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Strangers To Superfans A Marketing Guide To The Reader Journey
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Book Synopsis Strangers To Superfans: A Marketing Guide to The Reader Journey by : David Gaughran
Download or read book Strangers To Superfans: A Marketing Guide to The Reader Journey written by David Gaughran and published by David Gaughran. This book was released on 2020-07-29 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Book Synopsis BookBub Ads Expert by : David Gaughran
Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Download or read book Amazon Decoded written by David Gaughran and published by David Gaughran. This book was released on 2020-08-04 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.
Book Synopsis The Indie Writer's Encyclopedia by : M.L. Ronn
Download or read book The Indie Writer's Encyclopedia written by M.L. Ronn and published by Author Level Up LLC. This book was released on 2019-07-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: 300+ terms, 200+ explanations, and an appendix that will make your jaw drop! In this useful writer’s guide, prolific writer M.L. Ronn covers every writing, marketing, and business term that a working writer needs to know to thrive in today’s digital world of publishing, with detailed examples. This unique dictionary/encyclopedia hybrid will answer virtually any question you have about publishing. When you’re done reading, you’ll have: * A go-to resource that you can use again and again whenever you have a question * A career’s worth of publishing industry education that takes some writers a lifetime to learn * An unfair competitive advantage because your brain will swell up to twice its size and elevate you to a new level of existence (just kidding...this is a book description for an encyclopedia, for Pete’s sake—it needs humor!) The Indie Writer’s Encyclopedia might not be the sexist book you buy this year, but it just might be the most practical. Click the buy button to grab your copy of The Indie Writer’s Encyclopedia today! V1.0
Book Synopsis How to Make a Living with Your Writing by : Joanna Penn
Download or read book How to Make a Living with Your Writing written by Joanna Penn and published by The Creative Penn. This book was released on 2021-03-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to make a living with your writing?Do you want to turn your words into multiple streams of income? I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself. If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you. The book includes: Introduction First principles Part 1: How to Make Money with Books 1.1 Your publishing options and how the industry has changed 1.2 Your book is a valuable intellectual property asset 1.3 Traditional publishing 1.4 Self-publishing or becoming an indie author 1.5 Write more books 1.6 Write books that people want to buy 1.7 Publish in multiple formats 1.8 Publish globally 1.9 Sell direct to your audience 1.10 Market your books Part 2: How to Make Money with your Writing in Other Ways 2.1 Your author ecosystem 2.2 Affiliate income 2.3 Crowdfunding, patronage and subscription 2.4 Professional speaking, teaching, performing, and live events 2.5 Online courses, webinars, events, and membership sites 2.6 Advertising and sponsorship 2.7 Physical products and merchandise 2.8 Freelance writing and ghostwriting 2.9 Consulting or coaching 2.10 Author services 2.11 Other ways to make money with your writing The transition to making a living with your writing If you want to make a living with your writing, download a sample or buy now!
Download or read book Print Proof Press! written by Z Smith and published by Z-proof Editorial Services. This book was released on 2023-04-24 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides you through the entire process of getting your first book self-published, whether it’s a low-content book or something lengthier. It gives you the knowledge you need to: research keywords and competitors write and format a manuscript find editors and illustrators feel confident with copyright select a publishing platform upload your manuscript to a platform design a cover obtain ISBNs set pricing source reviews make use of artificial intelligence market your book The author has worked in the publishing sector for over a decade, half of which was spent working in traditional publishing houses, including at one of the U.K.’s largest publishers. Based on her first self-publishing experience, which was very different to the experience of “traditional” publishing, she decided to turn her notes from that into this book. The aim is that others can learn not only how to publish their own work but also how to create strategies that will help sell more copies.
Book Synopsis The Business-Minded Creative by : Diana Wink
Download or read book The Business-Minded Creative written by Diana Wink and published by Diana Wink. This book was released on 2021-02-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you have a fulfilling creative life AND make money? Not only that. Those two are inseparable. Creativity and business are two ends of the same stick. Only if a business is creative and if art is profitable, can you live a truly fulfilled artistic life. To walk this balance, you must face misconceptions and establish creative daily practices that together will get you where you want to be: serving your tribe, expressing your unique creativity, and making a good income. • Part 1 unveils why many artists are depressed, stressed out, and struggle to make ends meet, and offers a solution—a radical change of both your mind AND your day. • Part 2 dives deep into creativity, teaching you how to find your sweet spot, narrow down your passion and establish a daily practice by tricking your brain. • In Part 3, you’ll learn the two ways of how to merge creativity with business, make it part of your daily practice and write a creative business plan. • Part 4 shows the three pillars your creative business absolutely needs to make it in the long-term. Each section contains examples from my own experiences and examples from well-known artists and creatives, challenging you to throw misconceptions overboard and accept the call to an adventurous and rewarding creative life. I’m Diana Wink and I’m a full-time author, filmmaker, photographer and blogger. In this book, I’ll guide you through the questions, uncertainties and problems I had to face over the years and saw other creatives face, and offer you solutions that are long-lasting and profound. Solutions that work and will take your artistic life to the next level.
