Strategic Social Media As Activism

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Strategic Social Media as Activism

Author : Adrienne A. Wallace
Publisher :
ISBN 13 : 9781003291855
Total Pages : 0 pages
Book Rating : 4.2/5 (918 download)

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Book Synopsis Strategic Social Media as Activism by : Adrienne A. Wallace

Download or read book Strategic Social Media as Activism written by Adrienne A. Wallace and published by . This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continues to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today's social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level"--

Prime Time Activism

Author : Charlotte Ryan
Publisher : South End Press
ISBN 13 : 9780896084018
Total Pages : 318 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Prime Time Activism by : Charlotte Ryan

Download or read book Prime Time Activism written by Charlotte Ryan and published by South End Press. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States.

Social Media Activism

Author : Matteo Cernison
Publisher :
ISBN 13 : 9789462980068
Total Pages : 0 pages
Book Rating : 4.9/5 (8 download)

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Book Synopsis Social Media Activism by : Matteo Cernison

Download or read book Social Media Activism written by Matteo Cernison and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frontmatter --Table of Contents --List of Figures and Tables --Acknowledgements --List of Abbreviations --Introduction --1. Models of Online-Related Activism --2. Methods for Investigating Online-Related, Large-Scale Campaigns on the Web --3. Water Commons --4. The Web of Water --5. Patterns of Online Communication during the Referendum Campaign --6. The Campaign for Water on Facebook --7. Reinterpreting the Data --List of the Interviews --References --Index

Strategic Social Media as Activism

Author : Adrienne A. Wallace
Publisher : Taylor & Francis
ISBN 13 : 100093232X
Total Pages : 341 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Strategic Social Media as Activism by : Adrienne A. Wallace

Download or read book Strategic Social Media as Activism written by Adrienne A. Wallace and published by Taylor & Francis. This book was released on 2023-08-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today’s social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level.

Media Activism in the Digital Age

Author : Victor Pickard
Publisher : Taylor & Francis
ISBN 13 : 131539393X
Total Pages : 249 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Media Activism in the Digital Age by : Victor Pickard

Download or read book Media Activism in the Digital Age written by Victor Pickard and published by Taylor & Francis. This book was released on 2017-07-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing subfield of media activism studies has gained wide attention in recent years, but little consensus exists regarding its central questions and concerns. This book begins to chart an evolving research agenda by providing a cross-section of provocative work in this area. Victor Pickard and Guobin Yang have assembled essays by leading scholars and activists to provide case studies of feminist, technological, and political interventions during different historical periods and at local, national, and global levels. Looking at the underlying theories, histories, politics, ideologies, tactics, strategies and aesthetics, the book takes an expansive view of media activism. It explores how varieties of activism are mediated through communication technologies, how activists deploy strategies for changing the structures of media systems, and how governments and corporations seek to police media activism. From memes to zines, hacktivism to artivism, this volume considers activist practices involving both older kinds of media and newer digital, social, and network-based forms. The book captures an exciting moment in the evolution of media activism studies and offers an invaluable guide to a vibrant and evolving field of research.

Twitter and Tear Gas

Author : Zeynep Tufekci
Publisher : Yale University Press
ISBN 13 : 0300228171
Total Pages : 360 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Twitter and Tear Gas by : Zeynep Tufekci

Download or read book Twitter and Tear Gas written by Zeynep Tufekci and published by Yale University Press. This book was released on 2017-05-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.

Online Activism

Author : Amanda Vink
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534563563
Total Pages : 106 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis Online Activism by : Amanda Vink

Download or read book Online Activism written by Amanda Vink and published by Greenhaven Publishing LLC. This book was released on 2018-07-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet has changed almost every aspect of society, and social activism is no exception. Circulating petitions and organizing rallies is easier than ever, but so is the illusion of creating change without putting in effort. Readers learn the ways activism has changed in the Internet era. The informative text is supplemented with detailed charts and annotated quotes presenting multiple points of view. By learning more about online activism, young adults can become more informed about how to take a stand on issues they are passionate about.

#HashtagActivism

Author : Sarah J. Jackson
Publisher : MIT Press
ISBN 13 : 0262356511
Total Pages : 296 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis #HashtagActivism by : Sarah J. Jackson

Download or read book #HashtagActivism written by Sarah J. Jackson and published by MIT Press. This book was released on 2020-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.

