The Authority Guide to Marketing Your Business Book

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Author :
Publisher : SRA Books
ISBN 13 : 1909116610
Total Pages : 96 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Authority Guide to Marketing Your Business Book by : Chantal Cooke

Download or read book The Authority Guide to Marketing Your Business Book written by Chantal Cooke and published by SRA Books. This book was released on 2016-05-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you have already written or are thinking about writing a business book, it's never too early or too late to start thinking about how you will market and promote it. In this Authority Guide, leading book PR expert, Chantal Cooke presents 52 tips that will help you to build your credibility as an author, make you and your book more visible, and focus you on reaching your perfect target market to achieve those all-important sales.

The Authority Guide to Writing and Implementing a Marketing Plan

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Author :
Publisher : SRA Books
ISBN 13 : 1909116904
Total Pages : 96 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Authority Guide to Writing and Implementing a Marketing Plan by : Ambrose Blowfield

Download or read book The Authority Guide to Writing and Implementing a Marketing Plan written by Ambrose Blowfield and published by SRA Books. This book was released on 2017-07-17 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the most from your marketing with an expert plan that really gets results. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create plans using proven, affordable marketing tactics for both digital and traditional strategies. You’ll have a year-long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business. p.p1 {margin: 0.0px 0.0px 2.9px 0.0px; font: 10.0px 'Helvetica Neue'; color: #d767ac} p.p2 {margin: 2.9px 0.0px 5.7px 0.0px; text-align: justify; font: 9.0px 'Helvetica Neue'}

The Authority Guide to Publishing Your Business Book

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Publisher : SRA Books
ISBN 13 : 1909116793
Total Pages : 96 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Authority Guide to Publishing Your Business Book by : Sue Richardson

Download or read book The Authority Guide to Publishing Your Business Book written by Sue Richardson and published by SRA Books. This book was released on 2016-10-17 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing expert, Sue Richardson, shows you how to use your expertise, knowledge and experience to become a published authority in your field and gain the visibility you and your business needs. This Authority Guide will help you to create a plan that ensures you write and publish the right book for your business.

The Authority Guide to Creating Brand Stories that Sell

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Publisher : SRA Books
ISBN 13 : 1909116998
Total Pages : 96 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Authority Guide to Creating Brand Stories that Sell by : Jim O'Connor

Download or read book The Authority Guide to Creating Brand Stories that Sell written by Jim O'Connor and published by SRA Books. This book was released on 2017-09-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

The Authority Guide to Writing and Implementing a Marketing Plan

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Author :
Publisher :
ISBN 13 : 9781909116917
Total Pages : 75 pages
Book Rating : 4.1/5 (169 download)

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Book Synopsis The Authority Guide to Writing and Implementing a Marketing Plan by : Ambrose Blowfield

Download or read book The Authority Guide to Writing and Implementing a Marketing Plan written by Ambrose Blowfield and published by . This book was released on 2017 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Authority Guide presents a methodology to allow small businesses to be proactive in writing and implementing their marketing plans efficiently and correctly into their business.

The Authority Guide to Financial Forecasting

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Publisher : SRA Books
ISBN 13 : 1909116645
Total Pages : 96 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Authority Guide to Financial Forecasting by : Simon Thompson

Download or read book The Authority Guide to Financial Forecasting written by Simon Thompson and published by SRA Books. This book was released on 2016-05-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Authority Guide, forecasting guru Simon Thompson shows you how to build financial forecasts quickly, effectively and cheaply through his unique, proven and easy-to-follow 10-step process. By learning how to create effective forecasts you will master the ability to understand the potential financial outcomes for your business and be able to communicate financial information in order to successfully raise investment or loans.

