The Social Entrepreneur's Playbook, Expanded Edition

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Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631324
Total Pages : 234 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Social Entrepreneur's Playbook, Expanded Edition by : Ian C. MacMillan

Download or read book The Social Entrepreneur's Playbook, Expanded Edition written by Ian C. MacMillan and published by University of Pennsylvania Press. This book was released on 2013-11-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

The Social Entrepreneur's Playbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.:/5 (113 download)

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Book Synopsis The Social Entrepreneur's Playbook by : Ian MacMillan

Download or read book The Social Entrepreneur's Playbook written by Ian MacMillan and published by . This book was released on 2013 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the First Time: The Complete Social Entrepreneur's Playbook. Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook. . .experiments of the year" - ThinReads Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design.

Social Entrepreneurship

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Author :
Publisher : Oxford University Press
ISBN 13 : 0195396332
Total Pages : 172 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Social Entrepreneurship by : David Bornstein

Download or read book Social Entrepreneurship written by David Bornstein and published by Oxford University Press. This book was released on 2010-04-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book presented in a Q-and-A format, the authors explain what social entrepreneurs are, how their organizations function, what challenges they face and how readers can get involved in the efforts that social entrepreneurs are spearheading. Cowritten by the author of How to Change the World. Original.

Understanding Social Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1317444531
Total Pages : 503 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Understanding Social Entrepreneurship by : Jill Kickul

Download or read book Understanding Social Entrepreneurship written by Jill Kickul and published by Routledge. This book was released on 2016-03-10 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social issues. Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This edition includes several new features: New international cases and examples – providing students with a broader understanding of social entrepreneurship globally Updated ‘voices from the field’ boxes – this popular feature shows how social entrepreneurship functions in the real world Four new chapters – covering the emerging topics of lean start-up, support ecosystems, social intrapreneurship, and social entrepreneurship and environmental sustainability Bringing together a rigorous theoretical foundation and a strong practical focus, it is the go-to resource for students of social entrepreneurship. A companion website includes an instructor’s manual, PowerPoint slides, test bank, and other tools to provide additional support for students and instructors.

Building Social Business

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Author :
Publisher : PublicAffairs
ISBN 13 : 1586488635
Total Pages : 256 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Building Social Business by : Muhammad Yunus

Download or read book Building Social Business written by Muhammad Yunus and published by PublicAffairs. This book was released on 2010-05-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

Understanding Social Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 113662323X
Total Pages : 293 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Understanding Social Entrepreneurship by : Jill Kickul

Download or read book Understanding Social Entrepreneurship written by Jill Kickul and published by Routledge. This book was released on 2012-03-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book seeks to provide graduate-level and upper-division or honors undergraduate students with a comprehensive understanding of the emerging and rapidly growing field of social entrepreneurship. It is the most complete text on the subject available, exploring both the theory and practice of social entrepreneurship and blending these seamlessly through examples, case studies, the voices of practicing social entrepreneurs, and special features that put students in a position that requires creative thinking and strategic problem solving"--

Smart Business, Social Business

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Author :
Publisher : Pearson Education
ISBN 13 : 0132731363
Total Pages : 232 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Smart Business, Social Business by : Michael Brito

Download or read book Smart Business, Social Business written by Michael Brito and published by Pearson Education. This book was released on 2011-07-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Frontiers in Social Innovation

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1647821428
Total Pages : 268 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Frontiers in Social Innovation by : Neil Malhotra

Download or read book Frontiers in Social Innovation written by Neil Malhotra and published by Harvard Business Press. This book was released on 2022-03-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one book you need to make a difference in the world. Social innovation and social entrepreneurship are rising forces. As the extent of the world's systemic challenges becomes clear—from climate change to income inequality to food security to healthcare and beyond—more and more of the best and brightest will feel called to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems. But it won't be easy: social innovation is complicated. Solutions require the active collaboration of constituents across the worlds of government, business, and nonprofits. Social innovators and entrepreneurs need a handbook to guide them on the journey to changing the world. This is that guide. Contributions from a who's who of the smartest thinkers and most experienced practitioners in the field provide the knowledge you need to succeed as a social innovator. Topics cover the waterfront, including: High-performance leadership as a driver of social change Design for extreme affordability Scaling social innovation Corporate decarbonization Social innovation and healthcare in the postpandemic world Donor-advised funds and impact investing Case studies from the field bring to life the challenges and opportunities social entrepreneurs and innovators face. Frontiers in Social Innovation is an essential volume for anyone who wants to use innovation and entrepreneurship to make the world a better place.