Protest Public Relations

Author : Ana Adi
Publisher : Routledge
ISBN 13 : 1351173588
Total Pages : 300 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Protest Public Relations by : Ana Adi

Download or read book Protest Public Relations written by Ana Adi and published by Routledge. This book was released on 2018-10-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Digital Activism Decoded

Author : Mary C. Joyce
Publisher : IDEA
ISBN 13 : 9781932716603
Total Pages : 244 pages
Book Rating : 4.7/5 (166 download)

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Book Synopsis Digital Activism Decoded by : Mary C. Joyce

Download or read book Digital Activism Decoded written by Mary C. Joyce and published by IDEA. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The media has recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change: from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American non-profits creating Facebook accounts in the hopes of luring supporters. These stories have been published, discussed, extolled, and derided, but have not yet been viewed holistically as a new field of human endeavor. We call this field "digital activism" and its dynamics, practices, misconceptions, and possible futures are presented together for the first time in this book."--Pub. desc.

Doing Democracy

Author : Bill Moyer
Publisher : New Society Publishers
ISBN 13 : 9780865714182
Total Pages : 254 pages
Book Rating : 4.7/5 (141 download)

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Book Synopsis Doing Democracy by : Bill Moyer

Download or read book Doing Democracy written by Bill Moyer and published by New Society Publishers. This book was released on 2001-08-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empowering guide to understanding the strategies behind successful social movements.

Strategic Social Media

Author : L. Meghan Mahoney
Publisher : John Wiley & Sons
ISBN 13 : 1119259193
Total Pages : 368 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Strategic Social Media by : L. Meghan Mahoney

Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2016-10-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

The Activists' Handbook

Author : Aidan Ricketts
Publisher : Zed Books Ltd.
ISBN 13 : 1780324138
Total Pages : 308 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis The Activists' Handbook by : Aidan Ricketts

Download or read book The Activists' Handbook written by Aidan Ricketts and published by Zed Books Ltd.. This book was released on 2012-03-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A priceless resource for everyone ready to make a difference, environmental activist Aidan Ricketts offers a step-by-step handbook for citizens eager to start or get involved in grass-roots movements and beyond. Providing all essential practical tools, methods and strategies needed for a successful campaign and extensively discussing legal and ethical issues, this book empowers its readers to effectively promote their cause. Lots of ready-to-use documents and comprehensive information on digital activism and group strategy make this book an essential companion for any campaign. Including case studies from the US, UK, Canada and Australia, this is the ultimate guidebook to participatory democracy.

Cases in Public Relations Management

Author : Patricia Swann
Publisher : Routledge
ISBN 13 : 1134060343
Total Pages : 1023 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Cases in Public Relations Management by : Patricia Swann

Download or read book Cases in Public Relations Management written by Patricia Swann and published by Routledge. This book was released on 2014-02-18 with total page 1023 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Strategic Innovative Marketing and Tourism

Author : Androniki Kavoura
Publisher : Springer Nature
ISBN 13 : 3030361268
Total Pages : 1074 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

The Rise of Digital Repression

Author : Steven Feldstein
Publisher : Oxford University Press
ISBN 13 : 0190057491
Total Pages : 345 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis The Rise of Digital Repression by : Steven Feldstein

Download or read book The Rise of Digital Repression written by Steven Feldstein and published by Oxford University Press. This book was released on 2021 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Carnegie Endowment for International Peace Book" -- dust jacket.

The Routledge Companion to Alternative and Community Media

Author : Chris Atton
Publisher : Routledge
ISBN 13 : 1317509412
Total Pages : 594 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Companion to Alternative and Community Media by : Chris Atton

Download or read book The Routledge Companion to Alternative and Community Media written by Chris Atton and published by Routledge. This book was released on 2015-05-15 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Alternative and Community Media provides an authoritative and comprehensive examination of the diverse forms, practices and philosophies of alternative and community media across the world. The volume offers a multiplicity of perspectives to examine the reasons why alternative and community media arise, how they develop in particular ways and in particular places, and how they can enrich our understanding of the broader media landscape and its place in society. The 50 chapters present a range of theoretical and methodological positions, and arguments to demonstrate the dynamic, challenging and innovative thinking around the subject; locating media theory and practice within the broader concerns of democracy, citizenship, social exclusion, race, class and gender. In addition to research from the UK, the US, Canada, Europe and Australia, the Companion also includes studies from Colombia, Haiti, India, South Korea and Zimbabwe, enabling international comparisons to be made and also allowing for the problematisation of traditional - often Western - approaches to media studies. By considering media practices across a range of cultures and communities, this collection is an ideal companion to the key issues and debates within alternative and community media.