White Papers For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118497058
Total Pages : 384 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis White Papers For Dummies by : Gordon Graham

Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

White Papers

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Author :
Publisher : University of Pittsburgh Press
ISBN 13 : 0822978172
Total Pages : 99 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis White Papers by : Martha Collins

Download or read book White Papers written by Martha Collins and published by University of Pittsburgh Press. This book was released on 2012-01-29 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet’s life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and “found” material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.

Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Crafting White Paper 2 0

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Author :
Publisher : Lulu.com
ISBN 13 : 9780557163243
Total Pages : 168 pages
Book Rating : 4.1/5 (632 download)

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Book Synopsis Crafting White Paper 2 0 by : Jonathan Kantor

Download or read book Crafting White Paper 2 0 written by Jonathan Kantor and published by Lulu.com. This book was released on 2010-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.

The Yahoo! Style Guide

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Author :
Publisher : St. Martin's Griffin
ISBN 13 : 9781429922166
Total Pages : 528 pages
Book Rating : 4.9/5 (221 download)

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Book Synopsis The Yahoo! Style Guide by : Chris Barr

Download or read book The Yahoo! Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

Sustainable Architecture White Papers

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Author :
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sustainable Architecture White Papers by : David E. Brown

Download or read book Sustainable Architecture White Papers written by David E. Brown and published by . This book was released on 2000 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A remarkable collection of vibrant and diverse readings, Sustainable Architecture White Papers explores the critical link between our built and natural environments. Cutting-edge architecture, design, planning, public works, and education leaders illustrate the value of a new architectural strategy. Sustainable Architecture teaches us that when creative processes are used in conjunction with social, cultural, and environmental systems, architecture can meet the aesthetic and practical requirements of today without compromising the needs of future generations. A sample of the contents reveals a top-notch team of forward-thinkers: William McDonough: "Eco-effectiveness: A New Design Strategy" Croxton Collaborative Architects: "Human-Centered Sustainable Design" Architectural Record: "Taking the Elective Out of Environmental Education" Karl Linn: "Reclaiming the Commons" Pliny Fisk: "Advanced Green Building" James Wines: "The Art of Architecture in the Age of Ecology" Emilio Ambasz: "Green Towns" This beautifully assembled compilation, published by the Earth Pledge Foundation, follows on the success of Sustainable Cuisine White Papers and reflects the organization's mission to promote sustainability, primarily in the areas of architecture and cuisine. Working with architects, builders and designers, and farmers, chefs, and restaurateurs, Earth Pledge creates nonprofit media projects that promote "green living" in these respective areas. With a preface by Paul Hawken, this is a star-studded collection of essays on sustainable architecture that speaks to professionals and nonprofessionals alike. A perfect read for anyone interested in how the architecture and design aesthetic connects with environmental sustainability.

Vocational Interests in the Workplace

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Author :
Publisher : Routledge
ISBN 13 : 1317392639
Total Pages : 374 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Vocational Interests in the Workplace by : Christopher D. Nye

Download or read book Vocational Interests in the Workplace written by Christopher D. Nye and published by Routledge. This book was released on 2019-05-29 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vocational Interests in the Workplace is an essential new work, tying together past literature with contemporary research to present the most comprehensive coverage on vocational interests to date. With increasing recognition of the importance of vocational interests and their relevance to the workplace, this book emphasizes the strong links between vocational interests and work behavior. It proposes new models and approaches that facilitate thorough exploration of the implications of this relationship between interests and practice. The authors, drawing on knowledge and experience from a range of professional backgrounds, cover essential topics, including: interest measurement; personnel selection; motivation and performance; expertise; meaningful work; effects of a global business environment; diversity; and the ongoing development of interests through adulthood to retirement. Endorsed by the Society for Industrial and Organizational Psychology board, this book is a valuable resource for researchers, professionals, and educators in the fields of human resources, organizational behaviour, and industrial or organizational psychology.

Linux Programming White Papers

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Author :
Publisher : Coriolis Group Books
ISBN 13 : 9781576104736
Total Pages : 0 pages
Book Rating : 4.1/5 (47 download)

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Book Synopsis Linux Programming White Papers by : David Rusling

Download or read book Linux Programming White Papers written by David Rusling and published by Coriolis Group Books. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going right to the heart of the technical operation of major Linux subsystems, this title provides a topical organization to the programming portions of the Linux Documentation Project (LDP), which is a series of exiting documents on the Internet that currently has no index, comprehensive table of contents, or pagination.