Social Media Playbook for Business

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386277
Total Pages : 276 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Social Media Playbook for Business by : Tom Funk

Download or read book Social Media Playbook for Business written by Tom Funk and published by Bloomsbury Publishing USA. This book was released on 2011-02-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

Getting Beyond Better

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633690695
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Getting Beyond Better by : Roger L. Martin

Download or read book Getting Beyond Better written by Roger L. Martin and published by Harvard Business Review Press. This book was released on 2015-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders--call them disrupters, visionaries, or changemakers--develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place. The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneuars actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context. Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

Social Entrepreneurship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118356489
Total Pages : 359 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Social Entrepreneurship by : Chao Guo

Download or read book Social Entrepreneurship written by Chao Guo and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship explained Social entrepreneurship is a hot topic in public and non-profit management. Organizations everywhere are looking for innovative ways to respond to financial, social, and regulatory pressures. The next generation of transformative leaders will be risk takers who know how to face even the biggest challenges using market-driven strategies that get results. This book contains everything students and professionals need to know about the cutting-edge practice of social entrepreneurship. In Social Entrepreneurship, you'll learn how to read markets and environments to identify opportunities for entrepreneurial activity. Then, the authors show to convert opportunities into successful ventures: one-time initiatives, ongoing programs and new, mission-driven organizations are all covered. Sector-specific strategies and recommendations guide readers directly to the techniques that will have the biggest impact. Employs an evidence-based approach to help organizations achieve goals more efficiently Offers advice on taking advantage of new technologies and untapped resources using the most current approaches Written by renowned experts in the field of social entrepreneurship Authors Guo and Bielefeld have been instrumental in advancing the study of social entrepreneurship, and they understand the trends and currents in the field. They bring readers up to date and ready them to begin implementing changes that really make a difference. In non-profits and government, leadership is already becoming synonymous with social entrepreneurship, and this book is its foundation.

Social Entrepreneurship and Innovation

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749475927
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Social Entrepreneurship and Innovation by : Ken Banks

Download or read book Social Entrepreneurship and Innovation written by Ken Banks and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems. Fuelled by the spread of the internet and the ubiquity of mobile phones, there are more people working to solve pressing social and environmental problems in the world today than ever before. Social Entrepreneurship and Innovation presents the journeys of pioneering - and often accidental - social innovators who, faced with a problem, used their courage, tenacity and creative thinking to find a solution. Using their own words to reflect upon their experiences, these cases do not gloss over the setbacks and the dead-ends social entrepreneurs can face. Instead, readers will gain a realistic insight into the challenges and an engaging look at the problem-solving mindset needed to overcome them. From a life-saving project to bring solar-powered lighting to midwives in Nigeria, to a news dissemination service that's grown from small beginnings to have a global impact, each case study draws out the lessons learnt by the innovators, providing guidance and advice for those looking to follow in their footsteps. Social Entrepreneurship and Innovation is an invaluable resource for social entrepreneurs and innovators looking for new ideas and insight into what really works - and what doesn't.

The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071753729
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World by : Rupert Scofield

Download or read book The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World written by Rupert Scofield and published by McGraw Hill Professional. This book was released on 2011-04-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the business of society your business No one knows the business of social entrepreneurship better than Rupert Scofield. Cofounder and president of FINCA International—a nonprofit microfinancing institution with 7,000 employees serving 750,000 customers in 21 countries—Scofield has been a social entrepreneur for 40 years. In The Social Entrepreneur’s Handbook, Scofield leads you through the entire process of starting up and running a nonprofit, sharing personal success stories and advice on what not to do—valuable lessons he learned the hard way. The process, while risky, isn’t as difficult as you might think. Practically speaking, you need only two things: an idea and a plan. The former comes from you and you alone. This book supplies the latter. The Social Entrepreneur’s Handbook illuminates the path to building a successful nonprofit from the ground up. You’ll learn how to: Create a realistic plan for getting started in your chosen cause Assemble the perfect team for putting your plan into action—and keeping it rolling in the right direction Develop a business model specifically designed to run a nonprofit organization Keep yourself, your staff, and your cause in solid financial shape One of the many beauties of social entrepreneurship is that it’s never too late to start. You can be right out of school or working in the highest ranks of corporate America. It doesn’t matter. Social entrepreneurship begins with a noble cause, which turns into a passion, and soon becomes a mission worth dedicating your life to. The Social Entrepreneur’s Handbook is the one and only resource you will need to attain your dream of working full-time in service to others—and making a real, measurable difference in the world.