The Authority Guide to Presenting and Public Speaking

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Publisher : SRA Books
ISBN 13 : 1909116750
Total Pages : 128 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Authority Guide to Presenting and Public Speaking by : Steve Bustin

Download or read book The Authority Guide to Presenting and Public Speaking written by Steve Bustin and published by SRA Books. This book was released on 2016-10-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it’s your first presentation or you’re an experienced speaker, this Authority Guide will give you the tools, tips and confidence to deliver engaging, creative and effective presentations. As an experienced speaker and presenter himself, Steve Bustin will teach you some simple techniques to make sure your audience is engaged and you will be inspired to make the speech again.

Marketing Your Small Business For Dummies

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Author :
Publisher : For Dummies
ISBN 13 : 9781742168524
Total Pages : 0 pages
Book Rating : 4.1/5 (685 download)

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Book Synopsis Marketing Your Small Business For Dummies by : Carolyn Tate

Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by For Dummies. This book was released on 2011-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Power Marketing

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Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis Power Marketing by : Gráinne Farrell

Download or read book Power Marketing written by Gráinne Farrell and published by . This book was released on 2021-04-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a book that tells you HOW. This book will teach you "how" to grow your businesses in a simple way. Marketing can work wonders when applied correctly, even the smallest of tactics could yield high returns. And it is not rocket science. There are easy to implement strategies that sole traders and small to medium businesses can use which will bring immediate results. This book covers the whole spectrum of improving your businesses strategy with a step by step guide at the end to help you on your way. There is little point improving one element of your business without considering all the aspects. Yes, if you improve your social media, you will see results. But only for a short time. Marketing tends to get itself a bad name as when not applied correctly, it can be seen to eat into revenue with little results. In this book you will receive solid information that businesses need to know when it comes to their customers and the market they are targeting. Each marketing initiative is explained in layman's terms and guidance given on how they should be applied. In time, you will only commit resources to platforms that work for your business and where you get results. No more wasting budget on poorly executed marketing strategies. To be a leader, you must be seen to be a leader - and when opportunity comes knocking, you will be on top of your game! The book is written by Gráinne Farrell, a Strategic Marketing Consultant and Digital Marketing Lecturer with nearly twenty years Marketing experience across many sectors - are you ready to take your business to the next level ?

Digital Marketing That Actually Works the Ultimate Guide

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Author :
Publisher : That Actually Works
ISBN 13 : 9780983028642
Total Pages : 300 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Digital Marketing That Actually Works the Ultimate Guide by : Melissa Byers

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Marketing Buzzword to Marketing Authority: Your Guide to Understanding Marketing Buzzwords, and Learning How to Use Them to Build a Successful Persona

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Author :
Publisher : Independently Published
ISBN 13 : 9781796815207
Total Pages : 248 pages
Book Rating : 4.8/5 (152 download)

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Book Synopsis Marketing Buzzword to Marketing Authority: Your Guide to Understanding Marketing Buzzwords, and Learning How to Use Them to Build a Successful Persona by : Ben M. Roberts