Noir White Papers

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Author :
Publisher : Independently Published
ISBN 13 : 9781795837385
Total Pages : 78 pages
Book Rating : 4.8/5 (373 download)

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Book Synopsis Noir White Papers by : David Charney

Download or read book Noir White Papers written by David Charney and published by Independently Published. This book was released on 2019-02-04 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains all three White Papers by Dr. David Charney that provide a full-spectrum solution for managing insider threat: 1) True Psychology of the Insider Spy 2) NOIR: A White Paper Proposing a New Policy for Improving National Security by Fixing the Problem of Insider Spies and 3) Prevention: The Missing Link for Managing Insider Threat in the Intelligence Community. The author of the White Papers, David Charney, M.D., is a psychiatrist who had the unique experience of interviewing former FBI counterintelligence officer Robert Hanssen in jail, weekly, for approximately two hours per visit, for a year. Dr. Charney did the same with two other incarcerated insider spies: Earl Pitts (former FBI Special Agent revealed as a KGB spy), and Brian Regan (former Air Force/NRO). Dr. Charney's interest was to better understand the minds of spies for the sake of strengthening our national security. Over the eighteen years of his work with these cases, Dr. Charney developed a greater understanding of insider spy psychology and formulated new approaches and fresh proposals for better managing the problem of insider spies. Most Insider Threat management initiatives have been technology driven. While clever and useful up to a point, they are subject to the Law of Diminishing Returns and can backfire by creating a negative, distrustful workplace atmosphere. A well-motivated insider can defeat nearly any technology-based system. They will always find a way. By contrast, Dr. Charney's NOIR proposals center on the minds of potential or current insider threats: their psychologies and their inner worlds. The battle must be won there. The second white paper proposed an off-ramp exit solution, which does not yet exist, for those who have crossed the line. Quoting Sun Tzu: "Always leave your enemy an exit." Extending the logic, why not off-ramp exits, meaning robust prevention mechanisms, for BEFORE they cross the line? Security breaches and other insider threat events are the endpoints that indicate a failure occurred somewhere along the sequence of links in security chains. These links are the protective measures intended to counter potentially disastrous breaches. Breaches are proof that the links failed. Failed security chains in the Intelligence Community (IC) should be analyzed the same way the National Transportation Safety Board (NTSB) goes about studying aircraft disasters. The NTSB seeks to understand how each link failed in chains that resulted in disasters and whether protective links that should have been built into security chains were simply missing. The third white paper asserts that there are two critical missing links in Intelligence Community security chains. These missing links can be described as two types of off-ramp exits: exits for BEFORE someone crosses the line and exits for AFTER someone crosses the line. The absence of these two links in IC security chains weakens effective management of IC insider threat. If both missing links were added to the considerable number of existing and planned detection links-which at present seem to be the only game in town- a full spectrum solution would come into existence for the comprehensive management of insider threat. This part of the paper is proposes how to achieve this full spectrum solution. NOIR for USA is a 501(c)3 entity to educate the US Intelligence Community, other government components, including the Congress, the courts, responsible journalists, and the general public, about the NOIR concepts and proposals. Dr. Charney and his colleagues at NOIR For USA would appreciate any comments, criticisms, or additional thoughts you may have about NOIR concepts and proposals: [email protected]

Continue to Pester, Nag and Bite

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Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Continue to Pester, Nag and Bite by : Martin Gilbert

Download or read book Continue to Pester, Nag and Bite written by Martin Gilbert and published by . This book was released on 2004 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant in-depth look at Winston Churchill's leadership during the Second World War. It reveals a very human, sensitive and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy.

Resilience Engineering

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Publisher : CRC Press
ISBN 13 : 131706528X
Total Pages : 328 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Resilience Engineering by : David D. Woods

Download or read book Resilience Engineering written by David D. Woods and published by CRC Press. This book was released on 2017-11-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Resilience Engineering, 'failure' is the result of the adaptations necessary to cope with the complexity of the real world, rather than a breakdown or malfunction. The performance of individuals and organizations must continually adjust to current conditions and, because resources and time are finite, such adjustments are always approximate. This definitive new book explores this groundbreaking new development in safety and risk management, where 'success' is based on the ability of organizations, groups and individuals to anticipate the changing shape of risk before failures and harm occur. Featuring contributions from many of the worlds leading figures in the fields of human factors and safety, Resilience Engineering provides thought-provoking insights into system safety as an aggregate of its various components, subsystems, software, organizations, human behaviours, and the way in which they interact. The book provides an introduction to Resilience Engineering of systems, covering both the theoretical and practical aspects. It is written for those responsible for system safety on managerial or operational levels alike, including safety managers and engineers (line and maintenance), security experts, risk and safety consultants, human factors professionals and accident investigators.