The Social Entrepreneur's Playbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

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Book Synopsis The Social Entrepreneur's Playbook by : Ian C. Macmillan

Download or read book The Social Entrepreneur's Playbook written by Ian C. Macmillan and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets."

Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071591273
Total Pages : 372 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur by : Steven Rogers

Download or read book Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur written by Steven Rogers and published by McGraw Hill Professional. This book was released on 2008-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: To start a successful business, you need a comprehensive toolbox full of effective financial and business techniques at your fingertips. Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation for a profitable business. This practical road map guides you from crafting a meaningful business plan to raising your business to the next level. It offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream. Written by Steven Rogers, a leading educator at the prestigious Kellogg School of Management, this reliable guidebook covers: The dual objectives of a business plan and how to ensure that both are fulfilled Differences between debt and equity financing and how and why to use each Real-world methods for structuring a deal to benefit both the financier and the entrepreneur Valuation techniques for understanding what your business is truly worth Essential resources for finding the detailed information you need Entrepreneurial Finance clearly explains the inescapable rules of finance and business by using real-world examples and cutting-edge data from the Global Entrepreneurship Monitor (GEM) research project. It features up-to-date coverage of phantom stock, options, and the state of entrepreneurship in such countries as Canada, Europe, Asia, and South America. This definitive guide is effective in today's business climate, with robust, no-nonsense coverage on everything from the new realities of revenue valuation and the growth of women entrepreneurs to the fallout from the dot-com boom and the impact of Sarbanes-Oxley on corporate governance. Just because you're in business for yourself doesn't mean you're alone. Entrepreneurial Finance helps you create a long-term plan for achieving maximum profit.

Changemaker Playbook

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Author :
Publisher : Nicholas Brealey
ISBN 13 : 1529355826
Total Pages : 320 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis Changemaker Playbook by : Henry De Sio

Download or read book Changemaker Playbook written by Henry De Sio and published by Nicholas Brealey. This book was released on 2021-03-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The game has changed, so how do you respond? Changemaker Playbook offers a new game plan on leaderships that everyone needs for a world in which change is the only constant.”--Pete Souza, #1 New York Times bestselling author “Changemaker Playbook is filled with stories of everyday changemakers who have the courage to act on their empathy. This book is a true blueprint for how we rise above our differences, come together, and fix real problems.” --Van Jones, CNN political contributor, host of The Van Jones Show, and best-selling author The Game Has Changed! What would you do if the game you had been preparing for your whole life had changed? This is the question we all face today. Our one-leader-at-a-time past has given way to a present reality where everyone has the potential to lead in every aspect of life. We all have at our fingertips the tools of change that were once available to only a few. This shift from one-leader-at-a-time to everyone-leading-in-every-moment has created a changemaker effect on society. Change is no longer linear and faster, it's explosive and omnidirectional—and we are the first generation to navigate this reordered reality. Our iEverything world requires a new playbook. CHANGEMAKER PLAYBOOK will show you how to thrive in every aspect of today's transformed societal landscape. Based on the author’s discoveries about leading in change from some of the world’s leading changemakers — business and social entrepreneurs, educators, media thought leaders, and youth innovators — readers can apply the principles in this book to the new everyone-a-changemaker world. An unforgettable tutorial on the principles of empathy-based ethics, co-creative teamwork, and the ins and outs of the new game, CHANGEMAKER PLAYBOOK is as much a new leadership handbook as it is the definitive individual and organizational achievement playbook. This is the new playbook for the new game.

The Good Ancestor

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Author :
Publisher : The Experiment
ISBN 13 : 1615198334
Total Pages : 336 pages
Book Rating : 4.6/5 (151 download)

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Book Synopsis The Good Ancestor by : Roman Krznaric

Download or read book The Good Ancestor written by Roman Krznaric and published by The Experiment. This book was released on 2021-08-31 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback: A call to save ourselves and our planet that gets to the root of the current crisis—society’s extreme short-sightedness