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Catchphrase Slogan And Cliche
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Book Synopsis Catchphrase, Slogan and Cliche by : Judy Parkinson
Download or read book Catchphrase, Slogan and Cliche written by Judy Parkinson and published by . This book was released on 2004-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catchphrase, Slogan & Cliche is for anyone seeking the meanings or origins of hundreds of the expressions that enrich our everyday speech. From phrases that go back to Norman times, through proverbs, catch phrases and quotations, right up to modern expressions, this book takes an informed and amusing look at the origins of some of the more colourful sayings that passed into everyday currency.
Download or read book Cliches written by Betty Kirkpatrick and published by Macmillan. This book was released on 1999-01-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: An editor of "Roget's Thesaurus" has collected more than 1,500 of the world's favorite cliches, categorizing them according to origin and most common meaning.
Book Synopsis Catch Phrases, Cliches and Idioms by :
Download or read book Catch Phrases, Cliches and Idioms written by and published by McFarland. This book was released on 2012-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch phrases such as "shop till you drop," cliches like "life begins at forty" and idioms such as "talk the hind leg off a donkey" have long enriched the English language. Here is a collection of thousands of familiar expressions--a treasure trove of idea-starters and memory-joggers that will make for more imaginative creative writing. An advertising copywriter working on a campaign for, say, a granola-peanut product can easily find the instantly-recognizable phrase "Energy Crunch"--a clever and informative headline. Each phrase is cross-referenced by key word. Thus "raining cats and dogs," for example, appears under "cat," "dog" and "rain." In most cases, various forms of the word are listed under the root word. So under "run" you will find not only sayings that include the word "run," but those that include "running," "runneth," "runner" and "run-around."
Download or read book English Words written by Francis Katamba and published by Routledge. This book was released on 2015-02-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we find the right word for the job? Where does that word come from? Why do we spell it like that? And how do we know what it means? Words are all around us - we use them every day to communicate our joys, fears, hopes, opinions, wishes and demands - but we don't often think about them too deeply. In this highly accessible introduction to English words, the reader will discover what the study of words can tell them about the extraordinary richness and complexity of our daily vocabulary and about the nature of language in general. Assuming no prior knowledge of linguistics, the book covers a wide range of topics, including the structure of words, the meaning of words, how their spelling relates to pronunciation, how new words are manufactured or imported from other languages, and how the meaning of words changes with the passage of time. It also investigates how the mind deals with words by highlighting the amazing intellectual feat performed routinely when the right word is retrieved from the mental dictionary. This revised and expanded second edition brings the study of words right up to date with coverage of text messaging and email and includes new material on psycholinguistics and word meaning. With lively examples from a range of sources - encompassing poetry, jokes, journalism, advertising and clichés - and including practical exercises and a fully comprehensive glossary, English Words is an entertaining introduction to the study of words and will be of interest to anyone who uses them.
Download or read book Speechwriting written by Simon Lancaster and published by The Crowood Press. This book was released on 2018-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Book Synopsis Creativity and Convention by : Rosa E. Vega Moreno
Download or read book Creativity and Convention written by Rosa E. Vega Moreno and published by John Benjamins Publishing. This book was released on 2007-08-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a pragmatic account of the interpretation of everyday metaphorical and idiomatic expressions. Using the framework of Relevance Theory, it reanalyses the results of recent experimental research on figurative utterances and provides a novel account of the interplay of creativity and convention in figurative interpretation, showing how features ‘emerge’ during metaphor comprehension and how literal meaning contributes to idiom comprehension. The central claim is that the mind is rather selective when processing information, and that in the pragmatic interpretation of both literal and figurative utterances, this selectivity often results in the creation of new (‘ad hoc’) concepts or the standardization of pragmatic routines. With this approach, the comprehension of metaphors and idioms requires no special pragmatic principles or procedures not required for the interpretation of ordinary literal utterances, but follows from an automatic tendency towards selective processing which is itself a by-product of Sperber and Wilson’s Cognitive Principle of Relevance.
Book Synopsis Spilling the Beans on the Cat's Pyjamas by : Judy Parkinson
Download or read book Spilling the Beans on the Cat's Pyjamas written by Judy Parkinson and published by Michael O'Mara Books. This book was released on 2011-02-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: How on earth did 'with bells on' come to express enthusiasm? What do chips on shoulders have to do with inferiority complexes? And who is the face that launched a thousand ships? Did you know that 'the rule of thumb' refers to the use of the thumb to make measurements, as the first joint of the average adult thumb measures one inch? Spilling the Beans on the Cat's Pyjamas provides us with the meanings of these well-worn and much-loved phrases by putting these linguistic quirks in context, and explaining how and why they were first used. Absorbing, diverting and fascinating - Spilling the Beans really is the bee's knees!
