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The Slogan
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Book Synopsis The Slogan by : Laurel Thatcher Ulrich
Download or read book The Slogan written by Laurel Thatcher Ulrich and published by Vintage. This book was released on 2015-03-03 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection from the admired history Well-Behaved Women Seldom Make History, the story of how one of feminism’s most popular slogans came to life. In the opening paragraph of an obscure 1976 scholarly article investigating the prim and proper women celebrated in Puritan funeral sermons, Harvard professor Laurel Thatcher Ulrich penned the phrase, “Well-behaved women seldom make history.” Since then, Ulrich’s slogan has been put on bumper stickers, T-shirts, and tote bags, in greeting cards and political speeches, entering the cultural consciousness in all sorts of unexpected ways. In “The Slogan,” Ulrich gives a brief history of her much-quoted words, and sketches out a primer on feminism today and the way it continues to make history. An eBook short.
Book Synopsis Behold, America by : Sarah Churchwell
Download or read book Behold, America written by Sarah Churchwell and published by Basic Books. This book was released on 2018-10-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases--the "American dream" and "America First"--that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.
Book Synopsis Beyond the Slogan by : Keith Greiveldinger
Download or read book Beyond the Slogan written by Keith Greiveldinger and published by . This book was released on 2021-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How to be inspired and motivated to Live a Winning life. Life is too short to settle for things that you know are less that what is in you. The Reason some people aren't happy Is because they are bored and unfulfilled. Every Minute of Every day is an opportunity to realize we have so much more in us, and we can break free of doing something mediocre with our day and Win the day. If that's where you are, look for new opportunities. Stretch, grow, take courses, learn, do your part to Win the day and you will see a change?I guarantee it. Winning minute by minute excites your spirit and moves you towards a new destiny.
Book Synopsis Catchphrase, Slogan and Cliche by : Judy Parkinson
Download or read book Catchphrase, Slogan and Cliche written by Judy Parkinson and published by . This book was released on 2004-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catchphrase, Slogan & Cliche is for anyone seeking the meanings or origins of hundreds of the expressions that enrich our everyday speech. From phrases that go back to Norman times, through proverbs, catch phrases and quotations, right up to modern expressions, this book takes an informed and amusing look at the origins of some of the more colourful sayings that passed into everyday currency.
Download or read book Slogan Politics written by Jinghan Zeng and published by Springer Nature. This book was released on 2020-07-20 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the three most important Chinese foreign policy concepts under Xi Jinping’s leadership – “New Type of Great Power Relations”, “Belt and Road Initiative” and “Community of Shared Future for Mankind”. Those signature concepts are often considered as China’s well-thought-out strategic plans reflecting Beijing’s concrete geopolitical vision. This book, however, argues that these views are mistaken. It develops a slogan politics approach to study Chinese foreign policy concepts. The overarching argument is that those concepts should be understood as multifunctional slogans for political communication on the domestic and international stages. This book shows how those concepts function as political slogans to (1) declare intent, (2) assert power and test domestic and international support, (3) promote state propaganda, and (4) call for intellectual support. The slogan politics approach highlights the critical role of China’s academic and local actors as well as international actors in shaping China’s foreign policy ideas. It provides critical insights to understand how Chinese domestic actors exert their influence and voice their narratives to influence China’s policy agenda and debate. It suggests that the existing analyses vastly exaggerate Beijing’s capacity to coordinate domestic actors including forging coherent Chinese foreign policy narratives and unifying use of China’s policy concepts.
