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Symbolic Values Of Foreign Language Use
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Book Synopsis Symbolic Values of Foreign Language Use by : Harald Haarmann
Download or read book Symbolic Values of Foreign Language Use written by Harald Haarmann and published by Walter de Gruyter. This book was released on 2011-09-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
Book Synopsis Status and Function of Languages and Language Varieties by : Ulrich Ammon
Download or read book Status and Function of Languages and Language Varieties written by Ulrich Ammon and published by Walter de Gruyter. This book was released on 2012-06-25 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela
Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Book Synopsis Foreign Languages in Advertising by : Jos Hornikx
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Book Synopsis Advances in Advertising Research (Vol. XI) by : Martin K.J. Waiguny
Download or read book Advances in Advertising Research (Vol. XI) written by Martin K.J. Waiguny and published by Springer Nature. This book was released on 2021-09-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Book Synopsis The Japanization of Modernity by : Rebecca Suter
Download or read book The Japanization of Modernity written by Rebecca Suter and published by BRILL. This book was released on 2020-03-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Murakami Haruki is perhaps the best-known and most widely translated Japanese author of his generation. Despite Murakami’s critical and commercial success, particularly in the United States, his role as a mediator between Japanese and American literature and culture is seldom discussed. Bringing a comparative perspective to the study of Murakami’s fiction, Rebecca Suter complicates our understanding of the author’s oeuvre and highlights his contributions not only as a popular writer but also as a cultural critic on both sides of the Pacific. Suter concentrates on Murakami’s short stories—less known in the West but equally worthy of critical attention—as sites of some of the author’s bolder experiments in manipulating literary (and everyday) language, honing cross-cultural allusions, and crafting metafictional techniques. This study scrutinizes Murakami’s fictional worlds and their extraliterary contexts through a range of discursive lenses: modernity and postmodernity, universalism and particularism, imperialism and nationalism, Orientalism and globalization. By casting new light on the style and substance of Murakami’s prose, Suter situates the author and his works within the sphere of contemporary Japanese literature and finds him a prominent place within the broader sweep of the global literary scene."
Book Synopsis Language as Symbolic Power by : Claire Kramsch
Download or read book Language as Symbolic Power written by Claire Kramsch and published by Cambridge University Press. This book was released on 2020-10-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language is not simply a tool for communication - symbolic power struggles underlie any speech act, discourse move, or verbal interaction, be it in face-to-face conversations, online tweets or political debates. This book provides a clear and accessible introduction to the topic of language and power from an applied linguistics perspective. It is clearly split into three sections: the power of symbolic representation, the power of symbolic action and the power to create symbolic reality. It draws upon a wide range of existing work by philosophers, sociolinguists, sociologists and applied linguists, and includes current real-world examples, to provide a fresh insight into a topic that is of particular significance and interest in the current political climate and in our increasingly digital age. The book shows the workings of language as symbolic power in educational, social, cultural and political settings and discusses ways to respond to and even resist symbolic violence.
Book Synopsis Different Games, Different Rules by : Haru Yamada
Download or read book Different Games, Different Rules written by Haru Yamada and published by Oxford University Press. This book was released on 1997-04-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan and the United States are in closer contact politically and economically than ever before, yet in many ways our nations are as far from mutual understanding as ever. Misconceptions and miscommunications between East and West continue to plague this important relationship, frustrating the best efforts of both cultures to work together. Stereotypes abound: Americans see Japanese as evasive and inscrutable, while Japanese see Americans as pushy and selfish. What causes these persistent misunderstandings, and what can be done to avoid them? Fluent in both languages and at home in both cultures, Haru Yamada brings an insiders perspective and a linguists training to this difficult question, illuminating the many reasons why Americans and Japanese misunderstand one another. Social organization, she explains, shapes the way we talk. Because American and Japanese cultures value different kinds of social relationships, they play different language games with different sets of rules. In America, for instance, Aesop's fable about the grasshopper and the ants ends with the ants scorning the foolhardy grasshopper. In Japan, however, the story has a very different ending: the ants invite the grasshopper in to share their winter meal, as they appreciate how his singing spurred them on during their summer labors. In the difference between these two endings, argues Yamada, lies an important lesson: Americans, because of their unique political history, value independence and individuality, while Japanese value mutual dependency and interconnectedness. The language of both cultures is designed to display and reinforce these values so that words, phrases and expressions in one language can have completely different connotations in another, leading to all manner of misunderstanding. Yamada provides numerous examples. In Japan, for instance, silence is valued and halting speech is considered more honest and thoughtful than fluid speech, while in America forthright, polished speech is valued. Likewise, the Japanese use word order to express emphasis, while Americans use vocal stress: a listener unaware of this difference may easily misunderstand the import of a sentence. In a lucid and insightful discussion, Yamada outlines the basic differences between Japanese and American English and analyzes a number of real-life business and social interactions in which these differences led to miscommunication. By understanding how and why each culture speaks in the way that it does, Yamada shows, we can learn to avoid frustrating and damaging failures of communication. Different Games, Different Rules is essential reading for anyone who travels to or communicates regularly with Japan, whether they are scientists, scholars, tourists, or business executives. But as Deborah Tannen notes in her Foreword to the book, even those who will never travel to Japan, do business with a Japanese company, or talk to a person from that part of the world, will find the insights of this book illuminating and helpful, because the greatest benefit that comes of understanding another culture is a better and deeper understanding of one's own.
