The Rise Of Blockchain Applications In Customer Experience

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The Rise of Blockchain Applications in Customer Experience

Author : Majeed, Mohammed
Publisher : IGI Global
ISBN 13 : 1668476517
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Rise of Blockchain Applications in Customer Experience by : Majeed, Mohammed

Download or read book The Rise of Blockchain Applications in Customer Experience written by Majeed, Mohammed and published by IGI Global. This book was released on 2023-11-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

New Trends in Marketing and Consumer Science

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 535 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Applications of Neuromarketing in the Metaverse

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668481529
Total Pages : 365 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Applications of Neuromarketing in the Metaverse by : Gupta, Monika

Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika and published by IGI Global. This book was released on 2023-05-22 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Social Media and Online Consumer Decision Making in the Fashion Industry

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668487551
Total Pages : 413 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Social Media and Online Consumer Decision Making in the Fashion Industry by : Tarnanidis, Theodore

Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 : 1668493268
Total Pages : 338 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by : Teixeira, Sandrina

Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

Author : Masouras, Andreas
Publisher : IGI Global
ISBN 13 : 1668459035
Total Pages : 349 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by : Masouras, Andreas

Download or read book Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches written by Masouras, Andreas and published by IGI Global. This book was released on 2023-07-17 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Author : Munna, Afzal Sayed
Publisher : IGI Global
ISBN 13 : 1668477378
Total Pages : 278 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence by : Munna, Afzal Sayed

Download or read book Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence written by Munna, Afzal Sayed and published by IGI Global. This book was released on 2023-08-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge

Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Business Drivers in Promoting Digital Detoxification

Author : Grima, Simon
Publisher : IGI Global
ISBN 13 :
Total Pages : 377 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Business Drivers in Promoting Digital Detoxification by : Grima, Simon

Download or read book Business Drivers in Promoting Digital Detoxification written by Grima, Simon and published by IGI Global. This book was released on 2024-01-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniable, the increasing screen time poses health and well-being challenges. With a significant portion of the global population now regularly using the internet, concerns about issues like digital addiction, shorter attention spans, and lifestyle diseases have become urgent matters. Addressing these challenges and charting a sustainable path forward is imperative. Business Drivers in Promoting Digital Detoxification delves into contemporary initiatives across various industries that advocate for digital detox. This book showcases opportunities within this transformative trend, spanning from health and tourism to unexpected sectors. It not only highlights the necessity of digital detox for health but also reveals its potential as a gateway to innovative business ventures. Catering to academics, researchers, students, and professionals, this book serves as a guiding beacon in the complexities of the digital era. It not only clarifies the motivations behind the digital detox movement but also explores its implications. More than just insights, this book offers a roadmap to shape a healthier and sustainable future in our digitally connected world. Engage in this pivotal conversation, explore its pages, and gain the knowledge to drive meaningful change for yourself, your organization, and society as a whole.

Management and Marketing for Improved Retail Competitiveness and Performance

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668485761
Total Pages : 476 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : Santos, José Duarte

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Using Influencer Marketing as a Digital Business Strategy

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Author : Pereira, Inês Veiga
Publisher : IGI Global
ISBN 13 : 1668489864
Total Pages : 347 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by : Pereira, Inês Veiga

Download or read book Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs written by Pereira, Inês Veiga and published by IGI Global. This book was released on 2023-11-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Smart and Sustainable Interactive Marketing

Author : Irani, Hamid Reza
Publisher : IGI Global
ISBN 13 :
Total Pages : 335 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Smart and Sustainable Interactive Marketing by : Irani, Hamid Reza

Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza and published by IGI Global. This book was released on 2024-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Applications of Blockchain Technology in Business

Author : Mohsen Attaran
Publisher : Springer Nature
ISBN 13 : 3030277984
Total Pages : 112 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Applications of Blockchain Technology in Business by : Mohsen Attaran

Download or read book Applications of Blockchain Technology in Business written by Mohsen Attaran and published by Springer Nature. This book was released on 2019-09-25 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3–12 look at applications of blockchain in different industries and highlight its exciting new business applications. It show why so many companies are implementing blockchain, and present examples of companies who have successfully employed the technology to improve efficiencies and reduce costs. Chapter 13 highlights blockchain’s powerful potential to foster emerging markets and economies including smart cities, value-based healthcare, decentralized sharing economy, machine to machine transactions, data-sharing marketplace, etc. Chapter 14 offers a conceptual model, provides information and insights, and covers a step-by-step approach to plan and develop blockchain-based technology.

