Digital Marketing: The Ultimate Guide

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Author :
Publisher : Green Bird Publication
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing: The Ultimate Guide by : Shashank Johri

Download or read book Digital Marketing: The Ultimate Guide written by Shashank Johri and published by Green Bird Publication. This book was released on with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is all about Digital Marketing in this world of Technology. Today, we must know how Digital Marketing actually works, how to target perfect audience, how to priortize our methods in marketing and how to make a perfect income with this skill. So, here we have the book Digital Marketing: The Ultimate guide, Written by National Award winning author, Mr. Shashank Johri. He is in the field of Technology for more than 20 years and he worked with Cyber Police and Cyber cells, now he is intoducing the marketing strategy of future. In this book you will be learning about different types of techniques and their appropriate uses. Also, you will be learning about how to understand and behave with people. All these knowledge at very minimal cost.

Strangers To Superfans: A Marketing Guide to The Reader Journey

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Author :
Publisher : David Gaughran
ISBN 13 : 9187109212
Total Pages : 103 pages
Book Rating : 4.1/5 (871 download)

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Book Synopsis Strangers To Superfans: A Marketing Guide to The Reader Journey by : David Gaughran

Download or read book Strangers To Superfans: A Marketing Guide to The Reader Journey written by David Gaughran and published by David Gaughran. This book was released on 2020-07-29 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Passive Income: The Ultimate Guide to Making Money Online (Easiest Ways to Earn Passive Income Quickly and Work From Home Full Time)

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Author :
Publisher : Michael Scott
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)

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Book Synopsis Passive Income: The Ultimate Guide to Making Money Online (Easiest Ways to Earn Passive Income Quickly and Work From Home Full Time) by : Michael Scott

Download or read book Passive Income: The Ultimate Guide to Making Money Online (Easiest Ways to Earn Passive Income Quickly and Work From Home Full Time) written by Michael Scott and published by Michael Scott. This book was released on 101-01-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide range of passive income strategies, including real estate investing, starting an online business, and much more. With easy-to-follow tips and step-by-step instructions, this book will show you how to find the right investment opportunities, grow your income over time, and achieve your financial goals. The author, who has been successful in creating multiple streams of passive income, shares his experience and knowledge in a clear, easy-to-understand language and gives you actionable steps you can take right away to start creating passive income. This book covers topics ranging from: • Basic introduction to ecommerce and the dropship business model for both apps. • Finding the most optimized products and merchandise ideas. • Setting up your very own shopify online store! • How to setup and utilize oberlo and printful for free! (seriously) • The best possible way to advertise your products to your target audience. • How to have both of these small business ideas run on autopilot for you! Real-life case studies: dive into success stories and cautionary tales that illuminate the path to passive income. Learn from those who have been there and done that. Managing & growing your passive income streams: because it's not just about setting up, but also about maintaining and optimizing for consistent growth.

Passive Income with Amazon Kindle & CreateSpace: Step-by-Step Guide for Beginners to Creating and Selling Your First 1000 Copies through Books (Online Business Series)

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Author :
Publisher : Rawee M.
ISBN 13 : 1524259993
Total Pages : 62 pages
Book Rating : 4.5/5 (242 download)

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Book Synopsis Passive Income with Amazon Kindle & CreateSpace: Step-by-Step Guide for Beginners to Creating and Selling Your First 1000 Copies through Books (Online Business Series) by : RAWEE M.

