Tickle Digital Marketing For Technology Companies

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Tickle: Digital Marketing for Technology Companies

Author : Peter Thomson
Publisher : Peter Thomson
ISBN 13 : 1492179450
Total Pages : 282 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis Tickle: Digital Marketing for Technology Companies by : Peter Thomson

Download or read book Tickle: Digital Marketing for Technology Companies written by Peter Thomson and published by Peter Thomson. This book was released on 2013 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tickle is a guide to digital brand strategy. The book shows companies how to improve their reputation online and to build relationships with important customers. Tickle includes tips and tricks from the fields of public relations, advertising, marketing, sales and customer psychology. The book is based on interviews with successful tech startups and global software companies in London, Auckland, Sydney and Silicon Valley. Social media can now be used to research and build relationships with high value customers. This is allowing a new breed of sales teams to target their prospects in increasingly inventive ways. Today's marketing team is using the full arsenal of public relations, targeted advertising and personalised content. Tickle contains secrets from cutting edge PR, advertising and digital experts who are building relationships one person at a time. Tickle includes an eight step process for embedding customer focused social media into your organisation. You will learn how to build your brand online: 1. Hygiene - Do you have your house in order? 2. Audit - Where do your customers already spend time? 3. Plan - Where to play and how to win? 4. Listen - Your customers are talking about you right now, are you listening? 5. Curate - People who just talk about themselves are boring, share interesting content from wherever you find it. 6. Create - Content drives conversations. 7. Host - Customers talking to each other in a setting that you created will do your job of marketing for you. 8. Convert - An escalating transaction model where you start with small purchases and build them into a large sale.

Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie

Download Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie PDF Online Free

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921055
Total Pages : 622 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie by : Plunkett Research Ltd

Download or read book Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-03 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new almanac will be your ready-reference guide to the E-Commerce & Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce & Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce & Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the E-Commerce Business, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax, and much more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services, and technologies as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Download Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies PDF Online Free

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920814
Total Pages : 555 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd

Download or read book Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.

New Perspectives on Critical Marketing and Consumer Society

Author : Elaine L Ritch
Publisher : Emerald Group Publishing
ISBN 13 : 1839095563
Total Pages : 201 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L Ritch

Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3031318366
Total Pages : 314 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2023-05-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

ePub - European Conference on Social Media

Author : Sue Greener
Publisher : Academic Conferences Limited
ISBN 13 : 191030929X
Total Pages : 799 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis ePub - European Conference on Social Media by : Sue Greener

Download or read book ePub - European Conference on Social Media written by Sue Greener and published by Academic Conferences Limited. This book was released on 2014-11-07 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ECSM2014-Proceedings of the European Conference on Social Media

Author : Asher Rospigliosi
Publisher : Academic Conferences Limited
ISBN 13 : 1910309281
Total Pages : 814 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis ECSM2014-Proceedings of the European Conference on Social Media by : Asher Rospigliosi

Download or read book ECSM2014-Proceedings of the European Conference on Social Media written by Asher Rospigliosi and published by Academic Conferences Limited. This book was released on with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Advertising & Branding Industry Almanac

Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Plunkett's Advertising & Branding Industry Almanac by :

Download or read book Plunkett's Advertising & Branding Industry Almanac written by and published by . This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Plunkett's E-commerce & Internet Business Almanac

Author :
Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Plunkett's E-commerce & Internet Business Almanac by :

Download or read book Plunkett's E-commerce & Internet Business Almanac written by and published by . This book was released on 2008 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Author : Pinheiro, Margarida M.
Publisher : IGI Global
ISBN 13 : 1522562966
Total Pages : 273 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession by : Pinheiro, Margarida M.

Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.

Mind Your X's and Y's

Author : Lisa Johnson
Publisher : Simon and Schuster
ISBN 13 : 0743293843
Total Pages : 222 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Mind Your X's and Y's by : Lisa Johnson

Download or read book Mind Your X's and Y's written by Lisa Johnson and published by Simon and Schuster. This book was released on 2006-09-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty? In Mind Your X's and Y's, Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of Don't Think Pink and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few. This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Mind Your X's and Y's equips anyone who wants to reach these consumers -- brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists -- with the know-how to transform market research into profitable strategies. Members of Generations X and Y are the most coveted and hard-to-reach consumers in the marketplace. Mind Your X's and Y's is a master class in how to create compelling brands for this Connected Generation.

Start Your Own Net Services Business

Author : Liane Cassavoy
Publisher : Entrepreneur Press
ISBN 13 : 1599182602
Total Pages : 224 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Net Services Business by : Liane Cassavoy

Download or read book Start Your Own Net Services Business written by Liane Cassavoy and published by Entrepreneur Press. This book was released on 2009-02-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find Cyber Success! Today's billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business-let us help you get started! Detailing four of today's hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! Choose from four of today's hottest web services-web design, search engine marketing, new media, blogging Discover your clientele and their needs Build a virtual or traditional office setting and team Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable partnerships Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer-start your net services business today!

Strategic Brand Management

Author : Richard H. Elliott
Publisher : Oxford University Press, USA
ISBN 13 : 0198704208
Total Pages : 347 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Strategic Brand Management by : Richard H. Elliott

Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2015 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Lean Branding

Author : Laura Busche
Publisher : O'Reilly Media
ISBN 13 : 1492054178
Total Pages : 292 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean Branding by : Laura Busche

Download or read book Lean Branding written by Laura Busche and published by O'Reilly Media. This book was released on 2019-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Gonzo Marketing

Author : Christopher Locke
Publisher : Basic Books
ISBN 13 : 0786748729
Total Pages : 260 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Gonzo Marketing by : Christopher Locke

Download or read book Gonzo Marketing written by Christopher Locke and published by Basic Books. This book was released on 2009-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.

Marketing to the Social Web

Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 0470410973
Total Pages : 272 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Marketing to the Social Web by : Larry Weber

Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.