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The Ultimate Route To Market
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Book Synopsis The Ultimate Route to Market by : Ian Shanahan
Download or read book The Ultimate Route to Market written by Ian Shanahan and published by Routledge. This book was released on 2018-07-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global systems integrators, outsourcers and consulting firms are responsible for directly leveraging or influencing most IT investment in large corporations. Original equipment manufacturers (OEMs), software companies and other technology providers aspire to create mutually successful partnerships with the large influencers due to their ‘business case’ driven approach, their early stage engagement in the sales cycle, their C-Suite relationships with large multi-national enterprises, and the often-giant scale of the typical technology spend that their projects and engagements drive. The projects that these companies deliver are specialist and complex, meaning that companies who aspire to work successfully in the sector require skill, knowledge and a sophisticated alliance approach to gain credibility and maintain long term sustainable relationships. The Ultimate Route to Market provides an insight into the practices, construct and culture of global consulting firms, systems integrators and outsourcers and provides a suggested framework for a successful alliance with them. Here, Ian Shanahan provides organisations with an overview of the global systems integrator, outsourcer and consulting firm sectors, provides insight into their culture and expertly explains alliance best practice methodology. This is a must read for anyone that aspires to understand the market, how it works and how they become desirable to the large IT services companies, so that they can execute alliance engagements to the sector in a measured, methodical and low risk way.
Download or read book Will it Fly? written by Pat Flynn and published by Flynndustries, LLC. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.
Book Synopsis How to Market a Book by : Ricardo Fayet
Download or read book How to Market a Book written by Ricardo Fayet and published by Independently Published. This book was released on 2021-01-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.
Book Synopsis A Practical Guide to Event Promotion by : Nigel Jackson
Download or read book A Practical Guide to Event Promotion written by Nigel Jackson and published by Routledge. This book was released on 2017-07-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Book Synopsis Distribution Channels by : Julian Dent
Download or read book Distribution Channels written by Julian Dent and published by Kogan Page Publishers. This book was released on 2008 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creating differentiation.
Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Book Synopsis Adventure Capitalist by : Jim Rogers
Download or read book Adventure Capitalist written by Jim Rogers and published by John Wiley & Sons. This book was released on 2014-10-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gripping tale of adventure, danger and humor, peppered with investment tips from a Wall Street legend The best-selling author of Investment Biker takes a fascinating journey through the world's economic situation in a convertible yellow Mercedes. This is the motivating story of entrepreneur Jim Rogers, dubbed "the Indiana Jones of finance" by Time magazine, who made his fortune playing the stock market and then embarked on his lifelong dream adventure. Together with his fiancee, Paige Parker, he set out on a three-year drive around the world that would ultimately set the Guinness world record for the longest continuous car journey. Their trip winds its way through 116 countries - through blizzards, deserts, epidemics and war zones - to discover failing economies and the new boom countries not from dry and potentially flawed statistics, but by experiencing life itself. This is a gripping tale of travel and adventure; along the way they encounter danger, love and farce. It is also a highly readable account of world economies: you won't find a more enjoyable way to be introduced to the investment potential of Bolivia, or the cultural changes afoot in North Korea. Finally it is also an inward journey in which Rogers moves from the restless traveler to husband and father, hoping one day to introduce his daughter to his own passion for travel. JIM ROGERS entered the investment business in 1968 with $600 dollars in his pocket. By 1980, at 37 years of age, he had left Wall Street with enough money to satisfy a lifelong appetite for adventure.
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Book Synopsis The 30 Day MBA in Marketing by : Colin Barrow
Download or read book The 30 Day MBA in Marketing written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2023-05-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.
Book Synopsis Business Funding For Dummies by : Helene Panzarino
Download or read book Business Funding For Dummies written by Helene Panzarino and published by John Wiley & Sons. This book was released on 2016-01-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business funding you need to secure your success The issue of funding is one of the biggest pain points for small- and medium-sized businesses—and one that comes up on a daily basis. Whether you're unsure about how to go about getting a loan, unfamiliar with the different options available to you or confused as to which would be the right solution for your particular business, Business Funding For Dummies provides plain-English, down-to-earth guidance on everything you need to successfully fund your business venture. Friendly, authoritative, and with a dash of humor thrown in for fun, this hands-on guide takes the fear out of funding and walks you step-by-step through the process of ensuring your business is financially viable. From crowd funding and angels to grants and friends, families, and fools, it covers every form of funding available—and helps you hone in on and secure the ones that are right for your unique needs. Includes mini case studies, quotes, and plenty of examples Offers excerpts from interviews with financiers and entrepreneurs Topics covered include all forms of funding Covers angels in the UK and abroad If you're the owner or director of a small-to-medium-sized business looking to start an SME, but have been barking up the wrong tree, Business Funding For Dummies is the fast and easy way to get the funds you need.
Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Book Synopsis The 30 Day MBA in International Business by : Colin Barrow
Download or read book The 30 Day MBA in International Business written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2016-01-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
Book Synopsis The 4 A's of Marketing by : Jagdish Sheth
Download or read book The 4 A's of Marketing written by Jagdish Sheth and published by Routledge. This book was released on 2012-04-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.
Book Synopsis The No-growth Imperative by : Gabor Zovanyi
Download or read book The No-growth Imperative written by Gabor Zovanyi and published by Routledge. This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mounting evidence reveals that the existing scale of human enterprise has already surpassed global ecological limits to growth. This ecological reality clearly counteracts the possibility of continued exponential growth in the twenty-first century. In the absence of international, national, or state initiatives to implement a no-growth imperative founded on ecological limits, this book takes the position that local communities have an obligation to take the lead in promoting a new politics of sustainability directed at recognizing and ...
Book Synopsis Marketing Strategy by : Paul Fifield
Download or read book Marketing Strategy written by Paul Fifield and published by Routledge. This book was released on 2012-07-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Book Synopsis The Innovative Entrepreneur by : Daniel F. Spulber
Download or read book The Innovative Entrepreneur written by Daniel F. Spulber and published by Cambridge University Press. This book was released on 2014-06-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an economic framework that addresses the motivation of the innovative entrepreneur.
Book Synopsis The Millionaire Code: Decoding the Secrets to Building Wealth by : Shu Chen Hou
Download or read book The Millionaire Code: Decoding the Secrets to Building Wealth written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention Wealth Seekers: Unlock the Secrets to Building a Life of Financial Abundance! Introducing "The Millionaire Code: Decoding the Secrets to Building Wealth," your ultimate guide to unlocking the pathway to unlimited prosperity. If you've ever dreamed of living a life free from financial worries, where your wealth grows effortlessly and opportunities abound, then this eBook is your ticket to success. Are you tired of spinning your wheels, working tirelessly without seeing your bank account grow? Do you long to break free from the shackles of debt, create multiple streams of income, and finally enjoy the lifestyle you deserve? Look no further – "The Millionaire Code" is here to transform your financial future. In this groundbreaking eBook, we unveil the closely guarded secrets that have empowered countless individuals to rise above mediocrity and achieve extraordinary wealth. We dive deep into the core principles and strategies that will revolutionize the way you think about money, investing, and building your financial empire. Discover how to develop a wealth mindset that attracts abundance effortlessly. Learn how to shift from scarcity to abundance thinking, banishing limiting beliefs and fears that have held you back. Unleash the power of positive thinking, gratitude, and unwavering determination to create a life of wealth and fulfillment. But we don't stop there. "The Millionaire Code" equips you with the knowledge and tools to master the art of financial literacy. Gain a comprehensive understanding of personal finances, money management, and investment strategies. Learn how to navigate the complex world of investments with confidence, ensuring every dollar you earn works tirelessly to grow your wealth. Creating multiple streams of income is the secret weapon of the wealthy – and now it can be yours too. Explore the diverse avenues available, from entrepreneurship to passive income opportunities like real estate and business ventures. Leverage your skills, assets, and resources to generate income that flows into your bank account even while you sleep. But building wealth isn't just about making money – it's about managing it wisely. "The Millionaire Code" teaches you how to effectively manage debt, create budgets that work, and minimize unnecessary expenses. Take control of your financial resources and optimize your savings, ensuring every penny is directed towards building your empire. Success rarely happens in isolation. That's why "The Millionaire Code" emphasizes the power of building a supportive network. Surround yourself with like-minded individuals, seek out mentors, and collaborate with others on the same wealth-building journey. Benefit from the collective knowledge, experiences, and inspiration of a community committed to your success. With "The Millionaire Code," you hold the key to a life of financial abundance and freedom. Imagine waking up each day with the knowledge that your wealth is growing, your future is secure, and the possibilities are limitless. Say goodbye to financial stress and hello to a life of prosperity. But don't just take our word for it – let the success stories of those who have already unlocked "The Millionaire Code" speak for themselves. Hear from individuals who have transformed their lives, achieved financial independence, and now live their dreams. Their stories will inspire you, motivate you, and ignite the fire within you to take action. Are you ready to decode the secrets to building wealth? The time is now. Take control of your financial destiny and embark on a journey that will change your life forever. Join the ranks of the financially empowered and discover the true meaning of wealth. Claim your copy of "The Millionaire Code: Decoding the Secrets to Building Wealth" today and unlock the gateway to a life of unlimited possibilities. Your wealth-building adventure awaits – are you ready to step into greatness? Note: Limited time offer – for a limited period, receive exclusive bonuses, including a wealth-building resource toolkit and access to a private online community of like-minded individuals committed to financial success. Don't miss out on this incredible opportunity to accelerate your wealth-building journey. Act now!
