The Power of Company Culture

Download The Power of Company Culture PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 074948196X
Total Pages : 193 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis The Power of Company Culture by : Chris Dyer

Download or read book The Power of Company Culture written by Chris Dyer and published by Kogan Page Publishers. This book was released on 2018-02-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Independent Press Award 2018 - Business General Category Culture is the foundation for success in any organization. It's no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places to work but also have the most engaged workforces, are the most in-demand employers and have the strongest financial performance. The Power of Company Culture debunks the myth that a remarkable company culture is something that a business either has or hasn't and shows how any company of any size can implement and maintain a world-class culture for business success. Structured around the seven pillars of culture success, The Power of Company Culture shows how to develop a company culture that improves productivity, performance, staff retention, company reputation and profits. Packed full of insights from leading practitioners at the forefront of developing outstanding company cultures including Michael Arena, Chief Talent Officer at General Motors, and Shari Conaway, Director of People at Southwest Airlines, this is essential reading for all HR Managers and business leaders who are responsible for building, monitoring and managing culture in their organizations.

The Culture Cycle

Download The Culture Cycle PDF Online Free

Author :
Publisher : FT Press
ISBN 13 : 0132779781
Total Pages : 385 pages
Book Rating : 4.1/5 (327 download)

DOWNLOAD NOW!


Book Synopsis The Culture Cycle by : James L. Heskett

Download or read book The Culture Cycle written by James L. Heskett and published by FT Press. This book was released on 2012 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book: Explains how culture evolves, can be shaped and sustained, and serve as the organization's "internal brand." Shows how culture can promote innovation and survival in tough times. Guides leaders in linking culture to strategy and managing forces that challenge it. Shows how to credibly quantify culture's impact on performance, productivity, and profits. Clarifies culture's unique role in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture. "Heskett (emer., Harvard Business School) provides an exhaustive examination of corporate policies, practices, and behaviors in organizations." Summing Up: Recommended. Reprinted with permission from CHOICE, copyright by the American Library Association.

From CULTURE to CULTURE

Download From CULTURE to CULTURE PDF Online Free

Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781544526126
Total Pages : 232 pages
Book Rating : 4.5/5 (261 download)

DOWNLOAD NOW!


Book Synopsis From CULTURE to CULTURE by : Randall Powers

Download or read book From CULTURE to CULTURE written by Randall Powers and published by Lioncrest Publishing. This book was released on 2021-12-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Company culture (noun) kuhm-puh-nee kuhl-cher: The values leaders and employees share, language they use, behaviors they display, and connections they have that establish how they engage and interact in the workplace. Company culture influences the roles and responsibilities of every employee within the organization, from executive leadership down to the front lines. A strong, healthy company culture drives productivity and raises profitability, and disengaged employees cost companies billions, yet many executives rarely associate their culture with their bottom line. Today, employee engagement stakes are higher than ever because executives have to consider the impact their company culture has on external stakeholders as well. Investors, consumers, and even the government are now interested in whether the organizations they do business with have values that align with theirs and demonstrate behaviors that match those values. Executive leadership must define company culture and understand how to implement it and, ultimately, measure and improve it. In From CULTURE to CULTURE, Dr. Donte Vaughn and Randall Powers introduce their culture performance management methodology and present a behavior-driven system to operationalize company culture and increase employee engagement.

Corporate Culture

Download Corporate Culture PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118163273
Total Pages : 290 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!


Book Synopsis Corporate Culture by : Naomi Stanford

Download or read book Corporate Culture written by Naomi Stanford and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How corporate culture affects a company's long-term success Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help. In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. The book Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.

Powerful

Download Powerful PDF Online Free

Author :
Publisher : Tom Rath
ISBN 13 : 1939714117
Total Pages : 109 pages
Book Rating : 4.9/5 (397 download)

DOWNLOAD NOW!


Book Synopsis Powerful by : Patty McCord

Download or read book Powerful written by Patty McCord and published by Tom Rath. This book was released on 2018-01-09 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named by The Washington Post as one of the 11 Leadership Books to Read in 2018 When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don’t fit the company’s emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR—annual performance reviews, retention plans, employee empowerment and engagement programs—often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability. Powerful will change how you think about work and the way a business should be run.