Blockchain: The Untold Story

Author : Srinivas Mahankali
Publisher : BPB Publications
ISBN 13 : 9388511352
Total Pages : 474 pages
Book Rating : 4.3/5 (885 download)

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Book Synopsis Blockchain: The Untold Story by : Srinivas Mahankali

Download or read book Blockchain: The Untold Story written by Srinivas Mahankali and published by BPB Publications. This book was released on 2019-09-19 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to provide an insight into the Blockchain in depth concept DESCRIPTION Insightful & Conceptual coverage of Internet & Blockchain evolution, Bitcoin, Ethereal, Hyper-ledger, R3 Cora, Auxledger, GDPR, Cybersecurity, Consensus, Mechanisms, Enterprise applications, Global Developments, BAAS platforms, Disruptions across various countries, functional areas along with solution architectures. KEY FEATURES Book provide the in depth and up to date information aboutÊ the technology.Ê Learn about Blockchain 1.0 to Blockchain 4.0 To Trace and link the DNA of Blockchain paradigm to real world entities. To discuss comprehensively the relation of Blockchain to the cutting edge technologies today To discuss the role of the leading global technology organizations in promoting the blockchain ecosystem Focus on the impact of blockchain technology on the human resources function through a comprehensive case study. Trace the origin of internet to Blockchain of the future & written like a story to make the Blockchain concept well understood in the right perspective and context of digital worldÕs challenges WHAT WILL YOU LEARN Learn about Blockchain 1.0 to Blockchain 4.0 DAOs & ICOs-Facilitating Entrepreneurship Birth of Enterprise Blockchain Malware Attacks and the Cyberthreat. IoT, DMADV, Blockchain as a Service. WHO THIS BOOK IS FOR This book unfolds ÒBlockchainÓ in its true essence with no prefixes to it. Right sized for everyone who wants to hit the first mile on Blockchain. This book will surely be a treasure for all those who are eager to know the disruptive impact & possibilities of this amazing paradigm. Table of Contents 1. Ê Ê ÊIntroduction- How it started. Rise of Blockchain Religion 2. Ê Ê ÊWhodunnit - Unravelling the Mystery of bitcoinÕs OriginÊ 3. Ê Ê ÊBlockchain - Some FAQs What is Blockchain? Some fundamentals 4. Ê Ê ÊIts ÔDataÕ Stupid! - The Rising Power of Data Exponents 5. Ê Ê ÊThe Rise of Digital Marketing: How it all Started 6. Ê Ê ÊCustomer Relationship Management (CRM) 7. Ê Ê ÊBig Data Analytics & its Implications to organisations 8. Ê Ê ÊMachine Learning & Artificial Intelligence: Automating the Future 9. Ê Ê ÊInternet of Things- The booming penetrationÊ 10. Ê ÊMalware attacks and the cyberthreatsÊ 11. Ê ÊRisks of centralization & single points of failureÊ 12. Ê ÊGeneral Data Protection Regulations and their Implications 13. Ê ÊBlockchain- An introduction 14. Ê ÊBitcoin & The Blockchain - The inception of the ÔBigBangÕ 15. Ê ÊKey features and benefits of Blockchain 16. Ê ÊEthereum- The State Machine 17. Ê ÊDAOs & ICOs- Facilitating EntrepreneurshipÊ 18. Ê ÊBlockchain Certified LLPs to Boost EntrepreneurshipÊ 19. Ê ÊBlockchain Platforms for Web 2.0 ApplicationsÊ 20. Ê ÊThe Birth of Enterprise Blockchain 21. Ê ÊHyperledger Project - Fabric, Sawtooth - Versatile and Empowering 22. Ê ÊEnterprise Blockchain Platforms- A brief look at options 23. Ê ÊDMADV: Lean Six Sigma inspired approach to architect a BCT Solution 24. Ê ÊScaling up the Blockchain ProjectÊ 25. Ê ÊBlockchain as a Service- Various platforms available 26. Ê ÊBlockchain Applications in Action- Case study 27. Ê ÊBlockchain use cases- Enterprises, Government, NGOs 28. Ê ÊBlockchainified Future- A Vision for progressive enterprises 29. Ê ÊManeuvering in the World of GDPRÊ 30. Ê ÊA safer and secure world with Blockchain based solutions 31. Ê ÊAnnexure 1: Blockchain Glossary 32. Ê ÊAnnexure 2: Big Data Analytics - Applications Across Global Enterprises 33. Ê ÊAnnexure 3: Prominent Blockchain Based Applications and DAOs 34. Ê ÊAnnexure 4: Consensus Models- A Practical Comparison 35. Ê ÊAnnexure 5: Enterprise Blockchain Applications- Top use cases x Blockchain The Untold Story 36. Ê ÊAnnexure 6: Corda Key Concepts 37. Ê ÊAnnexure 7: Example of a Blockchain Technical White paperÊ 38. Ê ÊAnnexure 8: More on 3 Cs of Blockchain-Consensus, CIA & CAP. 39. Ê ÊAnnexure 9: Concepts addressed in the bookÊ 40. Ê ÊTestimonials