Book Synopsis Language, Literature and Culture in a Multilingual Society by : Ozo-mekuri Ndimele
Download or read book Language, Literature and Culture in a Multilingual Society written by Ozo-mekuri Ndimele and published by African Books Collective. This book was released on 2016-12-14 with total page 1129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers here were selected from presentations made at the 24th Annual Conference of the Linguistic Association of Nigeria (LAN) which held at Bayero University Kano. The book contains seventy-seven (77) papers addressing various issues in linguistics, literature and cultures in Nigeria. The book is organized into four sections, as follows: Section One Language and Society; Section Two Applied Linguistics; Section Three Literature, Culture, Stylistics and Gender Studies and Section Four Formal Linguistics.
Book Synopsis FUSION: PAPERS ON LANGUAGE AND LITERATURE by : Larry Javier Ambion, PhD
Download or read book FUSION: PAPERS ON LANGUAGE AND LITERATURE written by Larry Javier Ambion, PhD and published by Sadiri Publishing. This book was released on 2023-10-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compilation of several research papers is an important material for those who wish to conduct papers about the English language and literature. The volume contains ten papers about discussions on speech and articulations, phonetics, English language roles in the linguistic landscapes, as well as some Asian fiction and gay language. I have been particularly fortunate to produce and present these papers internationally because of the grants given to me by several offices and institutions. This is my way of sharing these blessings I have received with my students who in turn will be writing their research papers.
Book Synopsis The Dominance of English as a Language of Science by : Ulrich Ammon
Download or read book The Dominance of English as a Language of Science written by Ulrich Ammon and published by Walter de Gruyter. This book was released on 2011-07-11 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
Book Synopsis Loanwords in Japanese by : Mark Irwin
Download or read book Loanwords in Japanese written by Mark Irwin and published by John Benjamins Publishing. This book was released on 2011 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session
Book Synopsis Linguistic Landscape by : Elana Shohamy
Download or read book Linguistic Landscape written by Elana Shohamy and published by Routledge. This book was released on 2008-05-15 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores linguistic landscape, which refers to the signs, directions, and other documentation that appear in the public space, and includes the interpretation of this 'visible language' in social, political, and economic contexts.
Book Synopsis Native-Speakerism in Japan by : Stephanie Ann Houghton
Download or read book Native-Speakerism in Japan written by Stephanie Ann Houghton and published by Multilingual Matters. This book was released on 2013-02-19 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relative status of native and non-native speaker language teachers within educational institutions has long been an issue worldwide but until recently, the voices of teachers articulating their own concerns have been rare. Existing work has tended to focus upon the position of non-native teachers and their struggle against unfavourable comparisons with their native-speaker counterparts. However, more recently, native-speaker language teachers have also been placed in the academic spotlight as interest grows in language-based forms of prejudice such as ‘native-speakerism’ – a dominant ideology prevalent within the Japanese context of English language education. This innovative volume explores wide-ranging issues related to native-speakerism as it manifests itself in the Japanese and Italian educational contexts to show how native-speaker teachers can also be the targets of multifarious forms of prejudice and discrimination in the workplace.
Book Synopsis Opportunities and Challenges of Bilingualism by : Li Wei
Download or read book Opportunities and Challenges of Bilingualism written by Li Wei and published by Walter de Gruyter. This book was released on 2011-09-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contributes to the debates about the social aspects of bilingualism, focusing on the various opportunities and challenges bilingualism presents to today's society. The contributions in this volume are of a prospective stance, delineating directions for future research on bilingualism and/or identifying important issues which have been under-researched or which are still of a controversial nature. All the contributions are from leading international scholars who have researched and published extensively in the field of bilingualism. To facilitate further discussions of the issues raised in the volume, there are study questions and suggested reading attached to each of the main chapters.
Book Synopsis Language Contact in Japan by : Leo J. Loveday
Download or read book Language Contact in Japan written by Leo J. Loveday and published by Clarendon Press. This book was released on 1996-06-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are often characterized as exclusive and ethnocentric, yet a close examination of their linguistic and cultural history reveals a very different picture: although theirs is essentially a monolingual speech community they emerge as a people who have been significantly influenced by other languages and cultures for at least 2000 years. In this primarily sociolinguistic study Professor Loveday takes an eclectic approach, drawing on insights from other subfields of linguistics such as comparative and historical linguistics and stylistics, and from a number of other disciplines - cultural anthropology, social psychology and semiotics. Focusing in particular on the influence of Chinese and English on Japanese, and on how elements from these languages are modified when they are incorporated into Japanese, Professor Loveday offers a general model for understanding language contact behaviour across time and space. The study will be of value to those in search of cross-cultural universals in language contact behaviour, as well as to those with a particular interest in the Japanese case.
Book Synopsis French and Russian in Imperial Russia by : Derek Offord
Download or read book French and Russian in Imperial Russia written by Derek Offord and published by Edinburgh University Press. This book was released on 2015-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of two companion volumes which examine language use and language attitudes in eighteenth- and nineteenth-century Russia, focusing on the transitional period from the Enlightenment to the age of Pushkin. Set against the background of the rapid transformation of Russia into a major European power, the two volumes of French and Russian in Imperial Russia consider the functions of multilingualism and the use of French as a prestige language among the elite, as well as the benefits of Franco-Russian bilingualism and the anxieties to which it gave rise. This second volume, Language Attitudes and Identity, explores the impact of French on Russian language attitudes, especially among the literary community. It examines the ways in which perceptions of Russian francophonie helped to shape social, political and cultural identity as Russia began to seek space of its own in the European cultural landscape. In the process, it investigates approaches to translation, journalistic debate about language, literary representation of devotees of French social practice and fashion, and manifestations of linguistic purism and patriotism.A comprehensive and original contribution to the multidisciplinary study of language, the two volumes address, from a historical viewpoint, subjects of relevance to sociolinguists (especially bilingualism and multilingualism), social and cultural historians (social and national identity, linguistic and cultural borrowing), Slavists (the relationship of Russian and western culture) and students of the European Enlightenment, Neo-Classicism, Romanticism and cultural nationalism.
