Effective Digital Marketing For Improving Society Behavior Toward Dei And Sdgs

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Author : Pereira, Inês Veiga
Publisher : IGI Global
ISBN 13 : 1668489864
Total Pages : 347 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by : Pereira, Inês Veiga

Download or read book Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs written by Pereira, Inês Veiga and published by IGI Global. This book was released on 2023-11-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge

Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Using Influencer Marketing as a Digital Business Strategy

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

The Rise of Blockchain Applications in Customer Experience

Author : Majeed, Mohammed
Publisher : IGI Global
ISBN 13 : 1668476517
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Rise of Blockchain Applications in Customer Experience by : Majeed, Mohammed

Download or read book The Rise of Blockchain Applications in Customer Experience written by Majeed, Mohammed and published by IGI Global. This book was released on 2023-11-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

A Guide for ensuring inclusion and equity in education

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231002228
Total Pages : 45 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis A Guide for ensuring inclusion and equity in education by : UNESCO

Download or read book A Guide for ensuring inclusion and equity in education written by UNESCO and published by UNESCO Publishing. This book was released on 2017-06-05 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Theory and Practice of Business Intelligence in Healthcare

Author : Khuntia, Jiban
Publisher : IGI Global
ISBN 13 : 1799823113
Total Pages : 322 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Theory and Practice of Business Intelligence in Healthcare by : Khuntia, Jiban

Download or read book Theory and Practice of Business Intelligence in Healthcare written by Khuntia, Jiban and published by IGI Global. This book was released on 2019-12-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence supports managers in enterprises to make informed business decisions in various levels and domains such as in healthcare. These technologies can handle large structured and unstructured data (big data) in the healthcare industry. Because of the complex nature of healthcare data and the significant impact of healthcare data analysis, it is important to understand both the theories and practices of business intelligence in healthcare. Theory and Practice of Business Intelligence in Healthcare is a collection of innovative research that introduces data mining, modeling, and analytic techniques to health and healthcare data; articulates the value of big volumes of data to health and healthcare; evaluates business intelligence tools; and explores business intelligence use and applications in healthcare. While highlighting topics including digital health, operations intelligence, and patient empowerment, this book is ideally designed for healthcare professionals, IT consultants, hospital directors, data management staff, data analysts, hospital administrators, executives, managers, academicians, students, and researchers seeking current research on the digitization of health records and health systems integration.

Integrated Operations in the Oil and Gas Industry: Sustainability and Capability Development

Author : Rosendahl, Tom
Publisher : IGI Global
ISBN 13 : 146662003X
Total Pages : 457 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Integrated Operations in the Oil and Gas Industry: Sustainability and Capability Development by : Rosendahl, Tom

Download or read book Integrated Operations in the Oil and Gas Industry: Sustainability and Capability Development written by Rosendahl, Tom and published by IGI Global. This book was released on 2012-08-31 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The predicted ICT revolution has gained increasing attention in the oil industry the last few years. It is enabled by the use of ubiquitous real time data, collaborative techniques, and multiple expertises across disciplines, organizations and geographical locations. Integrated Operations in the Oil and Gas Industry: Sustainability and Capability Development covers the capability approach to integrated operations that documents research and development in the oil industry. By capability, we refer to the combined capacity and ability to plan and execute in accordance with business objectives through a designed combination of human skills, work processes, organizational change, and technology. This book will serve as a knowledge base for those who are interested in learning about, and those involved in, Integrated Operations in the Oil and Gas Industry.

Engineering

Author : Unesco
Publisher : UNESCO
ISBN 13 : 9231041568
Total Pages : 392 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Engineering by : Unesco

Download or read book Engineering written by Unesco and published by UNESCO. This book was released on 2010-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reviews engineering's importance to human, economic, social and cultural development and in addressing the UN Millennium Development Goals. Engineering tends to be viewed as a national issue, but engineering knowledge, companies, conferences and journals, all demonstrate that it is as international as science. The report reviews the role of engineering in development, and covers issues including poverty reduction, sustainable development, climate change mitigation and adaptation. It presents the various fields of engineering around the world and is intended to identify issues and challenges facing engineering, promote better understanding of engineering and its role, and highlight ways of making engineering more attractive to young people, especially women.--Publisher's description.

World Development Report 2008

Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 9780821368091
Total Pages : 384 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis World Development Report 2008 by : World Bank

Download or read book World Development Report 2008 written by World Bank and published by World Bank Publications. This book was released on 2007-10-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's demand for food is expected to double within the next 50 years, while the natural resources that sustain agriculture will become increasingly scarce, degraded, and vulnerable to the effects of climate change. In many poor countries, agriculture accounts for at least 40 percent of GDP and 80 percent of employment. At the same time, about 70 percent of the world's poor live in rural areas and most depend on agriculture for their livelihoods. 'World Development Report 2008' seeks to assess where, when, and how agriculture can be an effective instrument for economic development, especially development that favors the poor. It examines several broad questions: How has agriculture changed in developing countries in the past 20 years? What are the important new challenges and opportunities for agriculture? Which new sources of agricultural growth can be captured cost effectively in particular in poor countries with large agricultural sectors as in Africa? How can agricultural growth be made more effective for poverty reduction? How can governments facilitate the transition of large populations out of agriculture, without simply transferring the burden of rural poverty to urban areas? How can the natural resource endowment for agriculture be protected? How can agriculture's negative environmental effects be contained? This year's report marks the 30th year the World Bank has been publishing the 'World Development Report'.

Sustainability Communication

Author : Jasmin Godemann
Publisher : Springer Science & Business Media
ISBN 13 : 9400716974
Total Pages : 208 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Sustainability Communication by : Jasmin Godemann

Download or read book Sustainability Communication written by Jasmin Godemann and published by Springer Science & Business Media. This book was released on 2011-06-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.

Disease Control Priorities, Third Edition (Volume 2)

Author : Robert Black
Publisher : World Bank Publications
ISBN 13 : 1464803684
Total Pages : 416 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Disease Control Priorities, Third Edition (Volume 2) by : Robert Black

Download or read book Disease Control Priorities, Third Edition (Volume 2) written by Robert Black and published by World Bank Publications. This book was released on 2016-04-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evaluation of reproductive, maternal, newborn, and child health (RMNCH) by the Disease Control Priorities, Third Edition (DCP3) focuses on maternal conditions, childhood illness, and malnutrition. Specifically, the chapters address acute illness and undernutrition in children, principally under age 5. It also covers maternal mortality, morbidity, stillbirth, and influences to pregnancy and pre-pregnancy. Volume 3 focuses on developments since the publication of DCP2 and will also include the transition to older childhood, in particular, the overlap and commonality with the child development volume. The DCP3 evaluation of these conditions produced three key findings: 1. There is significant difficulty in measuring the burden of key conditions such as unintended pregnancy, unsafe abortion, nonsexually transmitted infections, infertility, and violence against women. 2. Investments in the continuum of care can have significant returns for improved and equitable access, health, poverty, and health systems. 3. There is a large difference in how RMNCH conditions affect different income groups; investments in RMNCH can lessen the disparity in terms of both health and financial risk.

Sustainable Development Success Stories

Author : United Nations. Division for Sustainable Development
Publisher : New York : United Nations
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Sustainable Development Success Stories by : United Nations. Division for Sustainable Development

Download or read book Sustainable Development Success Stories written by United Nations. Division for Sustainable Development and published by New York : United Nations. This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1997, the Commission on Sustainable Development had been recording and making available, information on the successful efforts of countries to implement Agenda 21. This publication is devoted to the success stories in Small Island Developing States (SIDS). These success stories share positive experiences and encourage information sharing. They also demonstrate that with the necessary technology and political will SIDS can achieve sustainability.

Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations

Author : Griffen, Aaron J.
Publisher : IGI Global
ISBN 13 : 1799840948
Total Pages : 269 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations by : Griffen, Aaron J.

Download or read book Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations written by Griffen, Aaron J. and published by IGI Global. This book was released on 2020-10-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the past several years, diversity, equity, and inclusion initiatives have been a part of a growing phenomenon to address the diverse needs of organizations. However, the act of diversity training and implementation in programs has traditionally been reactive as a result of a scandal rather than proactive. As more industries see the benefits of diversity, equity, and inclusion training, we will continue to see the benefits of a sustainable, healthy working environment for all. Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations is an essential reference source that shares the challenges and opportunities faced by diversity, equity, and inclusion officers who are leading their organizations to becoming more diverse, equitable, and inclusive working environments. Featuring research on topics such as institutional equity, organizational culture, and diverse workplace, this book is ideally designed for administrators, human resource specialists, researchers, business professionals, academicians, and students, as well as organizations looking to make the intentional shifts necessary to develop and foster a more inclusive working and learning environment.