Book Synopsis Newsletter Ninja by : Tammi L Labrecque
Download or read book Newsletter Ninja written by Tammi L Labrecque and published by larks & katydids | Newsletter Ninja. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Let's Get Digital by : David Gaughran
Download or read book Let's Get Digital written by David Gaughran and published by David Gaughran. This book was released on 2020-06-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publish like a pro and start building your audience today with the most comprehensive guide on the market. Packed with practical, actionable advice, this brand new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and finding readers. · Boost your writing career with marketing strategies that are proven to sell more books. · Get expert tips on platform building, blogging and social media. · Discover which approaches are best for selling fiction vs. non-fiction. · Implement powerful ways to make your ebooks more discoverable. · Increase your visibility by optimizing keywords and categories. · Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution. And that's just for starters...
Download or read book Amazon Decoded written by David Gaughran and published by . This book was released on 2020-08-06 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gotta Read It! written by Libbie Hawker and published by Running Rabbit Press. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Blurbs, product descriptions, query letters… no matter what you call them, they’re a chore to write. And yet the success of any novel can depend on its pitch. What’s an author to do? In this short, instructive ebook, Libbie Hawker takes the pain out of pitch-writing and shares the secrets of a perfect fiction pitch. Whether you’re an indie writer seeking to improve sales of your self-published novels or an author hoping to hook your dream agent with a can’t-resist query letter, GOTTA READ IT! Is the ebook for you. Learn which features signify great story to the subconscious mind, how to sort through the details of your plot to find the core of your novel, and how to write pitches for books with one, two, or many primary characters… all in five simple steps!
Book Synopsis How to Market a Book: Third Edition by :
Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Newsletter Ninja 2: If You Give a Reader a Cookie by : Tammi L Labrecque
Download or read book Newsletter Ninja 2: If You Give a Reader a Cookie written by Tammi L Labrecque and published by larks & katydids | Newsletter Ninja. This book was released on 2022-02-09 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you need a reader magnet. You know it will help you attract newsletter subscribers, launch to a bigger audience, and find more success as an indie author. You know that a good reader magnet can turn casual readers into superfans, and superfans into evangelists. Everyone says so. But knowing and doing are two different things, especially when all the advice out there is overwhelming and confusing. Write this, not that. Use this service instead of that one. Give away a whole book. No, give away sample chapters. No, write a short story. If only someone would just give you the information you need to craft killer bonus content that lures all the right readers to your mailing list signup, and turns all the wrong ones away at the door! Well, you’re in luck. Tammi Labrecque — indie author, mailing list whiz-kid, and author of the best-selling Newsletter Ninja — is back with an all-new book that will kickstart you on your reader magnet journey. Newsletter Ninja 2: If You Give a Reader a Cookie is a thorough breakdown of all the aspects of reader magnets—from choosing which type to write, through planning how it fits into your catalog, to getting it into readers’ hands. Written in the same down-to-earth style as Newsletter Ninja, and packed just as full of solid information and useful ninja tips, Newsletter Ninja 2 will help you: • Recognize the difference between a good reader magnet and a bad one • Ditch the false dichotomy of organic vs incentivized subscribers • Identify the two types of readers you want to attract, and how to lure both with one reader magnet • Build a solid plan for which reader magnets go where, and how they fit into your catalog • Discover more than a dozen types of reader magnets • Sample a variety of existing reader magnets, and see what’s possible! Whether you’re ready to whip up that first reader magnet or want to optimize the ones you already have, Newsletter Ninja 2 has got you covered.
Book Synopsis Social Media Analytics Strategy by : Alex Gonçalves
Download or read book Social Media Analytics Strategy written by Alex Gonçalves and published by Apress. This book was released on 2017-11-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
Download or read book Superfans written by Pat Flynn and published by Get Smart Books. This book was released on 2019-08-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Download or read book Fangirls written by Hannah Ewens and published by University of Texas Press. This book was released on 2020-08-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To be a fan is to scream alone together." This is the discovery Hannah Ewens makes in Fangirls: how music fandom is at once a journey of self-definition and a conduit for connection and camaraderie; how it is both complicated and empowering; and how now, more than ever, fandoms composed of girls and young queer people create cultures that shape and change an entire industry. This book is about what it means to be a fangirl. Speaking to hundreds of fans from the UK, US, Europe, and Japan, Ewens tells the story of music fandom using its own voices, recounting previously untold or glossed-over scenes from modern pop and rock music history. In doing so, she uncovers the importance of fan devotion: how Ariana Grande represents both tragedy and resilience to her followers, or what it means to meet an artist like Lady Gaga in person. From One Directioners, to members of the Beyhive, to the author's own fandom experiences, this book reclaims the "fangirl" label for its young members, celebrating their purpose, their power, and, most of all, their passion for the music they love.
Book Synopsis The YouTube Formula by : Derral Eves
Download or read book The YouTube Formula written by Derral Eves and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
