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Total Quality In Marketing
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Book Synopsis Total Quality in Marketing by : William C. Johnson
Download or read book Total Quality in Marketing written by William C. Johnson and published by CRC Press. This book was released on 1995-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Book Synopsis Total Quality in Marketing by : Frank Voehl
Download or read book Total Quality in Marketing written by Frank Voehl and published by Routledge. This book was released on 2017-10-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Book Synopsis Strategic Total Quality Management by : Christian Madu
Download or read book Strategic Total Quality Management written by Christian Madu and published by Praeger. This book was released on 1995-04-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Total Quality Management is a new way of looking at quality. It views quality from corporate performance and product quality. Corporate performance is measured by the response of the firm to the emerging changes in its business environment. Increasingly, issues concerning the environment, business ethics and integrity are important and do affect the competitiveness and survivability of the firm. Quality must, therefore, take a more systemic or holistic definition. Also, with the increasing focus on product quality and many companies targeting six sigma or zero defect, product quality alone will not be enough of a competitive weapon for any one firm. Strategic Total Quality Management is based on a measure of quality as the overall performance of the firm. The book discusses all aspects of quality management from a strategic total quality management perspective. It starts with an introduction of this new philosophy of quality, and presents guidelines for its implementation and strategic framework to guide the practice of strategic total quality management. The importance of environmental quality planning is discussed and a chapter is presented on the role of statistics in strategic total quality management. The book then discusses leadership and paradigm innovation and how they influence visionary management and quality practice. An examination of the works of Deming and Juran is synthesized in the context of strategic total quality management. The book will be useful to quality practitioners who need to know of alternative views of quality, students who are constantly challenged by the emerging quality management philosophies, and researchers who need to explore in depth some of these concepts of quality.
Book Synopsis Total Quality Management by : Paul T. J. James
Download or read book Total Quality Management written by Paul T. J. James and published by . This book was released on 1996 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide the information required for any course in total quality management. It covers both service and manufacturing sectors, and parallels the development of general management theory with total quality management theory
Book Synopsis Total Quality Management by : Peratec Ltd
Download or read book Total Quality Management written by Peratec Ltd and published by Springer Science & Business Media. This book was released on 1994-04-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality is a customer issue. It arises because customers require products and services, which not only meet their performance requirements but are satisfac tory in terms of safety, length of working life and pride of ownership. In a manufacturing organization, therefore, the achievement of quality standards is not restricted to the production departments. It extends to all parts of the business from conceptual design to marketing, from order processing and distribution. A quality product is not just a solidly made item dating from the days when 'Made in Britain' distinguished goods from all the inferior products coming out of the emerging industries of the Far East. It is a product which ranks high against all the criteria which sophisticated consumers now use to evaluate the things they buy. If you agree with the argument that a company is much more likely to produce high quality if all departments are motivated to achieve high quality results then you already have a good understanding of the basic principles of Total Quality Management (TQM). But TQM is not a 'quick fix' or a magic cure. It is a management technique designed to involve all parts of the business in the pursuit of, and commitment to, the highest quality result. By involving everyone from the Chief Executive to the most junior employee in the company's objectives, in a way which means something in their particular job, the company is well on the way to achieving the best results its workforce can achieve.
Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Total Quality Management and Just-in-time Purchasing by : Hale Kaynak
Download or read book Total Quality Management and Just-in-time Purchasing written by Hale Kaynak and published by Taylor & Francis. This book was released on 1997 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigates the relation of total quality management (TQM) and just-in-time purchasing (JITP) with respect to firms' performance, based on theories from operations management, organization theory, strategic management and marketing. U.S. companies have implemented TQM and JITP techniques to improve their global competitive position. The results indicate that the extent of TQM and JITP implementation positively correlates with a firm's performance. Furthermore, the relation between JITP and financial and market performance is more significant in those industries that face high as opposed to low foreign competition. In this study, the validity of findings was assessed in four parts: statistical conclusion, internal, construct, and external validity. Each validity type is defined and its threats are discussed. Based on the findings, a revised research model is offered. The author also notes likely avenues of future research for theorists and practitioners.
