Radios Niche Marketing Revolution FutureSell

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136026819
Total Pages : 286 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Radios Niche Marketing Revolution FutureSell by : Ashley Herweg

Download or read book Radios Niche Marketing Revolution FutureSell written by Ashley Herweg and published by Taylor & Francis. This book was released on 1997-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.

Radio's Niche Marketing Revolution

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Author :
Publisher :
ISBN 13 : 9780080927145
Total Pages : 274 pages
Book Rating : 4.9/5 (271 download)

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Book Synopsis Radio's Niche Marketing Revolution by : Ashley Page Herweg

Download or read book Radio's Niche Marketing Revolution written by Ashley Page Herweg and published by . This book was released on 1997 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies.FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.Your clients don't want to buy advertising¦period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers.The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.Godfrey W. and Ashley Page Herweg are radio management consultants, international seminar leaders, sales trainers, and researchers specializing in niche marketing and focus group studies. They have successful backgrounds in, radio, television, and print production, and media buying and sales at the international, national, regional, and local levels. The Herwegs have owned, operated, and managed radio stations in small, medium, and large markets. The Herwegs have also co-authored, Making More Money Selling Radio Advertising Without Numbers and Recruiting, Interviewing, Hiring, and Developing SUPERIOR SALESPEOPLE"--Provided by publisher.

Career Opportunities in Radio

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Author :
Publisher : Infobase Publishing
ISBN 13 : 1438110847
Total Pages : 337 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Career Opportunities in Radio by : Shelly Field

Download or read book Career Opportunities in Radio written by Shelly Field and published by Infobase Publishing. This book was released on 2010-04-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

The Broadcaster's Guide to RBDS

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Publisher : Taylor & Francis
ISBN 13 : 1136026509
Total Pages : 217 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The Broadcaster's Guide to RBDS by : Scott Wright

Download or read book The Broadcaster's Guide to RBDS written by Scott Wright and published by Taylor & Francis. This book was released on 1997-07-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is intended to give the broadcast industry an authoritative guide to the Radio Data System (RDS), also called Radio Broadcast Data System (RBDS). Since the standard's adoption, about 700 stations have begun broadcasting RDS in the United States. There is a wide variety of encoding equipment with prices starting as low as $400, and over 30 models of RDS receivers have been introduced for cars, home receivers, portable and even PC receivers. Automobile manufacturer's such as General Motors, Ford, Audi, and Porsch now offer RDS on new vehicles. Yet despite all the support equipment in place, the FM broadcaster has been reluctant to implement and utilize this service, mainly because of a lack of understanding of what RDS can do for the station. This book finally provides the information required to understand RDS and its possibilities on a variety of levels, so that everyone involved in radio can make the most of it. Station owner, program director, salesperson, and talent alike will find the information he or she requires to maximize the possibilities of this new technology. Each feature of the system is explained in terms of its practical implementation at the station, and interviews with broadcasters currently using the system add a hands-on perspective. Scott Wright is a recognized pioneer in RDS development. As the designer of Delco Electronics' first RDS receiver, he has been extremely active in the development of the RDS standard in the US and in efforts to educate the broadcast community about its potential. He has represented Delco at the European Broadcasting Union's (EBU) RDS Forum and is currently the Chairman of the National Radio Systems Committee RBDS Subcommittee, the US standard-setting body. He is also a member of the Electronics Industries Association's (EIA) RDS Forum.

The Entertainment Marketing Revolution

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Author :
Publisher : FT Press
ISBN 13 : 9780130293503
Total Pages : 388 pages
Book Rating : 4.2/5 (935 download)

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Book Synopsis The Entertainment Marketing Revolution by : Al Lieberman

Download or read book The Entertainment Marketing Revolution written by Al Lieberman and published by FT Press. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Selling Electronic Media

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Author :
Publisher : CRC Press
ISBN 13 : 1136026266
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

Your Guide To Entertainment Marketing and Performance (Collection)

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Author :
Publisher : FT Press
ISBN 13 : 0133742857
Total Pages : 737 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Your Guide To Entertainment Marketing and Performance (Collection) by : Al Lieberman

Download or read book Your Guide To Entertainment Marketing and Performance (Collection) written by Al Lieberman and published by FT Press. This book was released on 2013-08-08 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

The Definitive Guide to Entertainment Marketing

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Author :
Publisher : FT Press
ISBN 13 : 0133092305
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Broadcasting & Cable

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Author :
Publisher :
ISBN 13 :
Total Pages : 1202 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Broadcasting & Cable by :

Download or read book Broadcasting & Cable written by and published by . This book was released on 1997 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sounds of Vacation

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Author :
Publisher : Duke University Press
ISBN 13 : 1478005319
Total Pages : 145 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Sounds of Vacation by : Jocelyne Guilbault

Download or read book Sounds of Vacation written by Jocelyne Guilbault and published by Duke University Press. This book was released on 2019-08-30 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to Sounds of Vacation examine the commodification of music and sound at popular vacation destinations throughout the Caribbean in order to tease out the relationships between political economy, hospitality, and the legacies of slavery and colonialism. Drawing on case studies from Barbados, the Bahamas, Guadeloupe, Saint Martin, and Saint Lucia, the contributors point to the myriad ways live performances, programmed music, and the sonic environment heighten tourists' pleasurable vacation experience. They explore, among other topics, issues of authenticity in Bahamian music; efforts to give tourists in Barbados peace and quiet at a former site of colonial violence; and how resort soundscapes extend beyond music to encompass the speech accents of local residents. Through interviews with resort managers, musicians, and hospitality workers, the contributors also outline the social, political, and economic pressures and interests that affect musical labor and the social encounters of musical production. In so doing, they prompt a rethinking of how to account for music and sound's resonances in postcolonial spaces. Contributors. Jerome Camal, Steven Feld, Francio Guadeloupe, Jocelyne Guilbault, Jordi Halfman, Susan Harewood, Percy C. Hintzen, Timothy Rommen

Who Owns the Media?

