Building Social Business

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Building Social Business

Author : Muhammad Yunus
Publisher : PublicAffairs
ISBN 13 : 1586488635
Total Pages : 256 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Building Social Business by : Muhammad Yunus

Download or read book Building Social Business written by Muhammad Yunus and published by PublicAffairs. This book was released on 2010-05-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

Creating a World Without Poverty

Author : Muhammad Yunus
Publisher : Public Affairs
ISBN 13 : 1586486675
Total Pages : 322 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Creating a World Without Poverty by : Muhammad Yunus

Download or read book Creating a World Without Poverty written by Muhammad Yunus and published by Public Affairs. This book was released on 2009-01-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes his vision for an innovative business model that would combine the power of free markets with a quest for a more humane, egalitarian world that could help alleviate world poverty, inequality, and other social problems.

Building Social Business by Professor Muhammad YUNUS. Analyzing the Advantages and the Limits of Microcredits

Author : Jean Cédric Obame Emane
Publisher : GRIN Verlag
ISBN 13 : 366880236X
Total Pages : 31 pages
Book Rating : 4.6/5 (688 download)

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Book Synopsis Building Social Business by Professor Muhammad YUNUS. Analyzing the Advantages and the Limits of Microcredits by : Jean Cédric Obame Emane

Download or read book Building Social Business by Professor Muhammad YUNUS. Analyzing the Advantages and the Limits of Microcredits written by Jean Cédric Obame Emane and published by GRIN Verlag. This book was released on 2018-09-19 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Miscellaneous, grade: A, ( Atlantic International University ), course: SEMINAR ADMINISTRATIVE DEVELOPMENT, language: English, abstract: A social business is a new type of businesses designed by Professor Muhammad Yunus to serve social purposes. Yunus was a former economics professor at Dhaka University, and the founder and managing director of Grameen Bank (lenders of microcredits to world’s poorest) who won the 2006 Nobel Peace Prize. A social business is an alternative against poverty and its objective is to make the poor participate in the process that helps them get out of that situation of slavery- poverty- by causing them to become micro entrepreneurs who increase their income in order to become independent people. The process will eventually change their living conditions and living standards. In Yunus’ words there are two kinds of social businesses. The first category is one that is a non-loss, Non-dividend Company whose main purpose is basically a social goal. The second category is a profit making company possessed by poor people devoted to a well-defined social cause. Besides, social businesses must be self-sustaining and its owners have to be dedicated to never take any dividend beyond the return of the original amount they put in the business, Yunus. Above all, his book is very amazing as Yunus proposes a new model to solve the problems of poverty, not with more charities but with the creation of social businesses. Charities on the contrary encourage dependence and have not resolved the issue of poverty until now. In that perspective, Yunus (2010) sustains that for years governments have been incapable of solving the problems of poverty. Conversely, the number of poor people has increased over the years. This clearly illustrates that solving the issue of poverty is not only to be a governmental solution as governments have proved to be incompetent in this respect. Another solution was to be found, it is the one he proposes in his book. In fact, social businesses have become so successful that traditional capitalism is thinking somewhat how to shift the way things have been handled on their part so far. As an illustration, Yunus (2010) thinks that social business is a new type of capitalism that will help humankind to overcome poverty and have a better life.

Smart Business, Social Business

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0132731363
Total Pages : 232 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Smart Business, Social Business by : Michael Brito

Download or read book Smart Business, Social Business written by Michael Brito and published by Pearson Education. This book was released on 2011-07-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

A World of Three Zeros

Author : Muhammad Yunus
Publisher : PublicAffairs
ISBN 13 : 1610397584
Total Pages : 283 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis A World of Three Zeros by : Muhammad Yunus

Download or read book A World of Three Zeros written by Muhammad Yunus and published by PublicAffairs. This book was released on 2017-09-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel Peace Prize for his work in alleviating poverty, is one of today's most trenchant social critics. Now he declares it's time to admit that the capitalist engine is broken -- that in its current form it inevitably leads to rampant inequality, massive unemployment, and environmental destruction. We need a new economic system that unleashes altruism as a creative force just as powerful as self-interest. Is this a pipe dream? Not at all. In the last decade, thousands of people and organizations have already embraced Yunus's vision of a new form of capitalism, launching innovative social businesses designed to serve human needs rather than accumulate wealth. They are bringing solar energy to millions of homes in Bangladesh; turning thousands of unemployed young people into entrepreneurs through equity investments; financing female-owned businesses in cities across the United States; bringing mobility, shelter, and other services to the rural poor in France; and creating a global support network to help young entrepreneurs launch their start-ups. In A World of Three Zeros, Yunus describes the new civilization emerging from the economic experiments his work has helped to inspire. He explains how global companies like McCain, Renault, Essilor, and Danone got involved with this new economic model through their own social action groups, describes the ingenious new financial tools now funding social businesses, and sketches the legal and regulatory changes needed to jumpstart the next wave of socially driven innovations. And he invites young people, business and political leaders, and ordinary citizens to join the movement and help create the better world we all dream of.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Social Enterprise in the Construction Industry

