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Two Marketing Essays
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Book Synopsis Novel and Film by : Bruce Morrissette
Download or read book Novel and Film written by Bruce Morrissette and published by University of Chicago Press. This book was released on 1985-07 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-modern generative fiction. Aesthetic response to novel and film. The cinem a novel. The case of Robbe-Grillet. International aspects of the Nouveau Roman. Topology and the Nouveau Roman. Modes of "Point of view". The alienated "I". N arrative "You". Interior duplication. Games and game structures in Robbe-Grill et. The evolution of view-point in Robbe-Grillet.
Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and the Common Good by : Patrick E. Murphy
Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Book Synopsis Microeconomics for Business and Marketing by : Peter E. Earl
Download or read book Microeconomics for Business and Marketing written by Peter E. Earl and published by Edward Elgar Pub. This book was released on 1995-01-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. 'It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. and specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' - Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.
Book Synopsis Essays and Dissertations by : Chris Mounsey
Download or read book Essays and Dissertations written by Chris Mounsey and published by Oxford University. This book was released on 2002 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: easy-to-follow methods on researching and writing essaysclear, broken-down advice on gathering and developing information, structuring, and claritytime management, printing and editing the final draft, presentation, deadlinesexcellent for exam practicemakes a potentially dry subject fun
Book Synopsis Competition in Marketing by : Vera Magin
Download or read book Competition in Marketing written by Vera Magin and published by Springer Science & Business Media. This book was released on 2007-12-27 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
Book Synopsis Marketing: A Relationship Perspective (Second Edition) by : Svend Hollensen
Download or read book Marketing: A Relationship Perspective (Second Edition) written by Svend Hollensen and published by World Scientific. This book was released on 2019-03-15 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Download or read book Economic Essays written by Roy Harrod and published by Springer. This book was released on 1972-06-18 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Collection Of Essays On Complexity And Management, A - Proceedings Of The Summer School On Managerial Complexity by : Walter Baets
Download or read book Collection Of Essays On Complexity And Management, A - Proceedings Of The Summer School On Managerial Complexity written by Walter Baets and published by World Scientific. This book was released on 1999-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tendency exists in management theory and practice today to accept that our linear and deterministic ways of thinking about managerial problems create more problems than they solve. In the field of strategy studies, for instance, one can observe a growing interest in learning and organisational flexibility — IT gives importance to distributed cognition and adaptive systems. Management theorists are keenly observing developments surrounding complexity and chaos theory in science, and management researchers are attempting to apply emerging theories to managerial problems.Although there are still a limited number of applications in the managerial world, the Santa Fe Institute and the Los Alamos Center for Nonlinear Studies (both in the US) have been active for several years in closely related fields and, more important, adopt a multidisciplinary approach. Such applied research is seldom present in academic management journals. It seems, however, that the business community is interested in the implications of chaos and complexity for management as well as adopting a multidisciplinary approach to strategy and organisational change.This volume, constituting the proceedings of the Summer School on Managerial Complexity, held in Granada, Spain, on 11-25 July 1998, will benefit students and researchers in chaos and dynamical systems.
Book Synopsis Essays on congruence theory in marketing by : Robér Rollin
Download or read book Essays on congruence theory in marketing written by Robér Rollin and published by Springer Nature. This book was released on 2022-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Book Synopsis How to Write: Successful Essays, Dissertations, and Exams by : Chris Mounsey
Download or read book How to Write: Successful Essays, Dissertations, and Exams written by Chris Mounsey and published by Oxford University Press. This book was released on 2013-08-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking you step-by-step through how to research, structure, and write essays, this invaluable book provides all the help you need ... [publisher's note]
Book Synopsis White Papers For Dummies by : Gordon Graham
Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cambridge International AS and A Level Business Coursebook with CD-ROM by : Peter Stimpson
Download or read book Cambridge International AS and A Level Business Coursebook with CD-ROM written by Peter Stimpson and published by Cambridge University Press. This book was released on 2014-10-16 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised set of resources for Cambridge International AS and A Level Business syllabus (9609) is thoroughly updated for the latest version of the curriculum. Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher's CD-ROM is also available.
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis The Journal of Korean Studies, Volume 16, Number 2 (Fall 2011) by : Clark W. Sorensen
Download or read book The Journal of Korean Studies, Volume 16, Number 2 (Fall 2011) written by Clark W. Sorensen and published by Rowman & Littlefield. This book was released on 2011-12-22 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The University of Washington-Korea Studies Program, in collaboration with Rowman & Littlefield Publishers, is proud to publish the Journal of Korean Studies. In 1979 Dr. James Palais (PhD Harvard 1968), former UW professor of Korean History edited and published the first volume of the Journal of Korean Studies. For thirteen years it was a leading academic forum for innovative, in-depth research on Korea. In 2004 former editors Gi-Wook Shin and John Duncan revived this outstanding publication at Stanford University. In August 2008 editorial responsibility transferred back to the University of Washington. With the editorial guidance of Clark Sorensen and Donald Baker, the Journal of Korean Studies (JKS) continues to be dedicated to publishing outstanding articles, from all disciplines, on a broad range of historical and contemporary topics concerning Korea. In addition the JKS publishes reviews of the latest Korea-related books. To subscribe to the Journal of Korean Studies or order print back issues, please click here.
Book Synopsis The Investigation of Difficult Things by : Peter Michael Harman
Download or read book The Investigation of Difficult Things written by Peter Michael Harman and published by Cambridge University Press. This book was released on 2002-11-07 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of twenty original essays on the history of science and mathematics. The topics covered embrace the main themes of Whiteside's scholarly work, emphasising Newtonian topics: mathematics and astronomy to Newton; Newton's manuscripts; Newton's Principia; Newton and eighteenth-century mathematics and physics; after Newton: optics and dynamics. The focus of these themes gives the volume considerable coherence. This volume of essays makes available important original work on Newton and the history of the exact sciences. This volume has been published in honour of D. T. Whiteside, famous for his edition of The Mathematical Papers of Isaac Newton.
