The Media In Your Life An Introduction To Mass Communication 3 E

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The Media in Your Life

Author : Jean Folkerts
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Media in Your Life by : Jean Folkerts

Download or read book The Media in Your Life written by Jean Folkerts and published by Addison-Wesley Longman. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do reviewers have to say about "Media in Your Life ?" "The text's strengths... are on the emphasis on media history, convergence trends, and marketplaces. I also appreciate that the text is written at a sophisticated yet appropriate level for college students." -Kim Smith, "Iowa State University" "The material covered is essential to the understanding of the current student in today's media culture." -Jeanne Rollberg, "University of Arkansas- Little Rock" "Authors that forget that they are teachers and try too hard to pretend they're the students' friends don't do their content justice, nor do they model appropriate writing for students to emulate. Folkerts and Lacy don't fall into this trap; they present material credibly, appropriately, and yet readably." -Rebecca Lind, "University of Illinois- Chicago" "The overall strengths of "Media in Your Life" are that it is exhaustively researched and attractively presented. The broad topic of mass media is effectively structured into an accessible format." -Randall K. Pugh, "Montana State University- Billings" “l;The book's emphasis on knowledge students can use in navigating our complex culture is a major strength. Its organization is logical. It is well documented...It provides a solid summary of most significant media-related issues of the day." -William Lingle, "Linfield College" "The authors have a good framework to present an overview of the structure and process of mass communication in the U.S. The text is visually appealing and will attract students' interest." - Elizabeth Perse, "University of Delaware"

The Media in Your Life

Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205294763
Total Pages : 36 pages
Book Rating : 4.2/5 (947 download)

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Book Synopsis The Media in Your Life by : Jean Folkerts

Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 1998 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.

The Media in Your Life: An Introduction to Mass Communication, Books a la Carte Plus Mymasscommlab

Author : Jean Folkerts
Publisher : Allyn & Bacon
ISBN 13 : 9780205572021
Total Pages : pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis The Media in Your Life: An Introduction to Mass Communication, Books a la Carte Plus Mymasscommlab by : Jean Folkerts

Download or read book The Media in Your Life: An Introduction to Mass Communication, Books a la Carte Plus Mymasscommlab written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2007-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version — allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook! The Media in Your Lifeexplores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. InThe Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Lifeguides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition

Author : Jean Folkerts
Publisher : Allyn & Bacon
ISBN 13 : 9780205449361
Total Pages : 512 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition by : Jean Folkerts

Download or read book Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2004-08-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

The Media in Your Life

Author : Jean Folkerts
Publisher : Pearson
ISBN 13 : 9780205637607
Total Pages : pages
Book Rating : 4.6/5 (376 download)

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Book Synopsis The Media in Your Life by : Jean Folkerts

Download or read book The Media in Your Life written by Jean Folkerts and published by Pearson. This book was released on 2009-01-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: MyCommunicationLab is an interactive online solution for Communication courses. This site gives you access to a wealth of resources all geared to meet individual learning needs. MyCommunicationLab combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This access code gives you access to all of MyCommunicationLab's grade-boosting resources. Access code also includes a complete E-Book of Folkerts/Lacy/Larabee , Media in Your Life, The: An Introduction to Mass Communication, 4/e.

Media for Your Life

Author : Don Lowe
Publisher :
ISBN 13 : 9781524927998
Total Pages : 324 pages
Book Rating : 4.9/5 (279 download)

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Book Synopsis Media for Your Life by : Don Lowe

Download or read book Media for Your Life written by Don Lowe and published by . This book was released on 2021-07-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The media in your life

Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205726646
Total Pages : 460 pages
Book Rating : 4.7/5 (266 download)

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Book Synopsis The media in your life by : Jean Folkerts

Download or read book The media in your life written by Jean Folkerts and published by . This book was released on 2009 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

The Media in Your Life

Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205261284
Total Pages : pages
Book Rating : 4.2/5 (612 download)

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Book Synopsis The Media in Your Life by : Jean Folkerts

Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media in Your Life

Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205572038
Total Pages : 496 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis The Media in Your Life by : Jean Folkerts

Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 2007-06-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books a la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version - allowing students to take only what they need to class. As an added bonus, each Books a la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books a la Carte Plus titles cost less than a used textbook! "The Media in Your Life "explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In "The Media in Your Life," the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. "The Media in Your Life" guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

Mass Communication

Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 1544383029
Total Pages : 855 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2020-12-03 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.

Mass Communication

Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1221 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

The Media in Your Life

Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205291922
Total Pages : pages
Book Rating : 4.2/5 (919 download)

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Book Synopsis The Media in Your Life by : Jean Folkerts

Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mass Communications and Media Studies

Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329952
Total Pages : 336 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Mass Communications and Media Studies by : Peyton Paxson

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Introduction to Mass Communication

Author : Stanley J. Baran
Publisher :
ISBN 13 : 9780072827583
Total Pages : 529 pages
Book Rating : 4.8/5 (275 download)

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Book Synopsis Introduction to Mass Communication by : Stanley J. Baran

Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by . This book was released on 2004 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).

Media & Culture

Author : Richard Campbell
Publisher : Macmillan Higher Education
ISBN 13 : 1319104649
Total Pages : 1907 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Media & Culture by : Richard Campbell

Download or read book Media & Culture written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-01-08 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China’s dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood’s race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".

Media Competition and Coexistence

Author : John W. Dimmick
Publisher : Routledge
ISBN 13 : 1135650322
Total Pages : 158 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Competition and Coexistence by : John W. Dimmick

Download or read book Media Competition and Coexistence written by John W. Dimmick and published by Routledge. This book was released on 2002-12-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

Strategic Social Media

Author : L. Meghan Mahoney
Publisher : John Wiley & Sons
ISBN 13 : 1119890381
Total Pages : 390 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Social Media by : L. Meghan Mahoney

Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-02-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.