The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071788190
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone by : Jed Alpert

Download or read book The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone written by Jed Alpert and published by McGraw Hill Professional. This book was released on 2012-04-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One-to-One is transforming our world—here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway. The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

Social Media Campaigns

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Publisher : Routledge
ISBN 13 : 1000290646
Total Pages : 182 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Social Media Campaigns by : Carolyn Mae Kim

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Routledge. This book was released on 2020-12-29 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2214 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Globalization and Governance in the International Political Economy

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Publisher : IGI Global
ISBN 13 : 1466646403
Total Pages : 435 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Globalization and Governance in the International Political Economy by : Hacio?lu, Ümit

Download or read book Globalization and Governance in the International Political Economy written by Hacio?lu, Ümit and published by IGI Global. This book was released on 2013-10-31 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the impact of diverse cultures on the development and actualization of global economic entities, exploring advanced methods and best practices for the effective utilization and management of financial organizations within a globalized political context"--Provided by publisher.

The Marketing Revolution in Politics

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Publisher : University of Toronto Press
ISBN 13 : 144264799X
Total Pages : 218 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Marketing Revolution in Politics by : Bruce I. Newman

Download or read book The Marketing Revolution in Politics written by Bruce I. Newman and published by University of Toronto Press. This book was released on 2016-01-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Radios Niche Marketing Revolution FutureSell

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Publisher : Taylor & Francis
ISBN 13 : 1136026819
Total Pages : 286 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Radios Niche Marketing Revolution FutureSell by : Ashley Herweg

Download or read book Radios Niche Marketing Revolution FutureSell written by Ashley Herweg and published by Taylor & Francis. This book was released on 1997-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.

Understanding the Digital World

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Publisher : Princeton University Press
ISBN 13 : 0691219109
Total Pages : 301 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Understanding the Digital World by : Brian W. Kernighan

Download or read book Understanding the Digital World written by Brian W. Kernighan and published by Princeton University Press. This book was released on 2021-03-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand-new edition of the popular introductory textbook that explores how computer hardware, software, and networks work Computers are everywhere. Some are highly visible, in laptops, tablets, cell phones, and smart watches. But most are invisible, like those in appliances, cars, medical equipment, transportation systems, power grids, and weapons. We never see the myriad computers that quietly collect, share, and sometimes leak personal data about us. Governments and companies increasingly use computers to monitor what we do. Social networks and advertisers know more about us than we should be comfortable with. Criminals have all-too-easy access to our data. Do we truly understand the power of computers in our world? In this updated edition of Understanding the Digital World, Brian Kernighan explains how computer hardware, software, and networks work. Topics include how computers are built and how they compute; what programming is; how the Internet and web operate; and how all of these affect security, privacy, property, and other important social, political, and economic issues. Kernighan touches on fundamental ideas from computer science and some of the inherent limitations of computers, and new sections in the book explore Python programming, big data, machine learning, and much more. Numerous color illustrations, notes on sources for further exploration, and a glossary explaining technical terms and buzzwords are included. Understanding the Digital World is a must-read for readers of all backgrounds who want to know more about computers and communications.

Mobile Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118588290
Total Pages : 384 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Mobile Marketing by : Rachel Pasqua

Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

The Mobile Revolution

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749448509
Total Pages : 324 pages
Book Rating : 4.4/5 (485 download)

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Book Synopsis The Mobile Revolution by : Dan Steinbock

Download or read book The Mobile Revolution written by Dan Steinbock and published by Kogan Page Publishers. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.

The 4G Mobile Revolution

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Publisher : Kogan Page Publishers
ISBN 13 : 074947940X
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 4G Mobile Revolution by : Olaf Swantee

Download or read book The 4G Mobile Revolution written by Olaf Swantee and published by Kogan Page Publishers. This book was released on 2016-08-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.

Digital Revolution

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Author :
Publisher : Stuart Greenfield
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Revolution by :

Download or read book Digital Revolution written by and published by Stuart Greenfield. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Twitter Revolution

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Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Twitter Revolution by : Deborah Micek

Download or read book Twitter Revolution written by Deborah Micek and published by . This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

Storytelling in Marketing and Brand Communications

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Publisher : Taylor & Francis
ISBN 13 : 1040094597
Total Pages : 173 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Storytelling in Marketing and Brand Communications by : S M A Moin

Download or read book Storytelling in Marketing and Brand Communications written by S M A Moin and published by Taylor & Francis. This book was released on 2024-07-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications. Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science. With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.

Mobile Marketing

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Publisher :
ISBN 13 :
Total Pages : 361 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Mobile Marketing by : Cindy Krum

Download or read book Mobile Marketing written by Cindy Krum and published by . This book was released on 1900 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable-and fun! Now, one of the field's leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what's working-and what i.

Go Mobile

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Publisher : John Wiley & Sons
ISBN 13 : 1118167783
Total Pages : 260 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Go Mobile by : Jeanne Hopkins

Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

The Local Mobile Marketing Revolution

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Author :
Publisher : CreateSpace
ISBN 13 : 9781466289222
Total Pages : 100 pages
Book Rating : 4.2/5 (892 download)

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Book Synopsis The Local Mobile Marketing Revolution by : Mike Antoni

Download or read book The Local Mobile Marketing Revolution written by Mike Antoni and published by CreateSpace. This book was released on 2011-09-20 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you own a local business and want more customers buying from you more often, then this book is just what you're looking for. Learn about the newest trends in mobile marketing including topics like SMS text marketing, QR Codes, Mobile Coupons, and lots more. Get more money from your current customers and advertise to get new customers using mobile marketing before your competition beats you to the punch!

Mobile Marketing

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749437985
Total Pages : 248 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Mobile Marketing by : Matt Haig

Download or read book Mobile Marketing written by Matt Haig and published by Kogan Page Publishers. This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.