics. Written for psychologists, educators, researchers, and parents, this book discusses the impact of video games, popular music, television, social media and screen addiction, fake news and misinformation, representation in media, as well as the role of big tech in the lives of consumers. The text emphasises the need for a healthy media diet and focuses on the need for media literacy in all societal groups, providing empirically based approaches to teaching media literacy as well as sample media literacy lesson plans.
Book Synopsis Introduction to Instagram by : Gilad James, PhD
Download or read book Introduction to Instagram written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is a social media platform mainly focused on photo- and video-sharing capabilities. Users can create an account, follow other users, and post their own content. As a visual medium, Instagram's popularity has skyrocketed, with over 1 billion active users worldwide. The platform has become a hub for creative expression, with users sharing their daily lives, hobbies, and professions through visual storytelling. Instagram's user interface is intuitive and simple, making it easy for users to navigate and create engaging content. The platform also offers a range of features such as filters, editing tools, and stickers to enhance the visual appeal of posts. Instagram has become a marketing hub for businesses, brands, and influencers, with many utilizing the platform to attract and engage with consumers. The rise of Instagram has transformed the way we connect, share, and consume visual media.
Book Synopsis Social Media Marketing Algorithms 3 Books In 1 by : Jordan Connery
Download or read book Social Media Marketing Algorithms 3 Books In 1 written by Jordan Connery and published by Jordan Connery. This book was released on 2021-03-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing Algorithms Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence. By adding links to your social media accounts on your company website, you are encouraging people to follow you online in order to get the most up to date information as soon as you release it. When you put your company website on your social media profile, it gives your clients a way to go directly to your website. This will allow your customers to contact your company for more information, and it is more likely to create online buyers. Social media is the main way that companies are beginning to show involvement with their customers and community by promoting events they are sponsoring or releasing news to their clients. Real-time communication has become extremely important for customer satisfaction in today’s businesses. People don’t want to wait for answers to their questions or for help resolving any issue they might have. With social media, people have direct access to comments and post feedback for companies, making any kind of wait-time for results obsolete. Instagram Marketing Algorithms Secrets Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for yourself. All of these guidelines will help you build an impactful brand or your small business on Instagram. Build profit, fuel growth and create a better, more recognizable, successful brand, starting today! YouTube Playbook Algorithm Will you like to make money from home? Are you a housewife or a student that wants to make money without leaving your house or a source of income that fits your schedule? Then you have got the right book. YouTube and Google are the top two search engines in the whole world and technically, YouTube is not even a Search engine. YouTube has more than one billion viewership every month. YouTube has become more popular over the years as it has reached audiences of all ages. People go on YouTube to search for even the strangest thing which shows that YouTube is the go-to place when people need to learn or entertain themselves. You can go on YouTube to spread political messages, promote your business, share your humour and make tutorials on anything you are good at be it cooking, beauty & make-up, photography, and much more to make more money. A lot of people are already making tons of money on YouTube and you can be one of them. You are probably thinking right now “can I make money on YouTube?” and the answer to that question is …YES. There are different ways to make money on YouTube and the truth is you won’t start making money the first week and probably the first couple of months but with perseverance and determination, you can make your first million from YouTube.
Book Synopsis Using Social Media to Build Library Communities by : Scott W.H. Young
Download or read book Using Social Media to Build Library Communities written by Scott W.H. Young and published by Rowman & Littlefield. This book was released on 2017-09-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.