Download or read book Passive Income with Amazon Kindle & CreateSpace: Step-by-Step Guide for Beginners to Creating and Selling Your First 1000 Copies through Books (Online Business Series) written by RAWEE M. and published by Rawee M.. This book was released on 2016-03-08 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would You Like to Learn How To Create and Sell Your First 1000 Copies through Books? This book begins by sharing an overview to make the beginners understand the world of self-publishing. It is followed by a simple & easy guide which beginners can follow in order to write and publish their first book on Amazon Kindle & CreateSpace Platform. And are you a BEGINNER and want to know how to make passive income with your books? In this guide, “Passive Income with Amazon Kindle & CreateSpae", I will guide you through the simple step to help you publish your book and make the great passive income stream through your series of books. What You Will Learn To Make Passive Income with Amazon Kindle & CreateSpace: Section 1: Self-Publishing With eBook *How to Write Your Book (eBook) Section 2: Self-Publishing with Amazon Kindle *How to Format & Upload Your Book into the KDP System *Step-by-Step Instructions for Uploading Your eBook into the KDP System Section 3: Self-Publishing With Print on Demand Books By CreateSpace *How to Write Your Book (Print on Demand Book) *How to Format & Upload Your Book into the CreateSpace System Section 4: Promotional Methods To Sell More Books Section 5: Creating Your Own Success Toward 1000 Copies And Much More! Want To Make Passive Income With Amazon Kindle & CreateSpace? Get Started Now! If you are a beginner looking for the self-publishing guide to help you make another passive income stream, I will guide you through all the steps you need to get your first book published! Scroll Up and Click "Buy Now" to Get Started! Download and begin to live your life the easy way NOW! And get access to a bonus! 30 TIPS & TECHNIQUES FOR INTERNET MARKETING THAT YOU SHOULD KNOW! The 30 Tips & Techniques for Internet Marketing that You Should Know, includes many tips & techniques for Affiliate Marketing, Article Marketing, E-mail Marketing, Facebook Marketing, Home-based Business, Internet Marketing, Leadership Skills, Mobile Marketing and SEO. (A PDF file with over 30,000 words).

Become a Published Author Using ChatGPT

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Author :
Publisher : Estalontech
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis Become a Published Author Using ChatGPT by : Renee Gade

Download or read book Become a Published Author Using ChatGPT written by Renee Gade and published by Estalontech. This book was released on 2023-02-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Become a Published Author Using ChatGPT" examines the use of cutting-edge AI technologies to streamline the content development process. This guide discusses the fundamentals of natural language processing and deep learning and offers suggestions for customizing ChatGPT to your writing style and genre. The manual also describes how to use ChatGPT for copywriting, book writing, SEO optimization, and even content creation for Amazon KDP. This guide is ideal for aspiring and seasoned authors, as well as anybody interested in the AI revolution, as it contains step-by-step instructions and real-world examples. This must-read guide will help you overcome writer's block and uncover the full potential of ChatGPT. The guide provides the skills and information to include Chat GPT into writing projects for personal or professional use, using real-world examples and detailed directions. The following can be learned with ChatGPT: Generate lists on a variety of themes and produce engaging, useful material that is simple to read and comprehend. Utilize ChatGPT's sophisticated natural language processing skills to generate keyword-rich, search engine-optimized content. Create works of nonfiction from scratch: ChatGPT can be used to develop ideas, compose full chapters, edit, and conduct research. Create book titles: Get assistance creating captivating book titles that are optimized for search engines and attract potential readers' attention. Generate creative text for a variety of personal or commercial needs, including blogs, social media postings, product descriptions, and more. Get assistance with writing intriguing copy that engages your audience and promotes conversions for your book. Learn how to optimize your content for search engines to increase the likelihood that it will be noticed by potential readers. This guide offers countless options for unleashing ChatGPT's full potential and overcoming writer's block, making it ideal for aspiring and seasoned writers alike, as well as anybody interested in the AI revolution. This guide contains something for everyone, whether you're an author seeking creative inspiration, a social media influencer aiming to maximize your content creation, or just someone who wants to experience the power of AI. With ChatGPT, you can say goodbye to writer's block and hello to unlimited possibilities.

Ultimate Passive Income

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Author :
Publisher : Scribl
ISBN 13 : 1633481689
Total Pages : 43 pages
Book Rating : 4.6/5 (334 download)

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Book Synopsis Ultimate Passive Income by : David Brock

Download or read book Ultimate Passive Income written by David Brock and published by Scribl. This book was released on 2019-02-22 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earning a truly passive income is the end goal of the vast majority of internet marketers and you could very easily consider it to be an absolutely ideal situation in terms of finances and business. What is passive income? Simple: it means that you earn money without having to work. That doesn’t mean you haven’t worked for it though – it just means you’ve sewed your seeds so that you can pro...

