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Smart Business, Social Business

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0132731363
Total Pages : 232 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Smart Business, Social Business by : Michael Brito

Download or read book Smart Business, Social Business written by Michael Brito and published by Pearson Education. This book was released on 2011-07-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Smart Business

Author : Ming Zeng
Publisher : Harvard Business Press
ISBN 13 : 1633693309
Total Pages : 383 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Smart Business by : Ming Zeng

Download or read book Smart Business written by Ming Zeng and published by Harvard Business Press. This book was released on 2018-08-14 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Strategy Works in an Interconnected, Automated World Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment. Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart business With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.

Your Brand, the Next Media Company

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2013 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Smart Social Media

Author : Lasse Rouhiainen
Publisher : Createspace Independent Pub
ISBN 13 : 9781478129431
Total Pages : 146 pages
Book Rating : 4.1/5 (294 download)

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Book Synopsis Smart Social Media by : Lasse Rouhiainen

Download or read book Smart Social Media written by Lasse Rouhiainen and published by Createspace Independent Pub. This book was released on 2012-09-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Social Media is the definitive hands-on guide on how to claim your share of the current social media marketing boom and how to build a lucrative business part-time by providing social media marketing services to businesses and entrepreneurs both locally and worldwide. This guide collects valuable lessons from current Social Media Managers and highlights key marketing strategies related toFacebook, video marketing, and YouTube. In Smart Social Media, you will discover: Why there is such a high demand for Social Media Managers and so many opportunities for the services they offer How you can start TODAY, even if you have no prior experience Expert advice on how to close a sale with your clients, charge top dollar, and increase your fees Expert advice on how to avoid common pitfalls when starting out as a Social Media Manager Why being a Social Media Manager can provide for a great lifestyle How to deliver effective and powerful Facebook, video marketing, and YouTube campaigns to grow your clients' businesses How to grow your own business through outsourcing and delegation Other online marketing services you can offer to your clients And much, much more... This is a step-by-step guide that shares strategies and techniques you can implement immediately to build a successful social media marketing business for small businesses while living anywhere you want and servicing clients all around the world.

The Smart Nonprofit

Author : Beth Kanter
Publisher : John Wiley & Sons
ISBN 13 : 1119818133
Total Pages : 240 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Smart Nonprofit by : Beth Kanter

Download or read book The Smart Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2022-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pragmatic framework for nonprofit digital transformation that embraces the human-centered nature of your organization The Smart Nonprofit turns the page on an era of frantic busyness and scarcity mindsets to one in which nonprofit organizations have the time to think and plan — and even dream. The Smart Nonprofit offers a roadmap for the once-in-a-generation opportunity to remake work and accelerate positive social change. It comes from understanding how to use smart tech strategically, ethically and well. Smart tech does rote tasks like filling out expense reports and identifying prospective donors. However, it is also beginning to do very human things like screening applicants for jobs and social services, while paying forward historic biases. Beth Kanter and Allison Fine elegantly outline the ways smart nonprofits must stay human-centered and root out embedded bias in order to success at the compassionate and creative work that only humans can and should do.

301 Smart Answers to Tough Business Etiquette Questions

Author : Vicky Oliver
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1616081414
Total Pages : 385 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis 301 Smart Answers to Tough Business Etiquette Questions by : Vicky Oliver

Download or read book 301 Smart Answers to Tough Business Etiquette Questions written by Vicky Oliver and published by Skyhorse Publishing Inc.. This book was released on 2010-10-06 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing workplace etiquette can get a person a raise or promotion--and can keep him or her from getting fired. Oliver tackles the topic in this savvy resource.

Getting Beyond Better

Author : Roger L. Martin
Publisher : Harvard Business Review Press
ISBN 13 : 1633690695
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Getting Beyond Better by : Roger L. Martin

Download or read book Getting Beyond Better written by Roger L. Martin and published by Harvard Business Review Press. This book was released on 2015-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders--call them disrupters, visionaries, or changemakers--develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place. The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneuars actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context. Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

Green IT Engineering: Social, Business and Industrial Applications

Author : Vyacheslav Kharchenko
Publisher : Springer
ISBN 13 : 3030002535
Total Pages : 604 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Green IT Engineering: Social, Business and Industrial Applications by : Vyacheslav Kharchenko

Download or read book Green IT Engineering: Social, Business and Industrial Applications written by Vyacheslav Kharchenko and published by Springer. This book was released on 2018-09-29 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the implementation of green IT in various human and industrial domains. Consisting of four sections: “Development and Optimization of Green IT”, “Modelling and Experiments with Green IT Systems”, “Industry and Transport Green IT Systems”, “Social, Educational and Business Aspects of Green IT”, it presents results in two areas – the green components, networks, cloud and IoT systems and infrastructures; and the industry, business, social and education domains. It discusses hot topics such as programmable embedded and mobile systems, sustainable software and data centers, Internet servicing and cyber social computing, assurance cases and lightweight cryptography in context of green IT. Intended for university students, lecturers and researchers who are interested in power saving and sustainable computing, the book also appeals to engineers and managers of companies that develop and implement energy efficient IT applications.