Business Culture Design (englische Ausgabe)

Download Business Culture Design (englische Ausgabe) PDF Online Free

Author :
Publisher : Campus Verlag
ISBN 13 : 3593438151
Total Pages : 211 pages
Book Rating : 4.5/5 (934 download)

DOWNLOAD NOW!


Book Synopsis Business Culture Design (englische Ausgabe) by : Simon Sagmeister

Download or read book Business Culture Design (englische Ausgabe) written by Simon Sagmeister and published by Campus Verlag. This book was released on 2018-05-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions. "This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt "An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa

HBR's 10 Must Reads on Building a Great Culture (with bonus article "How to Build a Culture of Originality" by Adam Grant)

Download HBR's 10 Must Reads on Building a Great Culture (with bonus article

Author :
Publisher : Harvard Business Press
ISBN 13 : 1633698076
Total Pages : 199 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!


Book Synopsis HBR's 10 Must Reads on Building a Great Culture (with bonus article "How to Build a Culture of Originality" by Adam Grant) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Building a Great Culture (with bonus article "How to Build a Culture of Originality" by Adam Grant) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2019-11-12 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can change your company's culture. Organizational culture often feels like something that has a life of its own. But leaders are the stewards of a company's culture and have the power to shape and even change it. If you read nothing else on building a better organizational culture, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you identify where your culture can be improved, communicate change, and anticipate and address implementation challenges. This book will inspire you to: See what your company culture is currently like--and what it could be Explore your company's emotional culture Gather input on what needs to be fixed or initiated Improve collaboration Foster a culture of trust Articulate the new culture's mission, values, and expectations Deal with resistance and roadblocks This collection of articles includes "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng; "Manage Your Emotional Culture," by Sigal Barsade and Olivia A. O'Neill; "The Neuroscience of Trust," by Paul J. Zak; "Creating a Purpose-Driven Organization," by Robert E. Quinn and Anjan V. Thakor; "Creating the Best Workplace on Earth," by Rob Goffee and Gareth Jones; "Cultural Change That Sticks," by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley; "How to Build a Culture of Originality," by Adam Grant; "When Culture Doesn't Translate," by Erin Meyer; "Culture Is Not the Culprit," by Jay W. Lorsch and Emily Gandhi; "Conquering a Culture of Indecision," by Ram Charan; and "Radical Change, the Quiet Way," by Debra E. Meyerson.

Transformational Culture

Download Transformational Culture PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1789661099
Total Pages : 321 pages
Book Rating : 4.7/5 (896 download)

DOWNLOAD NOW!


Book Synopsis Transformational Culture by : David Liddle

Download or read book Transformational Culture written by David Liddle and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - People, Culture & Management category Company culture is the foundation of business success. Strong culture drives an average of four times more revenue growth, 12% more productivity and half the employee turnover rate. Driven by global health, economic and environmental emergencies and rising social justice and employee activism, organizations are urgently seeking a new cultural model which will enable them to thrive. Transformational Culture provides a blueprint for a fair, just, inclusive, sustainable, and high performing organization. With a foreword from Dave Ulrich and expert analysis of the benefits of a people-focused and values lead organization, it provides 8 transformational enablers to deliver individual, team and business success. Guidance is also included on how to tackle toxic cultures and behaviours, how to shift the dial from retributive to restorative justice, and how to develop humane and human HR and management systems. The book offers practical guidance for HR professionals and business leaders on how to redefine their culture and to embed a unique, practical framework to assist with the resolution of concerns, complaints, and conflicts at work. Tried and tested toolkits and templates plus case studies from organizations who have successfully implemented this approach including London Ambulance Service, Aviva, The FT and British Retail Consortium are contained within Transformational Culture making this an invaluable guide for anyone wishing to put their people and their values first.