Book Synopsis Implementation of Total Quality Management by : Erdener Kaynak
Download or read book Implementation of Total Quality Management written by Erdener Kaynak and published by Routledge. This book was released on 2013-10-18 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total Quality Management Implementation begins with an overview of the current status of TQM in the United States. It then presents W. Edward Deming’s 14 point TQM philosophy, the core of his recommendations for achieving quality excellence through continuous improvement, along with a discussion of each point. The presentation charts have been designed to allow the trainer to adapt them to a particular organization’s unique characteristics and to supplement or add to them as necessary to fully explain each point to a particular audience. The charts are arranged in sequential order and follow the approach used by the author in training seminars around the world. Trainers can easily manipulate the length of the presentation for different audiences and purposes. A reference section lists many books on TQM principles which provide a helpful refresher. Total Quality Management Implementation is a unique and helpful guide for trainers with a basic knowledge of TQM, college or university faculty teaching TQM seminars or courses, and consultants and quality professionals who could use a reference and checklist of TQM principles.
Book Synopsis Principles of Total Quality by : Vincent K. Omachonu
Download or read book Principles of Total Quality written by Vincent K. Omachonu and published by CRC Press. This book was released on 2004-05-27 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of global competition, the demands of customers are growing, and the quest for quality has never been more urgent. Quality has evolved from a concept into a strategy for long-term viability. The third edition of Principles of Total Quality explains this strategy for both the service and manufacturing sectors. This edition addr
Book Synopsis Quality Facility Management by : Stormy Friday
Download or read book Quality Facility Management written by Stormy Friday and published by John Wiley & Sons. This book was released on 1994-10-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a facility manager, you're concerned with building quality into your operation but possibly unsure about how to go about it in a systematic way. Perhaps it's because a Total Quality Management program seems too imposing and costly for your department to undertake. Or maybe you're leery of certain aspects of such a concerted effort, like measuring quality or marketing facility services, because they've never been adequately explained to you. Possessing considerable backgrounds in facility management, Stormy Friday and Dave Cotts understand these uncertainties. In Quality Facility Management, they have pooled their knowledge and experience to develop a comprehensive resource that demystifies the quality movement and shows you how to apply the old-fashioned but enduring commonsense principles of quality management often overshadowed by TQM. Flecked with humor and written as if the authors were simply talking to you, this refreshing new book identifies the five major elements underpinning any effective quality facility management program and takes you step by step through each one in a detailed yet accessible way. Gradually, you learn how to put these elements all together and—by incorporating selected modern techniques—devise a program to meet your specific situation. With the help of real-world examples, checklists, and other how-to aids, Quality Facility Management reveals: Why customers must be the driving force behind your quality effort, how you can exceed customers' performance expectations, and how you can effectively recover from service mistakes How quality facility management has its roots in TQM, what constitutes the major aspects of a TQM program, and how you can implement quality facility management without a full-blown TQM program Which aspects of your operation need to be measured and evaluated, which measuring tools should be used, and how to get your customers involved in the measurement process How to develop a facility marketing plan that increases awareness of your services, improves your image as a provider, and acts as an "insurance policy" in retaining the support of senior management in the face of organizational upheaval How to engineer a program of continuous quality improvement by assuming a specific leadership role, empowering frontline staff, instituting effective customer service training, and partnering with vendors The final chapter provides a bounty of practical case histories of companies that are realizing quality facility management right now, including major organizations like Celestica, Bell Atlantic, Hewlett-Packard, and Lockheed. Here, you'll find ample evidence of quality tools and strategies at work—from interior preventive maintenance crews to staff productivity improvements, infrastructure planning teams to customer satisfaction programs. Indeed, whether you're in the public or private sector, in a large or small facility, part of an in-house organization or a contracted firm, Quality Facility Management enables you to plan, organize, staff, direct, and evaluate for quality, so that you maximize your department's responsiveness to customers and your value to