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The Road To Madison Avenue
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Book Synopsis The Road to Madison Avenue by : Hal Hart
Download or read book The Road to Madison Avenue written by Hal Hart and published by Author House. This book was released on 2012-01-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Road to Madison Avenue, a memoir, traces Hal Harts life from an Iowa farm village during the Great Depression to Madison Avenue. The accounts of his life range from humorous to serious, and for business executives, are instructive. His stories about working with corporate clients are textbook examples of how he resolved many public affairs issues. A major story is his successful seat belt promotion while president of a local Safety Council. The 1961 promotion influenced Detroit car makers to install seat belt anchors in new cars and police and highway patrols to include seat belt usage in vehicle accidents. Because of his auto industry background in public relations and publishing, a Madison Avenue public relation agency choose him to head a program that successfully countered proposed federal legislation to control the vast automotive industry. His Peanuts Gang and early life in Elwood, are described poignantly in a manuscript the author found forty-five years after he had written it as a thirteen-year-old. The story of his Yorkshire Terrier, Thatcher, will bring tears to your eyes. The sports story of Frankie Z will amaze you. His marriage into local society produces stories from mother-in-law problems to boxing with the worlds leading violist. More than eighty photographs, dating back to the 1920s, paint a picture of people with whom he grew up, the sports celebrities he followed and interviewed as a radio and TV sports broadcaster, and people he worked with in public relations. He veers away from his business career to include chapters on his dogs, his boats, his family and trips like visiting a Broadway singing star at her Nova Scotia estate.
Book Synopsis Kings of Madison Avenue by : Jesse McLean
Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Book Synopsis Madison Avenue Shoot by : Jessica Fletcher
Download or read book Madison Avenue Shoot written by Jessica Fletcher and published by Penguin. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The residents of Cabot Cove are pulling out all the stops for their 4th of July celebration. After a businessman's body is found on the evening of the fireworks show, Jessica Fletcher pores over a long list of potential suspects.
Book Synopsis The King of Madison Avenue by : Kenneth Roman
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Book Synopsis The Road to Madison by : Elle Spencer
Download or read book The Road to Madison written by Elle Spencer and published by Bold Strokes Books Inc. This book was released on 2019-05-14 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the sole heir to her family’s banking empire, a lot is expected of Madison Prescott. Falling in love with her childhood friend Ana Perez was not in the cards. As Madison’s father puts it, “A gay daughter? Married to the maid’s daughter? Running my company? Over my dead body.” By the time George Prescott dies, it’s been 15 years since Madison and Ana were ripped apart by his lies. They haven’t spoken since, but Madison has spent every minute waiting for this day to come. Unfortunately, it turns out time doesn’t heal all wounds. Why was Madison willing to give up everything in the face of her father’s threats, and why can she never tell Ana the truth about what really separated them? Caught between a present they can’t trust and a past they can’t forget, Madison and Ana must decide if this is their second chance, or their final heartbreak.
Book Synopsis Football for a Buck by : Jeff Pearlman
Download or read book Football for a Buck written by Jeff Pearlman and published by Mariner Books. This book was released on 2018 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a multiple New York Times bestselling author, the rollicking, outrageous, you-can't-make-this-up story of the USFL The United States Football League--known fondly to millions of sports fans as the USFL--was the last football league to not merely challenge the NFL, but cause its owners and executives to collectively shudder. It spanned three seasons, 1983-85. It secured multiple television deals. It drew millions of fans and launched the careers of legends. But then it died beneath the weight of a particularly egotistical and bombastic owner--a New York businessman named Donald J. Trump. The league featured as many as 18 teams, and included such superstars as Steve Young, Jim Kelly, Herschel Walker, Reggie White, Doug Flutie and Mike Rozier. In Football for a Buck, the dogged reporter and biographer Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals, to some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and also how, thirty years ago, Trump was a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.
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Book Synopsis Annual Report [of the Street Commissioners on the Department.] by :
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Book Synopsis Report by : New York (State). Public Service Commission. First District
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Book Synopsis The City Record by : New York (N.Y.)
Download or read book The City Record written by New York (N.Y.) and published by . This book was released on 1881 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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