Win from Within

Download Win from Within PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 0231554826
Total Pages : 274 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Win from Within by : James Heskett

Download or read book Win from Within written by James Heskett and published by Columbia University Press. This book was released on 2022-01-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. They are discouraged by misguided beliefs that an executive’s tenure and an organization’s attention span are too short for meaningful transformation. James Heskett provides a roadmap for achievable and fast-paced culture change. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied. Examining leading companies around the world, Heskett details how organizational culture makes employees more loyal, more productive, and more creative. He discusses how to quantify its effects in order to sell the notion of culture change to the organization and considers how to preserve an organization’s culture in the face of the trend toward remote work hastened by the COVID-19 pandemic. Showing how leadership can bring about significant changes in a surprisingly short time span, Win from Within offers a playbook for developing and deploying culture that enables outsized results. It is a groundbreaking demonstration of organizational culture’s role as a foundation for strategic success—and its measurable impact on the bottom line.

Bring Work to Life by Bringing Life to Work

Download Bring Work to Life by Bringing Life to Work PDF Online Free

Author :
Publisher : Bibliomotion, Inc.
ISBN 13 : 1629560049
Total Pages : 256 pages
Book Rating : 4.6/5 (295 download)

DOWNLOAD NOW!


Book Synopsis Bring Work to Life by Bringing Life to Work by : Tracy Brower

Download or read book Bring Work to Life by Bringing Life to Work written by Tracy Brower and published by Bibliomotion, Inc.. This book was released on 2014-09-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations accomplish results when they powerfully engage employees and capture their discretionary time. This is more important than ever during this period where employees are facing unprecedented time poverty. Technology has blurred the lines between employees’ work and personal lives, and they are faced with the challenges of successfully navigating and integrating work and personal demands. When organizations provide the right benefits, policies, and cultural practices, they win and they serve employees in the process. Using examples and real-world experiences from senior executives and employees at all levels, author Tracy Brower shows readers the importance of work-life supports and how they lead to more engaged and fulfilled employees. Bring Work to Life by Bringing Life to Work is your go-to guide to work-life support, providing easy-to-read strategies for building and implementing your organization’s strategies to harness work-life supports, increasing positive impact to your bottom line.

Fusion

Download Fusion PDF Online Free

Author :
Publisher :
ISBN 13 : 9781529359121
Total Pages : 0 pages
Book Rating : 4.3/5 (591 download)

DOWNLOAD NOW!


Book Synopsis Fusion by : Denise Lee Yohn

Download or read book Fusion written by Denise Lee Yohn and published by . This book was released on 2021-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--

Corporate Culture and Performance

Download Corporate Culture and Performance PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1439107602
Total Pages : 236 pages
Book Rating : 4.4/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Corporate Culture and Performance by : John P. Kotter

Download or read book Corporate Culture and Performance written by John P. Kotter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy -- features that undermine an organization's ability to adapt to change. They also show that even "contextually or strategically appropriate" cultures -- ones that fit a firm's strategy and business context -- will not promote excellent performance over long periods of time unless they facilitate the adoption of strategies and practices that continuously respond to changing markets and new competitive environments. Fundamental to the process of reversing unhealthy cultures and making them more adaptive, the authors assert, is effective leadership. At the heart of this groundbreaking book, Kotter and Heskett describe how executives in ten corporations established new visions, aligned and motivated their managers to provide leadership to serve their customers, employees, and stockholders, and thus created more externally focused and responsive cultures.

Culture Built My Brand

Download Culture Built My Brand PDF Online Free

Author :
Publisher :
ISBN 13 : 9781637551417
Total Pages : 176 pages
Book Rating : 4.5/5 (514 download)

DOWNLOAD NOW!


Book Synopsis Culture Built My Brand by : Mark Miller

Download or read book Culture Built My Brand written by Mark Miller and published by . This book was released on 2021-10-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers--by tapping into the greatest driver of brand success: your internal company culture. Mark Miller and Ted Vaughn have rebranded more than one hundred purpose driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your roadmap to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.

Corporate Cultures 2000 Edition

Download Corporate Cultures 2000 Edition PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 9780738203300
Total Pages : 240 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Corporate Cultures 2000 Edition by : Terry Deal

Download or read book Corporate Cultures 2000 Edition written by Terry Deal and published by Basic Books. This book was released on 2000-05-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reissue of the classic best-seller that coined the term 'corporate culture' In the early 1980s, Terry Deal and Allan Kennedy launched a new field of inquiry and practice with the publication of their landmark book, Corporate Cultures, in which they argued that distinct types of cultures evolve within companies, with a direct and measurable impact on strategy and performance. Despite the dramatic evolution of the business landscape over the last twenty years, the basic principles of the book remain as fresh and relevant as they did when it was first published; that organizations, by their very nature, are social enterprises, with tribal habits, well-defined cultural roles for individuals, and various strategies for determining inclusion, reinforcing identity, and adapting to change. In the new introduction, the authors reflect on the enduring lessons of their investigation into the life of organizations. Allan A. Kennedy is a Boston-based writer and management consultant whose new book, The End of Shareholder Value, will be published by Perseus in April.

Organizational Culture and Leadership

Download Organizational Culture and Leadership PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 047064057X
Total Pages : 466 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!


Book Synopsis Organizational Culture and Leadership by : Edgar H. Schein

Download or read book Organizational Culture and Leadership written by Edgar H. Schein and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This updated edition focuses on today's business realities. Edgar Schein draws on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals.

Quick and Nimble

Download Quick and Nimble PDF Online Free

Author :
Publisher : Times Books
ISBN 13 : 0805097023
Total Pages : 288 pages
Book Rating : 4.8/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Quick and Nimble by : Adam Bryant

Download or read book Quick and Nimble written by Adam Bryant and published by Times Books. This book was released on 2014-01-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two hundred CEOs reveal their candid insights on how to build and foster a corporate culture that encourages innovation and drives results In Quick and Nimble, Adam Bryant draws on interviews with more than two hundred CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up workplace, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom. These men and women—whose ranks include Jeff Weiner of LinkedIn, Tony Hsieh of Zappos, Angie Hicks of Angie's List, Steve Case of Revolution (and formerly AOL), and Amy Gutmann of the University of Pennsylvania—offer useful insights and strategies for creating a corporate culture of innovation and building a high-performing organization that unleashes the passion and energy of its employees. As the world shifts to more of a knowledge economy, the winners will be companies that can attract and retain the best and brightest employees by creating an environment where they can grow, contribute, and feel rewarded. Through the wisdom of these leading chief executives, Quick and Nimble offers a keen understanding of leadership, recruiting, and the forces that shape corporate culture and a clear road map to bring success and energy to any organization.

Disrupting Corporate Culture

Download Disrupting Corporate Culture PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000163091
Total Pages : 145 pages
Book Rating : 4.0/5 (1 download)

DOWNLOAD NOW!


Book Synopsis Disrupting Corporate Culture by : David G. White, Jr

Download or read book Disrupting Corporate Culture written by David G. White, Jr and published by CRC Press. This book was released on 2020-08-17 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in cognitive science over the last 30 years shows much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This is why culture-shaping and change programs in organizations often amount to little more than sloganeering with minimal impact on the lived experience of employees. This book bridges the gap between the latest research on cognitive science and culture, providing a valuable guide for change leaders, CEOs, and practitioners on how to sustainably work with and change this important resource. It answers many of the major questions that have plagued culture work, such as: Why so many CEOs and management consultants preach culture change when so few culture interventions actually succeed Why CEOs persist in believing "culture starts at the top" when virtually no research in anthropology supports that claim Why most culture shaping approaches have no answer for how to affect culture in global companies Why culture doesn’t cause us to do anything, yet we persist in believing that somehow it does Why so many culture-shaping projects focus on corporate values despite the fact modern science shows why changing personal values is exceedingly difficult What we are learning about culture from the last 30 years of cognitive science gives us the foundation for far more impactful and sustainable interventions than have been possible to date. This book explains why, showing how everyday business practices well beyond HR are key to culture change. Why? Because the brain’s synaptic plasticity can only be altered through new sustained and widespread organizational habits and routines. This groundbreaking, practical guide will show you finally how to realize the full power of culture as a transformational, empowering, and competitive resource.