Download or read book Battlecry written by Laura Ries and published by Ries' Pieces Publishing. This book was released on 2015-09-04 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Libert , galit , fraternit ) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words "Libert , galit , fraternit " rhyme and that's one of the powerful techniques for creating a memorable slogan. In addition to "rhyme," there are four other techniques outlined in my new book, Battlecry. (1) Rhyme: "Roto-Rooter, that's the name. And away go troubles down the drain." (2) Alliteration: "M&Ms melt in your mouth, not in your hands." (3) Repetition: "The few. The proud. The Marines." (4) Reversals: "Two great tastes that taste great together. Reese's peanut butter cups." (5) Double-entendre: "A diamond is forever." You might think companies and their ad agencies would be wise to these techniques. But few slogans actually use any of these memory-building tactics. In a recent survey of 266 advertising slogans, only 19 used any one of them. Battlecry is a companion book to my previous book, Visual Hammer, and should be read together. Creating a slogan is only half the battle. The other half of the battle is a visual that will help drive your slogan into prospects' minds. The contour bottle helps drive "The real thing" into the minds of cola drinkers. The duck helps drive the Aflac name into prospects' minds. The straw-in-the-orange helps drive "Not from concentrate" into the minds of Tropicana buyers. Even "The ultimate driving machine" would not have been effective, in my opinion, without a visual hammer. And what was BMW's visual hammer? It was the television commercials showing BMWs being driven over winding road by happy owners. Over the years, there have been many advertising campaigns showing beautiful automobiles being driven over lush, winding roads. The hammers are terrific, but the nails are missing. The trick is to find the right combination of a visual hammer and a verbal nail. And my two books, Battlecry and Visual Hammer, can help you do exactly that.
Book Synopsis The Greek Slogan of Freedom and Early Roman Politics in Greece by : Sviatoslav Dmitriev
Download or read book The Greek Slogan of Freedom and Early Roman Politics in Greece written by Sviatoslav Dmitriev and published by Oxford University Press. This book was released on 2011-03-24 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book elucidates the many uses of the slogan of freedom by ancient Greeks, beginning with the Peloponnesian war and continuing throughout the Hellenistic period, and shows in detail how the Romans appropriated and adjusted Greek political vocabulary and practices to establish the pax Romana over the Mediterranean world.
Book Synopsis Well-Behaved Women Seldom Make History by : Laurel Thatcher Ulrich
Download or read book Well-Behaved Women Seldom Make History written by Laurel Thatcher Ulrich and published by Vintage. This book was released on 2008-09-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From admired historian—and coiner of one of feminism's most popular slogans—Laurel Thatcher Ulrich comes an exploration of what it means for women to make history. In 1976, in an obscure scholarly article, Ulrich wrote, "Well behaved women seldom make history." Today these words appear on t-shirts, mugs, bumper stickers, greeting cards, and all sorts of Web sites and blogs. Ulrich explains how that happened and what it means by looking back at women of the past who challenged the way history was written. She ranges from the fifteenth-century writer Christine de Pizan, who wrote The Book of the City of Ladies, to the twentieth century’s Virginia Woolf, author of A Room of One's Own. Ulrich updates their attempts to reimagine female possibilities and looks at the women who didn't try to make history but did. And she concludes by showing how the 1970s activists who created "second-wave feminism" also created a renaissance in the study of history.
Book Synopsis Slogan T-Shirts by : Stephanie Talbot
Download or read book Slogan T-Shirts written by Stephanie Talbot and published by A&C Black Visual Arts. This book was released on 2013-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informative, illuminating, insightful and erudite, Slogan T-Shirts: Cult and Culture is completely unique. Featuring interviews with a wealth of credible fashion insiders, cultural commentators and creative luminaries, from Holly Johnson (of Frankie Goes to Hollywood) to Katharine Hamnett, it offers a multi-faceted approach to the question of what makes the slogan T-shirt so rich, layered and culturally relevant... because slogans are never simply just words; they are emotive and evocative, suggestive and provocative. Slogan T-Shirts: Cult and Culture explores the vast spectrum of slogan use on T-shirts; its function as a message delivery system; its expression as an artefact of language; and its role as an emblem of political, social, recreational and sartorial trends. The book unfurls as a cultural library of perspectives, nuanced positions and eclectic sources and each interview offers a cultural snapshot within the versatile framework of slogan T-shirt culture. The book also glances into the inner worlds, inside stories and mechanisms of those involved in fashion, design and the production of media. Beautifully designed, visually seductive and packed with influential innovators from the last three decades, every page of this book is a source of inspiration.