Amazon Decoded

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Author :
Publisher : David Gaughran
ISBN 13 : 9187109344
Total Pages : 231 pages
Book Rating : 4.1/5 (871 download)

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Book Synopsis Amazon Decoded by : David Gaughran

Download or read book Amazon Decoded written by David Gaughran and published by David Gaughran. This book was released on 2020-08-04 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

The New Author

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Author :
Publisher : Marble City Publishing
ISBN 13 : 1908943130
Total Pages : 205 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis The New Author by : R.A. Barnes

Download or read book The New Author written by R.A. Barnes and published by Marble City Publishing. This book was released on 2015-01-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beginner’s guide to writing a novel, publishing as an independent ebook author and promoting your brand using social networks. With foreword by Jim Williams, author of ten internationally published novels including the Booker Prize nominated Scherzo. The New Author is an excellent piece of writing, combining deceptive simplicity, lucidity and charm: a trick which in practice is very difficult to pull off. The book is also informed by considerable intelligence and analysis founded on firsthand experience. Barnes explicitly warns against the trap that engagement at the required level can become obsessive and time consuming, and in a couple of nice vignettes he makes his point with wit and style. The New Author is a terrific companion for independent e-publishing and I recommend it. There are at least three reasons why you might want to buy this book: 1. you want to be an author; 2. you have already written a novel and want to publish it as an ebook; 3. you want to promote yourself as an author. This book is a beginner’s guide on how to do the above. It isn’t a magic elixir for foolproof million copy marketing of your ebook. It is based upon the experiences of this author and a broad-based peer group. I have to warn you right now, this is not going to be an easy journey. Less of a country stroll, more of a trek up Kilimanjaro. The good news is that almost anyone can trek up Kilimanjaro with the right support, appropriate equipment and a positive attitude. See you at the top. The New Author is a non-fiction work of 44,000 words. What this book does and does not contain The scope of this edition is deliberately limited to basic novel writing guidelines, first practical steps in building and operating a social media platform for authors, and the process of epublishing a novel on Amazon KDP and other market channels via Smashwords. A list of recommended further reading is provided that covers the subject matter, should readers wish to delve deeper into these areas. This edition of The New Author does not contain a method approach to novel writing, advice on publishing in print or a prescriptive ‘silver bullet’ approach to ebook marketing. The internet is a labyrinth of blogs, websites and web-based tools. User interfaces are constantly being improved, upgraded and changed. No screenshots have been included in this book in order to avoid early obsolescence and to keep the format and page display simple and readable. Hyperlinks to the internet have not been used for similar reasons and to avoid accidental use by the increasing number of ereaders with touch screens. Contents Introduction Foreword Part 1 - writing a novel - Have you got what it takes? - The time, space, support continuum - The Rules - Plot and premise - Planning and structure - Characters - Narrative Voice - Tense - Settings – the six senses - Pace & structure - Dialogue – people will talk - Theme - metaphor - Language and grammar - Editing - Writing peer groups - Beta readers - Vignette 1 - Peer review; the blind leading the blind? Part 2 - Promoting your brand using social networks - Brand - Nom de Plume? - Content - the nitty gritty of your social network platform - Website / blog style - Search Engine Optimisation SEO for your blog / website - Facebook - Twitter - Reader groups - Other social networks - Vignette 2 - Compulsive Communication Syndrome Part 3 - publishing an independent ebook - Getting your manuscript into shape for publishing - Kindle Direct Publishing (KDP) - KDP reports - KDP Community - Amazon Author Central - Smashwords - AutoVetter - Premium status - Your pricing on the web - Your ebook’s reviews on the web And finally… - Self-publishing in print - Marketing an ebook - Vignette 3 - Under the influence - social networks Ruby’s Top Ten Tips for Ebook Publishing Recommended reading

The Complete Guide to Writing & Publishing Your First e-Book

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Author :
Publisher : Atlantic Publishing Company
ISBN 13 : 1601386087
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Complete Guide to Writing & Publishing Your First e-Book by : Martha Maeda

