Wine Food And Tourism Marketing

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Wine, Food, and Tourism Marketing

Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406707
Total Pages : 194 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Wine, Food, and Tourism Marketing by : C Michael Hall

Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Wine, Food, and Tourism Marketing

Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 9780789001061
Total Pages : 176 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Wine, Food, and Tourism Marketing by : Colin Michael Hall

Download or read book Wine, Food, and Tourism Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2003 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at contemporary practices and trends in food and wine tourism, this volume presents destination management planning and marketing initiatives that can be easily adapted and applied to a wider range of wine tourism settings.

Wine Tourism Destination Management and Marketing

Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3030004376
Total Pages : 644 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Wine Tourism Destination Management and Marketing by : Marianna Sigala

Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Food and Wine Tourism, 2nd Edition

Author : Erica Croce
Publisher : CABI
ISBN 13 : 1786391279
Total Pages : 264 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Food and Wine Tourism, 2nd Edition by : Erica Croce

Download or read book Food and Wine Tourism, 2nd Edition written by Erica Croce and published by CABI. This book was released on 2017-04-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.

Global Wine Tourism

Author : Jack Carlsen
Publisher : CABI
ISBN 13 : 1845931718
Total Pages : 300 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Global Wine Tourism by : Jack Carlsen

Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Food, Wine and China

Author : Christof Pforr
Publisher : Routledge
ISBN 13 : 1351742728
Total Pages : 302 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Food, Wine and China by : Christof Pforr

Download or read book Food, Wine and China written by Christof Pforr and published by Routledge. This book was released on 2018-05-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Food Tourism Around The World

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136402497
Total Pages : 392 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Food Tourism Around The World by : C. Michael Hall

Download or read book Food Tourism Around The World written by C. Michael Hall and published by Routledge. This book was released on 2004-02-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.

Management and Marketing of Wine Tourism Business

Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Management and Marketing of Wine Tourism Business by : Marianna Sigala

Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Food Tourism

Author : John Stanley
Publisher : CABI
ISBN 13 : 1780645015
Total Pages : 259 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Food Tourism by : John Stanley

Download or read book Food Tourism written by John Stanley and published by CABI. This book was released on 2014-12-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.

Wine Tourism Around the World

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136348727
Total Pages : 367 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Wine Tourism Around the World by : C. Michael Hall

Download or read book Wine Tourism Around the World written by C. Michael Hall and published by Routledge. This book was released on 2009-11-03 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.

Wine Tourism Around the World

Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 075064530X
Total Pages : 367 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Wine Tourism Around the World by : Colin Michael Hall

Download or read book Wine Tourism Around the World written by Colin Michael Hall and published by Routledge. This book was released on 2000 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * the first comprehensive introduction to wine tourism from a business, social science and policy perspective * an international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism. the first comprehensive introduction to wine tourism from a business and social science perspective an international perspective on wine tourism including examples from around the world detailed examination of the growth and development of wine tourism from both supply and demand perspectives

Food and Wine Events in Europe

Author : Alessio Cavicchi
Publisher : Routledge
ISBN 13 : 1317751949
Total Pages : 236 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Food and Wine Events in Europe by : Alessio Cavicchi

Download or read book Food and Wine Events in Europe written by Alessio Cavicchi and published by Routledge. This book was released on 2014-03-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand. This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results. Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.

Food and Wine Festivals and Events Around the World

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136402705
Total Pages : 374 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Food and Wine Festivals and Events Around the World by : C. Michael Hall

Download or read book Food and Wine Festivals and Events Around the World written by C. Michael Hall and published by Routledge. This book was released on 2008-09-10 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognises the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualise theory. Bringing together an international contributor team of experts, this is the first book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields of tourism, event management and culinary arts.

Wine Marketing

Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 0750654201
Total Pages : 378 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Wine Marketing by : Colin Michael Hall

Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Food and Wine Festivals and Events Around the World

Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 0750683805
Total Pages : 382 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Food and Wine Festivals and Events Around the World by : Colin Michael Hall

Download or read book Food and Wine Festivals and Events Around the World written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area." - product description.

Wine Marketing & Sales, Second edition

Author : Janeen Olsen
Publisher : Board and Bench Publishing
ISBN 13 : 1935879510
Total Pages : 400 pages
Book Rating : 4.9/5 (358 download)

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Book Synopsis Wine Marketing & Sales, Second edition by : Janeen Olsen

Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Wine Tourism Around the World

Author : Liz Sharples
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (741 download)

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Book Synopsis Wine Tourism Around the World by : Liz Sharples

Download or read book Wine Tourism Around the World written by Liz Sharples and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives . Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C. Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and i.