top management. Quality facility management is the only way to do business. Here's the only way to do quality facility management. Facility managers want to answer the call for quality but many feel they don't have the resources or guidance to make it an essential feature of their operation. Total Quality Management programs require too much of them and various aspects of the quality effort, whether it's quality measurement or facility marketing, seem hard to carry out or even beside the point. Finally there's a sensible guide that enables you to build quality into your department simply by applying basic, old-fashioned quality principles and selected modern techniques—Quality Facility Management With the assistance of examples, checklists, and other handy tools, this invigorating resource reveals the five key aspects of quality facility management and shows you how to bring them all together to develop a program that fits your particular circumstances. Emphasizing why your customers are the driving force behind your quality efforts, Quality Facility Management helps you: Surpass customers' performance expectations and recover effectively from even the most damaging mistakes Provide quality facility management without implementing a formal TQM program Accurately measure critical aspects of your operation and act effectively on that feedback Devise a facility marketing plan that enhances your department's image with customers and top management Put a program of continuous quality improvement into effect through leadership, staff training and empowerment, vendor collaborations, and other proven means Packed with case studies of facility managers who are building quality into their operation, Friday and Cotts's Quality Facility Management illustrates how your quest for quality can dramatically upgrade customer and senior management satisfaction—without draining department resources.
Book Synopsis Total Quality in Marketing by : William Charles Johnson
Download or read book Total Quality in Marketing written by William Charles Johnson and published by . This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Planning in a Total Quality Environment by : William Winston
Download or read book Marketing Planning in a Total Quality Environment written by William Winston and published by Routledge. This book was released on 2020-02-27 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
Book Synopsis Total Quality Project Management for the Design Firm by : Frank A. Stasiowski
Download or read book Total Quality Project Management for the Design Firm written by Frank A. Stasiowski and published by John Wiley & Sons. This book was released on 1993-12-16 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staying Small Successfully A Guide for Architects, Engineers, and Design Professionals Frank A. Stasiowski Today's design professional with entrepreneurial ambitions often has in mind a small firm. Written by a veteran architect and consultant, here is a clear, detailed road map to setting up a small business or guiding an existing one to success. Using miniprofiles of several small successful design firms, the author pinpoints exactly what's made them flourish. In a step-by-step format, he describes the six elements of the strategic planning process, tips on doubling average profit levels, building a loyal clientele, making your company a magnet for top talent, as well as measuring the financial health of your firm. This all-in-one seminar includes numerous checklists and flowcharts, a list of design firm management consultants, a typical marketing plan, and a survey of typical marketing costs. 1991 (0-471-50652-4) 297 pp. Value Pricing for the Design Firm Frank A. Stasiowski Essential to the design firm negotiating tough economic times, here is a handbook to garnering the most effective price for your services. Making the traditional cost-per-hour approach obsolete, the book teaches you how to price services based on their value to your client. Full of tactics that can be applied immediately, the book outlines the different methods of value pricing, ways to create value, a format for charging minimum fees, and a formula for price contracts. Other practical pricing tips include mini-scoping your services, charging for reimbursables, pricing change orders, as well as advice on negotiating a better contract. Complete with sample forms and lists, the book is a practical, easy-to-implement recession survival kit for the design firm. 1993 (0-471-57933-5) 240 pp. Cash Management for the Design Firm Frank A. Stasiowski While excellence in design and engineering may generate clients, monitoring and planning the movement of cash is central to a company's survival. This practical guide outlines a det!ailed cash management plan that makes continued financial health possible even during lean economic times. Using a clear, easy-to-implement approach, the book describes: cash management techniques, project budgeting, profitable project pricing structures, controlling project and overhead costs, getting paid, and planning and monitoring performance. The book also includes valuable advice on negotiating a contract, the most profitable contract types, the purchasing process, acquiring capital equipment, and internal financial controls. Numerous checklists and exercises as well as sample reports and financial documents are included. 1993 (0-471-59711-2) 324 pp.