Author : Martin Loosemore
Publisher : Routledge
ISBN 13 : 1317583922
Total Pages : 275 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Social Enterprise in the Construction Industry by : Martin Loosemore

Download or read book Social Enterprise in the Construction Industry written by Martin Loosemore and published by Routledge. This book was released on 2015-08-27 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the emerging lens of social enterprise, this book examines how the global construction industry can engage more effectively with the communities in which it builds, addressing disadvantage and environmental degradation to leave a positive legacy for future generations. Combining insights from leading research and real-life case studies of social enterprise in the construction sector, the result is a practical framework which will help social enterprises, clients, consultants and construction firms work collectively to build a thriving social enterprise sector. Readers of this timely book will learn to embrace social enterprise and an important new sector in the global construction industry. They will learn to see community involvement as an opportunity rather than a risk, and fully understand the broader role they can play in building a fairer and more sustainable society.

Building a Successful Social Venture

Author : Eric Carlson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095962
Total Pages : 328 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Building a Successful Social Venture by : Eric Carlson

Download or read book Building a Successful Social Venture written by Eric Carlson and published by Berrett-Koehler Publishers. This book was released on 2018-09-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.

Building Successful Online Communities

Author : Robert E. Kraut
Publisher : MIT Press
ISBN 13 : 0262297396
Total Pages : 323 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Building Successful Online Communities by : Robert E. Kraut

Download or read book Building Successful Online Communities written by Robert E. Kraut and published by MIT Press. This book was released on 2012-03-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Social Boom!

Author : Jeffrey Gitomer
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Boom! by : Jeffrey Gitomer

Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.

Socialized!

Author : Mark Fidelman
Publisher : Routledge
ISBN 13 : 1351860755
Total Pages : 164 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Socialized! by : Mark Fidelman

Download or read book Socialized! written by Mark Fidelman and published by Routledge. This book was released on 2016-10-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

The Business of Good

Author : Jason Haber
Publisher : Entrepreneur Press
ISBN 13 : 161308336X
Total Pages : 224 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Business of Good by : Jason Haber

Download or read book The Business of Good written by Jason Haber and published by Entrepreneur Press. This book was released on 2016-05-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Good narrates the story behind social entrepreneurship as told by the individuals compelled to create a change in the world--not just another business. Serial and social entrepreneur Jason Haber intertwines case studies, anecdotes, and initiatives that have become part of the larger narrative of entrepreneurship. From Main Street to Wall Street, today’s social entrepreneurs are rebooting capitalism, challenging the charitable industrial complex, and are disrupting the way companies do business with exciting innovations designed to solve society’s most vexing problems. In this book, Haber examines Capitalism 2.0, philanthropy, and the role and power of media alongside the world’s response as social entrepreneurship changes how we give, how we invest, and who we are.

Getting Beyond Better

Author : Roger L. Martin
Publisher : Harvard Business Review Press
ISBN 13 : 1633690695
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Getting Beyond Better by : Roger L. Martin

Download or read book Getting Beyond Better written by Roger L. Martin and published by Harvard Business Review Press. This book was released on 2015-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders--call them disrupters, visionaries, or changemakers--develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place. The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneuars actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context. Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

Creating Good Work

Author : R. Schultz
Publisher : Palgrave Macmillan
ISBN 13 : 9781349350834
Total Pages : 220 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis Creating Good Work by : R. Schultz

Download or read book Creating Good Work written by R. Schultz and published by Palgrave Macmillan. This book was released on 2015-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Good Work is a practical guide book, that recounts the stories of some of the most successful social entrepreneurial programs operating today, with real life examples of and how they overcame both physical and societal barriers to create a lasting impact on the world they encounter.

The Social Entrepreneur's Playbook, Expanded Edition

Author : Ian C. MacMillan
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630301
Total Pages : 235 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Social Entrepreneur's Playbook, Expanded Edition by : Ian C. MacMillan

Download or read book The Social Entrepreneur's Playbook, Expanded Edition written by Ian C. MacMillan and published by University of Pennsylvania Press. This book was released on 2013-11-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets

Start Something That Matters

Author : Blake Mycoskie
Publisher : Random House
ISBN 13 : 0679603522
Total Pages : 226 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Start Something That Matters by : Blake Mycoskie

Download or read book Start Something That Matters written by Blake Mycoskie and published by Random House. This book was released on 2011-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good. “A creative and open-hearted business model for our times.”—The Wall Street Journal Why this book is for you: • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job. • You want to love your work, work for what you love, and have a positive impact on the world—all at the same time. • You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away. • You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

The Social Business Imperative

Author : Clara Shih
Publisher : Prentice Hall
ISBN 13 : 0134263502
Total Pages : 437 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis The Social Business Imperative by : Clara Shih

Download or read book The Social Business Imperative written by Clara Shih and published by Prentice Hall. This book was released on 2016-03-25 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era, Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” —Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life