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Digital You
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Download or read book Digital You written by William Arruda and published by ASTD. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
Download or read book Digital You written by William Arruda and published by Association for Talent Development. This book was released on 2019-10-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
Book Synopsis Managing the Digital You by : Melody Karle
Download or read book Managing the Digital You written by Melody Karle and published by Rowman & Littlefield. This book was released on 2017-02-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Digital You: Where and How to Keep and Organize Your Digital Life is a much-needed guide for those struggling with how to manage and preserve their digital items. Starting with a values assessment, this book helps readers identify what items are important to them personally so that they can effectively prioritize their time and effort. Covering multimedia, correspondence, legacy planning, password protection, photos, non-digital documents, financial and legal documents, and even social media archiving, this comprehensive text addresses how to get started and how to develop a plan for managing existing and future items. Features include: Value assessment exercises to help readers identify what is a preservation priority to them personally Best practices for managing digital financial and legal documents How to save things from multiple devices, as well as social media sites Recommendations for scheduling maintenance activities and automating backup Guidelines for creating a personal management plan so that users are prepared to handle new and existing documents, photos, and other digital material for ongoing access After reading this short primer, readers will be ready to: better organize and identify what they already have in a digital form, have a personal plan for knowing what to discard and what to retain, know how to digitize papers, photographs, voicemail, preserve email and social media postings, and set up a workable long-term file naming and organizational structure.
Book Synopsis Digital @ Scale by : Anand Swaminathan
Download or read book Digital @ Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Book Synopsis Digital Body Language by : Erica Dhawan
Download or read book Digital Body Language written by Erica Dhawan and published by St. Martin's Press. This book was released on 2021-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Book Synopsis Let's Get Digital by : David Gaughran
Download or read book Let's Get Digital written by David Gaughran and published by David Gaughran. This book was released on 2020-06-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publish like a pro and start building your audience today with the most comprehensive guide on the market. Packed with practical, actionable advice, this brand new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and finding readers. · Boost your writing career with marketing strategies that are proven to sell more books. · Get expert tips on platform building, blogging and social media. · Discover which approaches are best for selling fiction vs. non-fiction. · Implement powerful ways to make your ebooks more discoverable. · Increase your visibility by optimizing keywords and categories. · Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution. And that's just for starters...
Book Synopsis What's Your Digital Business Model? by : Peter Weill
Download or read book What's Your Digital Business Model? written by Peter Weill and published by Harvard Business Press. This book was released on 2018-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Book Synopsis The Digital Invasion by : Dr. Archibald D. Hart
Download or read book The Digital Invasion written by Dr. Archibald D. Hart and published by Baker Books. This book was released on 2013-07-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of technology, there are just two kinds of people: digital natives and digital immigrants. Digital natives are those born after the advent of the internet. They are comfortable with swift technological change and take the presence of technology in their lives almost completely for granted. They have "digital DNA" flowing through their bodies. On the other hand, digital immigrants are those born before the advent of the internet. Their comfort level with our technology-soaked world is more variable. But they are affected by the digital invasion just as much as their native children. With the latest research supporting them, Dr. Archibald Hart and Dr. Sylvia Hart Frejd uncover both the subtle and the dramatic ways digital technology is changing us from within, focusing their exposé on the impact on the spiritual life of individuals. Through insights from neuroscience and psychology, they offer readers therapeutic and biblical strategies for handling the digital invasion in order to become good stewards of their digital lives. Parents, educators, students, counselors, and pastors will especially appreciate this cultural wake-up call.
Book Synopsis Digital Cocaine (eBook) by : Brad Huddleston
Download or read book Digital Cocaine (eBook) written by Brad Huddleston and published by Christian Art Publishers. This book was released on 2016-01-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s the difference between half a line of cocaine and an hour playing a video game? Nothing, as far as your brain is concerned. What can you do to be effective at multi-tasking? Nothing, as far as your brain is concerned. What do digital devices in the classroom contribute to focus and concentration? Nothing, as far as your brain is concerned. In DIGITAL COCAINE, Brad Huddleston will replace your confusion, hesitancy and fear as it relates to the digital world with the facts that can make you and your family safer and more secure from page one. Whether it’s gaming, pornography, cyberbullying, or the decline in grades, you’ll get a look inside your wonderful God-designed brain to understand how it interacts with the exploding world of digital communication and how you can keep your family safe. Your smartphone, tablet and computer can be powerful tools to help you ... or not. The choice is yours. DIGITAL COCAINE gives you the power to make that choice.
Book Synopsis Your Digital Afterlife by : Evan Carroll
Download or read book Your Digital Afterlife written by Evan Carroll and published by . This book was released on 1900 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost without realizing it, we have stopped saving our memories in photo albums, home movies, and letters, and have transitioned to almost total digital storage of such assets and information. Bank statements and credit card bills that we used to receive by mail and file away are now stored and accessed on the internet. If we don't take steps to make all this information available to our heirs, our personal legacies could be lost forever. Written by the creators of thedigitalbeyond.com, this book explains the challenges, and offers solutions to make sure survivors can have access to this valu.
