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Export Marketing Strategy
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Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis Export Strategy: Markets and Competition (RLE Marketing) by : Nigel Piercy
Download or read book Export Strategy: Markets and Competition (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis Customer-Oriented Marketing Strategy by : Tevfik Dalgic
Download or read book Customer-Oriented Marketing Strategy written by Tevfik Dalgic and published by Business Expert Press. This book was released on 2013-03-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
Book Synopsis International Marketing and Export Management by : Gerald Albaum
Download or read book International Marketing and Export Management written by Gerald Albaum and published by Addison Wesley Publishing Company. This book was released on 1994 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central themes are the understanding of marketing processes and the management of export operations and decision making.
Book Synopsis The Export Marketing Imperative by : Michael R. Czinkota
Download or read book The Export Marketing Imperative written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Book Synopsis International Marketing Strategy by : Frank Bradley
Download or read book International Marketing Strategy written by Frank Bradley and published by . This book was released on 1991 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Book Synopsis Export Strategy: Markets and Competition (RLE Marketing) by : Nigel Piercy
Download or read book Export Strategy: Markets and Competition (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Book Synopsis Export Planning by : Joris J.A. Leeman
Download or read book Export Planning written by Joris J.A. Leeman and published by BoD – Books on Demand. This book was released on 2015-10-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Book Synopsis International Marketing and Export Management by : Gerald S. Albaum
Download or read book International Marketing and Export Management written by Gerald S. Albaum and published by Prentice Hall. This book was released on 1998 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
Book Synopsis Export Strategy by : Subhash C. Jain
Download or read book Export Strategy written by Subhash C. Jain and published by Praeger. This book was released on 1989-04-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book fills a gap in the collection of published materials in export marketing. . . . Throughout the book the author raises important questions that exporters need to answer in formulating strategies. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data. . . . On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges. . . . a valuable source for developing export strategies. International Trade Forum As the U.S. trade balance continues to run large, record-setting deficits, the pressure on businesses to export will continue to mount. This book, written for marketing and strategic planning executives, outlines a step-by-step procedure for formulating a successful export strategy. Jain demonstrates how to analyze relevant information about the prospective customer, the competition, and one's own company; how to apply basic marketing decisions to the export environment; and how to implement key aspects of export strategy. Throughout, he identifies the government and nongovernment sources for information a company needs to formulate an effective export strategy. Jain begins with a historical overview of U.S. trade that sets the context for the discussion that follows. He examines America's traditionally low interest in exporting, trade barriers, emerging trade issues for the 1990s, and influential developments in the liberalization of worldwide trade. He then develops his export strategy framework, addressing such critical issues as locating viable foreign markets, segmentation and positioning, timing, and how to compete. The four basic aspects of an export strategy--product, price, distribution, and promotion--are discussed in-depth. For each, Jain offers workable, practical advice for the firm new to exporting: when and how to customize products, methods of pricing, price quotations, pro forma invoicing, sources of distribution channels, managing export channels, alternative promotion media, and more. Finally, drawing upon the experiences of successful exporters, Jain presents guidelines for effective exporting.
Book Synopsis International Marketing Strategy by : Isobel Doole
Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing and Export Management by : Gerald Albaum
Download or read book International Marketing and Export Management written by Gerald Albaum and published by Pearson Higher Ed. This book was released on 2016-06-07 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Book Synopsis Research Frontiers on the International Marketing Strategies of Chinese Brands by : Zuohao Hu
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Download or read book Export Now written by Frank Lavin and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
Download or read book Export Planning written by Joris Leeman and published by BoD – Books on Demand. This book was released on 2021-03-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