Download or read book Marketing Buzzword to Marketing Authority: Your Guide to Understanding Marketing Buzzwords, and Learning How to Use Them to Build a Successful Persona written by Ben M. Roberts and published by Independently Published. This book was released on 2019-03-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are buzzwords everywhere in business and marketing. It's easy to be overwhelmed and swamped by them. You shouldn't fear them though; you should instead look to embrace them. You should look to create your own, or leverage one that already exists in order to become a leading authority in your industry. Ditch the pointless, meaningless jargon. Instead, focus on finding something you can stand for, either as an individual or as a business. You need to find something you can become an authority on, and add value to your audience. Whether you are building a personal brand, or a business brand the principles set out in this book will help you to become the authority that your industry needs.Marketing Buzzword to Marketing Authority is a marketers' essential guide to not only understanding the past, present and future of buzzwords, but also how you can use them in your personal brand and into your businesses marketing strategy. In order to make this book as digestible as possible, it has been broken down into three distinct parts. The first part looks at the history, current state and every-day use of business and marketing buzzwords. This will set the scene as to their importance, as well as helping the readers to understand good and bad principles regarding the use of buzzwords. This section will also explore the psychology of buzzwords, including their impact upon 'sheep mentality' (also known as herd mentality or group mentality), industry specific terminology and, examine why some buzzwords catch on and become everyday terms, while others do not. The second part dives into personal branding. It highlights how buzzwords can be used to build a personal brand, and how you can become associated with that term to the point that your name is synonymous with the buzzword itself. This part of the book includes some amazing case studies from 'The Marketing Buzzword Podcast' including Bryan Kramer, Dan Gingiss, John Espirian, Jessika Phillips, Mark Masters and more. These case studies and the included paragraphs will help you to see how it is entirely possible to build a thriving personal brand around a marketing buzzword. The third and final part looks at the role of buzzwords and terms within an existing business and marketing plan. It will look at how buzzwords can be used to bring a team together and help create a unified approach (common thread) and voice to marketing within an organisation, so that the business can become known for its association with a specific term. It will also showcase why businesses should encourage employees to build a personal brand and their own authority, which in turns, helps the business be recognised as an authority. This section will also include some amazing case studies from brands and people like Socialbakers, Yext and Express Writers, who epitomise exactly what it means to build a business with a common thread running throughout.This book is designed to inspire and motivate you to take action on buzzwords, and use them to build authority on a subject for you or for your brand. Marketing Buzzword to Marketing Authority will be your guide to becoming not only the leader you want to be, but the authority your industry needs.

The Very Good Marketing Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394184557
Total Pages : 264 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis The Very Good Marketing Guide by : Amy Miocevich

Download or read book The Very Good Marketing Guide written by Amy Miocevich and published by John Wiley & Sons. This book was released on 2023-07-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!

The Authority Guide to Pitching Your Business

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Author :
Publisher : SRA Books
ISBN 13 : 1912300028
Total Pages : 96 pages
Book Rating : 4.9/5 (123 download)

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Book Synopsis The Authority Guide to Pitching Your Business by : Mel Sherwood

Download or read book The Authority Guide to Pitching Your Business written by Mel Sherwood and published by SRA Books. This book was released on 2017-09-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make that first impression count. Create success and secure more business with a powerful pitch that really packs a punch. Avoid all the common pitfalls and learn how to confidently and succinctly explain what you do in less than 60 seconds. In this fast, focused Authority Guide Mel Sherwood shares all her knowledge to give you the expert skills you need to prepare and deliver a professional pitch with authority, confidence and passion.

YouTube Marketing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976029820
Total Pages : 56 pages
Book Rating : 4.0/5 (298 download)

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Book Synopsis YouTube Marketing by : Mark Smith

Download or read book YouTube Marketing written by Mark Smith and published by Createspace Independent Publishing Platform. This book was released on 2017-09-02 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Amazing Business Opportunities and Reach More Followers with the Power of Youtube! While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are. This book is going to take some time to talk about some of the things that you need to know to get started with marketing on YouTube. Some of the things that we will discuss in this book about marketing on YouTube include: Getting started with YouTube Doing your first video Understanding your audience Providing value to the audience Tips and strategies for you channel How to use a conversion video to upsell your product Promoting your videos Creating your own AdWords campaign Using YouTube Analytics to track your performance YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships with your customers. When you are ready to give YouTube marketing a try, make sure to check out this book to help you get started!

Marketing Made Simple

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400203805
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Marketing Made Simple by : Donald Miller

Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

The Facebook Guide to Small Business Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118234766
Total Pages : 290 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Facebook Guide to Small Business Marketing by : Ramon Ray

Download or read book The Facebook Guide to Small Business Marketing written by Ramon Ray and published by John Wiley & Sons. This book was released on 2013-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

The Unofficial Guide® to Marketing Your Small Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470105917
Total Pages : 314 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Unofficial Guide® to Marketing Your Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide® to Marketing Your Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.