Download or read book The Complete Guide to Writing & Publishing Your First e-Book written by Martha Maeda and published by Atlantic Publishing Company. This book was released on 2015-02-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Amazon s Kindle in 2007 allowed millions of writers to make the leap from paper to the electronic screen. Several eReader competitors recently joined the ring, introducing products such as the Apple iPad, Barnes & Noble Nook, the updated Sony Reader, and Samsung Papyrus. The publishing world is experiencing a revolution with these electronic readers and you can catch up to speed by learning the ins and outs of publishing with this low-cost, high-profit publisher. The Complete Guide to Writing & Publishing Your First eBook is a guide for anyone who s dreamt about becoming a published author and is intrigued by the profitable new prospect of ePublishing but didn t know where to start. EBook sales hovered around $500 million at the end of 2009, and are steadily climbing. If you re passionate about writing and using new technology to market yourself and your work, this book will explain how you can do what you love and increase your earning potential. Start off with understanding what an eBook is and the differences between traditional and digital publishing, and the benefits involved. You will identify and learn the details of more than 15 eReaders, including the three top-selling: Kindle, Nook, and Sony Reader. You will employ the basics of analyzing your audience, brainstorming, writing, editing, and marketing according to the type of eReader. You will learn the process of getting your book published, how to change or alter the format or style of your book to match the necessities of the eReader, and how to optimize the format of any text for e-reading. We spent dozens of hours interviewing writers who are experts in the art of digital publishing to provide a complete overview of everything you need to know about publishing your eBook. Not only will you learn how to upload your work through an eReader, you will also hone your writing skills with tips, writing exercises, and writing resources. You will learn how to target your book to the right demographic and what you can do to promote your book in online inventories. You will learn the basics of viral marketing promotion, SEO, and building a business with digital publications. You will learn how to work with your eReader to produce innovative content, and you will learn how to monitor for updates to the electronic publishing industry. No matter what your goals are, you can start publishing from your home with eReader technology

The Ultimate Guide to Making Money Online

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Author :
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.2/5 (159 download)

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Book Synopsis The Ultimate Guide to Making Money Online by : Jim Stephens

Download or read book The Ultimate Guide to Making Money Online written by Jim Stephens and published by RWG Publishing. This book was released on 2023-02-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Making Money Online: Proven Strategies and Tips for Success is the ultimate resource for anyone looking to earn money on the internet. Written by an expert in the field, this comprehensive guide covers everything from setting your goals and mindset, to understanding the online landscape and the different opportunities and challenges it presents. Inside, you'll learn about a variety of ways to monetize your skills, including freelancing, online tutoring, and selling products on online marketplaces. You'll also discover how to make money with your opinions through online surveys, and how to earn commissions with other people's products through affiliate marketing. The book also covers more advanced topics such as blogging, YouTube, social media, and online courses. You'll learn how to create and monetize your website, video content, and educational content. Additionally, the book covers e-commerce, cryptocurrency, and real estate investing, providing you with a wide range of options to choose from. With practical tips, real-life examples, and actionable advice, this book is the ultimate guide to making money online. Whether you're looking to supplement your income or replace your traditional job, this book will show you how to achieve your financial goals and live the life you want.

The Indie Writer's Encyclopedia

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Author :
Publisher : Author Level Up LLC
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Indie Writer's Encyclopedia by : M.L. Ronn

Download or read book The Indie Writer's Encyclopedia written by M.L. Ronn and published by Author Level Up LLC. This book was released on 2019-07-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: 300+ terms, 200+ explanations, and an appendix that will make your jaw drop! In this useful writer’s guide, prolific writer M.L. Ronn covers every writing, marketing, and business term that a working writer needs to know to thrive in today’s digital world of publishing, with detailed examples. This unique dictionary/encyclopedia hybrid will answer virtually any question you have about publishing. When you’re done reading, you’ll have: * A go-to resource that you can use again and again whenever you have a question * A career’s worth of publishing industry education that takes some writers a lifetime to learn * An unfair competitive advantage because your brain will swell up to twice its size and elevate you to a new level of existence (just kidding...this is a book description for an encyclopedia, for Pete’s sake—it needs humor!) The Indie Writer’s Encyclopedia might not be the sexist book you buy this year, but it just might be the most practical. Click the buy button to grab your copy of The Indie Writer’s Encyclopedia today! V1.0

The Entrepreneur's Information Sourcebook

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1598847872
Total Pages : 305 pages
Book Rating : 4.5/5 (988 download)

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Book Synopsis The Entrepreneur's Information Sourcebook by : Susan C. Awe

