No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich

Download No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781599181653
Total Pages : 240 pages
Book Rating : 4.1/5 (816 download)

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Book Synopsis No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich by : Dan S. Kennedy

Download or read book No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2008-03-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: FREE-Audio CD INSIDE Featuring Exclusive Interview with the Author-PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) The two most crucial (and liberating) management decisions The worst number in business is…(fix this before it's too late!) Leadership is vastly overrated: a new, rational model for profitable productivity Why and how to make marketing the master-all others servants Mice at play, and how to get compliance when the cat's away Finding the magic “GE-Spot” for your particular business' greatest success with its customers Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up) Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell Managing the sales process-the biggest instant improvement (more $ now!)

No B.s. Time Management for Entrepreneurs

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Author :
Publisher : North Vancouver, B.C. : International Self-Counsel Press Limited
ISBN 13 : 9781551800332
Total Pages : 126 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis No B.s. Time Management for Entrepreneurs by : Dan S. Kennedy

Download or read book No B.s. Time Management for Entrepreneurs written by Dan S. Kennedy and published by North Vancouver, B.C. : International Self-Counsel Press Limited. This book was released on 1996 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Never take incoming calls!" and "Use, don't be abused by, technology!" are just two of the dozens of timesaving tips from the Professor of Harsh Reality. In this book, business-success expert Dan Kennedy delivers vital time-management techniques for the super-busy entrepreneur. In his infectiously energetic style, Kennedy, noted author, speaker, and consultant, offers up page after page of time-saving advice -- sometimes tough, sometimes surprising, but always practical. He shows how to: -- Handle the information avalanche -- Turn time into wealth -- Gain the personal discipline that will make you successful

No B. S. Ruthless Management of People and Profits

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599185407
Total Pages : 402 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No B. S. Ruthless Management of People and Profits by : Dan S. Kennedy

Download or read book No B. S. Ruthless Management of People and Profits written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2014 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Giving a nod to Jeff Bezos, Steve Jobs, Walt Disney and other ruthless, yet highly successful, managers everywhere, Kennedy presents what it really takes to get productivity from people and by doing so, maximum profits. This revision delivers eight new chapters, fresh case history examples and more"--

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599184001
Total Pages : 266 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity by : Dan S. Kennedy

Download or read book No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2011-04-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity. Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Why price cutting isn't the cure for the recession and what is Book jacket.

No BS Marketing to Seniors and Leading Edge Boomers

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599184508
Total Pages : 284 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No BS Marketing to Seniors and Leading Edge Boomers by : Dan S. Kennedy

Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

No B.S. Marketing to the Affluent

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083092
Total Pages : 227 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Marketing to the Affluent by : Dan S. Kennedy

Download or read book No B.S. Marketing to the Affluent written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2015-03-16 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

No B.S. Wealth Attraction In The New Economy

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613080069
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Wealth Attraction In The New Economy by : Dan S. Kennedy

Download or read book No B.S. Wealth Attraction In The New Economy written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2010-06-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever

My Unfinished Business

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Author :
Publisher :
ISBN 13 : 9781599321097
Total Pages : 0 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis My Unfinished Business by : Dan S. Kennedy

Download or read book My Unfinished Business written by Dan S. Kennedy and published by . This book was released on 2009-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Adventures in Business to Marriage and Divorce, My Unfinished Business, covers a wide array of topics in short autobiographical essay form.

No B.S. Marketing to the Affluent

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084013
Total Pages : 324 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Marketing to the Affluent by : Dan S. Kennedy

Download or read book No B.S. Marketing to the Affluent written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2019-06-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

No B.S. Trust Based Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613081766
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Trust Based Marketing by : Dan S. Kennedy

Download or read book No B.S. Trust Based Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-07-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Sham

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Author :
Publisher : Crown Forum
ISBN 13 : 1400054109
Total Pages : 288 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis Sham by : Steve Salerno

Download or read book Sham written by Steve Salerno and published by Crown Forum. This book was released on 2006-09-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it’s neither—in fact it’s much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the first serious exposé of this multibillion-dollar industry and the real damage it is doing—not just to its paying customers, but to all of American society. Based on the author’s extensive reporting—and the inside look at the industry he got while working at a leading “lifestyle” publisher—SHAM shows how thinly credentialed “experts” now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products. And those staggering financial costs are actually the least of our worries. SHAM demonstrates how the self-help movement’s core philosophies have infected virtually every aspect of American life—the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the “empowering” message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help’s “Recovery” movement. SHAM also reveals: • How self-help gurus conduct extensive market research to reach the same customers over and over—without ever helping them • The inside story on the most notorious gurus—from Dr. Phil to Dr. Laura, from Tony Robbins to John Gray • How your company might be wasting money on motivational speakers, “executive coaches,” and other quick fixes that often hurt quality, productivity, and morale • How the Recovery movement has eradicated notions of personal responsibility by labeling just about anything—from drug abuse to “sex addiction” to shoplifting—a dysfunction or disease • How Americans blindly accept that twelve-step programs offer the only hope of treating addiction, when in fact these programs can do more harm than good • How the self-help movement inspired the disastrous emphasis on self-esteem in our schools • How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with SHAM, the self-help industry has finally been called to account for the damage it has done. Also available as an eBook

No Rules

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Author :
Publisher : Plume Books
ISBN 13 : 9780452276949
Total Pages : 0 pages
Book Rating : 4.2/5 (769 download)

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Book Synopsis No Rules by : Dan S. Kennedy

Download or read book No Rules written by Dan S. Kennedy and published by Plume Books. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond their wildest expectations.

Life is Short, Wear Your Party Pants

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Author :
Publisher : Hay House, Inc
ISBN 13 : 9781401930103
Total Pages : 224 pages
Book Rating : 4.9/5 (31 download)

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Book Synopsis Life is Short, Wear Your Party Pants by : Loretta Laroche

Download or read book Life is Short, Wear Your Party Pants written by Loretta Laroche and published by Hay House, Inc. This book was released on 2004-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loretta La Roche has helped millions of people find ways to lighten up and overcome stress. Now, in Life Is Short—Wear Your Party Pants, she gives you the tools you need to not only reduce feelings of tension, but also to bring joy, passion, and gusto into your life. Her techniques are a brilliant blend of old-world common sense and the most contemporary research in brain chemistry, psychology, and mind-body studies. Loretta gives you dozens of proven techniques for recognizing the ten simple truths that will lead you to an intense, happy, successful life: resilience, living in the moment, optimism, acceptance, humor, creativity, moderation, responsibility, meaning, and connection. Loretta’s wisdom evolved from her own life—one filled with the demands of being a single mother of three; of starting her own business when she was broke; and of the wacky invasiveness of her Italian family. She’s like all of us: real, flawed, stressed out, and on edge. Her magic comes from an ability to not take herself too seriously, and to always shift her focus away from the self-destructive and toward the truly important things in life. In her work, Loretta has seen tens of thousands of people who live their lives as if they’re sitting in a waiting room, hoping that their turn comes up next. This book will show you that life is not something to be endured, but is something to be truly appreciated. We need to remember how to access our inner abundance, which allows us to be heart-centered, joy-filled human beings. As Loretta says: "Yesterday is history, tomorrow is a mystery, and today is a gift—that’s why they call it the present."

See How They Ran

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1476710430
Total Pages : 256 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis See How They Ran by : Gil Troy

Download or read book See How They Ran written by Gil Troy and published by Simon and Schuster. This book was released on 2012-09-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: See How They Ran explores why candidates campaign as they do, why Americans complain about it, and what these evolving patterns and changing images tell us about American democracy itself. On the eve of every election, many Americans become convinced that this presidential campaign is worse than it has ever been. Frustrated, we long for the good old days of dignified campaigns and worthy candidates. However, as Gil Troy’s fascinating history demonstrates, they never existed. Originally, candidates did not run for office, but awaited the people’s call in dignified silence. When Stephen Douglas campaigned in 1860, he pretended to be visiting his mother as he traveled, not actively campaigning. In the post-1945 world, however, both Democratic and Republican candidates have stopped to kiss babies, donned hard hats, and pumped hands along the campaign trails. From the founding of our nation, Americans have wanted a leader who is simultaneously a man of the people and a man above the people. In See How They Ran, Troy shows that our disappointment with current presidential campaigns is simply the latest chapter in a centuries-long struggle to make peace with the idea of leadership in a democratic society. This is an engrossing and essential read.

The Secret of Success Is Not a Secret

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Author :
Publisher : Sellers Publishing
ISBN 13 : 9781569069974
Total Pages : 0 pages
Book Rating : 4.0/5 (699 download)

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Book Synopsis The Secret of Success Is Not a Secret by : Darcy Andries

Download or read book The Secret of Success Is Not a Secret written by Darcy Andries and published by Sellers Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the stories of more than 300 well-known people who faced failure or setbacks in their fields before going on to success.

How to Live Well Without Owning a Car

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Author :
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis How to Live Well Without Owning a Car by : Chris Balish

Download or read book How to Live Well Without Owning a Car written by Chris Balish and published by . This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ready for Anything

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Author :
Publisher : Cognella Academic Publishing
ISBN 13 : 9781793545114
Total Pages : pages
Book Rating : 4.5/5 (451 download)

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Book Synopsis Ready for Anything by : Jeffrey Haldeman

Download or read book Ready for Anything written by Jeffrey Haldeman and published by Cognella Academic Publishing. This book was released on 2021-06-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready for Anything: The Making of a Change Leader challenges students to think differently about their experience as a change leader. The book calls into question their assumptions about people and change and suggests new opportunities and strategies for effecting change. Pragmatically divided into four parts, the text addresses and gives thought to some of the primary dilemmas and paradoxes surrounding leadership and change. Part I provides readers with the essential tools to self-monitor and self-develop the leader within them. Part II focuses on the learning organization and how to prepare and shape the change culture. In Part III, readers are encouraged to rethink notions and complex conversations related to gender, race, class, ethics, and inclusion. The final chapters map out and explore future perspectives in organizational development and change leadership. Recognizing that the role of the change agent has become more complex, the second edition examines our new reality and how it affects society, organizations, and organizational effectiveness. The text is now coauthored by Dr. Michela Henke-Cilenti and features new content on nontraditional organizational development methods, transformation, positive change, and generative dialogues. The text has been restructured based on reviewer feedback with each chapter now featuring clear chapter takeaways, summaries, and discussion and self-reflection questions. The opening chapter is entirely new, and the book includes four comprehensive organizational development case, which demonstrate the complexities of change in practice. Timely and essential, Ready for Anything is an exemplary resource for courses in management and organizational behavior.