Book Synopsis Fundamentals of Total Quality Management by : Jens J. Dahlgaard
Download or read book Fundamentals of Total Quality Management written by Jens J. Dahlgaard and published by Routledge. This book was released on 2008-01-28 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of Total Quality Management have proven to be invaluable to organisations in all sectors of business and commerce and to the individuals they comprise. Indeed many organisations have discovered the relationship between quality and profitability. Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM. It comprises three interlinked modules - fundamentals of TQM, methods of TQM and process management and improvement - and provides an integrated approach to this increasingly important business strategy. Fundamentals of Total Quality Management is vital reading for students doing MBAs, and those on MSc courses in business studies and engineering featuring TQM models, as well as practitioners in quality management and control.
Book Synopsis Quality is Everybody's Business by : Patrick L. Townsend
Download or read book Quality is Everybody's Business written by Patrick L. Townsend and published by Routledge. This book was released on 2019-01-15 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Done correctly, Total Quality Management (TQM) will increase your profits and preserve your resources, make your customers and employees happy, and it is the ethical thing to do. The key, of course, is to do it right. Unfortunately, when quality efforts fail to fulfill their potential, business leaders begin to doubt the efficacy of making the pursuit of quality a primary organizational priority. The most consistent mistake: starting small and implementing only part of the plan. Examples of partial efforts ending in disappointment or disaster abound. As a result, the only thing "total" about TQM processes has been the level of frustration. Quality is Everybody's Business makes it possible for people at all levels of your organization to understand the underlying theory and the specific mechanics of continual improvement. In an easy-to-read style, the book shows you how to untangle seemingly complex theory into guidelines for everyday managing and leading. The authors provide a comprehensive presentation of the practical details and the reasoning behind defining, implementing, and maintaining a 100% employee involvement process. Taken as a whole, the articles presented in this book address the theory and the practice of TQM in an integrated manner. Once your customers experience quality, they will continue to look for the quality option. Done correctly, TQM can be defined and implemented in six-to-eight months - and that includes actively involving everyone on the payroll in the process and seeing positive bottom line results virtually immediately. Whether your organization has a TQM process in place or is just beginning to implement one, Quality is Everybody's Business gives you the tools to make it a complete quality process.
Book Synopsis Total Quality Management (TQM) by : John N. Morfaw
Download or read book Total Quality Management (TQM) written by John N. Morfaw and published by University Press of America. This book was released on 2009-09-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality Management and Project Management have a symbiotic relationship in their planning, design, analysis, implementation, monitoring, and evaluation, as well as other related processes. This book accentuates the relationship between Total Quality Management and Project Management and other contemporary management concepts. These contemporary concepts include Six Sigma Methodology, International Organization for Standardization (ISO), Capacity Building, Business Re-engineering, Knowledge Management, Configuration Management, SWOT Analysis, and Total Quality Leadership, as well as fundamental business management concepts such as leadership dynamics, quality assurance, quality control, and continuous quality improvement. The book evaluates and analyzes the relationship between Total Quality Management and Human Resource Management, Public Relations Management, Marketing Management, Risk Management, Project Proposal Writing, and Resource Coordination and Management. Total Quality Management gives an exploratory overview of the contributions of certain national and international organizations that operate in Africa towards an effective and efficient delivery of products and services, especially on the implementation of capacity building programs in Africa, such as The World Bank, AfDB, CDC, PAID, ACBF, UNDP, AAPAM, CAFRAD, NEPAD, and others.
Book Synopsis Total Quality Control by : Armand V. Feigenbaum
Download or read book Total Quality Control written by Armand V. Feigenbaum and published by . This book was released on 2008 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