Download or read book The Entrepreneur's Information Sourcebook written by Susan C. Awe and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

The Authority Guide to Marketing Your Business Book

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Author :
Publisher : SRA Books
ISBN 13 : 1909116610
Total Pages : 72 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Authority Guide to Marketing Your Business Book by : Chantal Cooke

Download or read book The Authority Guide to Marketing Your Business Book written by Chantal Cooke and published by SRA Books. This book was released on 2016-05-09 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you have already written or are thinking about writing a business book, it's never too early or too late to start thinking about how you will market and promote it. In this Authority Guide, leading book PR expert, Chantal Cooke presents 52 tips that will help you to build your credibility as an author, make you and your book more visible, and focus you on reaching your perfect target market to achieve those all-important sales.

WRITE AN E-BOOK IN 4 STEPS

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Author :
Publisher : Google Playbook
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis WRITE AN E-BOOK IN 4 STEPS by : Dr Hasbollah Bin Mat Saad

Download or read book WRITE AN E-BOOK IN 4 STEPS written by Dr Hasbollah Bin Mat Saad and published by Google Playbook. This book was released on 2023-05-05 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll find in this e-book a lot of useful tips and explanations that you'll be able to use if you're interested in pursuing book writing as a hobby or even as a profession in the future. In addition to its easy-to-understand language and sketches, this e-book is perfect for readers of any age group. It is my hope that it will be beneficial to everyone. It is my wish that you have a great time writing and publishing your book. You can do it! Let’s start the T.R.I.P to success!!!

THE ULTIMATE GUIDE TO ONLINE WEALTH: Step by Step to Financial Freedom

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Author :
Publisher : Kayode Odebiyi
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

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Book Synopsis THE ULTIMATE GUIDE TO ONLINE WEALTH: Step by Step to Financial Freedom by : Odebiyi Kayode

Download or read book THE ULTIMATE GUIDE TO ONLINE WEALTH: Step by Step to Financial Freedom written by Odebiyi Kayode and published by Kayode Odebiyi. This book was released on 2024-08-07 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to financial freedom with "The Ultimate Guide to Online Wealth: Step-by-Step to Financial Freedom." This essential guide, penned by the renowned digital entrepreneur Odebiyi Kayode Remi, offers a transformative approach to turning your digital presence into a consistent income stream. Designed for both beginners and seasoned entrepreneurs, this book provides a clear, actionable roadmap to generating wealth online. You'll discover a plethora of proven strategies and practical tips, each meticulously crafted to help you navigate the dynamic world of digital income generation. Inside, you'll learn how to: 1. Identify Profitable Niches: Discover how to find and select niches that promise high returns and long-term growth. 2. Create High-Demand Content: Master the art of crafting content that attracts and retains your target audience. 3. Leverage Digital Platforms: Utilize social media, blogs, and other digital platforms to expand your reach and boost your income. 4. Diversify Income Streams: Explore various methods such as affiliate marketing, e-commerce, freelancing, and digital products to ensure a steady flow of revenue. 5. Scale Your Ventures: Learn techniques to grow and sustain your online businesses, maximizing profitability and efficiency. Odebiyi’s step-by-step guidance ensures that even complex concepts are made accessible. The book is filled with real-life case studies, detailed tutorials, and insightful advice, providing you with everything you need to start and scale your online income streams successfully. With "The Ultimate Guide to Online Wealth," you're not just reading another book; you're embarking on a journey toward financial independence. This guide empowers you to take control of your financial future, offering the tools and confidence needed to transform your digital presence into a powerful money-making machine. Don't wait to start your journey to financial freedom. Dive into "The Ultimate Guide to Online Wealth: Step-by-Step to Financial Freedom" and begin transforming your digital aspirations into reality today. embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the author at the email address provided.

Social Commerce

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Author :
Publisher : Springer
ISBN 13 : 3319170287
Total Pages : 331 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Social Commerce by : Efraim Turban

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

No B.S. Guide to Direct Response Social Media Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084196
Total Pages : 292 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Guide to Direct Response Social Media Marketing by : Dan S. Kennedy

Download or read book No B.S. Guide to Direct Response Social Media Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2020-05-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to: Turn passive content into an active conversion tool Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.