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Author :
Publisher : Routledge
ISBN 13 : 1135679223
Total Pages : 902 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Who Owns the Media? by : Benjamin M. Compaine

Download or read book Who Owns the Media? written by Benjamin M. Compaine and published by Routledge. This book was released on 2000-07-13 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of the current state of the media industry. Retaining the wealth of data of the earlier volumes, Compaine and his co-author Douglas Gomery chronicle the myriad changes in the media industry and the factors contributing to these changes. They also examine how the media industry is being reshaped by technological forces in all segments, as well as by social and cultural reactions to these forces. This third edition of Who Owns the Media? has been reorganized and expanded, reflecting the evolution of the media industry structure. Looking beyond conventional wisdom and expectations, Compaine and Gomery examine the characteristics of competition in the media marketplace, present alternative positions on the meanings of concentration, and ultimately urge readers to draw their own conclusions on an issue that is neither black nor white. Appropriate for media practitioners and sociologists, historians, and economists studying mass media, this volume can also be used for advanced courses in broadcasting, journalism, mass communication, telecommunications, and media education. As a new benchmark for the current state of media ownership, it is invaluable to anyone needing to understand who controls the media and thus the information and entertainment messages received by media consumers.

The Cumulative Book Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 2348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Cumulative Book Index by :

Download or read book The Cumulative Book Index written by and published by . This book was released on 1998 with total page 2348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.

American Book Publishing Record

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Publisher :
ISBN 13 :
Total Pages : 1276 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 1998 with total page 1276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Whitaker's Books in Print

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Publisher :
ISBN 13 :
Total Pages : 3116 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Whitaker's Books in Print by :

Download or read book Whitaker's Books in Print written by and published by . This book was released on 1998 with total page 3116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cathedral & the Bazaar

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 059655396X
Total Pages : 260 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis The Cathedral & the Bazaar by : Eric S. Raymond

Download or read book The Cathedral & the Bazaar written by Eric S. Raymond and published by "O'Reilly Media, Inc.". This book was released on 2001-02-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open source provides the competitive advantage in the Internet Age. According to the August Forrester Report, 56 percent of IT managers interviewed at Global 2,500 companies are already using some type of open source software in their infrastructure and another 6 percent will install it in the next two years. This revolutionary model for collaborative software development is being embraced and studied by many of the biggest players in the high-tech industry, from Sun Microsystems to IBM to Intel.The Cathedral & the Bazaar is a must for anyone who cares about the future of the computer industry or the dynamics of the information economy. Already, billions of dollars have been made and lost based on the ideas in this book. Its conclusions will be studied, debated, and implemented for years to come. According to Bob Young, "This is Eric Raymond's great contribution to the success of the open source revolution, to the adoption of Linux-based operating systems, and to the success of open source users and the companies that supply them."The interest in open source software development has grown enormously in the past year. This revised and expanded paperback edition includes new material on open source developments in 1999 and 2000. Raymond's clear and effective writing style accurately describing the benefits of open source software has been key to its success. With major vendors creating acceptance for open source within companies, independent vendors will become the open source story in 2001.

Contemporary Co-housing in Europe

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Author :
Publisher : Routledge
ISBN 13 : 0429832885
Total Pages : 280 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Contemporary Co-housing in Europe by : Pernilla Hagbert

Download or read book Contemporary Co-housing in Europe written by Pernilla Hagbert and published by Routledge. This book was released on 2019-11-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates co-housing as an alternative housing form in relation to sustainable urban development. Co-housing is often lauded as a more sustainable way of living. The primary aim of this book is to critically explore co-housing in the context of wider social, economic, political and environmental developments. This volume fills a gap in the literature by contextualising co-housing and related housing forms. With focus on Denmark, Sweden, Hamburg and Barcelona, the book presents general analyses of co-housing in these contexts and provides specific discussions of co-housing in relation to local government, urban activism, family life, spatial logics and socio-ecology. This book will be of interest to students and researchers in a broad range of social-scientific fields concerned with housing, urban development and sustainability, as well as to planners, decision-makers and activists.

A Few Good Men from Univac

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Author :
Publisher : Mit Press
ISBN 13 : 9780262620758
Total Pages : 246 pages
Book Rating : 4.6/5 (27 download)

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Book Synopsis A Few Good Men from Univac by : David E. Lundstrom

Download or read book A Few Good Men from Univac written by David E. Lundstrom and published by Mit Press. This book was released on 1990-04-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author recounts his experiences working in the computer industry, explains why projects fail or succeed, and discusses the future of the industry