Transforming Relationship Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1000205495
Total Pages : 162 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Transforming Relationship Marketing by : Park Thaichon

Download or read book Transforming Relationship Marketing written by Park Thaichon and published by Routledge. This book was released on 2020-10-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

Relationship Marketing

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Author :
Publisher : Basic Books
ISBN 13 : 9780201622409
Total Pages : 260 pages
Book Rating : 4.6/5 (224 download)

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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

The New Relationship Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118063066
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The New Relationship Marketing by : Mari Smith

Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Relationship Economics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118076036
Total Pages : 320 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Relationship Economics by : David Nour

Download or read book Relationship Economics written by David Nour and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated guide to bridging relationship creationwith relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns. This revised and updated version explains the three major types of relationships—personal, functional, and strategic—and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency, the accumulation of Reputation Capital, and the building of Professional Net Worth. These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results. "David Nour is the definitive expert on strategic relationships. He has captured practical, pragmatic, and timely insights in Relationship Economics and has been a valuable resource to my sales transformation efforts." —RANDY SEIDL, Senior VP, Enterprise Servers, Storage and Networking, Americas, HP "Although many understand the importance of relationships, the quantifiable and strategic values of relationships are often underemphasized. David Nour has done just that in¿Relationship Economics." —CRAIG LEMASTERS, President and CEO, Assurant Solutions "If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." —DENNIS SADLOWSKI, former president and CEO, Siemens Energy & Automation, Inc.

Relationship Marketing

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Author :
Publisher : J. Wiley
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Relationship Marketing by : Ian Gordon

Download or read book Relationship Marketing written by Ian Gordon and published by J. Wiley. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing dealt with market segments. Relationship marketing gives management more "bang for the marketing buck" by focusing on the ultimate market segment - the individual customer - effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers.

The Power of Human Connection

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Author :
Publisher :
ISBN 13 : 9781936677429
Total Pages : pages
Book Rating : 4.6/5 (774 download)

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Book Synopsis The Power of Human Connection by : Kody Bateman

Download or read book The Power of Human Connection written by Kody Bateman and published by . This book was released on 2018-08-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Relationship Marketing in Sports

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Author :
Publisher : Routledge
ISBN 13 : 1136436162
Total Pages : 208 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Relationship Marketing in Sports by : Andre Buhler

Download or read book Relationship Marketing in Sports written by Andre Buhler and published by Routledge. This book was released on 2012-07-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

True Connections

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Author :
Publisher :
ISBN 13 : 9781716943362
Total Pages : 184 pages
Book Rating : 4.9/5 (433 download)

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Book Synopsis True Connections by : Martin Greif

Download or read book True Connections written by Martin Greif and published by . This book was released on 2020-05-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your website does not generate sales, leads, subscriptions, or revenue at the rate you think it should, then this book is probably for you. This is a step by step guide that will outline all the conversion barriers on your site. If you follow the principles in the book, you will be able to diagnose the problems that are stopping your website visitors from engaging with you. Here's the key takeaway. It's not about you, it's about your visitors. Address their issues and you will solve your own problems. This is the key principle in Conversion Rate Optimization (CRO). It does not matter if you are optimizing landing pages, performing A/B tests, or redesigning your website, aligning user intent with their website experience is the only way to increase your conversion rate. So how do you align user intent? This book will enable you to evaluate your website conversion issues and address any misalignment. If you are new to conversion rate optimization or landing page optimization, reading this book will set you on the correct course to improve your website conversions. If you are an experienced CRO practitioner, this book will provide new insights on how to approach CRO.

Handbook of Relationship Marketing

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Author :
Publisher : SAGE
ISBN 13 : 0761918108
Total Pages : 678 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Handbook of Relationship Marketing by : Jagdish N Sheth

Download or read book Handbook of Relationship Marketing written by Jagdish N Sheth and published by SAGE. This book was released on 2000 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Relationship Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136369031
Total Pages : 525 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Relationship Marketing by : Helen Peck

Download or read book Relationship Marketing written by Helen Peck and published by Routledge. This book was released on 2013-06-17 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Relationship Marketing in the Digital Age

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Author :
Publisher : Routledge
ISBN 13 : 1351388231
Total Pages : 261 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Relationship Marketing in the Digital Age by : Robert W. Palmatier

Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Transformational Sales

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Author :
Publisher : Springer
ISBN 13 : 3319206060
Total Pages : 162 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Transformational Sales by : Philip Kotler

Download or read book Transformational Sales written by Philip Kotler and published by Springer. This book was released on 2015-09-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

The New Relationship Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118134982
Total Pages : 1 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The New Relationship Marketing by : Mari Smith

Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2014-10-15 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

7DRM-The 7 Disciplines of Relationship Marketing

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Author :
Publisher :
ISBN 13 : 9781733844710
Total Pages : pages
Book Rating : 4.8/5 (447 download)

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Book Synopsis 7DRM-The 7 Disciplines of Relationship Marketing by : William Dolan

Download or read book 7DRM-The 7 Disciplines of Relationship Marketing written by William Dolan and published by . This book was released on 2019-08-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business

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Author :
Publisher : IGI Global
ISBN 13 : 152259552X
Total Pages : 251 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business by : Ekren, Gülay

Download or read book Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business written by Ekren, Gülay and published by IGI Global. This book was released on 2019-09-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses undergo digital transformation, technologies will lead to greater efficiencies and change how we interact in traditional relationships among suppliers, producers, and customers, as well as between human and machine. One such technology is the introduction of management information systems (MIS) that provide a company with the coordination, control, analysis, and visualization of information by collecting from various digital environments. In today's digital age, information needs to be managed, and MIS have the ability to transfer the information obtained by computer systems to the business operations within the business models, business processes, and management functions. Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business is an essential reference source that discusses the impact of digital technologies in enterprises and their competitive environment on management information systems and examines the application of new technologies to support strategic decisions and realize exciting visions. Featuring research on topics such as machine learning, resource planning, and e-commerce, this book is ideally designed for managers, executives, IT specialists, analysts, business professionals, training officers, software engineers, business administrators, scholars, researchers, and practitioners seeking coverage on future trends, issues, and challenges in relation to management information systems.

Managing (e)Business Transformation

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1137083808
Total Pages : 461 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Managing (e)Business Transformation by : Ali Farhoomand

Download or read book Managing (e)Business Transformation written by Ali Farhoomand and published by Bloomsbury Publishing. This book was released on 2021-01-21 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp

Total Relationship Marketing

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Author :
Publisher :
ISBN 13 : 9780415703680
Total Pages : 0 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis Total Relationship Marketing by : Evert Gummesson

Download or read book Total Relationship Marketing written by Evert Gummesson and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: