Research Frontiers on the International Marketing Strategies of Chinese Brands

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Publisher : Routledge
ISBN 13 : 1317205936
Total Pages : 222 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Research Frontiers on the International Marketing Strategies of Chinese Brands by : Zuohao Hu

Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Export Marketing Strategy

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Author :
Publisher : Business Expert Press
ISBN 13 : 1606490095
Total Pages : 372 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Export Marketing Strategy by : Shaoming Zou

Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

International Marketing in Fast Changing Environment

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Publisher : Emerald Group Publishing
ISBN 13 : 1781908974
Total Pages : 288 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis International Marketing in Fast Changing Environment by : Bryan Jean

Download or read book International Marketing in Fast Changing Environment written by Bryan Jean and published by Emerald Group Publishing. This book was released on 2013-10-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

Impact of Culture on Management of Foreign SMEs in China

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Author :
Publisher : Springer
ISBN 13 : 3319778811
Total Pages : 259 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Impact of Culture on Management of Foreign SMEs in China by : Rubens Pauluzzo

Download or read book Impact of Culture on Management of Foreign SMEs in China written by Rubens Pauluzzo and published by Springer. This book was released on 2018-03-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness and intelligence. The book will be of interest to academics and practitioners alike.

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy

Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Business in Emerging Latin America

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Author :
Publisher : Routledge
ISBN 13 : 1135123578
Total Pages : 281 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Business in Emerging Latin America by : Fernando Robles

Download or read book Business in Emerging Latin America written by Fernando Robles and published by Routledge. This book was released on 2014-07-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America: Provides a thorough and nuanced understanding of the business environment Identifies major drivers of emerging market expansion within the region Analyzes the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America. For additional instructor resources, visit www.latinamericabusinessknowledge.com

The Chinese Business Environment

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781959831
Total Pages : 450 pages
Book Rating : 4.9/5 (598 download)

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Book Synopsis The Chinese Business Environment by : Fuming Jiang

Download or read book The Chinese Business Environment written by Fuming Jiang and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique annotated bibliography contains the most important studies of the Chinese business environment, comprising almost 1000 references to articles published in English-language journals in the past fifteen years or so. The editors have sought to focus on those writings that deal fairly directly with the impact of the Chinese business environment on foreign firms doing business in China. Each work is fully referenced in a standard format, has a brief description of its subject matter and has been given a classification code ensuring quick and easy identification of all articles on any given subject. This book will serve as a reference book for scholars and researchers of Asian studies - China most particularly - and international business. Senior executives and middle level managers of multinational corporations who have been operating in, or who wish to business in and with China would also find this a useful and rich source of information.

Research Handbook on the Globalization of Chinese Firms

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1782545743
Total Pages : 311 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Research Handbook on the Globalization of Chinese Firms by : Craig C Julian

Download or read book Research Handbook on the Globalization of Chinese Firms written by Craig C Julian and published by Edward Elgar Publishing. This book was released on 2014-04-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms. Eminent global scholars provide contributions on a variety of topics, including: « industrial innovation&

Cross-Cultural Marketing

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Publisher : Edward Elgar Publishing
ISBN 13 : 1800889755
Total Pages : 352 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Cross-Cultural Marketing by : Vescovi, Tiziano

Download or read book Cross-Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.

International Marketing

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Publisher : Emerald Group Publishing
ISBN 13 : 0857244485
Total Pages : 322 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis International Marketing by : Shaoming Zou

Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.

Key Success Factors of SME Internationalisation

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Publisher : Emerald Group Publishing
ISBN 13 : 1787542777
Total Pages : 272 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Key Success Factors of SME Internationalisation by : Noémie Dominguez

Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.

The Multiple Dimensions of Institutional Complexity in International Business Research

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Publisher : Emerald Group Publishing
ISBN 13 : 1800432461
Total Pages : 355 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis The Multiple Dimensions of Institutional Complexity in International Business Research by : Alain Verbeke

Download or read book The Multiple Dimensions of Institutional Complexity in International Business Research written by Alain Verbeke and published by Emerald Group Publishing. This book was released on 2021-03-04 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a fresh overview of many novel international business research challenges as they pertain to salient institutional dimensions with a locational component, with a focus on the ‘new normal’.

Chinese Culture, Organizational Behavior, and International Business Management

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313053650
Total Pages : 295 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Chinese Culture, Organizational Behavior, and International Business Management by : Ilan Alon

Download or read book Chinese Culture, Organizational Behavior, and International Business Management written by Ilan Alon and published by Bloomsbury Publishing USA. This book was released on 2003-02-28 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple disciplines and countries, including China, Hong Kong, Taiwan, France, Australia, New Zealand, Canada, the United Kingdom, and the United States. More than merely a compendium of how-to-do-business-in-China tips, this book examines the influence of culture—specifically, Confucian values and Chinese traditions—on foreign direct investment, joint ventures, management styles and theories, and organizational behavior. Alon and his contributors demonstrate that significant differences still exist between Chinese and Western cultures, and that these differences require an adaptation on both sides. Chinese firms will need to adapt to the way Western organizations do busines, as well as to currents in Western management theory; meanwhile, Western firms will need to take Chinese cultural influences into account when formulating strategy. Both sides can benefit from the insights contained in this volume, which is relevant for scholars of international business, cross-cultural management, and organizational behavior.

Strategic Global Marketing

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Publisher : Routledge
ISBN 13 : 1317955862
Total Pages : 250 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Strategic Global Marketing by : Erdener Kaynak

Download or read book Strategic Global Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2021-08-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometricsa benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalersand the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports

The Handbook of International Advertising Research

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Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of International Advertising Research by : Hong Cheng

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Business Relationships with East Asia

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Author :
Publisher : Routledge
ISBN 13 : 1134776551
Total Pages : 275 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Business Relationships with East Asia by : Jim Slater

Download or read book Business Relationships with East Asia written by Jim Slater and published by Routledge. This book was released on 2013-03-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses the business environment in East Asia with reference to trade and investment flows within the region and between East Asia and Europe. Focusing on the two-way flow of management ideas, investment and technology, this study highlights the way in which both sides can benefit.

Global Enterprise Management, Volume I

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Author :
Publisher : Springer
ISBN 13 : 1137429593
Total Pages : 376 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Global Enterprise Management, Volume I by : A. Camillo

Download or read book Global Enterprise Management, Volume I written by A. Camillo and published by Springer. This book was released on 2015-05-06 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Enterprise Management unites theory, academic knowledge, and practitioner experience to provide students, educators, and practitioners with the skills to succeed in the global managerial landscape.