Business Drivers In Promoting Digital Detoxification

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Business Drivers in Promoting Digital Detoxification

Author : Grima, Simon
Publisher : IGI Global
ISBN 13 :
Total Pages : 377 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Business Drivers in Promoting Digital Detoxification by : Grima, Simon

Download or read book Business Drivers in Promoting Digital Detoxification written by Grima, Simon and published by IGI Global. This book was released on 2024-01-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniable, the increasing screen time poses health and well-being challenges. With a significant portion of the global population now regularly using the internet, concerns about issues like digital addiction, shorter attention spans, and lifestyle diseases have become urgent matters. Addressing these challenges and charting a sustainable path forward is imperative. Business Drivers in Promoting Digital Detoxification delves into contemporary initiatives across various industries that advocate for digital detox. This book showcases opportunities within this transformative trend, spanning from health and tourism to unexpected sectors. It not only highlights the necessity of digital detox for health but also reveals its potential as a gateway to innovative business ventures. Catering to academics, researchers, students, and professionals, this book serves as a guiding beacon in the complexities of the digital era. It not only clarifies the motivations behind the digital detox movement but also explores its implications. More than just insights, this book offers a roadmap to shape a healthier and sustainable future in our digitally connected world. Engage in this pivotal conversation, explore its pages, and gain the knowledge to drive meaningful change for yourself, your organization, and society as a whole.

Contemporary Trends in Innovative Marketing Strategies

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Smart and Sustainable Interactive Marketing

Author : Irani, Hamid Reza
Publisher : IGI Global
ISBN 13 :
Total Pages : 335 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Smart and Sustainable Interactive Marketing by : Irani, Hamid Reza

Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza and published by IGI Global. This book was released on 2024-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

AI Impacts in Digital Consumer Behavior

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI Impacts in Digital Consumer Behavior by : Musiolik, Thomas Heinrich

Download or read book AI Impacts in Digital Consumer Behavior written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-03-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

Globalized Consumer Insights in the Digital Era

Author : Sahin, Fatih
Publisher : IGI Global
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Globalized Consumer Insights in the Digital Era by : Sahin, Fatih

Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.

Navigating the Shifting Landscape of Consumer Behavior

Author : Sahin, Fatih
Publisher : IGI Global
ISBN 13 :
Total Pages : 359 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Navigating the Shifting Landscape of Consumer Behavior by : Sahin, Fatih

Download or read book Navigating the Shifting Landscape of Consumer Behavior written by Sahin, Fatih and published by IGI Global. This book was released on 2024-02-07 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

Demystifying the Dark Side of AI in Business

Author : Dadwal, Sumesh
Publisher : IGI Global
ISBN 13 :
Total Pages : 291 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Demystifying the Dark Side of AI in Business by : Dadwal, Sumesh

Download or read book Demystifying the Dark Side of AI in Business written by Dadwal, Sumesh and published by IGI Global. This book was released on 2024-03-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this book brings together articles from leading researchers, academicians, and professionals across disciplines to shed light on the dark side of AI. Through academic rigor and meticulous analysis, the book addresses key topics such as unethical AI implementation, safety risks, negative social impacts, unintended consequences, and legal concerns surrounding AI adoption. This book covers crucial topics such as governance, ethical concerns, safety risks, social impacts, and future perspectives. By illuminating the negative implications of AI, this book paves the way for responsible and informed AI adoption, ensuring a balance between the potential benefits and the inherent risks associated with this transformative technology. Targeting researchers, academicians, professionals, and students with a wide range of interests, this book offers a rich understanding of the theoretical and practical implications of AI. It serves as a valuable resource for management disciplines like human resource management, marketing, financial management, and operations management, enabling readers to grasp the nuances of ai in different organizational contexts.

Global Trends in Governance and Policy Paradigms

Author : Hamdan, Mahani
Publisher : IGI Global
ISBN 13 :
Total Pages : 477 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Global Trends in Governance and Policy Paradigms by : Hamdan, Mahani

Download or read book Global Trends in Governance and Policy Paradigms written by Hamdan, Mahani and published by IGI Global. This book was released on 2024-04-09 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major paradigm shifts are occurring at rates that are difficult to keep up with, such as a rise in neoliberal paradigm trends, the emergence of new paradigms in response to global challenges, the role of international organizations in promoting new policy paradigms, and the challenges of implementing new policy paradigms in different national contexts. To remain informed, a reference of these shifts is needed. Global Trends in Governance and Policy Paradigms dissects the intricate fabric of global governance through the lens of evolving policy paradigms. This book explores key themes that have shaped and continue to influence the trajectory of global policy and contemporary governance. The narrative unfolds by scrutinizing the ascendancy of the neoliberal paradigm and dissecting its impact on global governance structures. Beyond this, the text navigates through the dynamic responses of the international community to emerging global challenges, highlighting the role of influential international organizations in shaping and propagating innovative policy paradigms. This book establishes a comprehensive framework for understanding evidence-based policymaking, a crucial facet in the evolving discourse of global governance. Each chapter meticulously examines diverse dimensions, from the intersection of artificial intelligence and public policy to the intricacies of Islamic governance and the implications of emerging technologies on regulatory frameworks.

