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To What Extent Is Advertising Language A Sondersprache
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Book Synopsis To what extent is advertising language a ‘Sondersprache’? by : Jil Hoeser
Download or read book To what extent is advertising language a ‘Sondersprache’? written by Jil Hoeser and published by GRIN Verlag. This book was released on 2016-02-23 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject German Studies - Linguistics, grade: 2,7, University College London, language: English, abstract: Advertising happens in a lot of areas of life, such as politics or charity, and it almost every time happens by means of a specific use of language. Exactly this specific use of the language in advertising will be the main focus of the following essay and we are going to ask if advertising language can be seen as a ‘Sondersprache’. After providing a general definition of advertising and analysing its different techniques to influence peoples’ behaviour, we will deal with the linguistic characteristics. Finally, after exposing the linguistic features of advertising, we shall analyse, whether advertising language could be seen as a ‘Sondersprache’. Nowadays, we encounter advertising like “Saturn: Geiz ist geil!” in the most different forms in our everyday life. Whether it is on flyers, on the radio or on the television, everywhere we look, advertising is flooding us. We hear a specific melody coming from the radio and we know what product is meant; we see a little green crocodile in the left corner of a t-shirt and we directly know what brand it is from. At this stage, these two examples show us to what extent advertising is surrounding us. What is more, we can already observe a first tendency: advertising is not only using language, but it is also playing our minds with pictures and music. Most people link this term only to commercial and product advertising, but that definition is far too tight.
Book Synopsis To what extent are Anglicisms essential in German print advertisements? by : Helen von Diergardt
Download or read book To what extent are Anglicisms essential in German print advertisements? written by Helen von Diergardt and published by GRIN Verlag. This book was released on 2018-09-11 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative in order to analyse the number of Anglicisms and their effects on the reader. The first section will deal with the influence of the English language on the German by defining the most critical terminology, analysing the history of the English language in Germany and how it became so influential.
Book Synopsis Foreign Languages in Advertising by : Jos Hornikx
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Book Synopsis The History of Advertising Language by : Sabine Gieszinger
Download or read book The History of Advertising Language written by Sabine Gieszinger and published by Peter Lang Publishing. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discourse of advertising has changed considerably over the past 200 years. This study-based on a corpus of 540 advertisements published in The Times between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media. Contents: Introduction - Historical background - Formal aspects of advertisements and text type marking - Semantic aspects of advertisements - Functional aspects of advertisements (including also aspects of politeness and politeness strategies and semiotic aspects of advertisements, such as the pictorial presentation of the product and the interrelation of verbal and pictorial message) - Summary: advertising - uniformity and singularity.
Book Synopsis The Year's Work in Modern Language Studies by :
Download or read book The Year's Work in Modern Language Studies written by and published by . This book was released on 1931 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Translation and Meaning by : Marcel Thelen
Download or read book Translation and Meaning written by Marcel Thelen and published by Lodz Studies in Language. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new and innovative ideas on the didactics of translation and interpreting. They include assessment methods and criteria, assessment of competences, graduate employability, placements, skills labs, the perceived skills gap between training and profession, the teaching of terminology, and curriculum design.
Book Synopsis The Transcultural Critic: Sabahattin Ali and Beyond by : Seyda Ozil
Download or read book The Transcultural Critic: Sabahattin Ali and Beyond written by Seyda Ozil and published by Göttingen University Press. This book was released on 2017 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central theme of this volume is the work of Sabahattin Ali, the Turkish author and translator from German into Turkish who achieved posthumous success with his novel Kürk Mantolu Madonna (The Madonna in the Fur Coat). Our contributors analyze this novel, which takes place largely in Germany, and several other texts by Ali in the context of world literature, (cultural) translation, and intertextuality. Their articles go far beyond the intercultural love affair that has typically dominated the discussion of Madonna. Other articles consider Zafer Şenocak’s essay collection Deutschsein and transcultural learning through picture books. An interview with Selim Özdoğan rounds out the issue.
Book Synopsis Digital Games in Language Learning and Teaching by : Hayo Reinders
Download or read book Digital Games in Language Learning and Teaching written by Hayo Reinders and published by Springer. This book was released on 2012-06-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores how digital games have the potential to engage learners both within and outside the classroom and to encourage interaction in the target language. This is the first dedicated collection of papers to bring together state-of-the-art research in game-based learning.
Book Synopsis Language, Gender, and Society by : Barrie Thorne
Download or read book Language, Gender, and Society written by Barrie Thorne and published by Heinle & Heinle Publishers. This book was released on 1983 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Papers from the Third International Conference on Austronesian Linguistics: Thematic variation by :
Download or read book Papers from the Third International Conference on Austronesian Linguistics: Thematic variation written by and published by . This book was released on 1983 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Language and Sex written by Barrie Thorne and published by . This book was released on 1975 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis English Influence on German by : Hanna M. Stoll
Download or read book English Influence on German written by Hanna M. Stoll and published by GRIN Verlag. This book was released on 2006-12-14 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject English - Pedagogy, Didactics, Literature Studies, grade: 2,0, Humboldt-University of Berlin (Institut für Anglistik/Amerikanistik), course: The Politics of English as a Global Language, 25 entries in the bibliography, language: English, abstract: "English influence on German" deals with the question why we tend to use anglicisms and which problems might occur when using them. There will also be a focus on the classification of the borrowing and on the negative reactions to anglicisms.
Author :American Sociological Association Publisher :Univ of California Press ISBN 13 :9780520075986 Total Pages :432 pages Book Rating :4.0/5 (759 download)
Book Synopsis Theory of Culture by : American Sociological Association
Download or read book Theory of Culture written by American Sociological Association and published by Univ of California Press. This book was released on 1992-01-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing focus on the concept of culture by sociologists and other social scientists, there is now a need for clarifying and developing theoretical perspectives on this issue. The contributors to this volume have answered this call, each adding new insight to the debate over culture, its definition, and its relationship with other basic categories in sociological theory. Along the way they touch on other fundamental issues, such as the interrelationship of culture with society, the human personality, and the wider environment of the human condition.
Book Synopsis Shakespeare as German Author by : John Aloysius McCarthy
Download or read book Shakespeare as German Author written by John Aloysius McCarthy and published by Brill. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shakespeare as German Author explores in particular the Bard's reception in Germany 1760-1830 that witnessed the birth of modern German aesthetics and literary production. The volume highlights the connection between Shakespeare's mind ("Geist Shakespeares") and the German mind ("deutscher Geist").
Book Synopsis Language and Space: Language mapping by : Peter Auer
Download or read book Language and Space: Language mapping written by Peter Auer and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Anglicisms in German by : Alexander Onysko
Download or read book Anglicisms in German written by Alexander Onysko and published by Walter de Gruyter. This book was released on 2007 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a detailed account of the influence of English in German based on a large scale corpus analysis of the newsmagazine "Der Spiegel". This book presents a study that is structured into three parts, each of which deals with fundamental questions and as of yet unsolved and disputed issues in the domain of anglicism research and language contact.
Book Synopsis Symbolic Values of Foreign Language Use by : Harald Haarmann
Download or read book Symbolic Values of Foreign Language Use written by Harald Haarmann and published by Walter de Gruyter. This book was released on 2011-09-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