Digital Transformation in Business and Society

Author : Babu George
Publisher : Springer Nature
ISBN 13 : 3030082776
Total Pages : 306 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Digital Transformation in Business and Society by : Babu George

Download or read book Digital Transformation in Business and Society written by Babu George and published by Springer Nature. This book was released on 2019-10-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

How to Be an Ally: Actions You Can Take for a Stronger, Happier Workplace

Author : Melinda Briana Epler
Publisher : McGraw Hill Professional
ISBN 13 : 1264257945
Total Pages : 288 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis How to Be an Ally: Actions You Can Take for a Stronger, Happier Workplace by : Melinda Briana Epler

Download or read book How to Be an Ally: Actions You Can Take for a Stronger, Happier Workplace written by Melinda Briana Epler and published by McGraw Hill Professional. This book was released on 2021-09-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the power of allyship, each of us can create an equitable, innovative workplace where everyone feels safe, valued, and able to thrive How can you help someone else thrive? How can you interrupt the biases, microaggressions, and inequities that prevent people around you from excelling? How can you build an innovative workplace fueled by equity, diversity and belonging? Every business leader today should be asking themselves these questions. Systems and processes have been skewed too long in favor of some at the expense of others, and things are changing—fast. How to Be an Ally shows how to take personal responsibility for driving change that’s good for people—and for business. You’ll learn the ins and outs of allyship and build the knowledge and skills you need to: Listen and learn new perspectives Identify your own biases Avoid unintentionally harming people with microaggressions Express empathy with courage Advocate for people in small, everyday ways Rethink your work to be more inclusive, equitable, and accessible Build team norms that cultivate allyship Create equitable, inclusive systems and processes Uniquely insightful and extremely timely, How to Be an Ally humanizes diversity and inclusion and facilitates greater empathy and understanding between people of all identities. It teaches us that every individual can learn about the imbalance in opportunity and work to correct it. The key to true diversity, equity, and inclusion is allyship. This one-of-a-kind guide provides everything you need to use allyship to create a better workplace for ourselves and our colleagues.

Police Psychology and Its Growing Impact on Modern Law Enforcement

Author : Mitchell, Cary L.
Publisher : IGI Global
ISBN 13 : 1522508147
Total Pages : 345 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Police Psychology and Its Growing Impact on Modern Law Enforcement by : Mitchell, Cary L.

Download or read book Police Psychology and Its Growing Impact on Modern Law Enforcement written by Mitchell, Cary L. and published by IGI Global. This book was released on 2016-09-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Police psychology has become an integral part of present-day police agencies, providing support in the areas of personnel assessment, individual and organizational intervention, consultation, and operational assistance. Research-based resources contribute to those efforts by shedding light on best practices, identifying recent research and developments, and calling attention to important challenges and growth areas that remain. Police Psychology and Its Growing Impact on Modern Law Enforcement emphasizes key elements of police psychology as it relates to current issues and challenges in law enforcement and police agencies. Focusing on topics relevant to assessment and evaluation of applicants and incumbent officers, clinical intervention and prevention, employee wellness and support, operational consultation, and emerging trends and developments, this edited publication is an essential reference source for practicing police psychologists, researchers, graduate-level students, and law enforcement executives.

World Development Report 2016

Author : World Bank Group
Publisher : World Bank Publications
ISBN 13 : 1464806721
Total Pages : 376 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis World Development Report 2016 by : World Bank Group

Download or read book World Development Report 2016 written by World Bank Group and published by World Bank Publications. This book was released on 2016-01-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies are spreading rapidly, but digital dividends--the broader benefits of faster growth, more jobs, and better services--are not. If more than 40 percent of adults in East Africa pay their utility bills using a mobile phone, why can’t others around the world do the same? If 8 million entrepreneurs in China--one third of them women--can use an e-commerce platform to export goods to 120 countries, why can’t entrepreneurs elsewhere achieve the same global reach? And if India can provide unique digital identification to 1 billion people in five years, and thereby reduce corruption by billions of dollars, why can’t other countries replicate its success? Indeed, what’s holding back countries from realizing the profound and transformational effects that digital technologies are supposed to deliver? Two main reasons. First, nearly 60 percent of the world’s population are still offline and can’t participate in the digital economy in any meaningful way. Second, and more important, the benefits of digital technologies can be offset by growing risks. Startups can disrupt incumbents, but not when vested interests and regulatory uncertainty obstruct competition and the entry of new firms. Employment opportunities may be greater, but not when the labor market is polarized. The internet can be a platform for universal empowerment, but not when it becomes a tool for state control and elite capture. The World Development Report 2016 shows that while the digital revolution has forged ahead, its 'analog complements'--the regulations that promote entry and competition, the skills that enable workers to access and then leverage the new economy, and the institutions that are accountable to citizens--have not kept pace. And when these analog complements to digital investments are absent, the development impact can be disappointing. What, then, should countries do? They should formulate digital development strategies that are much broader than current information and communication technology (ICT) strategies. They should create a policy and institutional environment for technology that fosters the greatest benefits. In short, they need to build a strong analog foundation to deliver digital dividends to everyone, everywhere.