Conference Proceedings Trends in Business Communication 2022

Author : Peter Schneckenleitner
Publisher : Springer Nature
ISBN 13 : 3658406194
Total Pages : 248 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Conference Proceedings Trends in Business Communication 2022 by : Peter Schneckenleitner

Download or read book Conference Proceedings Trends in Business Communication 2022 written by Peter Schneckenleitner and published by Springer Nature. This book was released on 2023-05-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.

Integrated Digital Marketing in Practice

Author : Andrew Corcoran
Publisher : Cambridge University Press
ISBN 13 : 1009204351
Total Pages : 343 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis Integrated Digital Marketing in Practice by : Andrew Corcoran

Download or read book Integrated Digital Marketing in Practice written by Andrew Corcoran and published by Cambridge University Press. This book was released on 2023-04-13 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.

Socially Responsible Consumption and Marketing in Practice

Author : Jishnu Bhattacharyya
Publisher : Springer Nature
ISBN 13 : 9811664331
Total Pages : 352 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Socially Responsible Consumption and Marketing in Practice by : Jishnu Bhattacharyya

Download or read book Socially Responsible Consumption and Marketing in Practice written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2022-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

ICT as Innovator Between Tourism and Culture

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799881679
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis ICT as Innovator Between Tourism and Culture by : Ramos, Célia M.Q.

Download or read book ICT as Innovator Between Tourism and Culture written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2021-11-05 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

Digital Detox

Author : Trine Syvertsen
Publisher : Emerald Group Publishing
ISBN 13 : 1787693414
Total Pages : 114 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Digital Detox by : Trine Syvertsen

Download or read book Digital Detox written by Trine Syvertsen and published by Emerald Group Publishing. This book was released on 2020-03-30 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against a backdrop of increasingly intrusive technologies, Trine Syvertsen explores the digital detox phenomenon and the politics of disconnection from invasive media. With a wealth of examples, the book demonstrates how self-regulation online is practiced and delves into how it has also become an expression of resistance in the 21st century.

The SAGE International Encyclopedia of Travel and Tourism

Author : Linda L. Lowry
Publisher : SAGE Publications
ISBN 13 : 1483368939
Total Pages : 1593 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE International Encyclopedia of Travel and Tourism by : Linda L. Lowry

Download or read book The SAGE International Encyclopedia of Travel and Tourism written by Linda L. Lowry and published by SAGE Publications. This book was released on 2016-09 with total page 1593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.

Bedtime Stories for Stressed Out Adults

Author : Various
Publisher : Hodder & Stoughton
ISBN 13 : 1473695899
Total Pages : 400 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Bedtime Stories for Stressed Out Adults by : Various

Download or read book Bedtime Stories for Stressed Out Adults written by Various and published by Hodder & Stoughton. This book was released on 2018-10-18 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: PICKED FOR WORLD BOOK NIGHT 2020 THE PERFECT READ TO CALM YOUR MIND IN TIMES OF STRESS **** As recommended by RED magazine **** 'Dreamy' STYLIST 'Calm and restore an anxious mind before sleep... the most beautiful book that will, without a doubt, put you in the mood for some zzzzzs.' the SUN 'Hurrah for a book that draws us away from the cold blue light of the smart phone and into the soothing glow of poems, short stories and extracts' THE SIMPLE THINGS Introduced by Lucy Mangan * * * Tales to soothe tired souls. A night time companion for frazzled adults, including calming stories and poems for a good night's sleep. * * * This cheering book of best loved short tales, extracts and poems will calm and restore an anxious mind before sleep. A good night's sleep is essential for our well being and our health, but in our busy lives sleep is often poor and overlooked. Now is the time to stop a while and find consolation and wonder in other worlds where all is well and sleep just a page or two away. From classic stories by Oscar Wilde, Guy de Maupassant and Katherine Mansfield, to friendly tales of our childhoods, to poetry that reminds us of the simple joys of life, this lovingly curated book will soothe a tired mind and gently carry you to the peaceful land of sleep. So switch off, snuggle down and allow yourself to escape into new worlds and old; magical, mysterious and tender realms that will accompany you to your own sweet dreams.

30 Days to Social Media Success

Author : Gail Martin
Publisher : Red Wheel/Weiser
ISBN 13 : 1601631308
Total Pages : 209 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis 30 Days to Social Media Success by : Gail Martin

Download or read book 30 Days to Social Media Success written by Gail Martin and published by Red Wheel/Weiser. This book was released on 2010-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.

Digital Capital

Author : Don Tapscott
Publisher :
ISBN 13 : 9781857882094
Total Pages : 272 pages
Book Rating : 4.8/5 (82 download)

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Book Synopsis Digital Capital by : Don Tapscott

Download or read book Digital Capital written by Don Tapscott and published by . This book was released on 2000 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial-age corporation is crumbling. The new form of wealth creation is the business web, and the new basis of wealth is digital capital.