Fundamentals of Data Visualization

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Author :
Publisher : O'Reilly Media
ISBN 13 : 1492031054
Total Pages : 390 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Fundamentals of Data Visualization by : Claus O. Wilke

Download or read book Fundamentals of Data Visualization written by Claus O. Wilke and published by O'Reilly Media. This book was released on 2019-03-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective visualization is the best way to communicate information from the increasingly large and complex datasets in the natural and social sciences. But with the increasing power of visualization software today, scientists, engineers, and business analysts often have to navigate a bewildering array of visualization choices and options. This practical book takes you through many commonly encountered visualization problems, and it provides guidelines on how to turn large datasets into clear and compelling figures. What visualization type is best for the story you want to tell? How do you make informative figures that are visually pleasing? Author Claus O. Wilke teaches you the elements most critical to successful data visualization. Explore the basic concepts of color as a tool to highlight, distinguish, or represent a value Understand the importance of redundant coding to ensure you provide key information in multiple ways Use the book’s visualizations directory, a graphical guide to commonly used types of data visualizations Get extensive examples of good and bad figures Learn how to use figures in a document or report and how employ them effectively to tell a compelling story

The China White Paper

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Author :
Publisher :
ISBN 13 :
Total Pages : 1144 pages
Book Rating : 4./5 ( download)

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Book Synopsis The China White Paper by :

Download or read book The China White Paper written by and published by . This book was released on 1967 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The White Paper

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Author :
Publisher :
ISBN 13 : 9781999675929
Total Pages : 0 pages
Book Rating : 4.6/5 (759 download)

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Book Synopsis The White Paper by : Satoshi Nakamoto

Download or read book The White Paper written by Satoshi Nakamoto and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ignota Books publishes the original white paper by Satoshi Nakamoto on its tenth anniversary, providing a guide to the blockchain technology that is transforming our lives. In the wake of the 2008 financial crisis, the mysterious Satoshi Nakamoto published a revolutionary white paper that described a simple peer-to-peer electronic cash system that would later become Bitcoin. In the decade since the launch of the digital currency, the nascent blockchain technology behind Bitcoin has been heralded as having the same radical potential as the printing press or the Internet, in particular presenting extraordinary challenges to traditional banking. Yet the paper contains no reference to existing political ideas, monetary or economic knowledge. Why? The White Paper returns to Nakamoto's canonical text as a Rosetta Stone that can serve as the compass for a rapidly shifting terrain of contemporary techno-politics. Crypto-economist Jaya Klara Brekke provides a guide and commentary, contextualising the paper for a wide readership and revealing the far-reaching implications of decentralisation. Also includes an introduction by acclaimed artist and technologist James Bridle situating Bitcoin within an obscure historical movement of decentralisation, showing how blockchain is part of a wider project to redraw the maps of political possibility.

Stories That Sell

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Publisher :
ISBN 13 : 9780615183008
Total Pages : 0 pages
Book Rating : 4.1/5 (83 download)

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Book Synopsis Stories That Sell by : Casey Hibbard

Download or read book Stories That Sell written by Casey Hibbard and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover

White Writing

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Publisher :
ISBN 13 : 9780980270006
Total Pages : 0 pages
Book Rating : 4.2/5 (7 download)

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Book Synopsis White Writing by : J. M. Coetzee

Download or read book White Writing written by J. M. Coetzee and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Report Guides

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Author :
Publisher : Business Expert Press
ISBN 13 : 1631574183
Total Pages : 233 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Business Report Guides by : Dorinda Clippinger

Download or read book Business Report Guides written by Dorinda Clippinger and published by Business Expert Press. This book was released on 2019-01-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes reports that managers originate often, reports they may create occasionally, organizational policies, procedures, and work instructions. Inside, the reader will discover guides for creating over 20 diverse reports; designing report forms; planning, writing, and formatting narrative reports; producing digital and print employee manuals; and locating the service providers and software that can improve your reports’ cost-effectiveness. A crisp writing style, bullet points, and many authentic examples and visuals convey essential information quickly. Each chapter summary includes checklists. Business Report Guides gives ample information to apply instantly. It also works as a handy reference for use throughout your career.