Climate-smart Innovation: Social Entrepreneurship And Sustainable Development In The Environmental Economy

Author : Elena Popkova
Publisher : World Scientific
ISBN 13 : 9811264260
Total Pages : 422 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Climate-smart Innovation: Social Entrepreneurship And Sustainable Development In The Environmental Economy by : Elena Popkova

Download or read book Climate-smart Innovation: Social Entrepreneurship And Sustainable Development In The Environmental Economy written by Elena Popkova and published by World Scientific. This book was released on 2023-02-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies smart green innovation through the prism of social entrepreneurship as a driver for sustainable development and the development of an environmental economy. It systematizes and analyzes the modern challenges of the environmental economy: climate change and environmental pollution. The tendencies and scenarios for the environmental economy are considered in the context of implementing the Sustainable Development Goals. Globalization and international trade are also considered factors in the sustainable development of the environmental economy.The book hones in on the international experience of ecological responsibility and fighting climate change through social entrepreneurship. The contribution of corporate responsibility in the fight against climate change is determined, and state regulation of corporate responsibility in the resource-based economies of developing countries is considered. The market mechanisms for stimulating the fight against climate change through social entrepreneurship in countries with developed environmental economies are also considered. The advantages of digitalization for fighting climate change through social entrepreneurship are offered.The book also reflects on the possibilities for the sustainable development of the environmental economy based on climate-smart innovation in social entrepreneurship. It presents a model of climate-smart enterprise and substantiates its advantages for corporate responsibility and sustainable development. The key climate-smart innovations in social entrepreneurship for sustainable development of the environmental economy—robots big data, AI, blockchain, and green finance—are determined. The book also develops policy recommendations to support climate-smart innovation in social entrepreneurship.

Innovation and Scaling for Impact

Author : Christian Seelos
Publisher : Stanford University Press
ISBN 13 : 1503600998
Total Pages : 257 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Innovation and Scaling for Impact by : Christian Seelos

Download or read book Innovation and Scaling for Impact written by Christian Seelos and published by Stanford University Press. This book was released on 2017-01-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and Scaling for Impact forces us to reassess how social sector organizations create value. Drawing on a decade of research, Christian Seelos and Johanna Mair transcend widely held misconceptions, getting to the core of what a sound impact strategy entails in the nonprofit world. They reveal an overlooked nexus between investments that might not pan out (innovation) and expansion based on existing strengths (scaling). In the process, it becomes clear that managing this tension is a difficult balancing act that fundamentally defines an organization and its impact. The authors examine innovation pathologies that can derail organizations by thwarting their efforts to juggle these imperatives. Then, through four rich case studies, they detail innovation archetypes that effectively sidestep these pathologies and blend innovation with scaling. Readers will come away with conceptual models to drive progress in the social sector and tools for defining the future of their organizations.

Managing Diversity, Innovation, and Infrastructure in Digital Business

Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1522559949
Total Pages : 287 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Managing Diversity, Innovation, and Infrastructure in Digital Business by : Ray, Nilanjan

Download or read book Managing Diversity, Innovation, and Infrastructure in Digital Business written by Ray, Nilanjan and published by IGI Global. This book was released on 2018-08-24 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Creating Smart Enterprises

Author : Vivek Kale
Publisher : CRC Press
ISBN 13 : 1351648497
Total Pages : 347 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Creating Smart Enterprises by : Vivek Kale

Download or read book Creating Smart Enterprises written by Vivek Kale and published by CRC Press. This book was released on 2017-10-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vivek Kale's Creating Smart Enterprises goes smack-dab at the heart of harnessing technology for competing in today's chaotic digital era. Actually, for him, it's SMACT-dab: SMACT (Social media, Mobile, Analytics and big data, Cloud computing, and internet of Things) technologies. This book is required reading for those that want to stay relevant and win, and optional for those that don't." —Peter Fingar, Author of Cognitive Computing and business technology consultant Creating Smart Enterprises unravels the mystery of social media, mobile, analytics and big data, cloud, and Internet of Things (SMACT) computing and explains how it can transform the operating context of business enterprises. It provides a clear understanding of what SMACT really means, what it can do for smart enterprises, and application areas where it is practical to use them. All IT professionals who are involved with any aspect of a SMACT computing project will profit by using this book as a roadmap to make a more meaningful contribution to the success of their computing initiatives. This pragmatic book: Introduces the VUCA (volatility, uncertainty, complexity, and ambiguity) business ecosystem confronted by the businesses today. Describes the challenges of defining business and IT strategies and of aligning them as well as their impact on enterprise governance. Provides a very wide treatment of the various components of SMACT computing, including the Internet of Things (IoT) and its constituting technologies like RFID, wireless networks, sensors, and wireless sensor networks (WSNs). This book addresses the key differentiator of SMACT computing environments and solutions that combine the power of an elastic infrastructure with analytics. The SMACT environment is cloud-based and inherently mobile. Information management processes can analyze and discern recurring patterns in colossal pools of operational and transactional data. Analytics, big data, and IoT computing leverage and transform these data patterns to help create successful, smart enterprises.