Book Synopsis Work Hard. Be Nice. by : Jay Mathews
Download or read book Work Hard. Be Nice. written by Jay Mathews and published by Algonquin Books. This book was released on 2009-01-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Mike Feinberg and Dave Levin signed up for Teach for America right after college and found themselves utter failures in the classroom, they vowed to remake themselves into superior educators. They did that—and more. In their early twenties, by sheer force of talent and determination never to take no for an answer, they created a wildly successful fifth-grade experience that would grow into the Knowledge Is Power Program (KIPP), which today includes sixty-six schools in nineteen states and the District of Columbia. KIPP schools incorporate what Feinberg and Levin learned from America's best, most charismatic teachers: lessons need to be lively; school days need to be longer (the KIPP day is nine and a half hours); the completion of homework has to be sacrosanct (KIPP teachers are available by telephone day and night). Chants, songs, and slogans such as "Work hard, be nice" energize the program. Illuminating the ups and downs of the KIPP founders and their students, Mathews gives us something quite rare: a hopeful book about education.
Book Synopsis Oregon Blue Book by : Oregon. Office of the Secretary of State
Download or read book Oregon Blue Book written by Oregon. Office of the Secretary of State and published by . This book was released on 1915 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Words to Win By by : Apollo Publishers
Download or read book Words to Win By written by Apollo Publishers and published by Apollo Publishers. This book was released on 2020-11-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.
Book Synopsis Stronger Together by : Hillary Rodham Clinton
Download or read book Stronger Together written by Hillary Rodham Clinton and published by Simon and Schuster. This book was released on 2016-09-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a year, Hillary Clinton has laid out an ambitious agenda to improve the lives of the American people and make our country stronger and safer. Stronger Together presents that agenda in full, relating stories from the American people and outlining the Clinton/Kaine campaign’s plans on everything from apprenticeships to the Zika virus, including: -Building an economy that works for everyone, not just those at the top. -Making the biggest investment in good-paying jobs since World War II, including infrastructure, manufacturing, clean energy, and small business. -Making debt-free college a reality and tackling the student debt crisis. -Defeating ISIS, strengthening our alliances, and keeping our military strong. -Breaking down the barriers that hold Americans back by reforming our broken immigration system, ending mass incarceration, protecting voting rights, and fixing our campaign finance system. -Putting families first through universal, affordable health care; paid family and medical leave, and affordable child care. Stronger Together offers specific solutions and a bold vision for building a more perfect union.
Book Synopsis The London 1945 United Nations Slogan Cancellation by : Clayton Wallace
Download or read book The London 1945 United Nations Slogan Cancellation written by Clayton Wallace and published by Lulu.com. This book was released on 2016-01-06 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the 1945 United Nations slogan cancellation. This cancel commemorated the first General Assembly of the United Nations and represents one of the earliest examples of United Nations postal history
Book Synopsis Strategic Copywriting by : Edd Applegate
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Book Synopsis Rebel Crafts by : Hester Van Overbeek
Download or read book Rebel Crafts written by Hester Van Overbeek and published by Hachette UK. This book was released on 2021-08-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hand-painted signs, stickered slogans and knitted hats: craft and protest have gone hand in hand since people began to take to the streets and stand up for change. A way of visualising your beliefs, craftivism combines a passion for making with the desire to make your voice heard - using your own hands to quietly subvert the status quo. Rebel Crafts collects projects that will inspire change, resist injustice and subvert the everyday. Experienced craft author Hester's Handmade Home shares expert advice in 12 fully illustrated step-by-step makes. With crafts suitable for both the experienced maker and the beginner, Hester will teach you how to stitch your way to freedom, screen-print for equality, letter-write for the people and sport your feminist credentials on a badge. Filled with beautifully photographed ideas for how to use and style your makes, Rebel Crafts is a fun and right-on collection of activism-inspired activities.
Download or read book Confectioners Journal written by and published by . This book was released on 1920 with total page 1404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
