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Author : William Dolan
Publisher :
ISBN 13 : 9781733844710
Total Pages : pages
Book Rating : 4.8/5 (447 download)
Download or read book 7DRM-The 7 Disciplines of Relationship Marketing written by William Dolan and published by . This book was released on 2019-08-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J Dolan
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.6/5 (49 download)
Download or read book 7DRM - The 7 Disciplines of Relationship Marketing written by William J Dolan and published by . This book was released on 2020-01-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your Business into a Sales and Marketing Powerhouse! Every day, businesses like yours underperform as millions are wasted on ineffective marketing. Jumping from one market to the next, inconsistent messaging, and chasing the next failed method of the day is getting exhausting and discouraging. And your sales team feels like they are all on their own scrapping to close a sale... any sale. This is not only lost time and lost money but it's threatening your culture and any real opportunity to grow.In the 7 Disciplines of Relationship Marketing, you'll discover The Greatest Marketing Strategy in History. And the best part... it's right in front of you, doesn't have to cost a fortune and has a track record that can produce consistent and lasting growth for you and your company.In 1999, Emmy-nominated television and entertainment veteran William J. Dolan had a sudden-death experience that completely shattered his paradigm of business and marketing. After years of research into history, psychology, neuroscience and faith, William had a stunning revelation: Could it be that the greatest organizations in the world owe their real success to having applied the timeless and practical marketing wisdom from the life of Jesus?In the 7 Disciplines of Relationship Marketing, you'll: - Discover the highest impact markets for your business.- Uncover the recipe to craft the perfect brand messages.- Learn the ultimate marketing tool to accelerate growth.- Transform your culture into a constant branding machine.- Understand how to convert your clients into raving ambassadors.- Finally, align your authentic purpose with your business to build a lasting legacy.Are you ready for a season of unprecedented growth and impact?Inspired by some of the greatest business classics from Ken Blanchard, Larry Burkett, Michael Gerber and John Maxwell, The 7 Disciplines of Relationship Marketing can transform your company, your culture and you.
Author : Helen Peck
Publisher : Routledge
ISBN 13 : 1136369031
Total Pages : 525 pages
Book Rating : 4.1/5 (363 download)
Download or read book Relationship Marketing written by Helen Peck and published by Routledge. This book was released on 2013-06-17 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Author : Jagdish N Sheth
Publisher : SAGE
ISBN 13 : 0761918108
Total Pages : 678 pages
Book Rating : 4.7/5 (619 download)
Download or read book Handbook of Relationship Marketing written by Jagdish N Sheth and published by SAGE. This book was released on 2000 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Author : Ian Gordon
Publisher : J. Wiley
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)
Download or read book Relationship Marketing written by Ian Gordon and published by J. Wiley. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing dealt with market segments. Relationship marketing gives management more "bang for the marketing buck" by focusing on the ultimate market segment - the individual customer - effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers.
Author : Evert Gummesson
Publisher :
ISBN 13 : 9780415703680
Total Pages : 0 pages
Book Rating : 4.7/5 (36 download)
Download or read book Total Relationship Marketing written by Evert Gummesson and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1136412573
Total Pages : 362 pages
Book Rating : 4.1/5 (364 download)
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2004-02-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 9780367786922
Total Pages : 244 pages
Book Rating : 4.7/5 (869 download)
Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2021-03-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Author : Thorsten Hennig-Thurau
Publisher : Springer
ISBN 13 : 9783662097465
Total Pages : 480 pages
Book Rating : 4.0/5 (974 download)
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer. This book was released on 2014-01-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Author : In Lee
Publisher : Business Science Reference
ISBN 13 : 9781522556190
Total Pages : 0 pages
Book Rating : 4.5/5 (561 download)
Download or read book Diverse Methods in Customer Relationship Marketing and Management written by In Lee and published by Business Science Reference. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"--
Author : John Egan
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (263 download)
Download or read book Relationship Marketing written by John Egan and published by . This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Clark
Publisher :
ISBN 13 : 9780273628668
Total Pages : pages
Book Rating : 4.6/5 (286 download)
Download or read book Relationship Marketing written by Clark and published by . This book was released on 1998-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Egan
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9781405823562
Total Pages : 268 pages
Book Rating : 4.8/5 (235 download)
Download or read book Relationship Marketing written by John Egan and published by Financial Times/Prentice Hall. This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This value pack consists of Bruhn: Relationship Marketing ISBN 0273676016 and Egan: Relationship Marketing ISBN 0273686232. Relationship Marketing: Management of Customer Relationships examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area. Relationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. A complete package of supplements is available to assist students and instructors in using this book. Visit www.booksites.net/Egan to find an Instructor's Manual, Power Point Slides, and links to other useful sites.