Towards a Theory of 'Smart' Social Infrastructures at Base of the Pyramid

Author : Sandeep Goyal
Publisher : Cambridge University Press
ISBN 13 : 1108898645
Total Pages : 97 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Towards a Theory of 'Smart' Social Infrastructures at Base of the Pyramid by : Sandeep Goyal

Download or read book Towards a Theory of 'Smart' Social Infrastructures at Base of the Pyramid written by Sandeep Goyal and published by Cambridge University Press. This book was released on 2020-06-11 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this Element is to understand the rise of smart 'social' infrastructures in BoP emerging markets like India. It has been observed that new focus areas and frontiers of global economy are taking shape where social and environmental outcomes along with economic performance are considered to be collective parameters for success or failure of the businesses. This has led to the emergence of new models of entrepreneurship, namely for-profit social businesses. These new models are driven by problem-solving social innovators who are driven by the social and environmental mission besides economic gains. Sustainability and overall success of social businesses is driven by smart social infrastructure, comprising availability of incubation ecosystem for social start-ups, access to patient capital, availability of digital ecosystem, adoption of circular business models, and focus on collaborations, partnerships and networking with diverse stakeholders.

Building Social Business

Author : Muhammad Yunus
Publisher : PublicAffairs
ISBN 13 : 1586488635
Total Pages : 256 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Building Social Business by : Muhammad Yunus

Download or read book Building Social Business written by Muhammad Yunus and published by PublicAffairs. This book was released on 2010-05-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

Participation Marketing

Author : Michael Brito
Publisher : Kogan Page Publishers
ISBN 13 : 0749482117
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Participation Marketing by : Michael Brito

Download or read book Participation Marketing written by Michael Brito and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

Knowledge-Based Social Entrepreneurship

Author : Mitt Nowshade Kabir
Publisher : Springer
ISBN 13 : 1137348097
Total Pages : 368 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Knowledge-Based Social Entrepreneurship by : Mitt Nowshade Kabir

Download or read book Knowledge-Based Social Entrepreneurship written by Mitt Nowshade Kabir and published by Springer. This book was released on 2019-02-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship is on the rise and social enterprises are solving some of the most critical and enduring social problems by using innovative, pragmatic and sustainable business models. Access to knowledge thanks to the Internet and rapid expansion of the knowledge economy are opening new opportunities for social ventures. With knowledge-based social entrepreneurship where knowledge is the primary resource, more pressing social problems can be addressed by using advanced technologies. This book investigates this emerging concept, possibilities that it holds, its place in today’s economy, and links bridges between knowledge, innovation, and social entrepreneurship. Academics, entrepreneurs, students, and NGOs will find the theoretical and practical information presented in this book extremely valuable.

Asia's Social Entrepreneurs

Author : Howard Thomas
Publisher : Routledge
ISBN 13 : 1000449920
Total Pages : 149 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Asia's Social Entrepreneurs by : Howard Thomas

Download or read book Asia's Social Entrepreneurs written by Howard Thomas and published by Routledge. This book was released on 2021-10-10 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social enterprises of all forms drive inclusive growth by creating social and economic networks, and a stable ecosystem, that enable societies to grow and prosper. This book presents a collection of ten case studies that demonstrate the important role played by social enterprises in driving inclusive growth in Asia’s economies. Unlike the traditional models, such as NGOs and charities, that are donor dependent for funding, a social enterprise is a hybrid business model that includes both social mission and revenue generation goals to ensure sustainability and self-reliance. The ten case studies in the book provide a ringside view of how social enterprises operate and evolve to create, sustain, and scale up their social impact. Readers will gain a practical understanding of how social entrepreneurs struggle to maintain a balance between their two seemingly contradictory goals of creating social value and generating economic returns. The book carries the readers on the journey of each of these ten social enterprises, offering unique and valuable insights into the motivations, tribulations, successes, and even failures of these organisations—critical for continued learning, contribution, and innovation in the domain. The book is appropriate for all readers interested in the role social entrepreneurship plays in stimulating economic growth in Asia, including organisations, government, and universities, as well as individuals.