Book Synopsis Raising Your Child in a Digital World by : Kristy Goodwin
Download or read book Raising Your Child in a Digital World written by Kristy Goodwin and published by . This book was released on 2016-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raising Your Child in a Digital World investigates the most current research on new technology, busts a lot of myths, explores the educational benefits of time online and helps parents to successfully guide their children to balance 'screen time' with 'green time'. Dr Goodwin's message is that mixed messages and confusing information abound about the benefits and traps of new technology on kids. Her book outlines the ways in which technology can help children in their natural development in regards to physical, mental and social relating skills. Raising Your Child in a Digital World explores the obstacles and technology myths that confront modern parents. In doing so, Dr Goodwin provides concrete advice on how to develop healthy digital habits in your children and protect their emotional and mental health. The book is shaped around the seven essential building blocks for young children's development, namely, Attachment and Relationships, Language, Sleep, Play, Physical movement, Nutrition, and Executive function skills.
Book Synopsis They Ask, You Answer by : Marcus Sheridan
Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Book Synopsis Don't Let Your Digital Footprint Kick You in the Butt! by : Stephanie Humphrey
Download or read book Don't Let Your Digital Footprint Kick You in the Butt! written by Stephanie Humphrey and published by . This book was released on 2020-08-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of all of the electronic entities that make up their digital footprint, and how that digital footprint leads to their personal brand. There is an emphasis on responsible social media use, with topics covering cyber bullying and sexting. The book also helps people develop and grow a positive personal brand online, with LinkedIn and content strategy tips as well. The target demographic for this book is middle and high school students, but it is also appropriate for early college students and adult professionals can benefit.
Book Synopsis Beginner's Guide to Digital Painting in Procreate by : 3D Total Publishing
Download or read book Beginner's Guide to Digital Painting in Procreate written by 3D Total Publishing and published by 3dtotal Publishing. This book was released on 2020-03-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delve into the world of digital painting on an iPad with step-by-step tutorials, hints, and tips from professional artists.
Book Synopsis The Second Digital Turn by : Mario Carpo
Download or read book The Second Digital Turn written by Mario Carpo and published by MIT Press. This book was released on 2017-10-20 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first digital turn in architecture changed our ways of making; the second changes our ways of thinking. Almost a generation ago, the early software for computer aided design and manufacturing (CAD/CAM) spawned a style of smooth and curving lines and surfaces that gave visible form to the first digital age, and left an indelible mark on contemporary architecture. But today's digitally intelligent architecture no longer looks that way. In The Second Digital Turn, Mario Carpo explains that this is because the design professions are now coming to terms with a new kind of digital tools they have adopted—no longer tools for making but tools for thinking. In the early 1990s the design professions were the first to intuit and interpret the new technical logic of the digital age: digital mass-customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything, and the same technology applied to commerce at large is now heralding a new society without scale—a flat marginal cost society where bigger markets will not make anything cheaper. But today, the unprecedented power of computation also favors a new kind of science where prediction can be based on sheer information retrieval, and form finding by simulation and optimization can replace deduction from mathematical formulas. Designers have been toying with machine thinking and machine learning for some time, and the apparently unfathomable complexity of the physical shapes they are now creating already expresses a new form of artificial intelligence, outside the tradition of modern science and alien to the organic logic of our mind.
Book Synopsis The Dark Side of Our Digital World by : Andrew Weiss
Download or read book The Dark Side of Our Digital World written by Andrew Weiss and published by Rowman & Littlefield. This book was released on 2020-05-18 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-in-one guide to understanding and managing the dark side of our digital lives. It all started out so well: the online world began as an effective tool for communication that carried with it a great promise to level the playing field and eliminate borders. But it’s morphed into something totally unintended. We’ve all had to endure the troll that derails a generally benign conversation; or received that scam email from a wealthy Nigerian prince; or felt the strange feeling of being watched and tracked by advertising companies as we navigate the web. Welcome to the modern internet. These are but a few of the topics that The Dark Side of Our Digital World: And What You Can Do about It examines to get at the root causes of our current problems with information technology, social media, and problematic online behavior. The book explores the issues raised by the negative side of information technology, including surveillance and spying, declining privacy, information overload, surveillance capitalism and big data analytics, conspiracy theories and fake news, misinformation and disinformation, trolling and phishing. What’s ultimately at stake is how we are able to cope with increasingly invasive anti-social behaviors, the overall decline of privacy in the face of total surveillance technologies, and the lack of a quality online experience that doesn’t devolve into flame wars and insults. The future of the internet as well as our societies depends upon our ability to discern truth from lies and reality from propaganda. The book will therefore also examine the possible directions we could take to improve the situation, looking at solutions in the areas of psychology and behavioral conditioning, social engineering through nudging techniques, the development of e-democracy movements, and the implementation of public policy.
Book Synopsis See You on the Internet by : Avery Swartz
Download or read book See You on the Internet written by Avery Swartz and published by Page Two. This book was released on 2020-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