Author : Aino Halinen
Publisher : Routledge
ISBN 13 : 0203025512
Total Pages : 389 pages
Book Rating : 4.2/5 (3 download)
Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2002-01-04 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Author : Ian Davis
Publisher : Routledge
ISBN 13 : 1317644867
Total Pages : 410 pages
Book Rating : 4.3/5 (176 download)
Download or read book Disaster Risk Management in Asia and the Pacific written by Ian Davis and published by Routledge. This book was released on 2014-09-04 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses two international frameworks—the Millennium Development Goals and the Hyogo Framework for Action, a program focused on disaster risk management—to study the key trends in the region in terms of disaster incidence, sources of vulnerability and social and economic challenges. As both frameworks draw to a close, international debate is taking place during the period 2012–2015 on their current progress. This book seeks to help readers understand the process better. The chapters are written by eight independent internationally based authors. Collectively, they have extensive regional experience in the areas of disaster risk management and climate change as well as working in academia, research, consultancy, the UN and international agencies, government and the NGO sector. The analysis presented benefits from their varied backgrounds in medicine, architecture, economics, engineering, planning, social studies, development studies and political science. Throughout the book, relevant examples, drawn from the region, are included to ‘earth’ the project in the harsh realities of risk and disaster impact.
Author : Wolfgang F.E. Preiser
Publisher : Springer
ISBN 13 : 3319568620
Total Pages : 318 pages
Book Rating : 4.3/5 (195 download)
Download or read book Building Performance Evaluation written by Wolfgang F.E. Preiser and published by Springer. This book was released on 2017-08-30 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to present an intriguing retrospective of Building Performance Evaluation (BPE) as it evolved from Post-Occupancy Evaluation (POE) over the past 25 years. On one hand, this is done by updating original authors' chapter content of Building Evaluation, the first edition published in 1989. That, in turn, is augmented by an orientation toward current and future practice on the other, including new authors who are engaged in ongoing, cutting edge projects. Therefore, individual, methodology oriented chapters covering the fundamental principles of POE and BPE go along with major thematic chapters, topics of which like sustainability or integration of new technologies are addressed in a diversity of case studies from around the globe. Research, methodologies, and framework of POEs continue to evolve. POEs are one step, on the larger scale of BPE, in understanding how buildings function after they are occupied. This resource helps a rchitects, building owners, and facility managers understand the implications and reactions to the facilities that they designed, built and/or commissioned. By considering the whole process from conception to future uses of the building, there can be a more holistic approach to the planning, programming, design, construction, occupancy, and future adaptability of the structure. This book is dedicated to first editor Wolfgang F. E. Preiser who passed away during the process of editing and reviewing chapters of this volume.
Author : Joachim Weimann
Publisher : MIT Press
ISBN 13 : 0262028441
Total Pages : 223 pages
Book Rating : 4.2/5 (62 download)
Download or read book Measuring Happiness written by Joachim Weimann and published by MIT Press. This book was released on 2015-02-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can money buy happiness? Is income a reliable measure for life satisfaction? In this book, three economists explore the happiness-prosperity connection, investigating how economists measure life satisfaction and well-being. --
