The No Bs Business Guide

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The No B.S. Small Business Book: How to Win When Most Fail

Author : Casey Graham
Publisher : Houndstooth Press
ISBN 13 : 9781544524085
Total Pages : 260 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis The No B.S. Small Business Book: How to Win When Most Fail by : Casey Graham

Download or read book The No B.S. Small Business Book: How to Win When Most Fail written by Casey Graham and published by Houndstooth Press. This book was released on 2022-01-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business books are filled with B.S. "Hack this!" "10X that!" "Guaranteed!" But the business success you want isn't hidden inside thousands of buzzwords. Massive success only comes when you get massively clear about the one outcome you can control in your business: YOU. In The No B.S. Small Business Book, you will learn how to get ruthlessly honest about yourself, your business, and what you really want from both-and how to get it. You'll roll up your sleeves and get your hands dirty, applying practical business strategies gleaned from decades of experience building and exiting successful companies. If you want to gain massive traction from achieving massive clarity as you take massive action at all levels of business and life as a no-B.S. business owner, then buckle up... This is the business book you've been waiting for.

Founded

Author : Melissa Kaufman
Publisher : Greenleaf Book Group
ISBN 13 : 1639090088
Total Pages : 181 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Founded by : Melissa Kaufman

Download or read book Founded written by Melissa Kaufman and published by Greenleaf Book Group. This book was released on 2022-01-04 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded is the go-to reference for first-time entrepreneurs, providing lessons and inspiration to empower anyone starting a new project or business. Melissa Kaufman and Mike Raab, the directors of Northwestern’s renowned student entrepreneurship program, The Garage, show you how to tap into the superpower of thinking and acting like an entrepreneur based on their experience guiding hundreds of early-stage startups. Founded explains—through the authors’ own expertise and interviews with successful young founders—how to • make the best possible decisions when launching your business, • avoid the common mistakes of first-time entrepreneurs, • take immediate, concrete steps to get started on a new idea. In this essential book for first-time and student founders, you will learn why entrepreneurship is for everyone, “failure” is inevitable (and why that’s a good thing!), and how to make sure you’re building something people want. Founded will shatter your misconceptions about starting a business and help you get started turning your ideas into something real today!

No B.S. Guide to Powerful Presentations

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613083645
Total Pages : 224 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Guide to Powerful Presentations by : Dan S. Kennedy

Download or read book No B.S. Guide to Powerful Presentations written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2017-06-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.

No B.S. Direct Marketing

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613082320
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Direct Marketing by : Dan S. Kennedy

Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

No B.S. Grassroots Marketing

Author : Dan Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613081707
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Grassroots Marketing by : Dan Kennedy

Download or read book No B.S. Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599184001
Total Pages : 266 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity by : Dan S. Kennedy

Download or read book No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2011-04-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity. Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Why price cutting isn't the cure for the recession and what is Book jacket.

No B.s. Time Management for Entrepreneurs

Author : Dan S. Kennedy
Publisher : North Vancouver, B.C. : International Self-Counsel Press Limited
ISBN 13 : 9781551800332
Total Pages : 126 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis No B.s. Time Management for Entrepreneurs by : Dan S. Kennedy

Download or read book No B.s. Time Management for Entrepreneurs written by Dan S. Kennedy and published by North Vancouver, B.C. : International Self-Counsel Press Limited. This book was released on 1996 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Never take incoming calls!" and "Use, don't be abused by, technology!" are just two of the dozens of timesaving tips from the Professor of Harsh Reality. In this book, business-success expert Dan Kennedy delivers vital time-management techniques for the super-busy entrepreneur. In his infectiously energetic style, Kennedy, noted author, speaker, and consultant, offers up page after page of time-saving advice -- sometimes tough, sometimes surprising, but always practical. He shows how to: -- Handle the information avalanche -- Turn time into wealth -- Gain the personal discipline that will make you successful

No Bullshit Social Media

Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

The No BS Business Guide

Author : Thomas M. F. Timberman
Publisher : Loi Incorporated
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The No BS Business Guide by : Thomas M. F. Timberman

Download or read book The No BS Business Guide written by Thomas M. F. Timberman and published by Loi Incorporated. This book was released on 1994 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NO BS BUSINESS GUIDE TO VIETNAM is the only handbook written by entrepreneurs for entrepreneurs. Exhaustively researched in Vietnam & the U.S., it gives straight answers to tough questions that American executives must have to seize opportunities on Asia's last economic frontier. Included in its 200 pages is information on industry potential, competition, networking in the U.S. & Vietnam, penetrating bureaucracies, itineraries, contacts, negotiating successfully within Vietnamese culture, maps, where to stay-eat-drink, how to get around etc. It's all in this definitive direction finder to profits in Vietnam. To order: LOI, Inc., 1728 Lamont St., N.W., Washington, D.C. 20010 or call 1-800-262-2576.

No B.S. Trust Based Marketing

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613081766
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Trust Based Marketing by : Dan S. Kennedy

Download or read book No B.S. Trust Based Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-07-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

No B.S. Guide to Maximum Referrals and Customer Retention

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613083343
Total Pages : 281 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Guide to Maximum Referrals and Customer Retention by : Dan S. Kennedy

Download or read book No B.S. Guide to Maximum Referrals and Customer Retention written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2016-02-22 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

No BS Marketing to Seniors and Leading Edge Boomers

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599184508
Total Pages : 284 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No BS Marketing to Seniors and Leading Edge Boomers by : Dan S. Kennedy

Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 9781599181653
Total Pages : 240 pages
Book Rating : 4.1/5 (816 download)

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Book Synopsis No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich by : Dan S. Kennedy

Download or read book No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2008-03-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: FREE-Audio CD INSIDE Featuring Exclusive Interview with the Author-PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) The two most crucial (and liberating) management decisions The worst number in business is…(fix this before it's too late!) Leadership is vastly overrated: a new, rational model for profitable productivity Why and how to make marketing the master-all others servants Mice at play, and how to get compliance when the cat's away Finding the magic “GE-Spot” for your particular business' greatest success with its customers Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up) Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell Managing the sales process-the biggest instant improvement (more $ now!)

No B.S. Guide to Succeeding in Business by Breaking All the Rules

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613084757
Total Pages : 179 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Guide to Succeeding in Business by Breaking All the Rules by : Dan S. Kennedy

Download or read book No B.S. Guide to Succeeding in Business by Breaking All the Rules written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2024-03-05 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business. Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention. Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse. Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.

No B.S. Wealth Attraction In The New Economy

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613080069
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Wealth Attraction In The New Economy by : Dan S. Kennedy

Download or read book No B.S. Wealth Attraction In The New Economy written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2010-06-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever

No Bullsh*t Leadership

Author : Chris Hirst
Publisher : Profile Books
ISBN 13 : 1782835458
Total Pages : pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis No Bullsh*t Leadership by : Chris Hirst

Download or read book No Bullsh*t Leadership written by Chris Hirst and published by Profile Books. This book was released on 2019-05-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2020: LEADERSHIP FOR THE FUTURE A Financial Times Business Book of the Month 'A brilliant set of leadership tools that will help you succeed whatever your goal' - Sir Clive Woodward 'A punchy, plainly written guide, offering a readable and enlightened view of what leaders do and how they should do it' - Financial Times 'A new rubric on leadership' - Evening Standard Inspiration behind the No Bullsh*t Leadership Intelligence Squared podcast Leadership is not some special club, open only to elites. It's not a gold star given only to those with expensive degrees. Leadership is for everyone. Based on the author's hard-won experience as a Global CEO, this smart, fun book delivers a step-by-step working manual on how to lead - for anyone. Full of simple and direct approaches, it demystifies an over-analysed subject to get to the heart of modern leadership: the life-changing, career-transforming power to get stuff done. These principles and actionable steps apply to every field, from small businesses to community initiatives, from schools to sports teams to global enterprises. No matter your goal, this book will show you how to: - make effective decisions - build a world-class team - take care of yourself and others - achieve results

No B.S. Marketing to the Affluent

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613083092
Total Pages : 227 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Marketing to the Affluent by : Dan S. Kennedy

Download or read book No B.S. Marketing to the Affluent written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2015-03-16 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use