Blockchain Applications for Smart Contract Technologies

Author : Derbali, Abdelkader Mohamed Sghaier
Publisher : IGI Global
ISBN 13 :
Total Pages : 371 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Blockchain Applications for Smart Contract Technologies by : Derbali, Abdelkader Mohamed Sghaier

Download or read book Blockchain Applications for Smart Contract Technologies written by Derbali, Abdelkader Mohamed Sghaier and published by IGI Global. This book was released on 2024-04-09 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology has garnered much attention in recent years from both academic and business spheres. At its core, this technology enables the implementation of smart contracts, automated software applications that execute agreements on a secure and distributed blockchain ledger. This ledger, known for its transparency, facilitates trustless transactions, eliminating the need for centralized authority. Smart contracts, stored on the blockchain, automate processes such as goods sales, contract execution, and currency exchange, making them accessible to all users. Blockchain Applications for Smart Contract Technologies aims to present an exhaustive compilation of academic and industrial endeavors that advocate for the integration of blockchain and smart contracts in various sectors. Beyond offering a comprehensive understanding of blockchain and smart-contract fundamentals, the book seeks to spotlight specific research themes within these domains. With dedicated sections focused on applications in healthcare, finance, e-government, the Internet of Things (IoT), energy, identity, telecommunications, Metaverse, non-fungible tokens (NFTs), and notary services, the book becomes a valuable guiding resource for scholars and professionals alike. This book caters to scholars, researchers, and industry professionals that want to apply blockchain and smart-contract technologies in their fields.

Industry Use Cases on Blockchain Technology Applications in IoT and the Financial Sector

Author : Mahmood, Zaigham
Publisher : IGI Global
ISBN 13 : 1799866521
Total Pages : 400 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Industry Use Cases on Blockchain Technology Applications in IoT and the Financial Sector by : Mahmood, Zaigham

Download or read book Industry Use Cases on Blockchain Technology Applications in IoT and the Financial Sector written by Mahmood, Zaigham and published by IGI Global. This book was released on 2021-03-18 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology presents numerous advantages that include increased transparency, reduced transaction costs, faster transaction settlement, automation of information, increased traceability, improved customer experience, improved digital identity, better cyber security, and user-controlled networks. These potential applications are widespread and diverse including funds transfer, smart contracts, e-voting, efficient supply chain, and more in nearly every sector of society including finance, healthcare, law, trade, real estate, and other important areas. However, there are challenges and limitations that exist such as high energy consumption, limited scalability, complexity, security, network size, lack of regulations, and other critical issues. Nevertheless, blockchain is an attractive technology and has much to offer to the modern-day industry. Industry Use Cases on Blockchain Technology Applications in IoT and the Financial Sector investigates blockchain technology’s adoption and effectiveness in multiple industries and for the internet of things (IoT)-based applications, presents use cases from industrial and financial sectors as well as from other transaction-based services, and fills a gap in this respect by extending the existing body of knowledge in the suggested field. While highlighting topics such as cybersecurity, use cases, and models for blockchain implementation, this book is ideal for business managers, financial accountants, practitioners, researchers, academicians, and students interested in blockchain technology’s role and implementation in IoT and the financial sector.