Book Synopsis Effective Writing Skills for Public Relations by : John Foster
Download or read book Effective Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Book Synopsis The Dictionary of Clichés by : James T. Rogers
Download or read book The Dictionary of Clichés written by James T. Rogers and published by Gramercy. This book was released on 1992 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 2,000 common or amusing cliches, their meanings and origins.
Book Synopsis A-Z of Quotes & Clichés by : James Rogers
Download or read book A-Z of Quotes & Clichés written by James Rogers and published by Bounty Books. This book was released on 1985 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of quotes and cliches casts light on some of the most-used expressions in our language and provides an explanation of interesting cliches and their origins.
Book Synopsis The Other Journal: Evil by : Andrew Shutes-David
Download or read book The Other Journal: Evil written by Andrew Shutes-David and published by Wipf and Stock Publishers. This book was released on 2012-10-25 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE OTHER JOURNAL: EVIL Description This world is a fallen place rife with suffering, oppression, and violence, a land of tsunamis and earthquakes, genocide and crime sprees. We are surrounded on all sides by brokenness, yet we have difficulty spotting its source. We see the effects of evil, yet we rarely grasp its true nature and breadth. In issue #20 of The Other Journal, our contributors analyze the haunting opacity of evil and call us to name and resist its insidious influence. The issue features essays and reviews by Brian Bantum, Gregory A. Boyd, Andrew W. E. Carlson, Jacob H. Friesenhahn, David Kline, Agustin Maes, Rebecca Martin, Branson Parler, Anthony B. Pinn, Dan Rhodes, and Lauren Wilford; interviews by Allison Backous, Brandy Daniels, Chris Keller, Ronald A. Kuipers, and David Kline with Richard Beck, J. Kameron Carter, Richard Kearney, C. Melissa Snarr, and Christian Wiman; and fiction and poetry by Mark Fleming, Chad Gusler, Jennifer Strange, and Kali Wagner Other Issues of The Other Journal The Other Journal: The Food Issue The Other Journal: The Celebrity Issue Other Books by The Other Journal Sects, Love, and Rock & Roll by Joel Heng Hartse The Spirit of Food edited by Leslie Leyland Fields Jesus Girls edited by Hannah Faith Notess "God Is Dead" and I Don't Feel So Good Myself edited by Andrew David, Christopher J. Keller, Jon Stanley Remembering the Future edited by Chris Keller, Andrew David
Download or read book Bartlett's Roget's Thesaurus written by and published by Little Brown. This book was released on 2003-09-02 with total page 1468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplies synonyms and antonyms for words in over 800 categories, arranged thematically, providing information on parts of speech, cross-references, and including quotations that use the featured word.
Book Synopsis Oxford American Writer's Thesaurus by : Christine A. Lindberg
Download or read book Oxford American Writer's Thesaurus written by Christine A. Lindberg and published by Oxford University Press, USA. This book was released on 2012 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much more than a word list, the Oxford American Writer's Thesaurus is a browsable source of inspiration as well as an authoritative guide to selecting and using vocabulary. This innovative thesaurus eatures real-life example sentences, usage notes, literary quotations, and thought-provoking reflections on favorite (and not-so-favorite) words by over two dozen renowned contemporary writers. The third edition revises and updates this innovative reference, enhancing it with new features and adding hundreds of new words, senses, and phrases to the more than 300,000 synonyms and 10,000 antonyms.
Book Synopsis Writing Skills for Public Relations by : John Foster
Download or read book Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Book Synopsis The Little Book of Clichés by : Alison Westwood
Download or read book The Little Book of Clichés written by Alison Westwood and published by . This book was released on 2011 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the phrases we use everyday are so woven into our vocabulary that we never think to question their origin or meaning. How often we comfort the broken-hearted with the reassurance that there are plenty more fish in the sea, or ruin a surprise by letting the cat out of the bag. We don t really mean our friend should consider dating a fish, nor do we keep cats in bags, but we use these phrases regardless. Did you know that telling someone to get off their high horse comes from the 13th century? Or that hair of the dog wasn't originally a hangover cure, but a belief that applying a dog hair to a dog bite would cure the wound? In the times of Roman Baths, getting the wrong end of the stick didn't translate as a simple misunderstanding, it actually referred to a communal toilet where a stick was used to pass a cloth from person to person, unfortunately some would often receive the wrong end...THE LITTLE BOOK OF CLICHES explores the history and meanings behind hundreds of phrases that we use, from everyday idioms to Shakespearian sayings.
Book Synopsis A Dictionary of Clichés by : Eric Partridge
Download or read book A Dictionary of Clichés written by Eric Partridge and published by . This book was released on 1978 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Penguin Dictionary of Clichés by : Julia Cresswell
Download or read book The Penguin Dictionary of Clichés written by Julia Cresswell and published by Penguin Mass Market. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary investigates the wide range of cliches throughout the history of the English language. With over 1500 sourced cliches listed, both ancient an modern, this work looks at the more informal side of the English language.
